What NeoCell does

NeoCell, operated as Everest NeoCell, LLC, is a US-based collagen and beauty supplement company founded in 1998 by Al Quadri and headquartered in Irvine, California. The company manufactures and distributes a comprehensive portfolio of ingestible collagen supplements spanning collagen types 1, 2, and 3 from bovine (grassfed/pasture-raised), marine (carp), and chicken sternum sources, across multiple delivery formats including powders, capsules, tablets, liquids, gummies, chewables, and topical serums. Its core technical proposition centers on BioActive NeoCell Collagen Peptides produced through enzymatic hydrolysis for superior absorption and bioavailability, supported by proprietary trademarked ingredient branding. NeoCell also offers adjacent beauty and wellness products built around hyaluronic acid, biotin, keratin, phytoceramides, NAD, resveratrol, and creatine.

The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce via neocell.com (featuring an Auto Delivery subscription offering 10% recurring discount) with mass-market retail distribution through Target, Walmart, Kroger, and CVS, plus Amazon marketplace. Pricing ranges from approximately $9 to $48 per SKU, with a 60-day money-back guarantee on all products. Marketing relies heavily on social proof (82,500+ 5-star reviews cited), TikTok virality under the #neocell hashtag, multi-platform social presence (Instagram, Facebook, Pinterest, YouTube), influencer partnerships, and a flagship 'Locked Into Wellness' campus tour initiative targeting 250,000+ college students alongside Nature's Truth, Natural Vitality, and Vitafusion.

NeoCell's primary customer segments are beauty-conscious women aged 25-55 seeking skin, hair, and nail benefits, secondary joint health seekers (including arthritis sufferers), and an emerging Gen Z college student segment. The company claims the #1 Beauty Supplement Brand position based on Nielsen xAOC sales data. Leadership includes founder Al Quadri and CEO Manos Tetoros. NeoCell is privately held with no disclosed venture capital or private equity funding rounds in the source data.

Name

NeoCell

Legal name

Everest NeoCell, LLC

Website

https://neocell.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

NeoCell is a US-based collagen supplement brand founded in 1998, selling BioActive collagen peptides and adjacent beauty/wellness products (powders, capsules, liquids, gummies, serums) across types 1, 2, and 3 to beauty-conscious consumers, joint health seekers, and Gen Z students via DTC, Amazon, and major US retailers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Collagen supplements
• Beauty supplements
• Nutritional supplements
• Wellness products
• Joint health supplements

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of collagen supplements, hyaluronic acid, biotin, and other wellness products through e-commerce and retail channels. Products sold in multiple formats: powder, capsules, tablets, liquid, gummies, chewables, and serums.
2. Auto Delivery Subscription: Recurring subscription model offering automatic deliveries with 10% discount. Customers can set delivery frequency (monthly, every 2 months, every 3 months), skip deliveries, modify orders, and cancel anytime with no minimum requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

NeoCell manufactures and sells collagen and beauty-from-within nutritional supplements, offering a portfolio of products featuring BioActive NeoCell Collagen Peptides produced through enzymatic hydrolysis for enhanced absorption. Products span multiple formats (powders, capsules, tablets, liquids, gummies, chewables, and topical serums) and collagen types (1, 2, 3) sourced from grassfed/pasture-raised bovine, marine (carp), and chicken sternum.

