Pixologie

What Pixologie does

Pixologie, Inc. is a privately held, service-based photo organization and preservation company headquartered in Greenfield, Wisconsin. Founded in July 2013 by Mollie Bartelt and Ann Matuszak—both former Creative Memories leaders—the company helps individuals and families organize, digitize, curate, and preserve physical and digital photo collections encompassing prints, slides, negatives, film, video, audio, memorabilia, and documents. Pixologie serves a primarily consumer customer base spanning individual families, seniors and baby boomers, people dealing with loss of loved ones, travel enthusiasts, and DIY photo organizers, with one named B2B client in the senior living services sector (Smart Moves).

The company's core competency is its proprietary Three-Sort Photo Organization System, a methodology rather than software, that sorts print photos chronologically by decade, year, and month or event before translation to digital folder structures. Deduplication is performed manually by human curators rather than by software or AI. Pixologie operates from a corporate studio in Greenfield, WI and has expanded through a franchise/partner model with independently operated locations in Wisconsin (Pixologie by Amie), Kansas (Pixologie Generations), Virginia/DC (Pixologie Digital Solutions), and Washington (Pixologie Northwest Memories), as well as via a FOREVER Ambassador partnership for professional digitization.

The business model blends high-touch, project-based professional services (Photo Estate Services at $3,000 to over $25,000, and Digital Photo Organization Packages at $2,250 for 20 hours) with recurring subscription revenue (The Pix Plan membership for DIY organizers), one-time sales of archival storage boxes and Amazon-published books, and fee-based speaking engagements. The company has been operating for over a decade without external venture or private equity investment, employs 1-10 people, and has served clients across the United States, Canada, and Mexico via direct engagement and shipping.

Name

Pixologie

Legal name

Pixologie, Inc.

Website

https://pixologieinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixologie is a Wisconsin-based service company founded in 2013 that organizes, digitizes, and preserves family photo collections for individual consumers, seniors, and DIY organizers through project-based engagements, subscription education, and a four-state franchise network.

Ownership category

akta.pro rank

Product category

Photo Organization & Memory Preservation Services

NAICS

Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photo Library Organization & Curation (HSAFAGAA)

Keywords

• Photo organization services
• Photo digitization services
• Memory preservation services
• Photo estate planning
• Digital photo management

Headquarters

HQ city

Oak Creek

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Photo Estate Professional Services: Full-service photo estate creation involving collection inventory, organization, digitization, curation, and preservation. Services include organizing by decades/years/months, scanning photos/slides/negatives, digitizing video/film/audio with partners, and uploading to permanent storage. Pricing ranges from $3,000 to over $25,000 depending on volume and complexity.
2. Digital Photo Organization Services: Virtual/digital photo organization services including gathering photos from multiple devices, deduplication, chronological organization into folders, upload to secure storage, and client training. Digital Photo Organization Package priced at $2,250 for 20 hours of service.
3. The Pix Plan Membership: Subscription-based education and community program providing weekly support, motivation, virtual workshops, and resources for DIY photo organizers. Includes FOREVER Support tips and workshops plus in-depth PIX PLAN course and community access.
4. Archival Products: Sale of archival-quality photo and memorabilia storage boxes designed to preserve physical photo collections. Boxes can hold up to 2,300 photos each and include black folio for larger photos.
5. Speaking Engagements: Revenue from speaking presentations on photo estate creation, digital photo management, and marketing psychology. Customized presentations available upon request for various event types.
6. Book Sales: Sale of educational books authored by Mollie Bartelt on Amazon including 'A Simple Guide to Saving Your Family Photos,' 'A Simple Guide to Tackling Your Digital Photo Mess,' 'The Pixologist's Guide to Organizing and Preserving Your Family Photos,' and other titles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Pixologie is a professional photo organization and memory preservation company that helps individuals and families organize, digitize, and curate their photo collections (prints, slides, negatives, film, video, audio, and memorabilia) into a 'photo estate' accessible to current and future generations. Services are delivered through a corporate studio in Greenfield, Wisconsin, virtual/digital photo organization, and franchise locations, supported by an educational membership program and educational books authored by the founder.

Product overview

Pixologie operates as a service-based company offering a comprehensive portfolio of photo organization and preservation solutions. Core offerings include Photo Estate Services for full-service photo collection organization and digitization ($3,000-$25,000+), and a Digital Photo Organization Package for virtual/digital photo management ($2,250 for 20 hours). Supporting products include The Pix Plan membership community for self-service education, FOREVER Digitization Services partnership for professional scanning, downloadable Photo Organizing Tools, Speaking Services, and Mollie's Books published on Amazon. The company was founded in 2013 and serves clients in Wisconsin and across the US through multiple franchise locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Pix Plan: A membership program providing education, support, and community for people working on photo organizing projects, including workshops and motivation
• Pixologist

