Karmarama
Karmarama is a London-based full-service communications agency founded in 2000, combining creative work with technology-inspired solutions and employing 501–1,000 staff under CEO Ben Bilboul.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Karmarama does
Karmarama is a London-headquartered, full-service communications agency founded in 2000, employing between 501 and 1,000 people. The firm describes itself as combining creative excellence with technology-inspired solutions, operating from karmarama.com. Leadership is led by Chief Executive Officer Ben Bilboul, with Executive Chairman Jon Wilkins presiding over a bench that includes Chief Operating Officer Liz Wilson, Chief Creative Officer Nik Studzinski, Chief Strategy Officer Will Hodge, and Executive Creative Directors Pablo González de la Peña and Vix Jagger. Founders Howard Tran and George Ruan established the agency in London in 2000, and it has since built a multi-hundred-person creative-services delivery organization in the UK.
Karmarama firmographics
Firmographics- Name
- Karmarama
- Legal name
- Accenture Song (operating division of Accenture plc)
- Website
- https://karmarama.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Karmarama is a London-based full-service communications agency founded in 2000, combining creative work with technology-inspired solutions and employing 501–1,000 staff under CEO Ben Bilboul.
- Ownership category
- akta.pro rank
Karmarama industry classification
Industry- Product category
- Advertising and Creative Communications Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Karmarama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Karmarama business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services (Creative, Marketing, Technology): Revenue generated through integrated professional services combining creativity, marketing, and technology. Services span Design & Digital Products, Marketing, Sales, Commerce, and Service capabilities.
- Managed Services: Ongoing managed services for continuous customer engagement, CRM activation, and digital transformation.
- Media Operations: Expansion of media operations as part of strategic growth initiative.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Karmarama product offering
Product offeringCore offering
Karmarama is a London-based full-service communications agency offering creative, strategic, and marketing services to brands and organizations. The firm delivers integrated communications solutions including creative campaign development, brand strategy, and advertising services to corporate clients across sectors.
Product overview
Accenture Song is a multi-service creative and technology organization positioned as the world's largest tech-powered creative group. The offering consists of five core connected services: Design & Digital Products, Marketing, Sales, Commerce, and Service. The portfolio is supplemented by strategic acquisitions including GemSeek (customer experience analytics), The Lumery (marketing technology consultancy), mindcurv (cloud-native digital experience), ConcentricLife (healthcare marketing), Work & Co (digital product design), and UNLIMITED (customer engagement). This platform-plus-acquisition model enables delivery of end-to-end customer experience transformation combining creativity, data analytics, AI, and technology implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Communications
Quantifiable outcome
- 8% year-on-year revenue growth, reaching $20 billion
Companies that use Karmarama
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Karmarama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Karmarama partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- NetomiminorAI company in which Accenture invested to accelerate enterprise adoption of agentic AI for customer experience.
- Google CloudcoreExpanded partnership to scale agentic transformation for global enterprises with Gemini Enterprise, combining Accenture's transformation capabilities with Google Cloud's AI platform.
- DaVinci CommerceminorCompany in which Accenture invested to advance agent-led shopping capabilities using agentic AI.
- WEVOminorCompany in which Accenture invested to accelerate customer-led growth through experience optimization.
- AlembicminorCompany in which Accenture invested to reinvent marketing measurement using data and causal AI technology.
- GemSeekcoreCustomer experience analytics provider acquired to help global businesses understand customers through insights, analytics and AI-powered predictive models.
- The LumerycoreMelbourne-based marketing technology consultancy helping leading organizations deliver seamless customer experiences and transform their marketing services.
- mindcurvcoreCloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services.
- ConcentricLifecoreLeading healthcare marketing agency helping Life Sciences brands build optimal brand experience at any stage of the health journey.
- Work & CocoreGlobal digital product company blending design, technology, and innovation to help companies create breakthrough products and experiences.
- UNLIMITEDcoreAward-winning integrated customer engagement agency with deep expertise in behavioral science, customer strategy and CRM activation.
Scale indicators3 records
Recent moves2 records
Expansion highlights3 records
Karmarama competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company, parent of Ogilvy, VMLY&R, GroupM, and others. Direct competitor to Accenture Song for global enterprise marketing budgets and integrated technology-driven campaigns.
- Publicis Groupe: Global advertising holding company that owns Saatchi & Saatchi, Leo Burnett, and other networks. Competes with Accenture Song/Karmarama for enterprise client mandates at the holding-company level.
- Dentsu: Global advertising holding company with strong creative (Dentsu Creative) and media networks. Competes with Accenture Song for integrated enterprise marketing, CX, and technology-driven brand transformation work.
Direct peers
- Anomaly: Independent creative agency known for blending brand strategy, advertising, and digital product work. Comparable to Karmarama in size, creative reputation, and emphasis on non-traditional, tech-enabled marketing solutions.
- Droga5: Creative agency now part of Accenture Song alongside Karmarama. The most direct in-network comparable — same parent, similar full-service creative positioning, and overlapping target clients across global enterprise accounts.
- BBH (Bartle Bogle Hegarty): London-headquartered creative agency within the Grey/Advent network. Directly comparable to Karmarama as a UK creative flagship serving global brands with full-service campaigns and a long heritage.
- Saatchi & Saatchi: London-based global creative agency within Publicis Groupe, with a comparable full-service creative proposition. Competes for the same enterprise brand clients as Karmarama, particularly in the UK and European markets.
- AMV BBDO: London-based creative agency within Omnicom's BBDO Worldwide. Comparable to Karmarama in UK market position, creative reputation, and enterprise client base across consumer-facing brands.
- Mother: London-based independent creative agency of comparable size and craft positioning. Mother competes for the same UK and global brand clients that Karmarama targets, with a similar full-service creative offering and award-winning reputation.
- Wieden+Kennedy: Independent creative agency with London, Portland, and global offices. Comparable to Karmarama in creative reputation, brand-led work, and the ability to attract and retain top creative talent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Karmarama social profiles
Digital presenceKarmarama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karmarama leadership team
Management profileNumber of profiles
Profiles9 records
Karmarama subsidiaries and ownership
Company hierarchySubsidiaries6 records
Karmarama funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karmarama M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karmarama
What does Karmarama do?
Karmarama is a London-based full-service communications agency offering creative, strategic, and marketing services to brands and organizations. The firm delivers integrated communications solutions including creative campaign development, brand strategy, and advertising services to corporate clients across sectors.
Is Karmarama a public or private company?
Karmarama is a private company. It is classified as private equity controlled and is currently operating.
When was Karmarama founded?
Karmarama was founded in 2023. It employs 501 to 1,000 people.
Where is Karmarama based?
Karmarama is headquartered in London, United Kingdom, in the Europe region.
How does Karmarama make money?
Three revenue lines are on record. Professional Services (Creative, Marketing, Technology) is the primary driver. The others are managed Services and media Operations.
Who are Karmarama's main competitors?
Broad incumbents on record are WPP, Publicis Groupe and Dentsu. Direct peers are Anomaly, Droga5, BBH (Bartle Bogle Hegarty), Saatchi & Saatchi, AMV BBDO, Mother and Wieden+Kennedy.
Does Karmarama have an API?
No public API is recorded for Karmarama.
What industry is Karmarama in?
Karmarama's product category is Advertising and Creative Communications Services. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 54181 and its SIC code is 7311.