SELA Cloud

What SELA Cloud does

SELA Cloud (legal name: Sela) is an Israel-headquartered cloud engineering and managed services firm operating for 30+ years with a post-merger bench of 500+ cloud engineers and Premier Partner status across AWS, Microsoft Azure, and Google Cloud. Following the February 2026 merger with 2bcloud (a Fortissimo Capital-backed peer), the combined entity delivers a portfolio spanning Cloud Management Services (24/7 support, vendor management, FinOps), DevOps as a Service, SecOps as a Service, Cloud Migration and Modernization, Cloud Architecture, Data and AI services, Monitoring and Support, Landing Zones, Marketplace enablement, and Skilling Solutions. Specialized offerings include a GenAI Adoption Solution built on a three-step methodology and Bob the Bot, an internal multi-vendor AI chatbot integrating OpenAI, AWS, Google, and Microsoft models.

The company monetizes through professional services, managed services, staff augmentation, and training engagements on a quote-based model, with support tiers ranging from free to premium. Customer evidence spans FinTech, Healthcare, Gaming, EdTech, Cybersecurity, Mental Health, and Travel, addressing startups, SaaS firms, ISVs, and tech-driven enterprises. Delivery centers span Israel, Europe, the United States (Malvern and Arlington), and India, enabling follow-the-sun coverage.

Credentials supporting premium positioning include ISO 9001 and ISO 27001 certifications, the AWS GenAI Competency (top 1% of global AWS partners), AWS Managed Service Provider designation (March 2026), and an AWS GenAI implementation competition win in EMEA. The firm also integrates AI agents through Microsoft's Foundry Agent Service and partners with Suger.io for cloud marketplace enablement, reflecting a deliberate push into higher-margin GenAI advisory and ISV go-to-market channels.

Name

SELA Cloud

Legal name

Sela

Website

https://selacloud.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

SELA Cloud is an Israel-headquartered cloud engineering and managed services firm with 500+ engineers and Premier Partner status across AWS, Azure, and Google Cloud, serving startups, SaaS companies, ISVs, and tech-driven enterprises worldwide.

Ownership category

akta.pro rank

Product category

Cloud Engineering and Managed Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

akta.pro secondary industries

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)

Keywords

• Cloud engineering services
• Multi-cloud managed services
• DevOps consulting
• FinOps optimization
• GenAI cloud adoption

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services & Consulting: Hands-on cloud engineering services including architecture reviews, cloud migrations, DevOps implementation, security assessments, and AI/ML project delivery. Billed as project work or time-and-materials engagements with dedicated expert certified teams.
2. Managed Services (Cloud Management): Ongoing cloud management and support services including 24/7 monitoring, customer success management, multi-vendor relationship management, and workload optimization. Typically structured as recurring monthly or annual contracts.
3. Staff Augmentation & Delivery: Flexible expert certified teams provided to augment customer engineering teams. Supports offshoring arrangements with delivery teams across US, Europe, Israel, and India.
4. Skilling & Training: Cloud technology training programs including AI & LLMs, Data, AWS, Azure, GCP, DevOps, Cyber Security, and various programming topics. Delivered as on-site or online courses for teams and individuals.
5. FinOps Services: Cloud financial management services including cost optimization, cost analysis, and reporting. Includes access to Anodot multi-cloud cost monitoring tools and proactive optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SELA Cloud is a multi-cloud engineering services provider delivering cloud management, DevOps, SecOps, FinOps, cloud migration, architecture, AI/GenAI adoption, marketplace enablement, and 24/7 support services across AWS, Microsoft Azure, and Google Cloud. Its primary customers are startups, SaaS companies, and ISVs seeking certified cloud talent, cost optimization, and AI-driven transformation. The combined Sela and 2bcloud entity operates 500+ certified cloud engineers with delivery teams in the US, Europe, Israel, and India.