Products and services

• Photo Estate Services Comprehensive service that organizes, digitizes, and preserves family photo collections including photos, slides, negatives, film, video, audio, and memorabilia into a digital archive and physical keepsake boxes for future generations. Pricing ranges from $3,000 to over $25,000 depending on the volume of materials, level of organization desired, and types of media involved.
• Digital Photo Organization Package Twenty-hour professional service for digital-only photo collections that gathers photos from drives, cards, and computers; performs human-driven deduplication; organizes chronologically into folder structures; returns results on an external hard drive; and includes complimentary FOREVER upload. Priced at $2,250 with an additional $250 charge for remote computer connection service.
• The Pix Plan Membership Subscription membership program providing ongoing education, weekly support and motivation, virtual workshops, FOREVER Support tips, and an in-depth PIX PLAN course along with community access for individuals working on their own photo organization projects.
• FOREVER Digitization Services Professional digitization service delivered through Pixologie's ambassador partnership with FOREVER, offering secure three-way box shipping and competitive pricing for scanning photos, slides, negatives, videos, and film at FOREVER's Green Bay, Wisconsin facility.
• Archival Storage Boxes Archival-quality photo and memorabilia storage boxes designed to preserve physical photo collections, holding up to 2,300 photos each and including a black folio for larger photos.
• Speaking Services Keynote and educational presentation services delivered by Mollie Bartelt on photo estate creation, digital photo management, and using nostalgia in marketing, with customized presentations available upon request for various event types.
• Mollie's Books Six published books authored by Mollie Bartelt and sold on Amazon, including 'A Simple Guide to Saving Your Family Photos,' 'A Simple Guide to Tackling Your Digital Photo Mess,' 'The Pixologist's Guide to Organizing and Preserving Your Family Photos,' and 'A Simple Guide to Creating a Photo Estate.'

Quantifiable outcome

• Organized and preserved millions of family photos, slides, negatives, film, video, memorabilia and documents over 10+ years
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FOREVERcoreChannel Partner/ Reseller/ DistributorPixologie is an official FOREVER Ambassador, referring clients for professional digitization services. FOREVER's facility in Green Bay, Wisconsin offers secure three-way box shipping and competitive pricing for scanning photos, slides, negatives, videos and more. Pixologie also recommends FOREVER Permanent Storage for cloud archiving of organized photo collections and provides complimentary upload to FOREVER with their digital organization services.
• Pixologie by Amie (Franchise)coreChannel Partner/ Reseller/ DistributorFranchise location serving Dodge, Dane, Jefferson and Northwest corner of Waukesha counties ('Lake Country') in Wisconsin. Owner Amie Pickelmann has received training at the corporate office and stays current on photo organization and media preservation trends.
• Pixologie Generations (Franchise)coreChannel Partner/ Reseller/ DistributorFranchise location serving the state of Kansas. Owner Lori Schmitt has completed training at the corporate office and provides photo organizing and preservation services aligned with Pixologie methodology.
• Pixologie Digital Solutions (Franchise)coreChannel Partner/ Reseller/ DistributorFranchise location serving the DC Metro and Gainesville, Virginia areas. Owners James and Dawn Overbye operate the location providing photo estate and digitization services.
• Pixologie Northwest Memories (Franchise)minorChannel Partner/ Reseller/ DistributorFranchise location serving Kitsap County, Washington and Suquamish areas. Owner Lori Weber provides local photo organizing services using Pixologie systems and methods.
• StoryWorthminorGTM or Marketing PartnerPixologie is an affiliate for StoryWorth, a service that helps record family stories through weekly questions compiled into books. StoryWorth complements photo estate work by adding narrative context to preserved photos.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Framebridge: Framebridge offers custom photo framing and print services, complementing Pixologie's preservation offering by giving customers a way to display curated photos and memorabilia.
• Legacybox: Legacybox is one of the largest consumer-focused photo, video, and film digitization services in the U.S., directly competing with Pixologie's Photo Estate Services for the same family-memory-preservation customer.
• ScanCafe: ScanCafe provides bulk photo, slide, and film scanning services with online ordering, directly overlapping Pixologie's digitization partnership value proposition and targeting the same family-archive customer.
• Chatbooks: Chatbooks offers automated photo book creation from phone/computer libraries, competing for the same family memory-preservation customer at a more software-driven, lower-touch price point than Pixologie.
• Artifact Uprising: Artifact Uprising is a premium photo book, print, and keepsake company appealing to the same family-memory and legacy customer that Pixologie serves, with overlapping premium positioning.
• MyHeritage: MyHeritage combines genealogy with photo enhancement, story recording, and family tree building — directly adjacent to Pixologie's family legacy / genealogy focus and increasingly competing in family-archive digitization.
• StoryWorth: StoryWorth (already a Pixologie affiliate partner) helps families record and compile family stories into books, complementing photo preservation with narrative content for the same legacy-planning customer.
• Shoebox (by ScanMyPhotos): Shoebox/ScanMyPhotos is a long-standing mail-order photo scanning service that competes with Pixologie's digitization offering on price and convenience for the same family-photo customer.

Others

• FOREVER: FOREVER is Pixologie's strategic digitization partner and Permanent Storage provider, also offering consumer-facing storage and preservation services that overlap with Pixologie's archival offering.

Broad incumbents

• Ancestry: Ancestry is the dominant genealogy platform and offers photo storage, story features, and tree building — a broader incumbent that competes for the family legacy and memory preservation wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pixologie
• YouTubeyoutube.com/c/pixologie
• Facebookfacebook.com/pixologie
• Instagraminstagram.com/pixologie
• Pinterestpinterest.com/pixologie/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixologie