EcoDirect

What EcoDirect does

EcoDirect, Inc. is a privately held online retailer and authorized distributor of solar energy equipment founded in 2008/2009 and headquartered in Carlsbad, California (north San Diego County). The company does not manufacture its own products; instead it curates and distributes a comprehensive portfolio of solar photovoltaic panels, power inverters, energy storage systems, charge controllers, combiner boxes, racking, and balance-of-system components sourced from leading manufacturers including Qcells, Mission Solar, Silfab, JA Solar, Hyundai, Enphase, Sol-Ark, SMA, SolarEdge, Solis, and Fortress Power.

The company's core offering is a one-stop e-commerce catalog organized around four application categories: grid-tie, off-grid, hybrid (grid-tie with battery backup), and commercial/industrial. It complements product distribution with a Solar Design and Permitting Service providing engineering guidance and technical support, plus an Education Center with articles on renewable energy fundamentals. Specialty offerings include Class 1 Division 2 hazardous-location certified panels for oil & gas applications, off-grid tiny home and cabin kits, and RV/marine/portable solar kits.

EcoDirect generates revenue primarily through one-time product transactions at distribution-level margins, sold direct-to-consumer and to small commercial buyers via its ecodirect.com storefront, phone-based sales support, will-call pickup in Southern California, and a dedicated government and education purchasing section. The company has been operating for 15+ years with a single $100,000 funding round and is led by CEO Renee Donaldson, with no institutional venture or private equity ownership disclosed.

Name

EcoDirect

Legal name

EcoDirect, Inc.

Website

https://ecodirect.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoDirect is a US online retailer and authorized distributor of solar panels, inverters, energy storage systems, and balance-of-system components, serving residential, commercial, off-grid, RV/marine, and government/education buyers from Carlsbad, California since 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: EcoDirect generates revenue through the sale of solar panels, inverters, energy storage systems, charge controllers, combiners, racking, and accessories. The company operates as a distributor/retailer offering products from multiple manufacturers. Revenue is generated through one-time product transactions with customers purchasing components for solar installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

EcoDirect is an online retailer and authorized distributor of solar energy equipment, selling solar panels, power inverters, energy storage/battery systems, charge controllers, combiner boxes, racking, wind turbines, and related balance-of-system components from major manufacturers. The company curates a comprehensive product portfolio for residential, commercial, off-grid, and specialty applications, and offers professional solar design and permitting services as an add-on to product sales.

Product overview

EcoDirect is an online retailer and distributor of solar energy equipment, offering a comprehensive portfolio of solar panels, energy storage systems, power inverters, and balance-of-system components for residential, commercial, and industrial applications. The core product line includes solar panels from manufacturers (JA Solar, Hyundai, Mission Solar, Qcells, Silfab, SEG Solar), inverters (Sol-Ark, SMA, SolarEdge, Solis), battery systems (Fortress Power, SimpliPHI, Enphase IQ Battery), and accessories (Midnite Solar combiners, charge controllers, racking). EcoDirect positions itself as a one-stop shop offering complete solar kit systems for various applications including grid-tie, off-grid, battery backup, and commercial installations, along with design and permitting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels Photovoltaic solar panels sold for residential (200W-300+ watt) and commercial/large-scale applications, sourced from manufacturers including Mission Solar, Trina, Silfab, Panasonic, Qcells, JA Solar, Hyundai, and SEG Solar. Available individually or in full pallets with bulk discounts.
• Solar Panel Kits

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Mission SolarcoreTechnology or IntegrationEcoDirect is an authorized retailer and distributor of Mission Solar panels. Mission Solar is a major manufacturer of solar panels carried by EcoDirect.
• QcellscoreTechnology or IntegrationEcoDirect is an authorized retailer and distributor of Qcells solar panels. Qcells is a leading solar panel manufacturer whose products are featured prominently on EcoDirect's website.
• Silfab SolarcoreTechnology or IntegrationEcoDirect is an authorized retailer and distributor of Silfab Solar panels. Silfab is an established solar panel manufacturer carried by EcoDirect.
• EnphasecoreTechnology or IntegrationEcoDirect offers Enphase IQ Batteries and microinverters. Featured product includes Enphase Ensemble storage systems and IQ Battery products.
• Sol-ArkcoreTechnology or IntegrationEcoDirect is an authorized retailer of Sol-Ark all-in-one inverters. Sol-Ark 12kW inverters are featured as 'Engineered in the USA' products.
• Fortress PowercoreTechnology or IntegrationEcoDirect distributes Fortress Power energy storage solutions including Envy inverters, eFlex batteries, and eForce stacked battery systems.
• SMAcoreTechnology or IntegrationEcoDirect is an authorized retailer of SMA inverters including the Sunny Boy Smart Energy hybrid inverters and Sunny Boy product lines.
• SolarEdgecoreTechnology or IntegrationEcoDirect distributes SolarEdge inverters including the Synergy three-phase commercial inverters and residential products.
• SoliscoreTechnology or IntegrationEcoDirect is an authorized retailer of Solis inverters ranging from residential 5kW to commercial 125kW utility-scale products.
• JA SolarcoreTechnology or IntegrationEcoDirect is an authorized retailer of JA Solar panels including bifacial mono panels in 440W and 595W configurations.
• Hyundai SolarcoreTechnology or IntegrationEcoDirect distributes Hyundai Solar panels including 440W all-black bifacial mono solar panels.
• MidNite SolarcoreTechnology or IntegrationEcoDirect is an authorized retailer of MidNite Solar combiner boxes, battery combiners, and related electrical equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wholesale Solar: Long-established online retailer of solar panels, inverters, batteries, and complete solar kits for residential and commercial buyers. Directly comparable to EcoDirect in product mix, customer base (DIY homeowners and installers), and e-commerce-led distribution model.
• altE Store (altEstore): Online solar retailer founded in 1999 offering panels, inverters, batteries, and balance-of-system components to residential and off-grid customers. Highly comparable multi-brand distributor model with strong educational content similar to EcoDirect.
• GoGreenSolar: Online solar kit specialist selling pre-engineered residential and commercial PV + storage systems. Closely comparable direct-to-consumer e-commerce model with similar kit-configurator and design service offerings.
• Solar Electric Supply: Online and phone-based distributor of solar panels, inverters, racking, and batteries with a strong commercial and industrial focus. Comparable multi-brand authorized-distributor model targeting both residential and C&I buyers.
• Renogy: Direct-to-consumer solar brand selling panels, charge controllers, batteries, and complete off-grid/RV/portable kits. Comparable in the off-grid, RV/marine, and DIY residential segments with overlapping SKUs and customer demographics.

Broad incumbents

• SunPower: Vertically integrated solar manufacturer and installer offering panels, inverters, and full-service residential and commercial solar. A broader incumbent that overlaps with EcoDirect in residential panel/inverter sales but operates its own installation network.
• Tesla Energy: Sells solar panels, Solar Roof, and Powerwall batteries direct to consumers nationwide, including online ordering and installation services. Represents direct competitive overlap in residential PV and storage, with substantially greater scale and brand recognition.
• Enphase Energy: Manufacturer of microinverters and IQ Battery storage systems, also a key EcoDirect partner. While primarily a manufacturer rather than direct retailer, Enphase's direct installer channels and growing direct-to-consumer ambitions create overlap.
• The Home Depot: National big-box retailer selling solar panels, inverters, and balance-of-system components online and in-store. Broad incumbent competing with EcoDirect on convenience, pricing, and fulfillment speed rather than depth of technical expertise.

Emerging players

• AM Solar: Specialty retailer focused on RV, marine, and off-grid solar kits with engineering support. Comparable to EcoDirect's RV/marine/portable segment with a similar niche, technical-support-driven value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EcoDirect_com
• YouTubeyoutube.com/@SolarandStorageToday
• Facebookfacebook.com/ecodirect
• LinkedInlinkedin.com/company/ecodirect-inc
• Instagraminstagram.com/ecodirectsolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoDirect