What Premier Select Sires does

Premier Select Sires, Inc. is a farmer-owned agricultural cooperative formed on January 1, 2019 through the merger of Select Sire Power, Inc. and Southeast Select Sires, Inc. Headquartered in Tunkhannock, Pennsylvania, the company is one of three member cooperatives forming Select Sires Inc., described as North America's largest artificial insemination organization. Premier serves dairy and beef cattle producers across 23 states in the Eastern and Southeastern United States, with 200+ employees, nearly 100 independent distributors, and 80 independent beef representatives in the Southeast.

The company's core offering is cattle genetics — specifically dairy and beef bull semen products from three branded lineups (Select Sires, Accelerated Genetics, and GenerVations) — augmented by a suite of reproductive and herd management services. Technical components include the Select Mating Service (SMS), described as the world's leading corrective mating program with cow-based linear evaluation and custom selection indexes; CowManager ear-sensor herd monitoring technology for real-time fertility, health, nutrition and location tracking; Galaxis Frontier, an anaerobic rumen microbial consortia product developed with Native Microbials; and Zoetis CLARIFIDE Plus genomic testing integration. Supporting offerings include Select Reproductive Solutions (SRS) consultation, Reproductive Service Specialist (RSS) on-farm breeding services, AI training schools and certification programs, and approximately 100 herd management consumables (calf care, cow care, udder health, heat detection, breeding supplies, beef weaning products, organic-approved products).

The business model combines transaction-based revenue from semen sales and herd management product distribution with professional services revenue from on-farm breeding, reproductive consulting, and training. Pricing ranges from $18.50 for individual consumables to $1,000 for A.I. school enrollment and $420 per unit for Galaxis Frontier. As a cooperative, profits are redistributed to member-owners rather than reported externally. Go-to-market is sales-led through field staff supplemented by channel partners (independent distributors and beef representatives) and an online store, with academic outreach via the Wayne Dudley Scholarship Program.

Name

Premier Select Sires

Legal name

Premier Select Sires, Inc.

Website

https://premierselectsires.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier Select Sires is a farmer-owned cooperative and member of Select Sires Inc. that distributes elite dairy and beef cattle genetics, reproductive services, and herd management products to cattle producers across 23 U.S. states through field staff and an independent distributor network.

Ownership category

akta.pro rank

Product category

Cattle Reproductive Services and Genetics

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Stud Services & Managed Mating Programs (AFAEAJAG)

akta.pro secondary industries

Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Dairy Herd Health & Reproduction Services (non-veterinary) (AFAEACAE), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG)

Keywords

• Cattle genetics
• Artificial insemination services
• Herd management products
• Reproductive solutions
• Dairy sire genetics

Headquarters

HQ city

Tunkhannock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Semen Sales: Sale of dairy and beef bull semen from Select Sires, Accelerated Genetics, and GenerVations branded genetic lines; customer-owners purchase semen through the cooperative; members receive credits and savings programs
2. Herd Management Products: Sale of approximately 100 herd management products including calf care, cow care, feed additives, heat detection aids, udder health products, fly and parasite control, nitrogen tanks, breeding supplies, and organic-approved products
3. Reproductive Services: On-farm breeding services by Reproductive Service Specialists (RSS) on cow-by-cow or whole-herd basis; Select Reproductive Solutions (SRS) specialist consultation services
4. Training Services: AI training schools and certification programs for farmers and agricultural educators; three-day school or on-farm training programs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Premier Select Sires sells dairy and beef cattle genetics, including semen from Select Sires, Accelerated Genetics, and GenerVations branded bull lineups, and provides on-farm reproductive services, herd management products, and cow monitoring technology. The company offers Select Mating Service (SMS) corrective mating programs, CowManager real-time ear-sensor monitoring, and Galaxis Frontier rumen microbial products to dairy and beef producers across 23 Eastern and Southeastern U.S. states. Support offerings include AI training schools, genetic audit services, and nearly 100 companion herd management products covering calf care, cow care, udder health, and breeding supplies.

Product overview

Premier Select Sires is a member cooperative of Select Sires Inc. offering a comprehensive portfolio of cattle genetics and reproductive solutions. The portfolio includes three branded genetic lineups (Select Sires, Accelerated Genetics, and GenerVations) providing dairy and beef bull semen products with elite fertility. The company offers a platform of services including CowManager herd monitoring technology for real-time fertility, health, nutrition and location tracking; Select Mating Service (SMS) for corrective genetic mating; Select Reproductive Solutions (SRS) for customized reproductive programs; and Reproductive Service Specialists for on-farm breeding services. Supporting products include Galaxis Frontier rumen genetics (partnered with Native Microbials), calf care products (Woolover jackets, Convert formulas), cow care and feed additives (Agrarian Solutions, Accelerated Genetics), udder health products, heat detection aids, breeding supplies, beef weaning products, organic-approved supplements, and nitrogen tanks. Educational offerings include in-person A.I. Training Classes and Virtual A.I. Training Courses for Ag Educators. Products are available through an online store with nearly 100 herd management products, with service areas covering 23 states in the Eastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Select Sires Semen Products Industry-leading dairy and beef bull genetics with elite fertility, sourced from Select Sires, Accelerated Genetics, and GenerVations branded lineups covering Holstein, Jersey, and other dairy and beef breeds. Sold to dairy and beef producers across 23 U.S. states through cooperative channels.
• CowManager Herd Monitoring System Revolutionary ear-sensor cow monitoring technology providing accurate, real-time data on cow fertility, health, nutrition, and location. Includes the Find My Cow locator module. Sold, installed, and serviced by Premier Select Sires across 23 states, and available in over 30 countries globally.
• Select Mating Service (SMS) World's leading corrective mating program providing cow-based linear evaluation, pedigree mating, and walk-through genetic evaluation. Helps dairy producers control genetic recessives, haplotypes, inbreeding levels, and create custom selection indexes aligned to herd goals.
• Select Reproductive Solutions (SRS) Portfolio of reproductive services, products, programs, and consultation delivered by highly trained specialists who help design customized reproductive programs, including artificial insemination training for producers who wish to breed their own animals.
• Reproductive Service Specialists (RSS) Highly trained technicians that visit dairy and beef operations to breed cattle on an on-call cow-by-cow basis or manage entire reproductive programs on a whole-herd basis. Top performers have reached milestones of 100,000 service units.
• Zoetis Genetic Testing Genetic testing services through Zoetis CLARIFIDE Plus genomic testing, providing wellness trait data including Dairy Wellness Profit Index (DWP$), Wellness Trait Index (WT$), and Calf Wellness (CW$) indexes.
• NxGEN Young Sire Program Young sire program featuring elite GTPI sires for maximizing genetic goals and enhancing herd profitability. Accepts membership applications from producers seeking leading genetic potential.
• ProfitMAX Program Program to help customers maximize potential of herd replacements and extra calves to be sold to the beef market through gender-selected semen and breeding strategies.
• StrataGEN Program Program designed to minimize the impact of inbreeding in dairy herds through genetic management and mating strategies.
• Galaxis Frontier Rumen Microbial Product Anaerobic rumen microbial consortia containing four native-rumen species that improve colostrum yield, reduce early culling and metabolic disease, and improve feed efficiency. Packaged in 2.5 kg and 10 kg at $420 per unit.
• Calf Care Products Products including Woolover and Select Sire Power brand calf jackets, Convert calf formula and gels, and Convert ImmPower Colostrum Replacement to keep calves safe and healthy.
• Cow Care and Feed Additives Lineup of Agrarian Solutions and Accelerated Genetics products including nutritional supplements and feed additives for dairy and beef operational goals.
• Udder Health Products Udder care products and teat dips including Premier Integrity Teat Dips and Premier Udder Spray to keep cows' udders in top condition while producing high-quality milk.
• Heat Detection Aids Full line of tools to help effectively and efficiently identify animals in heat, including Estrotect A.I. Guns and other detection equipment.
• Breeding Supplies High-quality breeding supplies including A.I. Guns, sheaths, water baths, thermometers, breeding tools, lube, gloves, A.I. kits, embryo transfer supplies, and accessories.
• Beef Weaning Products Products to combat weaning struggles and keep calves healthy and growing, including AccelAIRate ($72.50), BioFresh Microbial Gel ($58), Bovine AccelLyte II ($52), FerAppease ($90), and Tri-Start Jr. ($52).
• Organic-Approved Products Products approved by at least one U.S. organic organization, including BioFresh Microbial Bolus ($130), CONVERT Day-One Calf Gel ($18.50), Cow Start Complete Bolus ($204), Select BioCycle Plus ($360), Select DTX ($275), Tri-Purify ($92), and Uddermint Liniment ($40).
• A.I. Training Classes Artificial insemination training schools offered at convenient locations throughout the sales area. Three-day school or on-farm training teaches skills needed to inseminate herds with Select Sires semen. Priced at $1,000 for in-person A.I. school.
• Virtual A.I. Training Courses for Ag Educators Online-only course for ag educators covering anatomy and physiology of artificial insemination, plus products and programs part of any A.I. program. Premier trainer walks through classroom portion with opportunity for in-person on-farm training with hands-on practice.
• FerAppease Synthetic analogue of Maternal Bovine Appeasing Substance (MBAS) used for topical administration to reduce stress during management and physiological stressors including castration, dehorning, weaning, vaccination, parturition, and breeding. Priced at $90 for 300mL.
• Genetic Audit Service In-house Premier service to determine where a herd stands in terms of production, reproduction, health, and fitness. Following the audit, a Premier representative helps producers determine steps to reach herd goals.

Quantifiable outcome

• 85% of calf crop born in first 30 days of calving season using Select Sires genetics
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Select Sire Power and Southeast Select SirescoreStrategic or Co-development Partner · 1 January 2019These two cooperatives merged on January 1, 2019 to form Premier Select Sires, combining territories across 23 states with more than 200 employees and nearly 100 independent distributors.
• CowManagercoreChannel Partner/ Reseller/ Distributor · 1 October 2018CowManager is a leading cow monitoring company based in Harmelen, The Netherlands. They offer revolutionary ear sensor technology for monitoring cow fertility, health, nutrition and location. CowManager is distributed by Select Sires Inc. in North America and available in over 30 countries.
• Select Sires Inc.coreStrategic or Co-development PartnerPremier Select Sires is one of three member cooperatives forming Select Sires Inc., North America's largest and most successful artificial insemination company. Select Sires provides the genetic lineups (Select Sires, Accelerated Genetics, GenerVations), while Premier serves as the distribution and service arm covering 23 states.
• Native MicrobialscoreStrategic or Co-development PartnerPremier Select Sires partners with Native Microbials to offer Galaxis Frontier, an anaerobic rumen microbial consortia product containing four native-rumen species that improve rumen function in dairy cows, leading to improved feed efficiency and milk production.
• ZoetiscoreTechnology or IntegrationPremier offers Zoetis Genetic Testing services as part of their genetic advancement programs. Zoetis provides health and wellness trait data including Dairy Wellness Profit Index (DWP$), Wellness Trait Index (WT$), and CLARIFIDE Plus genomic testing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Select Sires Inc. Premier's parent organization and North America's largest AI company. Operates as the federation of nine member cooperatives and supplies Premier with its proprietary genetic lineup; comparable in that it offers the same semen and genetic services at a national level across the broader US territory that Premier only partially covers.

Direct peers

• ABS Global (Genus plc): One of the largest global cattle genetics and AI services companies, owned by Genus plc. Directly competes with Premier in selling dairy and beef bull semen, reproductive services, and genetic consultation, though ABS operates on a for-profit, multinational basis rather than cooperative model.
• STgenetics: Major US-based cattle genetics company offering sexed semen (SexedULTRA), conventional semen, and reproductive services. Directly competes with Premier on elite bull genetics and reproductive technology, with a stronger emphasis on proprietary sex-sorting technology.
• Alta Genetics (URUS Group): Global cattle genetics and AI services provider owned by URUS Group. Directly competes with Premier in selling dairy and beef bull semen, progeny testing programs, and reproductive consulting across the US and internationally.
• Semex (The Semex Alliance): Canadian-based cattle genetics cooperative offering dairy and beef semen with a similar cooperative-ownership structure to Premier. Directly competes in providing elite AI genetics, mating programs (e.g., Elevate), and reproductive solutions across North America.
• Genex Cooperative: US farmer-owned cooperative offering cattle genetics, AI services, and reproductive solutions, structurally very similar to Premier Select Sires. Competes head-to-head in providing dairy and beef bull semen, mating services, and farm supply products across overlapping US regions.

Regional players

• CRV: Dutch cooperative providing cattle genetics and AI services primarily in Europe but with global distribution. Comparable to Premier in cooperative structure and offering similar semen, mating programs, and herd management solutions, though focused on European dairy breeds and markets.
• Cogent Breeding: UK-based cattle genetics company offering sexed and conventional semen with strong presence in Europe and parts of Asia. Comparable in offering dairy and beef AI genetics and reproductive services, though primarily serving non-US markets.

Others

• CowManager: Premier's technology partner based in the Netherlands, providing the ear-sensor cow monitoring technology that Premier distributes across the US. Comparable as a connected-cattle IoT company serving the same dairy and beef producers with herd health and fertility data.
• Zoetis (Genetics): Premier's genetic testing partner providing CLARIFIDE Plus genomic testing and wellness trait indexes. As the largest global animal health company, Zoetis is comparable as an enabling technology and service partner serving the same dairy producer customer base through genomic data.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premierselectsires

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Select Sires