Customer Engagement Technologies

What Customer Engagement Technologies does

Customer Engagement Technologies (CET) is a privately-held, Reno, Nevada-based fintech founded in 2014 that develops mobile-first customer engagement, payment processing, and loyalty solutions for lenders, government agencies, and un/under-banked consumers. The company serves three primary vertical segments: lenders (banks, credit unions, and financial institutions requiring loan origination/servicing software and borrower engagement), government agencies (education savings plans, court management systems, and city/state government payment processing), and Salesforce.com customers requiring implementation consulting. CET positions itself around a stated addressable population of approximately 1 million unbanked or underbanked Americans who are underserved by traditional financial services.

The company's core product is PaySwag, a white-label mobile platform designed for loan servicing that motivates borrowers to pay on time. The platform features cash payment acceptance through a 30,000+ retail network, payment arrangements, agent chat, gamification and rewards, and video education. The technology stack is built on Salesforce and Amazon AWS, with integrations to Cloud Lending Solutions for lending software, Sionic Mobile for payment processing and loyalty, and Authvia for additional payment and communication capabilities. CET also offers custom-branded web portals for loan origination, servicing, and collections, alongside professional services including Salesforce Sales Cloud and Service Cloud implementation and custom application development.

CET's revenue derives from three streams: enterprise software consulting and implementation (professional services), white-label platform licensing of PaySwag to enterprise clients, and transaction-based fees from payment processing (ACH, card, and cash). The go-to-market motion is enterprise field sales targeting government agencies and financial institutions, supplemented by white-label OEM licensing of the PaySwag platform for rebranding by enterprise clients. Notable strategic partnerships include JP Morgan Chase, Salesforce.com, Cloud Lending Solutions, Authvia, and Sionic Mobile. Reported customer outcomes include a 50% reduction in serious delinquencies from a lender customer's use of the rewards system and described improvements in net receipts from a non-aggressive collection approach.

Name

Customer Engagement Technologies

Legal name

Customer Engagement Technologies

Website

https://cetmobile.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Customer Engagement Technologies (CET) is a Reno-based fintech founded in 2014 that builds mobile-first payment, engagement, and loyalty solutions for lenders, government agencies, and un/under-banked consumers via its PaySwag white-label platform and a 30,000+ retail cash-payment network.

Ownership category

akta.pro rank

Product category

Mobile Lending & Payment Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Biller Direct EBPP Platforms (FSAMAJAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Mobile payment platform
• White-label lending software
• Loan servicing technology
• Government payment solutions
• Mobile customer engagement

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Enterprise Software Consulting & Implementation: Professional services revenue from implementing Salesforce solutions, lending software, and custom application development for enterprise clients including government and financial institutions.
2. White-Label Platform Licensing: Licensing of PaySwag white-label mobile platform to enterprise clients (lenders, government agencies) for branded mobile applications.
3. Payment Processing Services: Transaction-based revenue from processing payments including ACH, card payments, and cash payments through retail network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Customer Engagement Technologies sells a white-label mobile platform called PaySwag that enables lenders and government agencies to accept loan payments, court fines, fees, and education savings plan contributions via cash at 30,000+ retail locations, card, and ACH. The platform adds borrower/citizen engagement features such as gamification, rewards, agent chat, and video education, with companion custom-branded web portals. CET also sells professional services including Salesforce Sales Cloud and Service Cloud implementation, lending software consulting, and custom mobile and web application development.

Product overview

CET offers a unified mobile-first customer engagement platform centered on payment processing, communication, and loyalty solutions. The core product is PaySwag, a white-label mobile platform for loan servicing that enables cash payments at retail stores, payment arrangements, agent chat, and gamification features. This platform integrates with Web Portals for branded experiences and Payment Processing Solutions covering cash, card, and ACH. Specialized vertical solutions include Court Management Systems, Education Savings Plans, and City and State Government solutions. Professional services include Salesforce Implementation and Lending Software Consulting for loan origination, servicing, and collections. The portfolio serves government agencies, lenders, and Salesforce.com customers.

Differentiator

Problem solved

Functional benefit

Brands

• PaySwag: CET's white-label mobile platform for loan servicing aimed at motivating borrowers to pay first and on time. Designed for un/under-banked users with features including cash payments at retail stores, payment arrangements, chat with agent, gamification and rewards, and video education.

