Rightsify

Name

Rightsify

Legal name

Rightsify Group, LLC

Website

https://rightsify.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI Music Generation and Licensing Platform

NAICS

Music Publishers (51223), Music Publishers (512230), Record Production and Distribution (51225), Record Production and Distribution (512250), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Performing Rights Organizations (PROs) & Public Performance Licensing (MPAIAKAA)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)

Keywords

• AI music generation
• Background music licensing
• Music rights management
• AI training data
• Royalty-free music

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. BGM Platform Subscription: Annual subscription license for businesses to access and stream AI-generated and curated background music at their physical locations. Priced at $99 per Subscriber Location per year. Covers AI-Generated Content and curated human-composed music for non-dramatic background use. Auto-renews annually.
2. Hydra AI Music Generation — Base Plan: Monthly subscription at $99/month for the Hydra AI music generation platform. Includes unlimited track generations for the first 30 days and 1,000 generations per month thereafter. All music generated is backed by Rightsify's copyrights with full commercial use rights.
3. Hydra API Access: API-based access to Hydra AI music generation for developers and businesses. Plans start at $300 per month. Enables integration into third-party applications and workflows for AI music generation.
4. Rightsify Direct — Rights Holder Licensing: Direct licensing program enabling artists and rights holders to monetize their music when played through the Rightsify platform globally. Rightsify collects usage data per play and pays rights holders monthly, in contrast to traditional quarterly or bi-annual collection society models.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rightsify is a global music licensing agency founded in 2013 that operates a vertically integrated platform for background music, AI-generated music, and licensed training data for AI labs. The company offers a cloud-based background music service (BGM) for commercial venues, an AI music generation model (Hydra), a rights-clean training-data platform (Gramosynth), and a direct licensing program for rights holders (Rightsify Direct). Its core commercial products are sold to businesses needing licensed music and to AI developers needing rights-cleared datasets.

Product overview

Rightsify operates as an AI music platform company offering a unified ecosystem of products. The core Rightsify Platform provides proprietary software for music content access and licensing, serving as the foundation. Built on this platform are BGM (AI background music for businesses) and Hydra (AI music generation). Supporting infrastructure includes Gramosynth (training data generation) and GCX (dataset services), while Rightsify Direct enables rights holders to monetize their music. The company pioneered AI music models through synthetic datasets, human-created collections, and intelligent licensing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Gramosynth: Large-scale music and multimodal training data generation platform built on the world's largest licensed music corpus, serving AI labs for training data needs.
• Hydra
• GCX

Products and services

• BGM (Background Music Service)
• Hydra AI Music Generation
• Hydra API
• Gramosynth
• GCX (Generative Content Exchange)
• Rightsify Direct

Quantifiable outcome

• Up to 70% cost savings vs. legacy BGM providers, with no PRO fees
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Yamaha Music InnovationscoreStrategic or Co-development Partner · 1 October 2024Yamaha Music Innovations LLC, Yamaha's U.S. subsidiary, partnered with Rightsify (along with DataFalcon, Chartmetric, and SimScale) to promote productivity improvements and digital transformation across its business operations. The partnership, which began between October 2024 and May 2025, applies licensed music data to areas including intellectual property, quality assurance, and R&D. This initiative supports Yamaha's medium-term management plan 'Rebuild & Evolve' aimed at strengthening existing businesses and improving operational efficiency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suno: Suno is a leading AI music generation platform that creates full songs with vocals from text prompts. It competes directly with Rightsify's Hydra on AI music creation and shares the broader AI music training data opportunity, though Suno has faced copyright litigation over training data provenance.
• Udio: Udio is an AI music generation platform producing high-fidelity songs with vocals, competing directly with Hydra on generative AI music. Udio also faces copyright lawsuits, which validates Rightsify's positioning around licensed training data.
• Soundtrack Your Brand: Soundtrack Your Brand (backed by Spotify) provides licensed background music streaming for businesses, particularly restaurants and retail. It competes with Rightsify's BGM platform with a similar subscription model and enterprise multi-location focus.
• Rockbot: Rockbot provides licensed background music and customer engagement tools for multi-location businesses including restaurants and fitness chains. It competes directly with Rightsify's BGM platform on per-location music licensing for enterprises.
• Epidemic Sound: Epidemic Sound licenses royalty-free music to content creators, brands, and businesses with a subscription model. It overlaps with Rightsify on music licensing for commercial use and competes with Hydra on creator-facing AI music tools.
• Artlist: Artlist provides royalty-free music, sound effects, and footage licensing for creators and businesses via subscription. It overlaps with Rightsify's content creator segment and competes with Hydra on AI music generation for commercial projects.

Broad incumbents

• Mood Media: Mood Media is the largest legacy background music provider for retail, hospitality, and QSR businesses globally. Rightsify directly competes with Mood's subscription BGM service with an AI-generated, PRO-free alternative at significantly lower cost.
• Spotify: Spotify is the dominant music streaming platform and indirectly competes with Rightsify through its Soundtrack Your Brand subsidiary for business music. Spotify's scale, data, and rights relationships represent both a competitive threat and a potential partnership/distribution opportunity.
• ASCAP: ASCAP is one of the largest US performing rights organizations, licensing public performance of music to businesses. Rightsify's PRO-free BGM platform directly competes with ASCAP's licensing model for businesses playing music in commercial spaces.

Emerging players

• AIVA: AIVA is an AI music generation platform focused on soundtrack and instrumental composition for content creators. It competes with Hydra in the AI-generated instrumental space, though with a narrower feature set and smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rightsify
• Facebookfacebook.com/Rightsify
• LinkedInlinkedin.com/company/rightsify
• Instagraminstagram.com/rightsify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rightsify