Rightsify
- Company typePrivate
- Founded2013
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Rightsify firmographics
Firmographics- Name
- Rightsify
- Legal name
- Rightsify Group, LLC
- Website
- https://rightsify.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rightsify industry classification
Industry- Product category
- AI Music Generation and Licensing Platform
- NAICS
- Music Publishers (51223), Music Publishers (512230), Record Production and Distribution (51225), Record Production and Distribution (512250), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Performing Rights Organizations (PROs) & Public Performance Licensing (MPAIAKAA)
- akta.pro secondary industries
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)
Keywords
Where Rightsify is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rightsify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- BGM Platform Subscription: Annual subscription license for businesses to access and stream AI-generated and curated background music at their physical locations. Priced at $99 per Subscriber Location per year. Covers AI-Generated Content and curated human-composed music for non-dramatic background use. Auto-renews annually.
- Hydra AI Music Generation — Base Plan: Monthly subscription at $99/month for the Hydra AI music generation platform. Includes unlimited track generations for the first 30 days and 1,000 generations per month thereafter. All music generated is backed by Rightsify's copyrights with full commercial use rights.
- Hydra API Access: API-based access to Hydra AI music generation for developers and businesses. Plans start at $300 per month. Enables integration into third-party applications and workflows for AI music generation.
- Rightsify Direct — Rights Holder Licensing: Direct licensing program enabling artists and rights holders to monetize their music when played through the Rightsify platform globally. Rightsify collects usage data per play and pays rights holders monthly, in contrast to traditional quarterly or bi-annual collection society models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BGM Platform — Annual per Location subscription |
| Subscription | Monthly | Hydra AI Music — Base Plan |
| Subscription | Monthly | Hydra API Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rightsify product offering
Product offeringCore offering
Rightsify is a global music licensing agency founded in 2013 that operates a vertically integrated platform for background music, AI-generated music, and licensed training data for AI labs. The company offers a cloud-based background music service (BGM) for commercial venues, an AI music generation model (Hydra), a rights-clean training-data platform (Gramosynth), and a direct licensing program for rights holders (Rightsify Direct). Its core commercial products are sold to businesses needing licensed music and to AI developers needing rights-cleared datasets.
Product overview
Rightsify operates as an AI music platform company offering a unified ecosystem of products. The core Rightsify Platform provides proprietary software for music content access and licensing, serving as the foundation. Built on this platform are BGM (AI background music for businesses) and Hydra (AI music generation). Supporting infrastructure includes Gramosynth (training data generation) and GCX (dataset services), while Rightsify Direct enables rights holders to monetize their music. The company pioneered AI music models through synthetic datasets, human-created collections, and intelligent licensing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Gramosynth: Large-scale music and multimodal training data generation platform built on the world's largest licensed music corpus, serving AI labs for training data needs.
- Hydra
- GCX
Products and services
- BGM (Background Music Service)
- Hydra AI Music Generation
- Hydra API
- Gramosynth
- GCX (Generative Content Exchange)
- Rightsify Direct
Quantifiable outcome
- Up to 70% cost savings vs. legacy BGM providers, with no PRO fees
- +4 more outcomes
Companies that use Rightsify
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Rightsify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Rightsify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yamaha Music InnovationscoreYamaha Music Innovations LLC, Yamaha's U.S. subsidiary, partnered with Rightsify (along with DataFalcon, Chartmetric, and SimScale) to promote productivity improvements and digital transformation across its business operations. The partnership, which began between October 2024 and May 2025, applies licensed music data to areas including intellectual property, quality assurance, and R&D. This initiative supports Yamaha's medium-term management plan 'Rebuild & Evolve' aimed at strengthening existing businesses and improving operational efficiency.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rightsify competitors and assessment
Company assessmentDirect peers
- Suno: Suno is a leading AI music generation platform that creates full songs with vocals from text prompts. It competes directly with Rightsify's Hydra on AI music creation and shares the broader AI music training data opportunity, though Suno has faced copyright litigation over training data provenance.
