Catan Pisco
Catan Pisco is a Chicago-based, founder-owned premium spirits brand founded in 2018 that produces a single pisco SKU from Pedro Ximenez grapes in Chile, selling through DTC e-commerce, national/regional retailers, and on-premise accounts across 30+ US states.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Catan Pisco does
Catan Pisco is a privately-held, Chicago-based premium spirits company founded in July 2018 by Chilean-American entrepreneur Catalina Gaete-Bentz. The company produces a single core SKU, Catan Pisco Reserve — a 40% ABV clear pisco double-distilled in copper stills from 100% Pedro Ximenez grapes grown at a fair-trade, organic certified vineyard in Ovalle, Chile, in the foothills of the Andes. The product is aged in steel tanks, bottled in a tall frosted glass, and marketed as a versatile substitute for vodka, tequila, gin, or whiskey in cocktails or for sipping neat. The company operates as the first American pisco brand and the first female-owned pisco company in Chilean history, with 1% of each bottle sale directed to the CATAN H2O water-access initiative.
The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce (catanpisco.com), retail distribution through major spirits chains (Binny's in Illinois, Total Wine & More in California/Texas, Target as the first Chilean spirit carried nationally), online retailers (Drizly, Instacart, Spirit Hub, Independent Spirits Inc., Shop on Vine, Garfield's Beverage, Emilio's Beverage Depot), and on-premise restaurant/bar placements (Metropolitan Club at Willis Tower, Eden Chicago, Tanta, The Mid America Club, Community Tavern, The Dearborn). Geographic reach spans 30+ US states including Illinois, California, Texas, Florida, plus a broad set of Mountain West, Mid-Atlantic, and Midwest markets. The company is bootstrapped and founder-owned, with no external funding rounds disclosed.
Revenue is generated entirely through one-time sales of physical bottles via retail and DTC channels; pricing is not publicly disclosed and is set by individual retailers. Brand momentum has been supported by earned media (Forbes, ABC7 Chicago, FOX 32, PRNewswire, BevNET) and industry awards, including Best in Show and Double Gold at the 2019 San Diego Spirits Festival, Gold at the 2022 San Francisco World Spirits Competition, People's Choice at the 2019 Chicago Indie Spirits Expo, and Gold at the 2024 New Orleans Spirits Competition. Operational footprint includes a US warehouse in Skokie, Illinois for imported product distribution, while production remains at the Chilean vineyard partner in Ovalle.
Catan Pisco firmographics
Firmographics- Name
- Catan Pisco
- Legal name
- Catan Pisco
- Website
- https://catanpisco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Catan Pisco is a Chicago-based, founder-owned premium spirits brand founded in 2018 that produces a single pisco SKU from Pedro Ximenez grapes in Chile, selling through DTC e-commerce, national/regional retailers, and on-premise accounts across 30+ US states.
- Ownership category
- akta.pro rank
Catan Pisco industry classification
Industry- Product category
- Pisco Spirits
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
- akta.pro secondary industry
- Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)
Keywords
Where Catan Pisco is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Catan Pisco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer Online Sales: Catan Pisco sells directly to consumers through their website catanpisco.com, shipping products to customers across the United States.
- Retail Distribution: Products sold through retail partners including Binny's, Total Wine & More, Spirit Hub, Drizley, Instacart, Shop on Vine, Garfield's Beverage, Independent Spirits Inc., and Emilio's Beverage Depot across Illinois, California, Texas, and 20+ other states.
- Restaurant/Bar On-Premise Sales: Catan Pisco is served at restaurants and bars including Metropolitan Club, Eden Chicago, Tanta, The Mid America Club, The VU Rooftop, Community Tavern, The Dearborn, and other establishments.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Catan Pisco product offering
Product offeringCore offering
Catan Pisco produces and sells a single distilled spirit, Catan Pisco Reserve, made from 100% Pedro Ximenez grapes grown in Ovalle, Chile at a fair trade, organic-certified vineyard in the foothills of the Andes Mountains. The pisco is double-distilled in copper stills, aged in steel tanks to 40% ABV, and bottled in a tall frosted glass bottle. The company imports the product to a US warehouse in Skokie, Illinois for distribution across the United States.
Product overview
Catan Pisco is a single-product Chilean pisco brand. The company produces one core offering: Catan Pisco Reserve, a clear grape-based spirit distilled from 100% Pedro Ximenez grapes. The product is sold in a distinctive tall frosted glass bottle and is distributed across multiple U.S. states through retailers and restaurants. The company positions the spirit as versatile for both sipping neat and cocktail preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Catan Pisco Reserve A clear, double-distilled pisco spirit made from 100% Pedro Ximenez (PX) grapes grown in Ovalle, Chile. The spirit is 40% ABV, 100% gluten-free and carb-free, and is produced from fair trade certified partners. Packaged in a distinctive tall frosted glass bottle, it is sold to individual consumers for sipping neat or use in cocktails such as Pisco Sour, Pisco Paloma, martinis, and other vodka/tequila/gin substitutions.
