Spin by Oxxo
Spin by OXXO is a regulated Mexican digital wallet and Visa debit card issued by Compropago, a FEMSA subsidiary, serving unbanked consumers and remittance recipients through a mobile app backed by 23,000+ OXXO convenience stores for cash deposits, withdrawals, and card pickup.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Spin by Oxxo does
Spin by OXXO is a Mexican digital financial services platform operated by Compropago, S.A. de C.V., Institución de Fondos de Pago Electrónico, a regulated electronic payment institution authorized under Mexico's 2018 Fintech Law and listed with CONDUSEF and RECA. It is a wholly-owned subsidiary of FEMSA (NYSE: FMX), leveraging the OXXO convenience store chain of more than 23,000 locations as its physical distribution layer. The platform combines a digital wallet with a Visa-branded debit card, QR-code payments, bill payments, mobile airtime recharge, domestic and cross-border money transfers, a Metrobús CDMX transit payment integration, and the Spin Premia loyalty program, all accessed through a mobile app available on iOS, Android, and Huawei AppGallery.
The core technology stack is mobile-first and built on top of Visa card infrastructure with QR-based payments and in-app digital token authentication for transaction verification. The platform serves primarily unbanked and underbanked Mexican consumers, remittance recipients from the United States, and Mexico City public-transit users who can tap their Spin card on Metrobús turnstiles. Onboarding is self-serve through the app with OXXO as the physical touchpoint for card pickup ($50 MXN fee), cash deposits, and withdrawals, while the La Uni financial-education platform supports top-of-funnel acquisition and engagement.
Monetization is transaction-based across five revenue streams: Visa interchange on card purchases, commissions on cash deposit/withdrawal at OXXO, fees on bill-payment and airtime processing, revenue share on KIRA-enabled US-to-Mexico remittances, and affiliate commissions on gift cards and top-ups. The 9.9 million active users as of December 2025 generate a long-tail, diversified revenue base with no single enterprise concentration, and the wallet increasingly functions as a funnel into FEMSA's OXXO retail ecosystem via Spin Premia and assisted in-store services.
Spin by Oxxo firmographics
Firmographics- Name
- Spin by Oxxo
- Legal name
- Compropago, S.A. de C.V., Institución de Fondos de Pago Electrónico
- Website
- https://spinbyoxxo.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spin by OXXO is a regulated Mexican digital wallet and Visa debit card issued by Compropago, a FEMSA subsidiary, serving unbanked consumers and remittance recipients through a mobile app backed by 23,000+ OXXO convenience stores for cash deposits, withdrawals, and card pickup.
- Ownership category
- akta.pro rank
Spin by Oxxo industry classification
Industry- Product category
- Mobile Banking
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- QR Code Payments Wallets (FSAMAEAC)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF), Cross-Border & FX Payments Platforms (BPAMAFAK), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where Spin by Oxxo is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Spin by Oxxo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Card Transaction Interchange: Spin earns interchange fees from Visa on every card transaction made by users at merchants worldwide. As an electronic payment institution, each purchase generates small transaction revenue.
- Cash Deposit and Withdrawal Commissions: Commissions charged for cash deposits and withdrawals at OXXO convenience stores. Fees apply to ATM withdrawals and over-the-counter cash transactions at partner OXXO locations.
- Service Payment Processing: Revenue from processing bill payments (utilities, cable, internet, airtime) through the Spin app. Transaction fees per payment service rendered.
- Remittance Receiving: Fees or revenue share from cross-border money transfer partnerships enabling US-to-Mexico remittances to be received in Spin accounts.
- Airtime and Prepaid Card Sales: Commission from selling mobile airtime top-ups and gift cards for various platforms and merchants through the Spin app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Physical card issuance for new Spin account holders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Spin by Oxxo product offering
Product offeringCore offering
Spin by OXXO provides a mobile-first digital financial services platform offering a digital account (Cuenta Digital) paired with a Visa debit card. Users can conduct QR code payments, person-to-person transfers, bill payments, airtime recharge, domestic money transfers, and US-to-Mexico remittance receiving through the app. The account is fully integrated with FEMSA's 23,000+ OXXO convenience store network, enabling cash deposits, withdrawals, and physical card pickup across Mexico.