Product overview

NeoCell is a collagen and beauty supplement company offering a comprehensive portfolio of products across multiple delivery formats (powders, capsules, tablets, liquids, gummies, chewables, and topical serums) organized by collagen source, ingredient combination, and target benefit. The core product line includes Grassfed Collagen Bio-Peptides powders (available in 7 oz to 21.1 oz sizes), Marine Collagen products from fish (sourced from carp), and Multi Collagen variants combining multiple collagen types (1, 2, 3). Ingredient-specific lines feature Collagen + Vitamin C & Biotin, Collagen + Hyaluronic Acid combinations, Joint Complex with Type 2 collagen, and standalone Biotin, Hyaluronic Acid, Keratin, Phytoceramides, NAD + Resveratrol, and Resveratrol supplements. The portfolio also includes specialized formulations like Creatine + Multi Collagen for fitness, Colostrum Multi Collagen, Women's Multi Gummies, and Hair Skin & Nails Gummies. Topical offerings comprise Beauty Serums (Collagen Peptide, Hyaluronic Acid Hydration, Niacinamide + Zinc, Retinol) and Hyaluronic Acid Gel Cream. NeoCell positions its products around BioActive NeoCell Collagen Peptides featuring enzymatic processing for superior absorption, with sourcing from grassfed/pasture-raised bovine (beef hide), marine (fish/carp), and chicken sternum.

Differentiator

Problem solved

Functional benefit

Products and services

• Grassfed Collagen Bio-Peptides Premium grassfed bovine collagen peptides powder featuring BioActive NeoCell Collagen Peptides for superior absorption. Supports healthy skin, hair, nails, and joints. Available in 20 oz, 10 oz, and other sizes.
• Collagen Liquid Pomegranate Flavor 16 fl oz liquid collagen supplement in pomegranate flavor with 4 grams of BioActive NeoCell Collagen Peptides per serving and antioxidant beauty blend. 32-day supply.
• Joint Complex Collagen Type 2 + Hyaluronic Acid Joint-specific collagen supplement with 2000 mg of BioActive NeoCell Chicken Sternum collagen type II peptides and 60 mg hyaluronic acid per serving. Supports cartilage and total joint health.
• Marine Collagen Peptides Fish-derived marine collagen peptides sourced from carp. Available in powder and capsule forms including Marine Collagen Bio-Peptides 8 oz powder and Marine Collagen + Hyaluronic Acid variants.
• Multi Collagen Advanced Bio-Peptides Multi-source collagen supplement combining multiple collagen types (1, 2, 3) from various animal sources. Available in 22 oz powder, 10 oz powder, capsules, and gummies formats.
• Collagen Beauty Builder Comprehensive beauty supplement in caplet form combining collagen with additional beauty-supporting nutrients. 150 caplets per bottle.
• Biotin Beauty Supplements Biotin-focused beauty supplements including Biotin Beauty Acai Berry Flavor soft chews (30 count), Biotin Hair Revitalizer 10,000 mcg softgels, and biotin + collagen combinations.
• Hyaluronic Acid Supplements Standalone hyaluronic acid supplements available in various strengths (100 mg, 125 mg) and forms including vegan capsules, liquid, and complex formulas with collagen and MSM.
• Keratin Hair Volumizer Hair-focused supplement containing keratin to support hair volume and health. 60 capsules per bottle.
• NeoCell Beauty Serums Topical skincare serums including Collagen Peptide Serum, Hyaluronic Acid Hydration Serum, Niacinamide Hyaluronic Acid + Zinc Serum, and Retinol Serum. All in 2 fl oz dropper bottle format.
• Hair, Skin & Nails Gummies Beauty gummies combining multi collagen bio-peptides with hair, skin, and nails supporting nutrients. Available in Strawberry-licious Beauty flavor (80 and 120 count) and Lemon flavor (60 count).
• Hyaluronic Acid Gel Cream Topical hyaluronic acid moisturizer in 4 oz (113 g) jar format for skin hydration.
• Collagen Peptides 10 Gram Stick Packs Convenient single-serving collagen peptide powder stick packs. 20 packs per box, each containing 10 grams of collagen peptides in unflavored format.
• Auto Delivery Subscription Recurring subscription offering automatic collagen supplement deliveries with a 10% discount. Customers choose delivery frequency (monthly, every 2 months, every 3 months), can skip deliveries, modify orders, and cancel anytime with no minimum requirements.

