Live & Breathe

Name

Live & Breathe

Legal name

The Breathe Network Limited

Website

https://liveandbreathe.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Creative agency services
• Brand experience design
• Retail ecommerce marketing
• Data insights platform
• Content production studio

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service integrated creative agency offering strategy, creative, data insight, production, and digital services to major brands. Revenue is generated through project-based engagements and retainer relationships with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Live & Breathe is an integrated creative agency that designs and delivers strategy, creative, data & insight, and production work for global consumer and retail brands. Its offering is anchored by Data Kinetics, a proprietary AI-powered insights platform that uncovers human behavioural contradictions, and Living Commerce, a methodology that links creative work to measurable commercial outcomes. Supporting capabilities span brand experience, customer experience, UX, ecommerce/retail/shopper marketing, social content, and a full-service production studio with virtual production.

Product overview

Live & Breathe is a fully integrated, fiercely independent creative agency offering a comprehensive portfolio of marketing and creative services. The agency's core offering centers on three interconnected pillars: Living Commerce (a measurement model for customer experience impact on commercial goals), Data Kinetics (AI-powered human insights research), and full-service production capabilities through Live & Breathe Studios. Service capabilities span Brand Experience, Customer Experience, User Experience, Ecommerce/Retail/Shopper solutions, Data/Insight/Innovation, Social Content & Production, Full Service Studio, and Creative Technology. The agency operates from Leeds and London, serving ambitious brands including Real Techniques, Le Creuset, Nestle, Mastercard, Morrisons, Epson, and Carlsberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Kinetics Proprietary AI- and empathy-powered insights platform that uncovers 'Total Human Insights' by analyzing contradictions in human behaviour; used to inform creative strategy and campaign development for client brands.
• Living Commerce Proprietary Live & Breathe creative model that connects brand creative work to measurable commerce outcomes, ensuring activity is tied to commercial KPIs for retail and consumer clients.
• Live & Breathe Studios Full-service production studio sub-brand offering campaign production with virtual production capability using LED lighting and photorealistic digital backdrops, serving brand and content production requirements.

Quantifiable outcome

• 50.6M users reached in Morrisons Christmas campaign
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GramafilmcoreStrategic or Co-development PartnerProduction partner for Epson campaigns. Live & Breathe worked with Gramafilm to create brand new look and all 3D assets for EcoTank and ReadyPrint campaigns.
• PrettyGreencoreStrategic or Co-development PartnerProduction agency that produced the live activation for Just Eat's 'Hey U Up' campaign. PrettyGreen worked with Live & Breathe to deliver the campus activation experience.
• The Breathe Network LimitedcoreStrategic or Co-development PartnerParent company network. Live & Breathe is part of The Breathe Network which includes associates Make and Do Limited, Love and Rockets Limited, and Live and Breathe Limited.
• Usain Bolt (Epson Brand Ambassador)coreOthersEpson's brand ambassador for EcoTank campaigns. Live & Breathe has worked with Usain Bolt for three years developing Point of Sale and digital assets.
• Izzie Rodgers (Influencer)minorOthersInfluencer featured in Real Techniques campaign 'Our Tools. Your Way' who illuminated iconic landmarks in London calling for consumers to #MakeYourStatement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global creative and integrated marketing network with deep experience across retail, FMCG, and consumer brands. Comparable on full-service creative offerings targeting the same blue-chip segments, but a holding-company-owned competitor.
• Dentsu Creative: Global creative network within Dentsu serving many of the same enterprise clients (Mastercard, Epson-adjacent categories). Comparable on integrated creative services and similar client roster, but with vastly larger scale and global footprint.

Direct peers

• Karmarama: London-based independent creative agency (now part of Accenture Song) serving UK and global brands with integrated creative, data, and technology. Comparable as a London-headquartered independent creative agency of similar scale.
• Lucky Generals: UK-based independent creative agency of similar size serving consumer and retail brands. Comparable in structure, sector mix, and integrated production capabilities.
• 72andSunny: Globally independent creative agency with a strong brand-experience and integrated production model serving clients like Google, NFL, and Activision. Comparable on independence, integrated creative, and production capabilities.
• BBH (Bartle Bogle Hegarty): Iconic London-based independent creative agency serving global brands (Levi's, Google, Samsung). Comparable on independence, London HQ, and integrated creative production model.
• Mother: London-based fiercely independent integrated creative agency of comparable size serving global brands with strategy, creative, and production under one roof. Closest structural peer given shared independence positioning, UK base, and integrated full-service model.
• Wieden+Kennedy: Globally recognized independent creative agency known for Nike and other blue-chip brand work. Comparable as an independent that answers only to clients and integrates strategy, creative, and content production at scale.
• Droga5: Independent creative agency (now part of Accenture Song) with a track record of bold work for global enterprise brands. Comparable in offering integrated creative, production, and media-neutral strategy.
• Anomaly: Independent creative agency with a model built around unconventional, brand-behavior-led work for major global CPG and consumer brands. Directly comparable on independent positioning and integrated services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/live-&-breathe
• Instagraminstagram.com/liveandbreatheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live & Breathe