Bali Secrets

What Bali Secrets does

Bali Secrets is a privately held consumer goods company founded in 2015 and headquartered in Encinitas, California, that produces and markets natural personal care products including deodorants, skin care, deluxe castile soaps, and body scrubs. The company is led by co-founders Giles Fabris, Katharina Mocharitsch, and Martin Leitner (CEO), and operates with a headcount of 11-50 employees focused on brand, formulation, and direct-to-consumer operations.

The company's primary observable commercial activity centers on a single named SKU, the Bali Secrets Deodorant, listed on Amazon.com under ASIN B012E9DMNQ. The firmographic profile references a broader product family spanning skin care, castile soaps, and body scrubs, but these categories are not represented as named SKUs in the available product or channel evidence, indicating an aspirational or pipeline product surface that has not yet been activated across the company's visible sales channels.

Go-to-market is concentrated on Amazon as the primary marketplace, with the company simultaneously building a Shopify-powered direct-to-consumer storefront at balisecrets.com, which is currently under construction and gated by password protection. The business model is straightforward one-time product sales to individual consumers seeking natural deodorant alternatives; pricing is not publicly disclosed, no enterprise or B2B contracts are documented, and no funding history is on record. Customer-facing communication is handled via a contact form on the website and a dedicated B2B inbox ([email protected]), with email capture deployed to build a launch notification list ahead of the DTC storefront going live.

Name

Bali Secrets

Website

https://balisecrets.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bali Secrets is a privately held Encinitas-based consumer goods company founded in 2015 that produces and markets natural deodorants (and broader natural personal care) primarily through Amazon.com, while building a Shopify-powered DTC storefront.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural deodorant
• Personal care products
• Natural skincare
• Castile soap
• Body scrubs

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Deodorant Product Sales: Bali Secrets generates revenue through the sale of its deodorant products, sold via Amazon.com marketplace and their own e-commerce storefront.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bali Secrets produces and markets natural personal care products, with its core offering being a natural deodorant (Amazon ASIN B012E9DMNQ) sold to individual consumers. The company's product portfolio also includes skin care products, deluxe castile soaps, and body scrubs. Sales are primarily conducted through the Amazon.com marketplace, with a Shopify-powered direct-to-consumer e-commerce site under construction.

Product overview

Bali Secrets is a consumer goods company offering a single core product—a natural deodorant. The company operates primarily through Amazon sales and a Shopify-powered e-commerce website that is currently under construction. The product lineup consists of the Bali Secrets Deodorant as the sole named product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Bali Secrets Deodorant

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amazon.comcoreChannel Partner/ Reseller/ DistributorBali Secrets sells its deodorant products through Amazon.com marketplace. This is the primary visible sales channel for the company, with their products listed on Amazon including ASIN B012E9DMNQ for Bali Secrets Deodorant.
• ShopifycoreTechnology or IntegrationBali Secrets uses Shopify as the platform powering its e-commerce store (admin.shopify.com/store/balisecrets). The website footer notes 'This shop will be powered by Shopify.' Shopify provides the technical infrastructure for their direct-to-consumer online sales.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Schmidt's Naturals: Schmidt's is a direct natural deodorant peer with a similar product category (aluminum-free deodorants), overlapping customer base (natural/clean personal care consumers), and Amazon-first distribution. Acquired by Unilever, it represents the well-capitalized competitor Bali Secrets competes against for shelf space and search rankings.
• Native: Native sells natural deodorants and body care (soaps, body washes) targeting the same consumer and sold heavily through Amazon and DTC — directly overlapping Bali Secrets' deodorant, soap, and body care SKU portfolio. Acquired by P&G, Native is a category leader that defines the bar for natural deodorant branding and pricing.
• Dr. Bronner's: Dr. Bronner's is a direct peer in the castile soap category (Bali Secrets markets "deluxe castile soaps") and natural personal care, with strong organic, fair-trade, and "all-in-one" positioning. It competes with Bali Secrets for natural-soap shelf space and the same conscious-consumer buyer.
• Primal Pit Paste: Primal Pit Paste is a direct natural deodorant peer with similar size, Amazon-led distribution, and natural/homemade brand positioning. It is a close comparable for Bali Secrets in terms of price point, target customer, and channel mix.
• Dr. Squatch: Dr. Squatch sells natural bar soaps, body scrubs, and deodorants through DTC and Amazon — directly comparable to Bali Secrets' castile soap, body scrub, and deodorant lineup, with a similarly lifestyle/identity-driven brand voice.
• SoapBox Soaps: SoapBox Soaps sells natural bar soaps, body wash, and deodorant-style products through DTC and retail with a similar small-brand, natural-positioning profile to Bali Secrets, overlapping on soap and body care SKUs.

Broad incumbents

• Tom's of Maine: Tom's of Maine (Colgate-Palmolive) is a broad incumbent offering natural deodorants, soaps, and body care with established retail distribution and certified-natural credentials. Comparable because it occupies the same natural deodorant shelf that Bali Secrets targets, but operates across a much wider personal care portfolio.
• Dr. Teal's: Dr. Teal's is a broader personal care brand selling body scrubs, soaps, and bath products with mass retail and Amazon distribution. Comparable to Bali Secrets' body scrub and castile soap categories as a larger, well-distributed incumbent in adjacent bath and body care.

Emerging players

• S.W. Basics: S.W. Basics is a small natural personal care brand focused on minimal-ingredient skin care and body products. Comparable to Bali Secrets in size, natural positioning, and product overlap in skin care, though less direct overlap in deodorant.
• Pipette: Pipette (a Shiseido brand) sells clean body care and baby care products through DTC and Amazon. Comparable to Bali Secrets in natural body wash and skin care categories, with stronger clean-beauty certifications as an emerging-player benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/balisecrets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Secrets