Product overview
Spin by OXXO is a digital financial services platform operated by Compropago, S.A. de C.V., an Electronic Payment Fund Institution (Institución de Fondos de Pago Electrónico) regulated under Mexico's 2018 Fintech Law. The core offering consists of a digital account (Cuenta Digital) paired with a Visa debit card (Tarjeta Spin by OXXO Visa) that serves as the primary financial instrument. The platform provides comprehensive digital banking services including money transfers, bill payments, airtime recharge, QR code payments, and cash withdrawals at OXXO stores. The Spin Premia loyalty program rewards users for purchases at OXXO and partner brands, while La Uni offers financial education content. A Metrobús contactless payment integration enables transit fare payments. The platform serves 9.9 million active users and processes cross-border remittances through partnerships with fintech companies like Kira.
Differentiator
Problem solved
Functional benefit
Brands
- La Uni Spin by OXXO: A free digital financial education platform featuring gamified learning content about personal finance, entrepreneurship, and money management for the Mexican market.
- Spin Premia
Products and services
- Cuenta Digital Spin by OXXO Digital account that enables individual Mexican consumers to send and receive funds, pay bills, recharge mobile airtime, withdraw cash at OXXO stores, and manage personal finances through the Spin by OXXO mobile app.
- Tarjeta Spin by OXXO Visa Visa-branded physical debit card linked to the Spin digital account, accepted at all merchants worldwide that accept Visa, supporting contactless NFC payments including Metrobús transit fares and online purchases. Sold for a $50 MXN one-time issuance fee at OXXO stores.
- Spin Premia Loyalty rewards program (rebranded from OXXO Premia) that awards points automatically when paying with the Spin by OXXO card at OXXO stores and partner brands. Points are redeemable at OXXO, OXXO GAS, and Doña Tota stores.
- La Uni Spin by OXXO Free digital financial education platform offering gamified learning content, courses, and interactive missions about personal finance, entrepreneurship, and money management for the Mexican market.
Quantifiable outcome
- Funds reach Spin accounts in minutes through US-to-Mexico remittance partnership
- +2 more outcomes
Companies that use Spin by Oxxo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Spin by Oxxo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spin by Oxxo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KIRAcoreStrategic partnership between KIRA (fintech company) and Spin by OXXO to improve remittance receiving infrastructure in Mexico. KIRA provides technology while Spin offers its 9.9 million active users and extensive OXXO retail network. The collaboration enables US-to-Mexico money transfers with funds reaching Spin accounts in minutes, simplifying the remittance experience for Mexican families without passing regulatory complexity to end users.
- VisacoreVisa partnership enables Spin by OXXO to issue Visa-branded debit cards accepted at all merchants worldwide. The card supports contactless payments, online transactions, and ATM withdrawals. Visa Secure technology protects against fraud, and the partnership enables global payment acceptance that would be impossible with a proprietary payment network.
- Cadena Comercial OXXOcoreParent company FEMSA operates OXXO convenience stores that serve as the physical infrastructure for Spin by OXXO. OXXO stores enable cash deposits, withdrawals, account opening assistance, and card pickup across 23,000+ locations. The partnership integrates digital financial services with physical retail presence, creating an unmatched distribution advantage.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Spin by Oxxo competitors and assessment
Company assessmentDirect peers
- Mercado Pago: Largest digital wallet and payments platform in Latin America, dominant in Mexico with QR payments, P2P transfers, and merchant acquiring. Directly competes with Spin by OXXO for unbanked Mexican consumers' wallet share.
- Nu México (Nubank): Digital-first bank in Mexico offering debit accounts, credit cards, and P2P transfers to a similar mass-market customer. Competes head-to-head with Spin's unbanked/underbanked value proposition with a more capital-light, app-only model.
- Clip: Mexican payments fintech providing QR and card acceptance to SMBs plus consumer-facing wallet features. Closely comparable on QR payments and Mexican market focus, though skewed toward merchant acceptance.
- Remitly: US-to-Mexico remittance specialist with strong digital receiving flows. Comparable on the remittance corridor Spin targets through KIRA, particularly on cross-border settlement and fee competition.
Broad incumbents
- BBVA México: One of Mexico's largest incumbent banks with a deep retail branch network, broad digital banking app, and growing digital wallet features. Represents the legacy alternative Spin targets away from.
- Banco Azteca: Mexican bank serving unbanked and underbanked consumers via Elektra store network — closest large-bank parallel to Spin's OXXO-distributed model. Comparable customer base and physical-to-digital bridging strategy.
Emerging players
- Albo: Mexican digital consumer fintech offering multi-currency accounts, debit cards, and P2P transfers. Comparable on the digital wallet/multi-currency dimension Spin is exploring with its remittance push.
- Klar: Mexican neobank offering deposit accounts, debit cards, and credit products to mass-market users. Comparable target customer and product overlap, though Klar is more credit-led than Spin.
- DiDi Pay / DiDi Card: DiDi's Mexican financial services arm offering digital wallet, debit card, and credit features bundled with its ride-hailing super-app. Overlaps with Spin's unbanked user base and benefits from an existing consumer ecosystem.
Regional players
- BanCoppel: Mexican bank distributed through Coppel department stores, serving a similar unbanked/underbanked retail-adjacent base as Spin via OXXO. Closest distribution-model analog outside of FEMSA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spin by Oxxo social profiles
Digital presenceSpin by Oxxo compliance and trust
Trust signalCompliance4 records
Spin by Oxxo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spin by Oxxo leadership team
Management profileNumber of profiles
Profiles1 record
Spin by Oxxo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spin by Oxxo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spin by Oxxo
What does Spin by Oxxo do?
Spin by OXXO provides a mobile-first digital financial services platform offering a digital account (Cuenta Digital) paired with a Visa debit card. Users can conduct QR code payments, person-to-person transfers, bill payments, airtime recharge, domestic money transfers, and US-to-Mexico remittance receiving through the app. The account is fully integrated with FEMSA's 23,000+ OXXO convenience store network, enabling cash deposits, withdrawals, and physical card pickup across Mexico.
Is Spin by Oxxo a public or private company?
Spin by Oxxo is a private company. It is classified as corporate owned and is currently operating.
When was Spin by Oxxo founded?
Spin by Oxxo was founded in -1. It employs 1 to 10 people.
Where is Spin by Oxxo based?
Spin by Oxxo is headquartered in Mexico City, Mexico, in the Latin America region.
How does Spin by Oxxo make money?
Five revenue lines are on record. Card Transaction Interchange is the primary driver. The others are cash Deposit and Withdrawal Commissions, service Payment Processing, remittance Receiving and airtime and Prepaid Card Sales.
Who are Spin by Oxxo's main competitors?
Direct peers on record are Mercado Pago, Nu México (Nubank), Clip and Remitly. Broad incumbents are BBVA México and Banco Azteca. Emerging players are Albo, Klar and DiDi Pay / DiDi Card. BanCoppel is listed as a regional player.
Does Spin by Oxxo have an API?
No public API is recorded for Spin by Oxxo.
What industry is Spin by Oxxo in?
Spin by Oxxo's product category is Mobile Banking. Its primary akta.pro industry code is FSAMAEAC, QR Code Payments Wallets, with a secondary code of FSAGAKAF, Multi-Currency Accounts, Wallets & FX Management (Consumer/SME). Its NAICS code is 52232 and its SIC code is 6199.