Foresight Alliance

What Foresight Alliance does

Foresight Alliance is a Washington, DC-based boutique management consulting firm founded in 2010 that provides strategic foresight, environmental scanning, and change driver research to professional associations, membership organizations, corporations, and government clients. The firm is led by two principals, Josh Calder and Mark Justman, both members of the Association of Professional Futurists with advanced degrees in futures studies and policy. The firm's flagship association relationship is with ASAE Foundation's ForesightWorks program, where it has served as the primary foresight partner since 2016, producing 50+ change driver briefs for ASAE's 48,000 members across 7,400+ organizations. Other named clients include ASIS International, the American Chemical Society, IEEE, ASPET, the Equipment Leasing and Finance Foundation, the National Restaurant Association, the Rockefeller Foundation, and the US Grains Council.

The firm's intellectual property is the proprietary STEEPB (Social, Technological, Economic, Environmental, Political, Biological) environmental scanning methodology, refined over hundreds of engagements and codified into repeatable Change Driver and Hot Zone frameworks. In 2024, Foresight Alliance extended this methodology into two AI-powered tools: the AI Foresight Engine, an agentic AI workflow that replicates the six-step process of a human futurist (background research, simulated stakeholder interviews, strategic challenge elicitation, cross-boundary synthesis, Hot Zone generation, and Domain Map construction), and the AI Strategy Simulation, a board meeting simulator in which AI-driven personas representing distinct strategic archetypes respond to user-defined strategic questions.

The business operates on a sales-led, project-based consulting model. Pricing tiers include the Foresight Primer Workshop at $5,000 (DC-inclusive), the Change Driver Workshop starting at $15,000 plus $5,000 per brief, and Customized Change Driver Research starting at $45,000. All services are sold as custom engagements rather than subscriptions or seats, and outreach is driven primarily through website inquiry, Microsoft Teams contact, conference presentations, and the firm's authorship of ASAE ForesightWorks. The firm is privately held with no institutional investors, headcount is reportedly 1–10, and there are no disclosed funding rounds, acquisitions, or leadership changes.

Name

Foresight Alliance

Legal name

Foresight Alliance

Website

https://foresightalliance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Foresight Alliance is a Washington, DC-based boutique consulting firm providing strategic foresight, environmental scanning, and change driver research primarily to professional associations, using a proprietary STEEPB methodology and AI-powered foresight tools.

Ownership category

akta.pro rank

Product category

Strategic Foresight Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Strategic foresight consulting
• Environmental scanning services
• Change driver research
• Association consulting
• Scenario planning workshops

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Foresight Primer Workshop: A 3.5-hour introductory workshop delivered on-site or virtually, customized to the client's association context. Participants learn foundational foresight concepts, map critical forces of change, and co-create a custom scanning framework. Pricing is flat-rate per session.
2. Change Driver Workshop: A facilitated half-day (on-site or virtual) leadership workshop where the team co-creates and prioritizes key Change Driver topics. Includes pre-workshop provisional topic development (8-10 draft briefs) and follow-up development of finalized Change Driver briefs. Base price plus per-brief pricing.
3. Customized Change Driver Research: In-depth custom research service for associations facing unique, industry-specific disruptions. Includes 5-10 expert background interviews, development of a 30-key-trend inventory, and production of 5-8 full Change Driver briefs with implications, forecasts, and strategic recommendations. Priced as a project engagement starting at $45,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Foresight Alliance delivers strategic foresight consulting services — including environmental scanning, change driver identification, and scenario planning — primarily to professional associations, with secondary work for corporations and governments. Its offerings span facilitated workshops, custom multi-month research engagements, and two proprietary AI-powered tools (the AI Foresight Engine and AI Strategy Simulation) that codify its human futurist methodology.

Product overview

Foresight Alliance offers a suite of foresight consulting services and AI-powered tools designed specifically for associations. The core portfolio includes three consulting services: the Foresight Primer Workshop (3.5-hour introductory session), Customized Change Driver Research (in-depth custom analysis with 5-8 briefs), and Change Driver Workshop (facilitated prioritization session). These are complemented by two AI tools—the AI Foresight Engine (an agentic AI workflow that replicates human futurist methodology) and the AI Strategy Simulation (a board meeting simulator with AI-driven personas). The AI tools serve as interactive intelligence accelerators that help associations quickly move from research to strategic application.

