SHIFT HR Compliance Training

What SHIFT HR Compliance Training does

SHIFT HR Compliance Training is a privately-held U.S. eLearning company founded in 2014 by employment law attorneys Katherin Nukk-Freeman and Suzanne Cerra. The company delivers scenario-based HR compliance and workplace culture training through a SCORM 1.2/2004-compliant platform that can be deployed via SHIFT's proprietary hosted LMS or packaged into a client's existing enterprise LMS. The core product is a Preventing Workplace Harassment and Discrimination course, extended across seven U.S. state-specific versions (California, Connecticut, Delaware, Illinois, Maine, New York, Washington), five country-specific versions (Australia, Canada, India, UK, plus Global), and three industry-specific verticals (healthcare, manufacturing and trade, retail). Additional offerings include workplace violence prevention, active threat preparedness, bystander intervention, code of conduct, ADA, anti-bribery, and a workplace culture suite covering allyship, microaggressions, psychological safety, and unconscious bias. A microlearning line, SHIFT in Minutes, launched in October 2025 with 10-minute modules on feedback, inclusion, and listening.

The business sells primarily to enterprise HR buyers through direct field sales with a 'Request a Demo' conversion motion, supported by content marketing (webinars, reports, legal updates) and virtual SHIFT Demo Days. Revenue is generated through annual subscription contracts for the training library plus professional services for implementation, HRIS/SSO integration, and tiered customization (Branded Essentials, Tailored Alignment, Signature Experience, plus à la carte options). Pricing is quote-based and not publicly disclosed. SHIFT is an approved recertification provider for both SHRM and HRCI, which provides credentialing-based credibility with HR buyers.

The customer base is enterprise-weighted and spans financial services (Mastercard, Prudential, Lincoln Financial, Bloomberg, Dun & Bradstreet), healthcare (Horizon BCBS, Wellstar), retail (Price Chopper, Eileen Fisher, Belk, Dick's Sporting Goods, Hard Rock), automotive (Toyota), construction (Turner Construction), nonprofit (Save the Children), and food and beverage (McCain Foods). SHIFT reports a 92% client renewal rate and operates with 11-50 employees from Chatham, New Jersey. The company is structured as an LLC with no disclosed external funding rounds or institutional investors.

Name

SHIFT HR Compliance Training

Legal name

SHIFT HR Compliance Training, LLC

Website

https://shiftelt.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SHIFT HR Compliance Training is a privately-held eLearning company that builds attorney-authored online HR compliance, workplace harassment prevention, and DEI training courses for enterprise customers across regulated U.S. states and multiple international jurisdictions.

Ownership category

akta.pro rank

Product category

HR Compliance eLearning / Workplace Training Software

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)

akta.pro secondary industries

Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE), Compliance, Certification & Continuing Education LMS (EDAFAAAD), Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK)

Keywords

• HR compliance training
• Workplace harassment prevention
• Employment law eLearning
• DEI training courses
• Microlearning workplace skills

Headquarters

HQ city

Chatham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Training Subscriptions: Annual or multi-year subscription-based training contracts for HR compliance courses, with customization options at different tiers. Organizations pay for access to the training platform and course library.
2. Professional Services (Implementation & Customization): White-glove implementation services including dedicated project management, LMS integration, and custom content development. Customization tiers range from branded essentials to signature experience.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

SHIFT HR Compliance Training provides an attorney-built, scenario-based eLearning platform delivering interactive HR compliance training courses covering harassment and discrimination prevention, workplace violence, active threat preparedness, bystander intervention, code of conduct, ADA, and workplace bullying. The platform includes state-, country-, and industry-specific course variants, a SHIFT in Minutes microlearning series, and instructor-led training options, all delivered via a SCORM-compliant hosted LMS or enterprise LMS deployment.

Product overview

SHIFT HR Compliance Training is an eLearning platform offering attorney-built compliance and workplace culture training. The core product is the Preventing Workplace Harassment and Discrimination course, which serves as a comprehensive base available in multiple formats: U.S. general version, state-specific versions (California, Connecticut, Delaware, Illinois, Maine, New York, Washington), country-specific versions (Australia, Canada, India, UK), and industry-specific versions (Healthcare, Manufacturing & Trade, Retail). The platform also includes standalone core products: Preventing Workplace Violence, Active Shooter and Active Threat Preparedness, Bystander Intervention, Code of Conduct, Preventing Workplace Bullying, and Understanding the ADA. The SHIFT in Minutes microlearning series offers 10-minute courses including Giving and Receiving Feedback, Belonging in Action, and Effective Listening. Workplace Culture courses cover Allyship, Civility, Cultural Competency, Disability Etiquette, Inclusion/Upstander Culture, Microaggressions, Multi-Generational Workforce, Psychological Safety, Transgender Inclusion, and Unconscious Bias. Instructor-Led Training is available as a delivery format option. All courses support SCORM deployment via client LMS or SHIFT's hosted platform, with customization tiers (Branded Essentials, Tailored Alignment, Signature Experience) and legal review for every adaptation.