Product overview

Sela Cloud is a multi-cloud engineering services company providing cloud services and AI solutions for startups and SaaS companies. The offering is organized as a comprehensive services portfolio rather than a unified software platform. Core services include Cloud Management (support, account management, vendor relations, optimization), DevOps as a Service, SecOps as a Service, Cloud Migration & Modernization, Cloud Architecture, Data & AI, FinOps as a Service, and Monitoring & Support as a Service. These are complemented by specialized solution modules including GenAI Adoption Solution (AI transformation), Bob the Bot (internal AI chatbot), Marketplace Solutions (ISV go-to-market), Landing Zones Solutions (cloud foundation setup), and Skilling Solutions (training). The company operates as a Premier Partner across AWS, Microsoft Azure, and Google Cloud, serving ISVs, SaaS providers, and tech-driven enterprises globally.

Differentiator

Problem solved

Functional benefit

Brands

• Bob the Bot: An AI chatbot designed to support companies internally, centralizing organization critical information into an intelligent hub.
• GenAI Adoption Solution

Products and services

• Cloud Management Services Comprehensive cloud management including customer success management, managed account services, multi-vendor relationship management, 24/7 cloud support, workload optimization, architecture review, and tailored skilling programs for startups, SaaS companies, and tech-driven enterprises across AWS, Azure, and Google Cloud.
• DevOps as a Service Complete DevOps teams for project work supporting product teams with hosting services, software pipelines, build and test environments, infrastructure automation, and Kubernetes integration across multi-cloud environments.
• SecOps as a Service Cloud security operations services including continuous monitoring, security compliance, risk management, endpoint protection, and SecOps-as-a-Service model for scalable security solutions across AWS, Azure, and Google Cloud.
• Cloud Migration & Modernization End-to-end cloud migration services including datacenter assessment, lift-and-shift, modernization, containerization, and cloud-native deployment to AWS, Azure, and GCP platforms for startups, SaaS companies, and enterprises.
• Cloud Architecture Expert cloud architecture services including periodic architecture reviews, best practices implementation, and solution optimization for current technology and security standards across multi-cloud environments.
• Data & AI Comprehensive AI cloud solutions including AI readiness assessment, internal chat over company data, model training and fine-tuning, open source model implementation, and AI-based application development.
• FinOps as a Service Cloud financial management services integrating IT and financial responsibilities to optimize cloud spend, reduce costs, implement discounting strategies, with proactive monitoring and real-time reporting. Includes Anodot multi-cloud cost monitoring tools.
• Monitoring & Support as a Service 24/7 cloud support with multiple service tiers (Basic, Standard, Advanced, Premium), monitoring as a service, incident triage, troubleshooting, escalation, and resolution within SLA timeframes including sub-10-minute response and sub-24-hour resolution commitments.
• GenAI Adoption Solution A 3-step methodology (discovery, customized report, implementation) to help organizations adopt GenAI and AI agents. Includes ROI estimates and cloud provider funding assistance for eligible customers.
• Bob the Bot Internal AI chatbot that centralizes organizational knowledge into a single intelligent hub. Powered by OpenAI, AWS, Google, and Microsoft. Integrates with Slack, Teams, Confluence, and Notion for company-wide knowledge access.
• Marketplace Solutions Go-to-market solution for ISVs and SaaS companies to launch on AWS Marketplace, Azure Marketplace, and GCP Marketplace. Includes architecture assessment, migration, onboarding, product creation, pricing strategy, and technical integration support.
• Landing Zones Solutions Secure, scalable, and efficient cloud landing zone setup following best practices for security, compliance, scalability, cost optimization, and automation using Infrastructure as Code.
• Skilling Solutions Cloud technology training by certified trainers covering AI & LLMs, Data & Big Data, AWS, Azure, GCP, DevOps, Web development, QA, Cybersecurity, and more. Includes new skilling, up-skilling, and continuous skilling programs delivered on-site, online, or at Sela facilities.