Quantifiable outcome
- Won Best in Show and Double Gold medals at first cocktail competition (2019 San Diego Spirits Festival)
- +3 more outcomes
Companies that use Catan Pisco
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Catan Pisco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Catan Pisco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fair Trade Certified Vineyard in Ovalle, ChilecoreLong-term supply partnership with fair trade certified, organic vineyard in Ovalle, Chile in the foothills of the Andes Mountains. The vineyard provides hand-picked Pedro Ximenez grapes that are double-distilled in copper stills to produce Catan Pisco. This relationship supports Chilean agricultural workers and ensures quality control from grape to bottle.
Scale indicators2 records
Recent moves9 records
Expansion highlights4 records
Catan Pisco competitors and assessment
Company assessmentDirect peers
- Campo de Encanto: Single-vineyard Peruvian pisco from Ica Valley targeting premium cocktail enthusiasts. Direct peer as a craft, single-origin pisco with similar on-premise and cocktail positioning.
- Capurro: Premium Peruvian pisco from a family-owned producer with selective US distribution. Comparable to Catan as a small-batch, story-driven pisco brand targeting craft cocktail bars.
- Pisco Portón: Premium Peruvian pisco from Master Distiller Johnny Schuler, distributed in the US. Competes with Catan in premium pisco positioning for cocktail enthusiasts and on-premise accounts.
- Macchu Pisco: Peruvian pisco brand with US distribution focused on craft cocktail enthusiasts. Directly competes with Catan in the US pisco category with similar on-premise and retail positioning.
- Barsol: Peruvian pisco brand with established US distribution and cocktail-focused marketing. Direct competitor in the US pisco market with similar brand-building approach.
Broad incumbents
- Don Julio: Premium Mexican tequila brand with established national US distribution. Comparable as a premium imported spirit category leader that Catan may compete against for premium on-premise placement and consumer mind share.
- Casamigos: Premium tequila brand co-founded by George Clooney that scaled to mass distribution and was acquired for $1B. Comparable as a founder/celebrity-driven premium spirit brand that leveraged storytelling and quality positioning to scale.
- Clase Azul: Ultra-premium Mexican tequila brand with broad distribution and aspirational positioning. Comparable as a premium imported spirit brand leveraging origin story and bottle design to drive consumer trial.
- Patrón: Premium tequila brand with national US distribution and category leadership. Comparable as an established premium imported spirit that Catan may compete with for shelf space and consumer trial.
Emerging players
- Casa Dragones: Ultra-premium small-batch tequila founded in 2009 with similar craft positioning and selective US distribution. Comparable as a small-batch, founder-driven premium spirit brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Catan Pisco social profiles
Digital presenceCatan Pisco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catan Pisco leadership team
Management profileNumber of profiles
Profiles1 record
Catan Pisco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catan Pisco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catan Pisco
What does Catan Pisco do?
Catan Pisco produces and sells a single distilled spirit, Catan Pisco Reserve, made from 100% Pedro Ximenez grapes grown in Ovalle, Chile at a fair trade, organic-certified vineyard in the foothills of the Andes Mountains. The pisco is double-distilled in copper stills, aged in steel tanks to 40% ABV, and bottled in a tall frosted glass bottle. The company imports the product to a US warehouse in Skokie, Illinois for distribution across the United States.
Is Catan Pisco a public or private company?
Catan Pisco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catan Pisco founded?
Catan Pisco was founded in 2018. It employs 1 to 10 people.
Where is Catan Pisco based?
Catan Pisco is headquartered in Chicago, United States, in the North America region.
How does Catan Pisco make money?
Three revenue lines are on record. Direct-to-Consumer Online Sales are the primary driver. The others are retail Distribution and restaurant/Bar On-Premise Sales.
Who are Catan Pisco's main competitors?
Direct peers on record are Campo de Encanto, Capurro, Pisco Portón, Macchu Pisco and Barsol. Broad incumbents are Don Julio, Casamigos, Clase Azul and Patrón. Casa Dragones is listed as an emerging player.
Does Catan Pisco have an API?
No public API is recorded for Catan Pisco.
What industry is Catan Pisco in?
Catan Pisco's product category is Pisco Spirits. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production, with a secondary code of AFAGACAI, Coffee & Cacao Plantations (Coffee, Cocoa).