FADE GIDA Yatirim Sanayi Ticaret

What FADE GIDA Yatirim Sanayi Ticaret does

Fade Gıda Yatırım Sanayi Ticaret A.Ş. is a Turkish B2B food producer headquartered in Menemen, İzmir, specializing in the manufacture and export of sun-dried tomato products. Founded in 1995 as a family business and publicly listed on Borsa Istanbul (ist:FADE), the company operates a vertically integrated 'seed-to-table' model: its Hade Fide subsidiary (established 2008) produces vegetable seedlings in fully automated, computer-controlled greenhouses equipped with meteorological stations; these seedlings are supplied to approximately 250 contracted farmers cultivating roughly 4 million m² of planted area, primarily across western Turkey; the harvested tomatoes are processed at ten regional drying yards positioned adjacent to the fields, then sun-dried for 6–7 days under Aegean sun conditions and finished as salted/sulphured, ready-to-eat, or oil-marinated SKUs in halves, julienne and diced formats.

The company's commercial model is anchored on direct export to industrial food manufacturers, foodservice operators and European retail chains across twelve countries (Germany, Poland, Italy, Greece, Austria, Canada, USA, Mexico, Brazil, Argentina, Israel, New Zealand). Pricing is B2B and quote-based, with no public price list; revenue is generated through one-time bulk-export contracts rather than recurring licenses. Fade Gıda cites BRC A+, IFS, Kosher, Organic and Fair Tsa certifications as market-access prerequisites, and maintains an in-house microbiological/chemical laboratory for per-lot quality control. Annual finished output is reported at 1,500 metric tons of sun-dried tomato products and approximately 22,000 metric tons of fresh produce across the contracted-farming base, with the broader ecosystem estimated to support around 10,000 workers. The management team is led by Chairman Hacı Ali Demir, with the founder family (Emine Demir and Faruk Demir) retaining controlling ownership; the company has historically funded expansion through equity rather than debt.

Name

FADE GIDA Yatirim Sanayi Ticaret

Legal name

Fade Gıda Yatırım Sanayi Ticaret Anonim Şirketi

Website

https://fadefood.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Fade Gıda is a publicly listed Turkish B2B food producer that vertically integrates seedling production, contracted farming (~250 farmers) and ten regional sun-drying facilities to manufacture and export sun-dried tomato products to industrial, foodservice and retail buyers across twelve countries.

Ownership category

akta.pro rank

Product category

Sun-Dried Tomato Products

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Food Crops Grown Under Cover (11141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Sun dried tomatoes
• Dried tomato production
• Vegetable seedling production
• Contracted farming export
• Organic certified foods

Headquarters

HQ city

Izmir

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sun-Dried Tomato Production and Export: Primary revenue stream from manufacturing, processing and exporting sun-dried tomato products. Products include salted/sulphured sun-dried tomatoes (conventional and organic), ready-to-eat tomatoes, and sun-dried tomatoes in oil. Packaged in various forms (halves, julienne, diced) for industrial and foodservice customers.
2. Vegetable Seedling Production (Hade Fide): Production of vegetable seedlings (fides) through subsidiary Hade Fide brand, distributed to contracted farmers for cultivation. Seedlings provided to 250 farmers across Turkey during March-May period.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FADE GIDA manufactures and exports sun-dried tomato products — salted/sulphured, ready-to-eat, and sun-dried tomatoes in oil, packaged in halves, julienne, and diced forms for industrial food processors, foodservice operators, and retail chains across Europe, the Americas, the Middle East, and Oceania. The company runs a 100% contracted-farming model with ~250 Turkish farmers, supported by automated greenhouses for seedling production via its Hade Fide subsidiary, ten regional sun-drying yards near tomato fields, and an in-house quality laboratory.

Product overview

Fade Food is a food production company operating since 1995, specializing in sun-dried tomato products and vegetable seedling cultivation through its two main brands: Fade Food (sun-dried tomatoes) and Hade Fide (vegetable seedlings). The company operates on a 100% contracted farming model with approximately 150-250 farmers, producing sun-dried tomatoes under the 'seed to table' concept with annual production capacity of 1,500 metric tons. Product portfolio includes Traditional Dry, Ready to Eat, and Sun Dried Tomatoes in Oil in various formats (halves, julienne, diced), offered in both conventional and organic variants. Hade Fide provides automated seedling production services to contracted farmers across Turkey's western and eastern regions.