Products and services

• PaySwag Mobile Platform White-label mobile platform for loan servicing that enables lenders and government agencies to motivate borrowers/citizens to pay on time. Features include cash payments at 30,000+ retail locations, payment arrangements, agent chat, gamification and rewards, and video education.
• Web Portals Custom-branded web portals for loan origination, loan servicing, and collections that deliver branded user experiences for lender and government clients.
• Lending Software Consulting Services Consulting engagements for loan origination, loan management, and deployment including project management, business analysis, solution architecture, and custom development for lenders.
• Salesforce Implementation Services Salesforce Sales Cloud and Service Cloud configuration, deployment, and custom application development for enterprise clients.
• Custom Mobile Application Development Custom mobile application development services leveraging native mobile platform capabilities for enterprise clients.
• Payment Processing Solutions Omni-payment processing solutions accepting ACH, card payments, and cash through a 30,000+ retail network, with loyalty and incentive reward programs for un/under-banked consumers.
• City and State Government Solutions Government payment processing solutions that enable citizens to pay fines, fees, and penalties via cash at retail locations or mobile devices 24/7, with consolidated merchant service across agencies and departments.
• Court Management Systems Mobile-first court payment and communication solutions for federal, state, and local courts to interact with citizens and collect fines and fees.
• Education Savings Plans Solutions Education savings plan technology with mobile-first applications, merchant-funded gifting, and rewards designed to increase program participation and contributions.

Quantifiable outcome

• Reduced serious delinquencies by 50%
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• JP Morgan ChasecoreStrategic or Co-development PartnerOfficial partner providing financial services solutions. CET puts mobile first, financial services solutions in the hands of everyone including the un/under-banked.
• Salesforce.comcoreTechnology or IntegrationOfficial partner with decades of combined Salesforce consulting experience. CET helps deploy Sales Cloud and Service Cloud and builds custom applications on the Salesforce platform.
• Cloud Lending SolutionscoreTechnology or IntegrationPartner for lending technology solutions. CET deploys Cloud Lending Solutions as part of complete lending system implementations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fiserv: Fiserv is a large financial services technology provider with bill payment, merchant acquiring, and lending solutions used by banks and credit unions. It overlaps with CET's lending and payment processing offering, but at a much broader scale and a different price point.
• ACI Worldwide: ACI Worldwide is a large incumbent in real-time electronic payments and EBPP, serving banks, billers, and government entities globally. It overlaps with CET's bill pay, lending, and government payment processing, but as a broad portfolio vendor rather than a niche mobile player.
• Jack Henry & Associates: Jack Henry provides core banking, digital, and payment processing technology to community banks and credit unions. Its digital banking and bill pay capabilities are competitive with CET's lender-facing engagement and payment platform.
• Tyler Technologies (NIC): Tyler Technologies, via the acquired NIC platform, is a leading government payments and online services provider to state and local agencies. It directly competes with CET's city/state government and court management solutions, but at much greater scale and a broader portfolio.

Direct peers

• Invoice Cloud: Invoice Cloud provides a SaaS-based EBPP platform for utilities, insurance, government, and lenders, with mobile-first payment experiences. Its verticalized approach to bill pay and government collections closely mirrors CET's positioning.
• Paymentus: Paymentus is a leading EBPP and electronic bill presentment/payment platform serving utilities, municipalities, lenders, and government agencies. It is the closest direct competitor to CET's bill-pay and lender-servicing mobile platform, and serves a similar mix of regulated and government clients.
• PayIt: PayIt is a government-focused digital payments and engagement platform used by state and local agencies to collect taxes, fees, fines, and court payments. It directly competes with CET's court management and city/state government solutions.
• PayNearMe: PayNearMe operates a large cash-payment retail network for bill pay, lending, and government payments — the exact cash-acceptance capability that CET integrates via Sionic. It is a direct competitor in the cash-bill-pay channel used by un/under-banked consumers.

Emerging players

• PayLease: PayLease (now part of Quest Analytics) provides electronic payments and resident engagement tools for property management, municipalities, and HOAs. It overlaps with CET's government and lender payment collection use cases as a focused, verticalized emerging player.
• Sionic Mobile: Sionic Mobile operates a mobile-first, omnichannel commerce and payment platform that accepts cash at retail. It is both a technology partner of CET (integrated into PaySwag) and a competitive emerging player in mobile and cash payments for underbanked consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/payswagapp
• Facebookfacebook.com/payswag
• LinkedInlinkedin.com/company/payswag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Engagement Technologies