The Georgia Ballet

Name

The Georgia Ballet

Legal name

The Georgia Ballet

Website

https://georgiaballet.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Ballet

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Professional ballet performances
• Ballet training programs
• Dance education
• Community arts outreach
• Performing arts nonprofit

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Performance Tickets & Subscriptions: Revenue from individual performance tickets and season subscriptions for productions including Firebird & Carmen, The Nutcracker, and The Sleeping Beauty. Season subscribers receive priority access, early notifications, and exclusive opportunities.
2. Dance Education Tuition: Monthly tuition fees for dance classes ranging from $45/month for 30-minute classes to $185/month for 4-hour programs. Discounts applied for multiple classes (15% off second class, 25% off additional classes) and 5% discount for full-year upfront payment.
3. Donations & Fundraising: Tax-deductible donations as a 501(c)(3) nonprofit organization. Donation tiers include Soloist ($100+), Principal ($250+), Choreographer ($500+), Director's Circle ($1000+), and Chairman's Circle ($5000+). Monthly giving program through Iris Society.
4. Studio & Theater Rentals: Hourly rental of five dance studios ($20-$50/hour depending on size) and Black Box Theater rental for events and productions.
5. Corporate Sponsorships & Advertising: Full-page ads at $1500/season, half-page at $750/season, quarter-page at $375/season. Corporate sponsorship packages offering brand visibility, employee engagement benefits, and community alignment.
6. Summer Programs: Summer intensives, Princess Camp, and dance camps with registration fees ranging from $150-$350/week plus one-time registration fees.
7. Adult Drop-In Classes: Open adult ballet classes at $15/class, with college student discount at $10/class.
8. Volunteer Program Support: Volunteers support various areas including performance support, marketing, concessions, merchandise, hospitality, and special events. Parent volunteer hours can waive participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Georgia Ballet is a nonprofit performing arts organization that presents professional classical ballet productions (Firebird & Carmen, The Nutcracker, The Sleeping Beauty) and operates a comprehensive ballet school offering classes for students ages 3 through adult across Primary, Recreational, Pre-Professional, Conservatory, Second Company, and Adult tracks. The organization supplements earned revenue with donations, corporate sponsorships, studio and theatre rentals, summer intensives, and community outreach programs including DanceAbility for special needs children and field trips reaching 10,000+ schoolchildren annually.

Product overview

The Georgia Ballet is a non-profit performing arts organization consisting of a professional ballet company and a comprehensive dance school. The core offerings include: (1) Professional Ballet Performances presenting classical works such as Firebird & Carmen, The Nutcracker, and The Sleeping Beauty; (2) The School of The Georgia Ballet offering structured training programs across multiple divisions including Primary Division (Ages 3-5), Recreational Division (Ages 6-13), Pre-Professional Division (Ages 9+), Conservatory, Second Company, Adult Programs, and Open Classes; (3) Summer Programs including intensives, Princess Camp, and Dance Camp; (4) Community Outreach programs including DanceAbility, Field Trips, Sensory Friendly Performances, and Momentum; (5) Venue Rentals including Studio and Black Box Theater facilities; and (6) Support programs including Season Subscriptions, Iris Society monthly giving, Donor Programs, Corporate Sponsorships, and Advertising opportunities. The organization serves the Cobb County community and Metro Atlanta region, providing professional ballet performances, dance training from beginner to pre-professional levels, and meaningful community engagement through arts education.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Ballet Performances Professional ballet company presenting full-length classical productions including Firebird & Carmen, The Nutcracker, and The Sleeping Beauty, performed with live orchestral accompaniment for ticketed audiences and season subscribers.
• School of The Georgia Ballet Full ballet school with structured curriculum in classical ballet, contemporary, jazz, and hip hop, taught by distinguished faculty emphasizing placement, musicality, and artistry for students ages 3 through adult.
• Primary Division (Ages 3-5) Early childhood dance program for ages 3-5 introducing foundational ballet steps, creative movement, coordination, and confidence building.
• Recreational Division (Ages 6-13) Youth recreational dance program for ages 6-13 offering instruction in ballet, contemporary, jazz, and hip hop in a fun, skill-building environment.
• Pre-Professional Division (Ages 9+) Audition-only accelerated ballet program for committed dancers ages 9+ pursuing serious pre-professional training across Pre-Professional C, B, and A tracks with 3-7 classes per week.
• Conservatory Program Daytime intensive ballet training program for dancers ages 10+ with prior pointe experience, offering technique, pointe, repertoire, contemporary, modern, jazz, musical theater, injury prevention, and performance opportunities alongside the professional company.
• Second Company Selective post-graduate pre-professional program bridging student-to-professional transition, offering intensive training and performance opportunities alongside the main professional company.
• Adult Programs Drop-in adult ballet classes for beginner to advanced dancers on a flexible schedule, designed for adults seeking to learn, return to dance, or stay in shape.
• Open Classes Drop-in dance classes available without membership or long-term commitment at $15 per class for beginner, returning, and experienced dancers.
• Summer Ballet Intensives Summer intensive programs for ages 9+ including Summer Ballet Intensive, Summer Pointe Intensive, Princess Camp, Dance Camp, and Mini-Intensives, priced by week.
• DanceAbility Tuition-free inclusive dance program for children with special needs ages 6-18, providing tailored dance classes with qualified instructors and student assistants in a supportive environment.
• Arts in Education Outreach Community outreach programs including Metro Atlanta Field Trips serving 10,000+ students annually, Sensory Friendly Performances, and Momentum programs bringing dance education to Title I schools.
• Studio Rentals Rental of five state-of-the-art dance studios (Studios I through V) with sprung floors, Marley flooring, sound systems, and video capabilities at hourly rates from $20 to $50.
• Black Box Theater Rental Black Box Theater rental equipped with lighting, sound systems, speakers, and video/DVD capabilities for performances and events.
• Iris Society Monthly Giving Program Recurring monthly giving program named after founder Iris Hensley, with membership levels (Soloist from $10/month, Principal, Choreographer, higher tiers) offering exclusive perks such as program recognition, ticket discounts, backstage access, and dress rehearsal meet & greets.
• Donor Programs Annual giving program with tiered donation levels (Soloist $100+, Principal $250+, Choreographer $500+, Director's Circle $1,000+, Chairman's Circle $5,000+) supporting professional performances, training, and community outreach.
• Corporate Sponsorships Corporate partnership opportunities providing brand visibility, employee engagement benefits, and community alignment through exclusive access, VIP experiences, and marketing exposure.
• Advertising in Programs Seasonal advertising placements for businesses in performance programs, including full page ($1,500/season), half page ($750/season), and quarter page ($375/season) options across all season productions.
• Season Subscription Season ticket packages offering early access to performances, exclusive updates, priority seating, and special subscriber-only opportunities for the 2026/2027 season.
• Volunteer Program Volunteer opportunities across performance support, marketing, concessions, merchandise, hospitality, special events, production assistance, development, and DanceAbility teaching assistance; parent volunteer hours can waive participation fees.

Quantifiable outcome

• Over 10,000 school children served annually through Field Trip Series
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jennie T. Anderson TheatrecoreStrategic or Co-development PartnerThe Jennie T. Anderson Theatre in Marietta serves as the venue for The Georgia Ballet School's Spring Concert performances, including the 2026 Coppelia production. This partnership provides professional theatre facilities for student showcases.
• Youth America Grand Prix (YAGP)coreStrategic or Co-development PartnerYAGP is the world's largest student ballet scholarship competition. The Georgia Ballet's Pre-Professional and Conservatory students compete at YAGP, and the school's training is designed to prepare students for success at these competitions with scholarships to elite programs.
• Universal Ballet Competition (UBC)coreStrategic or Co-development PartnerUBC is an international ballet competition. The Georgia Ballet's Conservatory program includes competition training for UBC, providing students with opportunities to compete internationally.
• City of Milton, GeorgiaminorStrategic or Co-development PartnerKelsey Shackleford, Georgia Ballet alumna, founded Little River Ballet and acts as a program provider for the city of Milton, Georgia, extending the ballet school's reach into the broader community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charlotte Ballet: Professional ballet company and academy serving the Charlotte metro area with comparable programming across professional performances, school divisions, and community outreach. Strong analog for governance and revenue mix comparison.
• Ballet Memphis: Regional professional ballet company and school serving the Memphis metro with similar community engagement focus. Peer for school/company integration and small-city professional ballet economics.
• Sarasota Ballet: Florida-based professional ballet company known for full-length classical repertoire and a focused school. Comparable to The Georgia Ballet's emphasis on full-length works like Nutcracker and Sleeping Beauty.
• Atlanta Ballet: Atlanta's flagship professional ballet company and the largest classical ballet organization in Georgia. Direct competitor for both performance audiences and pre-professional dance students in the same metro region, though larger in scale, budget, and venue footprint.
• Louisville Ballet: Kentucky-based regional ballet company and school operating with similar school/company structure, school divisions, and community outreach programming. Comparable in scale and regional nonprofit funding model.
• Carolina Ballet: Raleigh-based professional ballet company with school programs and full-length classical repertoire similar to The Georgia Ballet's Nutcracker and Sleeping Beauty offerings. Useful comparison for ticketed-season economics.
• Orlando Ballet: Central Florida professional ballet company with school and outreach programs. Direct peer for tuition structure, season subscription models, and multi-revenue stream nonprofit ballet operations.
• Nashville Ballet: Regional professional ballet company and school operating a comparable nonprofit model with season productions and a multi-division training academy. Strong structural peer for benchmarking tuition, ticketing, and outreach programming in a mid-size Southeastern market.

Emerging players

• Ballet Academy East: Pre-professional ballet school with intensive training programs similar to The Georgia Ballet's Pre-Professional and Conservatory divisions. Useful comparison for tuition-tier structure and competition-prep programming, though focused on training without a resident professional company.

Regional players

• Dance Theatre of Atlanta: Atlanta-area dance training and performance organization offering classes and showcases that overlap with The Georgia Ballet's recreational and adult programming in the same metro geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheGeorgiaBallet1
• Facebookfacebook.com/georgiaballet
• LinkedInlinkedin.com/company/the-georgia-ballet
• Instagraminstagram.com/georgiaballet
• TikToktiktok.com/@the.georgia.ballet
• Xx.com/georgiaballet

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Georgia Ballet