Differentiator

Problem solved

Functional benefit

Brands

• Hade Fide: Vegetable seedling production subsidiary established in 2008, providing seedlings to contracted farmers across Turkey's western and eastern regions including Bursa, Bergama, Balıkesir, Manisa, Menemen Ovası, Urla, Seferihisar, Torbalı, Aydın, Denizli, and Muğla.

Products and services

• Salted/Sulphured Sun Dried Tomatoes Sun-dried tomatoes preserved with salt and/or sulphur, available in Halves, Julienne or Diced formats, with or without marination, offered in both conventional and organic variants for industrial and foodservice buyers.
• Traditional Dry Sun Dried Tomatoes Tomatoes dried traditionally under the Aegean Sun for 5-7 days using salt and sulphur as preservatives, intended for industrial marketing and sold in bulk or vacuum bags in corrugated cartons.
• Ready to Eat Sun Dried Tomatoes Pre-blanched sun-dried tomatoes ready for consumption, primarily used in restaurants and hotels for salads, pizzas, pastas, or as sub-products for industrial processes, available in halves, julienne, and diced sizes in plastic tray or vacuum bag packaging.
• Sun Dried Tomatoes in Oil Ready to eat sun-dried tomatoes marinated with spices in sunflower or olive oil, available in jars, tins, or tray packs in halves, julienne, and diced sizes.
• Hade Fide Vegetable Seedlings Vegetable seedlings (fide) produced in fully automated, computer-controlled greenhouses with meteorological stations, grown and distributed to contracted tomato farmers across western and eastern Turkey regions (Bursa, Bergama, Balıkesir, Manisa, Menemen Ovası, Urla, Seferihisar, Torbalı, Aydın, Denizli, Muğla) during the March to mid-May period.

Quantifiable outcome

• 10,000 people impacted through contracted farming ecosystem
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tat Gıda: Listed Turkish packaged food producer with a tomato-product heavy portfolio (pastes, ketchup, canned vegetables). Comparable in product overlap, export focus, and Istanbul-listed public-company structure.
• SunOpta: Canadian/US organic and specialty food ingredients company serving food manufacturers and retailers with fruit-based and organic ingredients. Comparable to Fade Gıda's organic-positioned, traceable, B2B-export ingredient model.
• Traina Foods: California-based producer of sun-dried fruits and vegetables serving industrial food manufacturers and foodservice. Closest US-headquartered direct peer in sun-dried category with comparable B2B go-to-market.
• Mariani Packing Company: Long-established US dried fruit and ingredient company selling to industrial and foodservice customers. Same preservation category, similar B2B customer mix, and comparable export ambition to EU/global accounts.
• Sunsweet Growers: Global cooperative specializing in dried fruits (prunes, dried cranberries, etc.) sold across retail channels in the same Mediterranean/produce-preservation adjacency as sun-dried tomatoes. Directly comparable on preservation method and export-led B2B model.
• Tukaş: Major Turkish tomato processor producing pastes, peeled tomatoes, and related preserved tomato products for both domestic and export markets. Most directly comparable domestic competitor to Fade Gıda in scale and tomato-product focus.
• Bonduelle: Global French leader in canned and frozen vegetables, including significant processed tomato and vegetable product lines sold across retail and foodservice. Closest international direct peer in vegetable preservation at scale.

Broad incumbents

• Cargill: Global food, agriculture, and ingredients conglomerate with broad presence in processed food ingredients and food service supply. Broad incumbent operating in the same end markets, though not specializing in sun-dried produce.
• Ülker (Yıldız Holding): Turkey's largest packaged food conglomerate operating across biscuits, chocolate, dairy, and processed foods with significant international exports. Not directly comparable in sun-dried tomatoes, but shares industry context as a major Turkish B2B food exporter.

Regional players

• Pınar (Yaşar Holding): Turkish food and dairy producer with broad packaged food portfolio serving domestic and export markets. Comparable as a publicly listed Turkish food exporter in adjacent food categories with similar EU-export focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FADE GIDA Yatirim Sanayi Ticaret