Differentiator

Problem solved

Functional benefit

Brands

• SHIFT in Minutes: A series of 10-minute microlearning courses designed to improve workplace skills such as communication, feedback, and inclusion.

Products and services

• Preventing Workplace Harassment and Discrimination Comprehensive online training course that helps employees and supervisors recognize inappropriate behavior, navigate difficult workplace situations, and respond with sound judgment. Built by employment attorneys with scenarios drawn from actual workplace claims.
• Preventing Workplace Violence Training course that helps employees identify warning signs, assess workplace situations thoughtfully, and respond with confidence in high-risk moments, including de-escalation techniques and active assailant scenario training.
• Active Shooter and Active Threat Preparedness Training course that helps employees recognize warning signs, report concerns appropriately, and respond confidently during active threat emergencies.
• Bystander Intervention Course that equips employees to recognize misconduct early and respond confidently in real workplace situations.
• Code of Conduct: Workplace Ethics Course that builds skills to make ethical decisions and apply workplace standards with clarity and confidence.
• Preventing Bribery, Fraud & Corruption Training course focused on building awareness and skills to prevent bribery, fraud, and corruption in the workplace.
• Preventing Workplace Bullying Course that helps employees identify and address bullying early with skills that support accountability, respect, and a safer workplace.
• Understanding the Americans with Disabilities Act (ADA) Course that helps supervisors and managers recognize ADA-related concerns and respond with confidence, consistency, and sound judgment.
• SHIFT in Minutes Series of 10-minute microlearning courses designed to improve workplace skills such as communication, feedback, and inclusion, aimed at making an immediate and measurable impact on organizational culture and employee development.
• Conversations that Count: Giving and Receiving Feedback 10-minute microlearning course that helps employees develop practical skills for giving and receiving feedback in the workplace, addressing feedback challenges affecting engagement, retention, and team collaboration.
• Belonging in Action: Advancing Inclusive Workplaces 10-minute course that builds quick, practical skills to support inclusion in everyday workplace interactions.
• Tuned in Teams: Effective Listening Microlearning course focused on building effective listening skills for improved team communication.
• Allyship in Action Course that builds skills to recognize, act on, and sustain allyship in the workplace.
• Civility in Action: Fostering Trust & Respect Course that builds skills to recognize and address uncivil behavior while maintaining respect and productive dialogue.
• Disability Etiquette Course focused on building awareness and skills for respectful interactions with colleagues who have disabilities.
• Building Employee Inclusion and Upstander Culture Course that builds skills to recognize when to act and support inclusion through everyday workplace interactions.
• Building Cultural Competency in the Workplace Course that builds skills to improve communication and work effectively across cultural differences.
• Unconscious Bias: The Impact of Microaggressions Course that helps recognize microaggressions and respond in ways that improve communication and support inclusion.
• Thriving in a Multi-Generational Workforce Course that develops practical skills to navigate generational differences and improve team communication.
• Building Psychological Safety for High-Performing Teams Course that builds behaviors that encourage speaking up, sharing ideas, and strengthening trust within teams.
• Transgender Inclusion in the Workplace Course focused on building awareness and skills for creating inclusive environments for transgender colleagues.
• Unconscious Bias: Shifting from Awareness to Action Course that helps employees move beyond awareness of unconscious bias to taking practical action.
• Instructor-Led HR Training Facilitated learning available in person, virtual, or hybrid formats for organizations preferring live instruction to complement self-paced eLearning.
• Preventing Workplace Harassment and Discrimination in California State-compliant course aligned with California SB 1343 and AB 1825 requirements; 1 hour for employees, 2 hours for supervisors.
• Preventing Workplace Harassment and Discrimination in Connecticut State-compliant course aligned with Connecticut Time's Up Act (Public Act No. 19-16) and Workplace Psychological Safety Act; 2 hours duration.
• Preventing Workplace Harassment and Discrimination in Delaware State-compliant course aligned with Delaware Discrimination in Employment Act (DDEA) HB 360 requirements.
• Preventing Workplace Harassment and Discrimination in Illinois State-compliant course aligned with Illinois Workplace Transparency Act, IHRA Public Act 101-0221; 1-2 hours duration, annual training required.
• Preventing Workplace Harassment and Discrimination in Maine State-compliant course aligned with Maine Title 26 M.R.S.A. §807 requirements.
• Preventing Workplace Harassment and Discrimination in New York State-compliant course aligned with New York State Section 201-g and New York City Local Law 96; 20 minutes to 2 hours duration.
• Preventing Workplace Harassment and Discrimination in Washington State-compliant course aligned with Washington Law Against Discrimination (WLAD) RCW 49.60.515; 1 hour duration.
• Preventing Workplace Harassment and Discrimination Global Global harassment and discrimination prevention course covering broad international audiences; helps employees recognize inappropriate behavior and respond with confidence across international workplace environments.
• Preventing Workplace Harassment and Discrimination in Australia Country-compliant course aligned with Australian employers' positive duty under the Sex Discrimination Act of 1984.
• Preventing Workplace Harassment and Discrimination in Canada Country-compliant course aligned with multiple provincial mandates in Canada for harassment and discrimination prevention.
• Preventing Workplace Harassment and Discrimination in India (POSH) Country-compliant course aligned with India's POSH Act (Sexual Harassment of Women at Workplace Prevention, Prohibition and Redressal Act, 2013).
• Preventing Workplace Harassment and Discrimination in the UK Country-compliant course aligned with UK Equality Act 2010 and Worker Protection Act expectations.
• Preventing Workplace Harassment and Discrimination for Healthcare Industry-specific course addressing harassment and discrimination in clinical and non-clinical healthcare environments, covering interactions with colleagues, supervisors, and patients.
• Harassment & Discrimination Course for Manufacturing and Trade Workforces Industry-specific course for manufacturing, industrial, and trade environments addressing how harassment affects safety, teamwork, and day-to-day operations.
• Preventing Workplace Harassment and Discrimination for Retail Industry-specific course for retail environments addressing customer-facing interactions with coworkers, managers, and customers.
• Preventing Workplace Violence for the Retail Industry Course meeting New York Retail Worker Safety Act (RWSA) requirements that helps retail employees recognize warning signs and respond confidently during high-risk workplace situations.
• Bystander Intervention Chicago Chicago-specific bystander intervention training addressing local requirements and workplace dynamics.
• California Preventing Workplace Violence (SB 553) State-compliant course aligned with California SB 553 workplace violence prevention requirements.