Quantifiable outcome

• 50% cost reduction for customers through FinOps and optimization
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 2bcloudcoreStrategic or Co-development Partner · 23 February 2026Merger creating one of the region's largest multi-cloud engineering organizations. Combined entity operates under Sela brand with 500+ cloud engineers. 2bcloud brings expertise in digital-native companies and modern data platforms. Delivers services including large-scale migrations, data modernization, AI/ML initiatives, and multi-region cloud projects.
• Amazon Web Services (AWS)coreChannel Partner/ Reseller/ DistributorPremier Tier Services Partner with MSP designation and GenAI Competency. Provides cloud infrastructure services with technical and commercial add-ons through Sela. Joint GTM as channel partner with co-sell opportunities and funding access.
• Microsoft AzurecoreChannel Partner/ Reseller/ DistributorAzure Expert Managed Service Provider with premier partnership status. Strategic partnership for cloud services delivery and co-marketing activities including joint events like AI Agents Hub.
• Google CloudcoreChannel Partner/ Reseller/ DistributorManaged Service Provider (MSP) partner with premier status. Joint events and GTM activities including EdTech summits, executive dinners, and co-marketing for AI transformation solutions.
• Alibaba CloudminorChannel Partner/ Reseller/ DistributorPartner relationship for multi-cloud service delivery support.
• Suger.iocoreGTM or Marketing PartnerMarketplace enablement partnership for ISV LaunchPoint program. Suger.io provides in-app monetization and FTR guidance while Sela delivers technical integration and cloud marketplace publishing support. Joint GTM for AWS, Azure, and GCP marketplace listings.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rackspace Technology: Pure-play multi-cloud managed services and cloud engineering provider across AWS, Azure, and Google Cloud. Directly comparable in service mix (managed services, migrations, FinOps) and target customer profile (mid-market and enterprise).
• Caylent: AWS Premier Tier partner offering cloud migration, modernization, and managed services to startups and SaaS companies. Closely matches Sela's digital-native customer focus and cloud engineering delivery model.
• 2bcloud: Israel-based multi-cloud managed services provider focused on digital-native companies; merged with Sela in February 2026. Pre-merger, 2bcloud was the closest pure-play comparable in geography, customer profile, and cloud portfolio.
• Nordcloud (an IBM company): European-headquartered multi-cloud MSP and migration specialist across AWS, Azure, and Google Cloud. Comparable in managed services model and digital-native customer focus, though now owned by IBM.
• Slalom: Cloud transformation and engineering consulting firm with deep AWS, Azure, and Google Cloud partnerships. Comparable in end-to-end cloud services delivery and enterprise customer focus.
• Onix (now part of Accenture): Cloud consulting and managed services provider with premier partnerships across AWS, Azure, and Google Cloud. Directly comparable service portfolio in migrations, data/AI, and managed cloud operations.

Emerging players

• Persistent Systems: Digital engineering and cloud services firm with growing multi-cloud and AI capabilities. Comparable in cloud engineering delivery and enterprise digital transformation focus, with broader scale.

Broad incumbents

• Infosys: Global IT services leader with large cloud, FinOps, and GenAI practices across AWS, Azure, and Google Cloud. Competes with Sela for enterprise cloud transformation deals but operates at much larger scale and broader portfolio.
• Accenture: Largest global consulting and cloud services provider with extensive AWS, Azure, and Google Cloud alliances. Overlaps with Sela in cloud migrations, GenAI adoption, and managed services, but at vastly larger scale and scope.
• Capgemini Engineering: Global IT services firm with cloud, data, and AI engineering capabilities serving enterprise clients across regulated industries. Competes with Sela on large-scale cloud transformation programs but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SelaCloud
• YouTubeyoutube.com/channel/UCwCLWJO1caWG5ltavG55qlg
• Facebookfacebook.com/selacloud
• LinkedInlinkedin.com/company/sela-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELA Cloud