DE-YAN
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
DE-YAN firmographics
Firmographics- Name
- DE-YAN
- Legal name
- DE-YAN
- Website
- https://de-yan.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DE-YAN industry classification
Industry- Product category
- Brand Experience Design & Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where DE-YAN is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DE-YAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Professional Services — Brand Experience Design & Production: DE-YAN generates revenue through project-based professional services engagements. Clients engage DE-YAN for end-to-end brand experience design and production, including creative strategy, experiential design, live events, creative technology, motion design, graphic design, and production services. Projects range from flagship retail environments and pop-ups to global conference keynotes and brand film production. Engagement models include fixed-fee project engagements, with budget ranges from Under $100K to $5M+ per project. The studio has delivered over 1,130+ experiences across its history.
- Measurement & Analytics Licensing (ERIC): DE-YAN offers the ERIC (Experience Revenue Impact Calculator) as a tool enabling brands to calculate experiential ROI. While the primary model is project-based, ERIC represents a potentially licensable measurement tool that extends DE-YAN's proprietary Hyperion methodology to client self-service use cases, with an independent study and MASB certification establishing its credibility as a commercial product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Under $100K engagements |
| Other | Multi-year contract | $100K – $500K engagements |
| Other | Multi-year contract | $500K – $1M engagements |
| Other | Multi-year contract | $1M – $5M engagements |
| Other | Multi-year contract | $5M+ engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
DE-YAN product offering
Product offeringCore offering
DE-YAN is a global brand experience studio that designs and produces end-to-end experiential campaigns, flagship retail environments, pop-ups, live events, and creative technology installations for enterprise brands. The studio integrates creative strategy, experiential design, motion, graphic design, creative technology, and production under one roof, supported by proprietary measurement tools (Hyperion and ERIC) that link live experiences to commercial outcomes.
Product overview
DE-YAN is an award-winning global brand experience studio offering a unified portfolio of services rather than a standalone software product. The core offerings include Hyperion (proprietary real-time attribution and measurement platform) and ERIC (Experience Revenue Impact Calculator)—both designed to make brand experiences accountable to commercial outcomes. Supporting these are six integrated service disciplines: Creative Strategy, Experiential, Creative Technology, Motion, Graphic Design, and Production Services. The studio operates from concept through execution, combining strategy, creative, technology, and production under one roof across offices in New York, Los Angeles, EU, Brazil, and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyperion DE-YAN's proprietary real-time attribution and measurement platform that captures behavior and commercial signals across activations, broadcasts, retail environments, and post-production, converting them into gross merchandise value (GMV) attribution, audience graph data, and creative learning. Used by enterprise brands to measure experiential ROI.
- ERIC (Experience Revenue Impact Calculator) A standardized ROI calculator enabling brands to measure experiential return on investment using category coefficients to model predicted revenue impact, conversion, and cost per influenced buyer. MASB-certified in 2026.
- Creative Strategy Services Upstream strategic consulting including brand experience strategy, partnership strategy, experience mapping, digital and innovation strategy, and content strategy for enterprise brands.
- Experiential Services Physical world experience design and production including flagship retail spaces, runway productions, pop-ups, tour stages, brand activations, and permanent installations combining architecture, lighting, sound, choreography, and narrative.
- Creative Technology Services End-to-end technology development including real-time generative systems, projection-mapped environments, custom mobile applications, AI-routed creative pipelines, XR production, VR/AR, and live-show infrastructure.
- Motion Services In-house motion production spanning concept development, broadcast spots, episodic content, social series, 2D animation, CGI, AI workflows, VFX, color grading, and post-production.
- Graphic Design Services Visual identity and graphic design systems built for real-world brand deployment across logos, packaging, billboards, campaign materials, digital platforms, signage, and fabrication.
- Production Services End-to-end production engine including concept development, design, program management, permitting, logistics, fabrication, and on-site execution for global tentpole events and complex builds.
Quantifiable outcome
- 89% of buyers said a live experience was the reason they purchased (MASB-certified Avasta study, 2026)
- +9 more outcomes
Companies that use DE-YAN
Customer profileNamed customers34 records
Segments7 records
Ideal customer profiles4 records
DE-YAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DE-YAN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Avasta, Inc.coreAvasta, Inc. conducted an independent study commissioned by DE-YAN that found 89% of attendees cited events as the primary reason for purchase and that high-quality live experiences boost all marketing channel performance by an average of 47%. This study formed the basis of the MASB certification for DE-YAN's Experiential Revenue Impact Calculator (ERIC). Avasta's market intelligence validated DE-YAN's proprietary measurement methodology.
- Marketing Accountability Standards Board (MASB)coreMASB certified DE-YAN's Experiential Revenue Impact Calculator (ERIC), making DE-YAN the first company worldwide to earn this marketing and advertising standard designation for experiential ROI measurement. MASB provides the standardized framework enabling brands to measure experiential ROI with the same rigor applied to digital and traditional media channels.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
DE-YAN competitors and assessment
Company assessmentDirect peers
- Buck: Design and motion studio delivering brand systems, motion design, and experience work for premium brands. Overlaps with DE-YAN's motion and graphic design disciplines and enterprise client base.
- R/GA: Global creative + technology agency operating as an integrated studio for brand experience, product, and marketing innovation. Closest direct peer to DE-YAN given shared full-service creative-tech model and enterprise client roster.
- Huge: Integrated digital experience agency designing and building brand experiences, products, and platforms for enterprise clients. Comparable to DE-YAN's strategy-through-execution studio model and enterprise engagements.
- Instrument: Independent creative and technology studio delivering brand, digital, and content experiences for premium consumer brands. Closely comparable to DE-YAN in studio size, integrated capability stack, and fashion/tech clientele.
- Unit9: Creative technology and experience studio producing immersive brand experiences, interactive installations, and digital content. Comparable to DE-YAN across experiential production, creative tech, and AR/VR capability overlap.
- Deeplocal: Experience design and engineering firm building interactive brand experiences, connected products, and creative technology for global brands. Comparable to DE-YAN's experiential and creative-tech service lines.
- Stink Studios: Independent creative studio with offices globally delivering brand experience, film, design, and emerging technology work. Comparable to DE-YAN's integrated studio model and global multi-office footprint.
- North Kingdom: Digital experience agency creating interactive, immersive, and connected experiences for global brands. Comparable to DE-YAN's experiential + creative tech focus and premium-enterprise client mix.
- Resn: Creative technology studio specialising in interactive digital experiences, brand sites, and immersive web work. Overlaps with DE-YAN on creative technology and digital experience design for premium brands.
- Optimist: Independent design, brand, and experience agency delivering brand systems, creative direction, and content for enterprise clients. Comparable to DE-YAN's brand and design service offerings within an integrated studio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DE-YAN social profiles
Digital presenceDE-YAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
DE-YAN leadership team
Management profileNumber of profiles
Profiles3 records
DE-YAN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DE-YAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DE-YAN
What does DE-YAN do?
DE-YAN is a global brand experience studio that designs and produces end-to-end experiential campaigns, flagship retail environments, pop-ups, live events, and creative technology installations for enterprise brands. The studio integrates creative strategy, experiential design, motion, graphic design, creative technology, and production under one roof, supported by proprietary measurement tools (Hyperion and ERIC) that link live experiences to commercial outcomes.
Is DE-YAN a public or private company?
DE-YAN is a private company. It is classified as venture growth investor backed and is currently operating.
When was DE-YAN founded?
DE-YAN was founded in 2014. It employs 101 to 250 people.
Where is DE-YAN based?
DE-YAN is headquartered in New York, United States, in the North America region.
How does DE-YAN make money?
Two revenue lines are on record. Professional Services — Brand Experience Design & Production is the primary driver. The others are measurement & Analytics Licensing (ERIC).
Who are DE-YAN's main competitors?
Direct peers on record are Buck, R/GA, Huge, Instrument, Unit9, Deeplocal, Stink Studios, North Kingdom, Resn and Optimist.
Does DE-YAN have an API?
No public API is recorded for DE-YAN.
What industry is DE-YAN in?
DE-YAN's product category is Brand Experience Design & Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7330.