Quantifiable outcome

• $300 million paid annually by employers in EEOC settlements
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• SHRMminorOthersSHIFT HR Compliance Training is an approved SHRM (Society for Human Resource Management) recertification provider, enabling HR professionals to earn continuing education credits through SHIFT training programs.
• HRCIminorOthersSHIFT HR Compliance Training is an approved HRCI (HR Certification Institute) recertification provider, enabling HR professionals to earn continuing education credits through SHIFT training programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Skillsoft is a broad incumbent offering compliance, leadership, and professional development training across a much larger catalog, including harassment prevention modules that overlap with SHIFT's core offering.
• LRN Corporation: LRN offers ethics, compliance, and culture education programs for global enterprises, including harassment prevention content with similar scenario-based methodology to SHIFT.
• NAVEX Global: NAVEX provides ethics and compliance training as part of a broader GRC platform, including harassment and code-of-conduct courses that compete with SHIFT in enterprise accounts.

Direct peers

• Emtrain: Emtrain provides online workplace compliance, harassment, and culture training with analytics dashboards, competing directly with SHIFT in the mid-market and enterprise compliance segment.
• EasyLlama: EasyLlama is an emerging player delivering state-specific harassment prevention and DEI training on a modern LMS, overlapping with SHIFT's jurisdiction-based product portfolio.
• ELM Learning: ELM Learning provides state-specific sexual harassment prevention training and broader compliance content for HR teams, directly overlapping with SHIFT's state-mandated course catalog.
• Ethena: Ethena provides bite-sized, modern compliance and culture training (harassment, discrimination, DEI) targeted at enterprise HR teams, with a similar microlearning-led product approach as SHIFT in Minutes.
• Traliant: Traliant is a direct competitor offering modern, scenario-based online harassment prevention and HR compliance training built by legal and DEI experts, targeting the same enterprise customer base as SHIFT.
• Kantola Productions: Kantola produces workplace harassment, discrimination, and compliance training films and eLearning, serving HR teams with comparable legal-compliance course offerings.

Others

• SHRM (Society for Human Resource Management): SHRM is both a SHIFT partner (recertification provider) and an adjacent ecosystem player offering its own compliance training and certifications, making it a partial competitor and a critical channel partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GetSHIFTHR

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIFT HR Compliance Training