- Udio: Udio is an AI music generation platform producing high-fidelity songs with vocals, competing directly with Hydra on generative AI music. Udio also faces copyright lawsuits, which validates Rightsify's positioning around licensed training data.
- Soundtrack Your Brand: Soundtrack Your Brand (backed by Spotify) provides licensed background music streaming for businesses, particularly restaurants and retail. It competes with Rightsify's BGM platform with a similar subscription model and enterprise multi-location focus.
- Rockbot: Rockbot provides licensed background music and customer engagement tools for multi-location businesses including restaurants and fitness chains. It competes directly with Rightsify's BGM platform on per-location music licensing for enterprises.
- Epidemic Sound: Epidemic Sound licenses royalty-free music to content creators, brands, and businesses with a subscription model. It overlaps with Rightsify on music licensing for commercial use and competes with Hydra on creator-facing AI music tools.
- Artlist: Artlist provides royalty-free music, sound effects, and footage licensing for creators and businesses via subscription. It overlaps with Rightsify's content creator segment and competes with Hydra on AI music generation for commercial projects.
Broad incumbents
- Mood Media: Mood Media is the largest legacy background music provider for retail, hospitality, and QSR businesses globally. Rightsify directly competes with Mood's subscription BGM service with an AI-generated, PRO-free alternative at significantly lower cost.
- Spotify: Spotify is the dominant music streaming platform and indirectly competes with Rightsify through its Soundtrack Your Brand subsidiary for business music. Spotify's scale, data, and rights relationships represent both a competitive threat and a potential partnership/distribution opportunity.
- ASCAP: ASCAP is one of the largest US performing rights organizations, licensing public performance of music to businesses. Rightsify's PRO-free BGM platform directly competes with ASCAP's licensing model for businesses playing music in commercial spaces.
Emerging players
- AIVA: AIVA is an AI music generation platform focused on soundtrack and instrumental composition for content creators. It competes with Hydra in the AI-generated instrumental space, though with a narrower feature set and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Rightsify social profiles
Digital presenceRightsify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightsify leadership team
Management profileNumber of profiles
Profiles1 record
Rightsify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightsify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightsify
What does Rightsify do?
Rightsify is a global music licensing agency founded in 2013 that operates a vertically integrated platform for background music, AI-generated music, and licensed training data for AI labs. The company offers a cloud-based background music service (BGM) for commercial venues, an AI music generation model (Hydra), a rights-clean training-data platform (Gramosynth), and a direct licensing program for rights holders (Rightsify Direct). Its core commercial products are sold to businesses needing licensed music and to AI developers needing rights-cleared datasets.
Is Rightsify a public or private company?
Rightsify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rightsify founded?
Rightsify was founded in 2013. It employs 11 to 50 people.
Where is Rightsify based?
Rightsify is headquartered in Pasadena, United States, in the North America region.
How does Rightsify make money?
Four revenue lines are on record. BGM Platform Subscription is the primary driver. The others are hydra AI Music Generation — Base Plan, hydra API Access and rightsify Direct — Rights Holder Licensing.
Who are Rightsify's main competitors?
Direct peers on record are Suno, Udio, Soundtrack Your Brand, Rockbot, Epidemic Sound and Artlist. Broad incumbents are Mood Media, Spotify and ASCAP. AIVA is listed as an emerging player.
Does Rightsify have an API?
Yes. Hydra API is available with plans starting at $300 per month. Used for AI music generation, enabling developers to programmatically generate tracks. Specific protocol type (REST/GraphQL), authentication methods, and rate limits are not specified in available sources.
What industry is Rightsify in?
Rightsify's product category is AI Music Generation and Licensing Platform. Its primary akta.pro industry code is MPAIAKAA, Performing Rights Organizations (PROs) & Public Performance Licensing, with a secondary code of MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation). Its NAICS code is 51223 and its SIC code is 7370.