Traina Foods
- Company typePrivate
- Founded1926
- HeadquartersPatterson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Traina Foods does
Traina Foods, Inc., operating under the brand Traina® Home Grown, is a California-based, family-owned producer of sun-dried and dried fruits founded in 1926 in Patterson, California. The company dries fruits using traditional California sun-drying methods refined over nearly a century, producing a broad portfolio that spans sun-dried apricots, blueberries, cherries, plums, tomatoes, and citrus; dried fruits including apples, bananas, mango, dates, figs, pears, pineapple, pomegranate, and raisins; the Fruitons snack sub-brand offering pre-portioned sweet and savory packs; and a small condiment line including sun-dried tomato ketchup and sun-dried apricot BBQ sauce. The company operates a nut-free manufacturing facility and emphasizes sustainability and zero-waste processing.
The business operates through two distinct go-to-market channels. On the consumer side, the company runs a direct-to-consumer e-commerce storefront at trainahomegrown.com selling premium-priced packaged dried fruits (e.g., California sun-dried peaches at $28.90–$67.60, Ruby Royal apricots at $34.30–$80.50) alongside smaller-ticket condiments and snacks. On the industrial side, a separate wholesale platform at trainadriedfruit.com serves food manufacturers, bakeries, restaurants, and foodservice operators requiring bulk dried-fruit ingredients. Marketing is conducted primarily through organic social (Facebook, Instagram, YouTube, LinkedIn), an email newsletter, and a content blog ("The Porch Life"). Pricing is unit-based across SKUs with no subscription or contracted enterprise tier documented.
Traina is recognized among the top five players in the global raisins market and maintains a private, family-controlled ownership structure with no external investors or parent company. The firm employs 101–250 people and is currently expanding through the October 2024 acquisition of Martin Farms, signaling continued vertical integration of its agricultural and drying supply chain.
Traina Foods firmographics
Firmographics- Name
- Traina Foods
- Legal name
- Traina Foods
- Website
- https://trainafoods.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Traina Foods industry classification
Industry- Product category
- Dried Fruit Manufacturing
- NAICS
- Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Dried & Dehydrated Foods Manufacturing (AFAKACAK), Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Traina Foods is headquartered
LocationHeadquarters
- HQ city
- Patterson
- HQ country
- United States
- HQ region
- North America
Markets served
Traina Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Revenue generated from selling premium dried fruit products directly to consumers through their e-commerce website trainahomegrown.com. Products include sun-dried fruits, dried fruits, Fruitons snacks, and condiments at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various dried fruit products available at different sizes and price points |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Traina Foods product offering
Product offeringCore offering
Traina Foods produces premium sun-dried and dried fruits using traditional California sun-drying methods dating back to 1926. The company sells consumer-packaged products (sun-dried fruits, dried fruits, Fruitons snack packs, and condiments) directly to consumers via trainahomegrown.com, and supplies bulk dried fruit ingredients to food manufacturers, bakeries, and foodservice operators through a separate wholesale platform at trainadriedfruit.com.
Product overview
Traina Home Grown is a family-owned dried fruit company operating since 1926 in California, offering a diversified portfolio of sun-dried and dried fruit products. The company provides consumer-facing products including sun-dried fruits (apricots, blueberries, cherries, plums, tomatoes, citrus), dried fruits (apples, bananas, mango, dates, figs, pears, pineapple, pomegranate, raisins), Fruitons snack products, and condiments (BBQ sauces and ketchups). Additionally, the company serves industrial and food service customers through a separate wholesale platform. Products are characterized by traditional sun-drying methods, plant-based positioning, and sustainable agriculture practices.
Differentiator
Problem solved
Functional benefit
Brands
- Fruitons: Dried fruit snack product line featuring individual snack-sized portions of dried fruits including Dark Raisins, Golden Raisins, Apricots, Peaches, Nectarines, Pears, and Cranberries.
Products and services
- Sun Dried Fruit Sun-dried fruits including apricots, blueberries, cherries, plums, tomatoes, and citrus, produced using traditional sun-drying methods in California. Sold to individual consumers via trainahomegrown.com in retail package sizes.
- Dried Fruit Conventional dried fruits including apples, bananas, blends, blueberries, cherries, cranberries, dates, figs, mango, nectarines, peaches, pears, pineapple, pomegranate, and raisins. Sold to individual consumers through trainahomegrown.com.
- Fruitons Pre-portioned dried fruit snack products available in sweet or savory varieties and snack-size packaging for convenient consumption. Varieties include Dark Raisins, Golden Raisins, Apricots, Peaches, Nectarines, Pears, and Cranberries.
- Condiments Condiment products including BBQ sauces and ketchups featuring sun-dried tomato and sun-dried apricot flavors, sold to consumers via trainahomegrown.com.
- Industrial and Foodservice Bulk Dried Fruit Bulk and wholesale dried fruit products supplied to food manufacturers, bakeries, restaurants, and foodservice operators requiring consistent quality dried fruit ingredients for production and menu applications.
Companies that use Traina Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Traina Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Traina Foods partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Traina Foods competitors and assessment
Company assessmentDirect peers
- Mariani Packing Company: Family-owned California dried fruit producer with a similar heritage brand and premium positioning, directly comparable in product mix and family-business operating model.
- Sunsweet Growers: Large cooperative specializing in prunes and dried fruit with both consumer and industrial product lines, comparable to Traina in scale and channel mix.
- Sun-Maid Growers of California: Cooperative and one of the world's largest raisin and dried fruit producers, directly comparable to Traina as a California-based dried fruit supplier serving both consumer and industrial markets.
- Bergin Fruit and Nut Company: US-based dried fruit and nut supplier competing in the same premium dried fruit category as Traina, with overlapping industrial and consumer channels.
- National Raisin Company: A major US raisin and dried fruit packer named alongside Traina in the global raisins market, serving both foodservice/industrial customers and consumer brands.
Emerging players
- Made In Nature: Organic dried fruit and snack brand with strong DTC presence and similar clean-label, plant-based positioning — an emerging premium peer in Traina's niche.
Broad incumbents
- Diamond Foods: Large snacks and nuts/dried fruit producer with broader portfolio and national distribution — comparable as a larger dried fruit/snacks CPG peer.
- Dole Food Company: Global fruit and packaged foods incumbent with a dried fruit line, named alongside Traina in the global raisins market — operates at much larger scale across both consumer and industrial channels.
- Wonderful Pistachios & Almonds: California-based healthy snack brand from The Wonderful Company with adjacent dried/snack fruit positioning and large marketing budgets.
- Ocean Spray Cranberries: Cooperative offering Craisins (dried cranberries) and other dried fruit products; broader fruit-based CPG incumbent that competes for the same healthy-snack consumer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Traina Foods social profiles
Digital presenceTraina Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traina Foods leadership team
Management profileNumber of profiles
Traina Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traina Foods M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traina Foods
What does Traina Foods do?
Traina Foods produces premium sun-dried and dried fruits using traditional California sun-drying methods dating back to 1926. The company sells consumer-packaged products (sun-dried fruits, dried fruits, Fruitons snack packs, and condiments) directly to consumers via trainahomegrown.com, and supplies bulk dried fruit ingredients to food manufacturers, bakeries, and foodservice operators through a separate wholesale platform at trainadriedfruit.com.
Is Traina Foods a public or private company?
Traina Foods is a private company. It is classified as family owned and is currently operating.
When was Traina Foods founded?
Traina Foods was founded in 1926. It employs 101 to 250 people.
Where is Traina Foods based?
Traina Foods is headquartered in Patterson, United States, in the North America region.
How does Traina Foods make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are Traina Foods's main competitors?
Direct peers on record are Mariani Packing Company, Sunsweet Growers, Sun-Maid Growers of California, Bergin Fruit and Nut Company and National Raisin Company. Made In Nature is listed as an emerging player. Broad incumbents are Diamond Foods, Dole Food Company, Wonderful Pistachios & Almonds and Ocean Spray Cranberries.
Does Traina Foods have an API?
No public API is recorded for Traina Foods.
What industry is Traina Foods in?
Traina Foods's product category is Dried Fruit Manufacturing. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of AFAKACAK, Dried & Dehydrated Foods Manufacturing. Its NAICS code is 311423 and its SIC code is 2030.