Differentiator

Problem solved

Functional benefit

Brands

• AI Foresight Engine: An agentic AI tool that systematically codifies the analytical process of an experienced team of human futurists, transforming raw market noise into strategic clarity through a multi-step AI workflow including background research, stakeholder interviews, strategic challenge elicitation, synthesis, hot zone generation, and domain map construction.
• AI Strategy Simulation
• Foresight Primer Workshop
• Change Driver Workshop
• Custom Change Drivers

Products and services

• Foresight Primer Workshop A 3.5-hour introductory workshop (on-site or virtual) that equips association leadership and staff with foundational foresight concepts, environmental scanning techniques, and a custom scanning framework for ongoing monitoring of external forces. Priced at $5,000 inclusive for the Washington DC area plus travel costs elsewhere.
• Change Driver Workshop A facilitated half-day on-site or virtual workshop where leadership teams co-create and prioritize key Change Driver topics. Includes pre-workshop provisional topic development (8-10 draft briefs) and follow-up development of finalized Change Driver briefs. Starting at $15,000 for the initial facilitated meeting plus $5,000 per completed Change Driver brief.
• Customized Change Driver Research In-depth custom research service for organizations facing unique, industry-specific disruptions. Includes 5-10 expert background interviews, development of a 30-key-trend inventory, and production of 5-8 full Change Driver briefs with implications, forecasts, and strategic recommendations. Priced as a project engagement starting at $45,000.
• AI Foresight Engine Agentic AI-powered foresight tool that systematically codifies human futurist methodology into a six-step automated pipeline (Background Context Investigation, Stakeholder Interviews, Strategic Challenge Elicitation, Cross-Boundary Synthesis, Hot Zone Generation, and Domain Map Construction) using large language models. Produces domain maps, trends inventories, and change driver briefs for associations.
• AI Strategy Simulation (Board Simulation) Generative AI-powered digital sandbox simulation where users input an association name and a core strategic question and engage with AI-driven board personas representing distinct strategic archetypes. The AI personas respond from their respective operational perspectives, surfacing objections, hidden risks, and points of convergence in a safe-to-fail environment.

Quantifiable outcome

• 50+ change driver topic briefs produced for ASAE Foundation's ForesightWorks program since 2016
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• ASAE (American Society of Association Executives) / ASAE FoundationflagshipStrategic or Co-development Partner · 1 January 2016Foresight Alliance has served as the primary foresight partner for ASAE Foundation's ForesightWorks initiative since 2016, conducting ongoing environmental scans and authoring over 50 change driver topic briefs. ForesightWorks is a core initiative in building a culture of foresight within ASAE and its 48,000 members. Foresight Alliance's role as co-creator and principal author is highlighted in ASAE's official ForesightWorks resources and User's Guide, and the firm is cited in WSAE and FSAE industry publications. The firm is not affiliated with or endorsed by ASAE as an entity.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Institute for the Future (IFTF): One of the most established independent strategic foresight organizations, founded in 1968. Offers environmental scanning, scenario planning, and futures research for associations, corporations, and governments — directly overlapping Foresight Alliance's foresight methodology and association/corporate client base.
• Future Today Institute: Strategic foresight firm founded by Amy Webb, producing annual tech and society trend reports and advising enterprises on emerging risk and opportunity. Closely comparable to Foresight Alliance in environmental scanning and change-driver-style trend research.
• Shaping Tomorrow: Boutique foresight consultancy offering horizon scanning, scenario planning, and strategic foresight services. Comparable in scale and methodology to Foresight Alliance, with similar workshop- and AI-augmented delivery models.
• Fast Future: Foresight and strategy consulting firm offering scenario planning, futures research, and strategic advisory to corporates and governments. Highly comparable to Foresight Alliance in foresight methodology and client segments.
• Forum for the Future: International non-profit sustainability and foresight organization helping businesses, governments, and NGOs prepare for long-term change. Comparable to Foresight Alliance's environmental scanning and association-adjacent client work, with a stronger sustainability orientation.

Broad incumbents

• McKinsey & Company: Global management consulting giant with a long-running foresight and scenario planning practice. Competes for corporate and government strategic foresight mandates that Foresight Alliance targets, but with vastly broader portfolio and resources.
• Deloitte (Consulting): Big Four consulting firm with extensive foresight, strategy, and transformation practices (including the former Monitor Deloitte / GBN foresight capability). Competes for large enterprise foresight engagements at a scale Foresight Alliance cannot match.
• Bain & Company: Global strategy consulting firm with a foresight and innovation practice. Comparable in client outcomes (corporate strategic foresight) but with global delivery scale far exceeding Foresight Alliance's boutique footprint.
• KPMG: Big Four professional services firm with a futures and foresight advisory practice serving enterprise and government clients. Overlaps with Foresight Alliance's corporate and government-facing work at much larger scale and broader service portfolio.

Emerging players

• Volans: Boutique foresight and innovation consultancy working with corporates, investors, and NGOs on systemic change and breakthrough innovation. Comparable to Foresight Alliance in boutique scale and futures methodology, with a stronger focus on sustainability and systemic innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ForesightAlianz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foresight Alliance