SkinnyFit

What SkinnyFit does

SkinnyFit monetizes exclusively through its owned e-commerce storefront at skinnyfit.com, shipping within the United States via DHL. The revenue model combines one-time purchases at retail price with a Subscribe & Save recurring monthly billing option that offers 20-40% discounts and is managed through a customer account portal; a 365-day money-back guarantee reduces purchase friction. Pricing per SKU ranges roughly from $19.95 to $99.95. Marketing is driven by an organic social ecosystem — 645,789 Facebook fans, 294,314 Instagram followers, and a 107,276-member Facebook community — supplemented by email capture (10% first-order incentive), a Refer-a-Friend program, blog content, and heavy use of customer testimonials. The company is privately held, with 1-10 employees, no disclosed funding, no parent company, and no public market listing.

Name

SkinnyFit

Legal name

Wellness Brands Group LLC

Website

https://skinnyfit.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SkinnyFit is a privately held DTC supplement brand (Wellness Brands Group LLC) selling collagen peptides, wellness gummies, and health supplements for women exclusively through skinnyfit.com, with subscription and one-time purchase options shipped within the United States.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Women's wellness supplements
• Collagen peptides
• Dietary supplements
• Wellness gummies
• Weight management products

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: SkinnyFit generates revenue through direct-to-consumer sales of collagen peptides, wellness gummies, and health supplements via their e-commerce website. Products are offered as one-time purchases or subscription orders billed monthly with discounts up to 40%.
2. One-Time Product Purchases: Customers can purchase individual products at regular retail prices without subscription commitment, with occasional promotional discounts (e.g., 50% off special offers).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SkinnyFit is a direct-to-consumer women's wellness supplement brand selling multi-collagen peptide formulas, wellness gummies, and health supplements through skinnyfit.com. Products are positioned for weight management, youthful skin, stronger hair and nails, joint comfort, and digestive support, and are offered either as one-time purchases or as recurring Subscribe & Save subscriptions with up to 40% discounts. The brand backs every order with a 365-day money-back guarantee.

Product overview

SkinnyFit is a women's wellness and supplement brand offering a diverse product portfolio across four main categories: Collagen Peptides (Super Youth line with multiple flavors and Liquid Collagen), Wellness Gummies (Skinny Gummies, No Stress Gummies, PMS Gummies, and Super Youth Gummies), Health Supplements (Colostrum, GLP-1 Natural, SkinnyFit Burn, SkinnyFit Firm, and Fit IV), and Accessories (Love Mug, Bottle, Pill Box). The brand emphasizes clean, high-quality ingredients with no artificial flavors or preservatives, targeting weight management, youthful skin, and whole-body health. Products are available primarily through e-commerce with subscription options offering up to 40% savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Collagen Tropical Mango

Quantifiable outcome

• 90,532 verified reviews with 4.48/5 average rating across products
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Olly: Olly is a mass-market wellness gummy and supplement brand with broad retail distribution (Target, CVS, grocery). Overlaps directly with SkinnyFit's Skinny Gummies, PMS Gummies, and Super Youth Gummies categories but at higher distribution scale and lower price points.
• AG1 (Athletic Greens): AG1 is a broad-incumbent comprehensive daily wellness greens/supplement brand with massive DTC scale, influencer marketing, and subscription revenue. Competes with SkinnyFit for share of wellness routines and consumer spend, though it occupies a more generalist positioning.
• Orgain: Orgain is a leading plant-based nutrition and collagen supplement brand with deep retail distribution. Comparable in product categories (collagen, protein powders, supplements) and clean-ingredient positioning, but with much wider offline distribution than SkinnyFit.

Direct peers

• NeoCell: NeoCell is a collagen-focused supplement brand with multi-collagen formulations sold via DTC, Amazon, and retail. A direct competitor to SkinnyFit's Super Youth collagen line with similar hydrolyzed multi-type collagen technology.
• Care/of: Care/of is a personalized DTC vitamin and supplement brand with a strong subscription model and quiz-based personalization. Similar direct-to-consumer, female-targeting, supplement-subscription DNA to SkinnyFit, though Care/of focuses on personalization rather than branded hero SKUs.
• Ritual: Ritual is a DTC supplement brand emphasizing clean, traceable ingredients with subscription-based delivery. Comparable in DTC motion, transparent formulation messaging, and women's wellness positioning, though Ritual is multivitamin-anchored versus SkinnyFit's collagen-anchored portfolio.
• Sports Research: Sports Research sells collagen peptides, supplements, and wellness products via DTC e-commerce with Amazon retail distribution. Comparable to SkinnyFit in product mix (collagen-forward, multi-functional supplements) and target demographic of wellness-focused women.
• Vital Proteins: Vital Proteins is a leading DTC collagen peptide and wellness supplement brand targeting similar beauty-from-within and joint health use cases. It directly competes with SkinnyFit's Super Youth collagen line and has wider retail distribution, making it the closest comparable.
• Hum Nutrition: Hum Nutrition is a DTC women's wellness supplement brand offering beauty, skin, and weight management products in gummy and capsule formats. Closely matches SkinnyFit's female-targeting, beauty-meets-wellness positioning and subscription model.

Emerging players

• Moon Juice: Moon Juice is a premium DTC adaptogen, collagen, and women's wellness brand with strong female-skewed branding. Comparable to SkinnyFit in target customer, premium wellness positioning, and collagen/adaptogen product mix, though Moon Juice operates at a higher price point and with greater cultural cachet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkinnyFit
• Xx.com/SkinnyFitDetox

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkinnyFit