Horsefly
Horsefly Analytics is a UK-based SaaS company providing AI-powered labor market analytics and workforce intelligence across 65+ countries, serving enterprise HR, workforce planning, and public sector organizations with real-time talent supply, demand, compensation, and skills data.
- Company typePrivate
- Founded2016
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Horsefly does
Horsefly Analytics, trading under the legal entity AI Recruitment Technologies Limited, is a UK-based labor market analytics and workforce intelligence software company founded in 2016 and headquartered in Prescot, near Liverpool. The company provides an AI-powered platform that processes over 1 trillion data points across 815,000+ job titles and skills, 170,000 towns and cities, and 65+ countries (localized in 39 languages) to deliver real-time insights on talent supply, demand, compensation, skills, and diversity metrics. Its product portfolio is structured around three core offerings — Horsefly Enterprise (AI-powered strategic workforce intelligence with bespoke dashboards for enterprise HR and workforce leaders), the Horsefly Platform (self-service labor market analytics for talent acquisition and workforce planning teams), and the Horsefly API (embedding workforce intelligence into enterprise systems) — augmented by more than a dozen specialized modules including AI Impact Analysis, Difficulty of Hire Score, Global Heat Maps, DE&I analytics, Longitudinal tracking, and Compensation Benchmarking.
The platform targets enterprise HR, People Analytics, Talent, and Workforce Strategy leaders, alongside public sector organizations and Recruitment Process Outsourcing (RPO) providers. Named customers include BT, Lloyd's Banking Group, Accenture, Royal London, Ørsted, Cadent Gas, Virgin Media, Admiral Group, Mimecast, TELUS International, Nationwide Building Society, Hays, Robert Walters, the UK Home Office, and HMRC. Horsefly operates a tiered SaaS subscription model (Base, Professional, Global, Enterprise) with annual billing, quote-based enterprise pricing, and a dedicated Public Sector Professional tier for UK government, distributed via direct enterprise sales, self-service SaaS, and API/integration channels. The company markets through content (blog, resource library, webinars, client stories), events (including People Analytics World 2025), and organic social channels (LinkedIn, Twitter, Facebook), and pursues strategic partnerships such as its December 2024 alliance with Hireguide to advance skills-based hiring workflows.
Horsefly firmographics
Firmographics- Name
- Horsefly
- Legal name
- AI Recruitment Technologies Limited
- Website
- https://horseflyanalytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horsefly Analytics is a UK-based SaaS company providing AI-powered labor market analytics and workforce intelligence across 65+ countries, serving enterprise HR, workforce planning, and public sector organizations with real-time talent supply, demand, compensation, and skills data.
- Ownership category
- akta.pro rank
Where Horsefly is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Horsefly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Base Plan: Entry-level subscription providing access to platform with 1 country access and up to 5 users.
- SaaS Subscription - Professional Plan: Mid-tier subscription with up to 15 countries access and up to 15 users, includes dedicated customer success support and custom reports.
- SaaS Subscription - Global Plan: Full global access subscription with up to 25 users, includes all professional features plus Horsefly API integration.
- SaaS Subscription - Enterprise Plan: Enterprise tier with unlimited access, dedicated customer success team, technical product development support, and up to 50 users.
- Public Sector Professional Plan: Exclusive pricing for public sector organizations (UK only) including all Professional Plan features with 1 Country Access.
- Horsefly Enterprise: Comprehensive workforce intelligence combining company workforce data with global labor market insights at job-profile and location level, powered by Horsefly AI Engine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base - Entry-level single country access with up to 5 users |
| Subscription | Annual | Professional - Multi-country access with enhanced support |
| Subscription | Annual | Global - Full global access with API integration |
| Subscription | Annual | Enterprise - Unlimited access with dedicated support |
| Subscription | Annual | Public Sector Professional - Exclusive UK public sector pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Horsefly product offering
Product offeringCore offering
Horsefly is an AI-powered labor market analytics platform that processes over 1 trillion data points across job postings, universities, and social media to deliver real-time global workforce intelligence. The platform provides bespoke dashboards and analytics on talent supply, demand, compensation, skills, and diversity metrics across 170,000 towns and cities in 65+ countries. It serves enterprise HR, talent acquisition, and workforce planning teams with strategic workforce intelligence products including the self-service Platform, the Enterprise solution, and an API for system integration.