Quantifiable outcome

• Over 82,500 5-star reviews
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Nature's TruthflagshipGTM or Marketing Partner · 29 July 2026Nature's Truth, Natural Vitality, NeoCell, and Vitafusion brands have jointly launched the 'Locked Into Wellness' campus tour at six universities, representing one of the largest student-focused wellness initiatives in the supplement industry. The tour features immersive pop-up experiences, product sampling, and creator meet-and-greets.
• Natural VitalityflagshipGTM or Marketing Partner · 29 July 2026Four wellness brands including NeoCell and Natural Vitality have partnered for the 'Locked Into Wellness' campus tour targeting 250,000+ college students, following last year's 'Don't Forget to Take Your Vitamins' campaign.
• VitafusionflagshipGTM or Marketing Partner · 29 July 2026Vitafusion joins NeoCell and other wellness brands in the 'Locked Into Wellness' campus tour, a major student-focused wellness initiative featuring interactive pop-up experiences at six U.S. universities.
• TargetcoreChannel Partner/ Reseller/ Distributor · 21 July 2026Target serves as a major retail distribution partner for NeoCell products. The partnership is part of the broader 'Locked Into Wellness' tour initiative, with Target among retail partners supporting the student wellness campaign at six major U.S. universities targeting 250,000+ students.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 21 July 2026Walmart is a key retail partner for NeoCell distribution, participating in the 'Locked Into Wellness' tour promotional support and general product availability across Walmart stores nationwide.
• KrogercoreChannel Partner/ Reseller/ Distributor · 21 July 2026Kroger serves as a grocery retail partner for NeoCell wellness supplement distribution, supporting the brand's presence in the health and wellness aisle alongside the 'Locked Into Wellness' campus marketing initiative.
• CVScoreChannel Partner/ Reseller/ Distributor · 21 July 2026CVS pharmacy serves as a retail distribution partner for NeoCell products, particularly relevant for the joint health and beauty supplement categories. The partnership supports the brand's presence in the pharmacy/health retail channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Further Food: Further Food markets collagen peptides and beauty supplements in DTC and specialty retail, with overlapping beauty-from-within positioning and formats (powder, capsules) to NeoCell.
• Vital Proteins: Vital Proteins is a leading collagen supplement brand offering collagen peptides, beauty collagen, and marine collagen across DTC and retail channels, directly competing with NeoCell for the same beauty-conscious consumer.
• Sports Research: Sports Research markets collagen peptides, beauty, and wellness supplements across Amazon and major retailers, competing head-to-head with NeoCell on collagen products and pricing at mass-market retailers.
• Ancient Nutrition: Ancient Nutrition sells Multi Collagen Protein and other collagen supplements across DTC and retail, with overlapping formats (powder, capsules) and similar beauty/joint positioning to NeoCell.
• Great Lakes Gelatin: Great Lakes is an established collagen peptides brand that pioneered the hydrolyzed collagen category, selling direct and through retail — a direct head-to-head competitor of NeoCell.

Emerging players

• Nature's Truth: Nature's Truth is a broad-line vitamins and supplements brand that co-partners with NeoCell on the Locked Into Wellness campus tour, overlapping in collagen products at mass retail.
• Natural Vitality: Natural Vitality is a wellness supplements brand (CALM magnesium) co-marketing with NeoCell on the Locked Into Wellness tour; competes in adjacent beauty/wellness positioning at retail.
• Vitafusion: Vitafusion is a leading gummy vitamin brand co-marketing with NeoCell, with overlapping gummy format and consumer base that could encroach on NeoCell's chewable/gummy formats.

Broad incumbents

• Garden of Life: Garden of Life is a broad-line certified-organic supplements brand (Nestlé Health Science subsidiary) competing with NeoCell across beauty, joint, and protein categories at premium retail.
• Thorne: Thorne is a premium practitioner-grade supplements brand offering collagen, beauty, and joint support products at higher price points — competing with NeoCell in the prestige wellness channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/neocellcorp
• Facebookfacebook.com/neocellcollagen
• Instagraminstagram.com/NeoCell
• TikToktiktok.com/@neocellcollagen
• Pinterestpinterest.com/neocell
• Xx.com/neocellhealth
• LinkedInlinkedin.com/company/neocell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoCell