What Orlando Ballet does

Orlando Ballet is Central Florida's only professional ballet company, founded in 1974 and operating as a private nonprofit (legal entity Orlando Ballet LLC). The organization presents a mainstage season of classical and contemporary ballet productions at Steinmetz Hall within the Dr. Phillips Center for the Performing Arts — a venue recognized by Architectural Digest as the 11th most beautiful theater in the world — and is itself ranked among the Top 20 U.S. ballet companies under Artistic Director Jorden Morris. Its portfolio includes flagship productions such as The Nutcracker, The Sleeping Beauty, Alice in Wonderland, Director's Collection, and Moulin Rouge, supplemented by intimate performance series like Uncorked and the family-oriented Storybook Series.

The company operates an integrated business model spanning five revenue streams: mainstage ticket sales and subscriptions, Orlando Ballet School tuition (Preparatory Training Center, The Academy, Trainee and OBII Programs, Summer Intensive, Youth Dance, and Fitness Thru Dance), donations and fundraising (The Ballet Fund, Harriett's Legacy Society, Amigos, Ambassadors, Ballet Ball gala), event space rentals at Harriett's Orlando Ballet Centre, and program advertising. It is led by Artistic Director Jorden Morris and a Board of Directors, supported by a network of visionaries, benefactors, and partners including the City of Orlando, Orlando Health, Dr. Phillips Charities, Florida Arts & Culture, the Shubert Foundation, and Truist Foundation.

Operations are anchored at Harriett's Orlando Ballet Centre, a state-of-the-art facility opened in 2020 in Loch Haven Cultural Park featuring four studios, a ballroom, lobby, and outdoor terrace with Lake Formosa views. Beyond core performance and education, Orlando Ballet runs a Community Enrichment portfolio (First STEPS, STEPS, REACH, RISE, Intro to Ballet, Gentle BeMoved, Emotions in Motion, Neon Club) targeting underserved and special-needs populations. Technology is limited to standard third-party ticketing, registration, and marketing platforms; the organization has no proprietary AI or software capabilities and no public API.

Name

Orlando Ballet

Legal name

Orlando Ballet LLC

Website

https://orlandoballet.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlando Ballet is Central Florida's only professional ballet company, presenting a mainstage season at Steinmetz Hall in the Dr. Phillips Center while operating Orlando Ballet School, community enrichment programs, Fitness Thru Dance, and venue rentals at Harriett's Orlando Ballet Centre.

Ownership category

akta.pro rank

Product category

Performing Arts (Ballet)

NAICS

Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Professional ballet performances
• Dance education programs
• Performing arts company
• Community outreach programs
• Event venue rentals

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales & Subscriptions: Revenue generated from mainstage ballet performances at Steinmetz Hall at Dr. Phillips Center. The 2026/27 season includes productions such as The Sleeping Beauty, The Nutcracker, Alice in Wonderland, Director's Collection, and Moulin Rouge. Season subscriptions and individual tickets are sold through the Dr. Phillips Center box office.
2. Orlando Ballet School Tuition: Revenue from dance education programs including The Academy, Preparatory Training Center, Summer Intensive, Youth Dance Program, and various workshops and masterclasses. Also includes the Fitness Thru Dance adult fitness program.
3. Donations & Fundraising: Philanthropic support from individual donors, corporate sponsors, and foundation partners. Includes The Ballet Fund, Harriett's Legacy Society planned giving, Amigos and Ambassador programs, and the annual Ballet Ball gala.
4. Event Space Rentals: Revenue from renting Harriett's Orlando Ballet Centre facilities for weddings, corporate events, birthday parties, and board meetings. The venue offers ballet studios, ballroom, outdoor terrace, and executive board room spaces.
5. Program Advertising: Revenue from selling advertisement space in the Orlando Ballet season program, reaching engaged audience members attending performances at Steinmetz Hall.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Orlando Ballet is Central Florida's only professional ballet company, producing mainstage ballet performances at Steinmetz Hall in the Dr. Phillips Center for the Performing Arts. The company also operates Orlando Ballet School, a comprehensive dance education institution offering programs from youth training through professional development, and delivers community enrichment programs serving diverse populations including those with Parkinson's and special needs.

Product overview

Orlando Ballet is Central Florida's only professional ballet company, operating as a single unified arts organization with a multi-layered portfolio. The core offering consists of Mainstage Performances at Dr. Phillips Center's Steinmetz Hall, featuring productions like The Nutcracker, The Sleeping Beauty, Alice in Wonderland, Director's Collection, and Moulin Rouge. Supporting the mainstage is Orlando Ballet School, a comprehensive education institution with programs ranging from youth training to professional development (Trainee/OBII Programs). The organization extends its reach through Community Enrichment Programs (First STEPS, STEPS, REACH, RISE) and Fitness Thru Dance adult classes. Venues include Harriett's Orlando Ballet Centre (opened 2020), which also serves as an event rental space for weddings and corporate events. Additional offerings include the Uncorked intimate performance series and Storybook Series for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Performances at Dr. Phillips Center Professional ballet productions held at Steinmetz Hall in the Dr. Phillips Center for the Performing Arts, featuring classical masterworks and contemporary premieres with live orchestral accompaniment. Recognized as a Top 20 ballet company in the United States. Targeted at arts patrons, cultural consumers, and families.
• Orlando Ballet School Comprehensive dance education institution offering programs for all ages and skill levels, including Preparatory Training Center, The Academy, Trainee and OBII Programs, Summer Intensive, workshops, masterclasses, and youth dance programs. Targeted at children, adolescents, and adults seeking professional dance training.
• The Nutcracker Annual flagship holiday production performed at Dr. Phillips Center Steinmetz Hall, running December 4-27, 2026. Targeted at families, arts patrons, and holiday audiences.
• The Sleeping Beauty Classical ballet production scheduled for October 15-18, 2026 at Steinmetz Hall. Targeted at ballet patrons and classical arts audiences.
• Alice in Wonderland Family-friendly ballet production sponsored by Orlando Health, scheduled for February 11-14, 2027. Targeted at families and children.
• Director's Collection Contemporary ballet program featuring innovative new commissions and bold reinterpretations, scheduled for April 2-4, 2027. Targeted at contemporary ballet enthusiasts and arts patrons.
• Moulin Rouge Ballet production based on the popular entertainment district, scheduled for May 6-9, 2027. Targeted at adult arts audiences.
• Uncorked Intimate performance series held at Harriett's Orlando Ballet Centre featuring wine and culinary pairings alongside dance performances. Targeted at adult audiences seeking curated cultural experiences.
• Fitness Thru Dance Adult fitness program offering ballet, modern, jazz, and tap classes for all skill levels, including beginner workshops and summer intensives. Targeted at adults seeking fitness through dance.
• Community Enrichment Programs Outreach initiatives including First STEPS, STEPS, REACH, RISE, Intro to Ballet, Gentle BeMoved, Emotions in Motion, and Neon Club, serving diverse community members including those with Parkinson's and special needs. Targeted at underserved community members across Central Florida.
• Event Space Rentals Rental of Harriett's Orlando Ballet Centre spaces including ballet studios, multipurpose ballroom, outdoor terrace, and tech-equipped executive board room for weddings, corporate events, birthday parties, and board meetings. Targeted at event hosts, brides, and corporate event planners.
• Storybook Series Family-friendly performance package featuring storybook-themed productions with interactive activities for children. Targeted at families with young children.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered visionary, major, sustainer, partner and core.

• City of OrlandovisionaryOthersCity of Orlando is listed as a visionary partner supporting Orlando Ballet's mission. The partnership provides municipal support for Central Florida's only professional ballet company.
• Orlando HealthmajorStrategic or Co-development PartnerOrlando Health is a sponsor of the Alice in Wonderland production and provides an on-site volunteer medical team for Orlando Ballet dancers. The partnership includes injury prevention, physical therapy, and ongoing treatment throughout the season.
• United Arts Central FloridasustainerOthersUnited Arts Central Florida - Collaborative Campaign for the Arts is a sustaining partner supporting the mission of Orlando Ballet.
• Think IntegratedpartnerTechnology or IntegrationThink Integrated is the website developer for Orlando Ballet, credited for website development in the footer.
• Dr. Phillips Center for the Performing ArtscoreStrategic or Co-development PartnerAll Main Stage productions are held at Steinmetz Hall at Dr. Phillips Center. This is the primary performance venue for Orlando Ballet's professional productions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Northwest Ballet: Top-tier U.S. professional ballet company operating a similar large venue residence plus school plus community programming model at materially greater scale; useful benchmark for upper-bound structure.
• Houston Ballet: Large Top 10 U.S. professional ballet company with a comparable five-production mainstage season model, affiliated academy, and substantial foundation and donor funding structure. Larger scale, similar operating model.

Direct peers

• Colorado Ballet: Mid-size professional ballet company with affiliated academy, a similar classical-plus-contemporary mainstage season, and community programs in a comparable tourism-and-donor-rich U.S. metro.
• Nashville Ballet: Regional professional ballet company and academy operating a comparable mainstage-plus-school-plus-community model in a fast-growing Sun Belt metro.
• Atlanta Ballet: Southeast U.S. professional ballet company running a comparable full-length and contemporary season, an affiliated school (Atlanta Ballet Centre for Dance Education), and community outreach programs in a major Sun Belt metro.
• Cincinnati Ballet: Mid-size U.S. professional ballet company with comparable Top 20-ish positioning, attached academy, and similar revenue mix of ticket, tuition, and donations. Useful size and structure comparable.
• Miami City Ballet: Florida-based professional ballet company with comparable Florida audience dynamics, classical and contemporary repertoire, and a major regional venue relationship (Adrienne Arsht Center). Most direct geographic comparable to Orlando Ballet.
• Sarasota Ballet: Florida-based professional ballet company of similar size and touring reach, performing mixed classical/Ashton repertoire and running educational programs in a tourism-driven market directly overlapping Orlando's catchment.
• Tampa City Ballet (Tampa Ballet): Florida-based ballet company and school operating a closely comparable classical repertoire plus academy model in the Tampa Bay market, directly overlapping Orlando Ballet's Florida catchment.
• Jacksonville (Jacksonville Ballet Theatre): Florida regional professional ballet company serving a comparable mid-tier Florida market with full-length classical and contemporary programming; competes for the same donor, subscriber, and education pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/orlandoballet
• Facebookfacebook.com/OrlandoBallet
• LinkedInlinkedin.com/company/orlandoballet
• Instagraminstagram.com/orlandoballet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando Ballet