Product overview
Horsefly Analytics offers a platform-plus-modules architecture consisting of three core products: Horsefly Enterprise (AI-powered strategic workforce intelligence with bespoke dashboards powered by the Horsefly AI Engine for enterprise leaders), Horsefly Platform (self-service labor market analytics for talent acquisition and workforce planning), and Horsefly API (for embedding workforce insights into corporate systems). These core products are enhanced by specialized analytical modules including Signal Skills, X-Ray Search, DE&I analytics, AI Impact Analysis, Global Heat Maps, Search Builder, Longitudinal tracking, EVP analysis, Difficulty of Hire Score, and Supply & Demand forecasting. Supporting tools include Compensation Benchmarking, Talent ROI Calculator, and Talent Maturity Matrix Quiz. The portfolio collectively provides over 1 trillion data points covering 815,000+ job titles and skills across 170,000 towns and cities worldwide, enabling organizations to make data-informed decisions about talent acquisition, workforce planning, location strategy, and skills-based hiring.
Differentiator
Problem solved
Functional benefit
Products and services
- Horsefly Enterprise Strategic workforce intelligence platform for enterprise leaders that combines company workforce data with global labor market insights via the Horsefly AI Engine, providing bespoke dashboards enabling organizations to track and rebalance workforce across six 'Rs' (retained, rewarded, reskilled, relocated, resized, recruited) as AI and market conditions evolve.
- Horsefly Platform Self-service labor market analytics platform enabling talent acquisition teams, workforce planners, and HR professionals to research skills, job titles, and compensation across global markets, supporting location comparison, supply/demand analysis, and diversity benchmarking.
- Horsefly API API product that embeds workforce intelligence directly into corporate systems and workflows, enabling data-led decisions wherever they are made within enterprise environments, with 10,000 calls per day limit and 128 concurrent connections.
- Compensation Benchmarking Tool Standalone tool for real-time salary benchmarking across specific skill combinations, experience levels, and geographic markets, enabling market-calibrated compensation design for HR and talent acquisition professionals.
Quantifiable outcome
- Companies utilizing data analytics in HR planning reduce turnover rates by 15%
- +3 more outcomes
Companies that use Horsefly
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Horsefly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Horsefly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HireguidecoreStrategic partnership to revolutionize skills-based hiring practices. Combines Horsefly's talent intelligence with Hireguide's interview management platform. Enables sourcing candidates based on skills rather than job titles, reducing bias during recruitment and enabling more rigorous assessments during structured interviews. Both companies share commitment to skills-based approach to hiring decisions.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Horsefly competitors and assessment
Company assessmentDirect peers
- Eightfold AI: Eightfold AI is a deep-learning talent intelligence platform offering skills inference, talent rediscovery, and workforce planning to global enterprises. It directly competes with Horsefly on skills-based hiring, AI impact analysis, and enterprise workforce transformation use cases, with a much larger Series E+ funding base.
- Visier: Visier is a people analytics and workforce planning platform serving enterprise HR teams with insights on talent, compensation, and organizational performance. It competes with Horsefly at the buyer level (CHROs, People Analytics) and increasingly on external labor market benchmarking.
- Lightcast: Lightcast (formed from the merger of Burning Glass Technologies and Emsi) is the most direct competitor to Horsefly, providing labor market analytics, job posting data, skills taxonomy, and workforce intelligence to enterprises, government, and education customers globally. It competes head-to-head on the same core use cases: location strategy, supply/demand analysis, and skills-based hiring.
Others
- Carbonfact: While focused on supply chain decarbonization, Carbonfact represents the broader category of vertical data/analytics SaaS companies that pair proprietary data with AI-driven insights for enterprise customers. It is thematically comparable as a privately-held, data-led European SaaS company, though it addresses a different buyer and use case.
- iCIMS Talent Cloud: iCIMS is a major enterprise talent acquisition platform with built-in analytics, candidate relationship management, and increasingly skills intelligence. It represents both a partner opportunity (for Horsefly API integration) and a competitive risk as it extends into workforce intelligence.
Broad incumbents
- LinkedIn Talent Insights: LinkedIn Talent Insights leverages LinkedIn's unrivaled first-party professional network data to deliver workforce analytics, talent pool reporting, and competitive intelligence to enterprise HR teams. It competes with Horsefly on the same buyer (CHROs/People Analytics leaders) and overlapping use cases (location strategy, skills supply/demand, DEI), but is part of a much broader LinkedIn/Microsoft portfolio.
- Workday Adaptive Planning: Workday's HCM and Adaptive Planning offerings include workforce planning capabilities used by large enterprises alongside third-party labor market data. As Workday embeds more skills and labor market intelligence natively, it represents a long-term platform-level threat to standalone analytics vendors like Horsefly.
- TalentNeuron (Gartner): TalentNeuron, owned by Gartner, is a workforce planning and labor market analytics platform serving global enterprises with talent intelligence, location strategy, and skills data. It competes with Horsefly on enterprise workforce planning, with the added strength of Gartner's research and advisory footprint.
Emerging players
- Draup: Draup is an AI-powered talent intelligence platform focused on global skills mapping, workforce planning, and competitor talent benchmarking for enterprise HR and sales teams. It competes with Horsefly on AI-driven skills analysis, talent pool sizing, and workforce strategy for large enterprises.
- Revelio Labs: Revelio Labs provides workforce intelligence built on aggregated public employment profiles and labor market data, serving investors, enterprises, and government. It overlaps with Horsefly on labor market supply/demand and skills analytics but is differentiated by its profile-data-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Horsefly social profiles
Digital presenceHorsefly compliance and trust
Trust signalCompliance2 records
Horsefly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horsefly leadership team
Management profileNumber of profiles
Profiles3 records
Horsefly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horsefly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horsefly
What does Horsefly do?
Horsefly is an AI-powered labor market analytics platform that processes over 1 trillion data points across job postings, universities, and social media to deliver real-time global workforce intelligence. The platform provides bespoke dashboards and analytics on talent supply, demand, compensation, skills, and diversity metrics across 170,000 towns and cities in 65+ countries. It serves enterprise HR, talent acquisition, and workforce planning teams with strategic workforce intelligence products including the self-service Platform, the Enterprise solution, and an API for system integration.
Is Horsefly a public or private company?
Horsefly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Horsefly founded?
Horsefly was founded in 2016. It employs 11 to 50 people.
Where is Horsefly based?
Horsefly is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Horsefly make money?
Six revenue lines are on record. SaaS Subscription - Base Plan is the primary driver. The others are saaS Subscription - Professional Plan, saaS Subscription - Global Plan, saaS Subscription - Enterprise Plan, public Sector Professional Plan and horsefly Enterprise.
Who are Horsefly's main competitors?
Direct peers on record are Eightfold AI, Visier and Lightcast. Others are Carbonfact and iCIMS Talent Cloud. Broad incumbents are LinkedIn Talent Insights, Workday Adaptive Planning and TalentNeuron (Gartner). Emerging players are Draup and Revelio Labs.
Does Horsefly have an API?
Yes. Horsefly offers API services to enterprise customers. The Fair Use Policy establishes rate limits of 10,000 calls per day and 128 concurrent connections for API users. API integration is included in the Enterprise plan tier according to the pricing page. No public developer portal, SDK documentation, or authentication method was specified in the source material.