What Coco Republic does

Coco Republic is an Australia-founded, design-led luxury furniture and homewares retailer operating across Australia, New Zealand, and the United States. Founded in 1984 in Sydney by Paul Spon-Smith as Town & Country Living and rebranded in 2002, the business is now conducted through the legal entity Saveba Pty Ltd and owned by US private equity firm Story3 Capital Partners, which acquired the company alongside California-based home retailer H.D. Buttercup in 2021. The company runs 15 owned showrooms across Sydney, Melbourne, Brisbane, Perth, Canberra, and Auckland, plus a US retail presence through H.D. Buttercup, supported by a national e-commerce storefront and phone concierge sales.

The product range spans sofas, living, dining, bedroom, outdoor, lighting, rugs, art, and homewares, anchored by exclusive Australian distribution rights for the Timothy Oulton collection and additional designer collaborations (Lawson-Fenning, Rachel Donath, Business & Pleasure Co., Baya, Olessio). Technical differentiators include hand-crafted Timothy Oulton pieces using reclaimed timber and tumbled leather, Crypton performance fabrics with stain, moisture, and odor protection, and bespoke Olessio custom wardrobes. Pricing ranges from approximately $375 entry-level lighting to $7,685+ premium designer sofas, with interest-free payment plans via Latitude (6-12 months) and Zip Money (up to 12 months above $2,000) supporting ticket size.

Revenue is generated through one-time furniture and homewares sales, professional interior design services, NSW-exclusive property styling, a subscription-style Trade Program for architects, interior designers, and stylists, and custom wardrobe sales. The company employs 251-500 staff including more than 40 qualified interior designers, serving four customer segments: affluent residential consumers (primary), trade professionals, commercial clients (developers, hotels, hospitality), and property sellers in NSW. Marketing combines content (Our Journal, catalogues, material guides), the Coco Club loyalty program, social media, and in-conversation experiential events. A Global CIO/CTO role has been established to support enterprise technology across the international footprint.

Name

Coco Republic

Legal name

Saveba Pty Ltd

Website

https://cocorepublic.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Coco Republic is a design-led Australian luxury furniture and homewares retailer operating 15 owned showrooms across Australia, New Zealand, and the US, selling premium sofas, lighting, rugs, and décor to affluent residential, trade, and commercial clients alongside interior design and property styling services.

Ownership category

akta.pro rank

Product category

Luxury Furniture and Homewares Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Luxury furniture retail
• Interior design services
• Homewares and lighting
• Property styling
• Custom wardrobes

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Homewares Sales: One-time purchase model for furniture, lighting, rugs, and home décor items. Products range from accent pieces to large statement furniture with price points from hundreds to several thousand dollars.
2. Interior Design Services: Award-winning interior design service offering complimentary consultations, full-service design packages, and bespoke solutions for residential and commercial projects.
3. Property Styling Services: Specialized property styling services for sale, exclusive to NSW, to enhance property appeal and maximize sale prices.
4. Trade Program: Exclusive benefits program for trade professionals including architects, interior designers, and stylists with special discounts and early access to collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coco Republic is an Australian-founded retailer that curates and sells design-led luxury furniture, lighting, rugs, art and homewares through 15 showrooms across Australia, New Zealand and California, supported by an e-commerce storefront. The company also provides award-winning residential and commercial interior design services, property styling for real estate sales (NSW exclusive), and bespoke custom wardrobe solutions through the Olessio brand, with a dedicated Trade Program for architects, interior designers and stylists.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture and Homewares Retail Multi-category retail offering spanning sofas (standard, modular, motion, curved, sofabeds), living room furniture (tables, chairs, storage, office), dining (tables, chairs, barstools, sideboards), bedroom (beds, bedheads, wardrobes), outdoor furniture, lighting, rugs, art and home accessories, sold through showrooms and e-commerce. Targeted at residential consumers seeking design-led luxury pieces across price points from $375 entry lighting to $7,000+ premium designer furniture.
• Interior Design Services Award-winning interior design service offering complimentary in-store consultations, full-service design packages and bespoke solutions for residential homes, multi-residential developments, hotel lobbies, office fit-outs and boutique hospitality. Delivered by 40+ qualified interior designers across Australian and New Zealand showrooms.
• Property Styling Services Specialized property styling service exclusive to NSW that furnishes and styles homes for sale to enhance property appeal and maximize sale prices. Targets real estate agents, property developers and individual sellers preparing properties for market.
• Olessio Custom Wardrobes Bespoke custom wardrobe design service exclusive to Coco Republic, offering tailored finishes, configurations and integrated storage solutions for residential clients seeking made-to-measure bedroom and storage systems.
• Timothy Oulton Exclusive Collection Exclusive Australian distribution of the Timothy Oulton collection, a world-renowned furniture and lighting brand with 50 galleries globally. Features hand-crafted pieces using reclaimed timber, tumbled leather, hand-carving and traditional joinery, with pricing up to $7,685 for premium sofas.
• Trade Program Dedicated B2B account program for architects, interior designers, stylists and approved industry professionals, providing trade pricing, early access to new collections, dedicated account management and specialized support for client furniture procurement and project specification.

Quantifiable outcome

• Lifetime structural warranty on sofa frames, occasional chairs, and ottomans
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• H.D. ButtercupcoreStrategic or Co-development Partner · 1 January 2019California-based home retailer acquired by Story3 as part of Coco Republic's US market entry strategy. Represents Coco Republic's physical retail presence in the American market.
• Timothy OultoncoreOEM/ Whitelabel/ Licensing PartnerExclusive distribution partnership for Timothy Oulton collection in Australia. World-renowned furniture and lighting brand with 50 galleries worldwide, featuring hand-crafted pieces using traditional techniques, reclaimed timber, and tumbled leather.
• Lawson-FenningminorStrategic or Co-development PartnerDesigner collaboration featuring Lawson-Fenning products in Coco Republic collections.
• Rachel DonathminorStrategic or Co-development PartnerDesigner collaboration featuring Rachel Donath limited-edition furniture collection.
• Business & Pleasure Co.minorStrategic or Co-development PartnerDesigner collaboration featured in Coco Republic collections.
• BayaminorStrategic or Co-development PartnerDesigner brand featured in Coco Republic collections.
• OlessiominorStrategic or Co-development PartnerCustom wardrobe brand offering bespoke storage solutions, exclusive to Coco Republic.
• L'Americano CaféminorOthersCafé brand co-located at Coco Republic Alexandria showroom, enhancing the showroom experience since 2015.

Scale indicators4 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Crate & Barrel: Design-focused modern furniture, housewares, and decor retailer with showrooms and design services. Highly comparable business model and customer demographic to Coco Republic's curated furniture and homewares offering.
• BoConcept: Danish design furniture retailer with global franchise showroom model and interior design services. Comparable to Coco Republic in design-led positioning, custom/modular offerings, and integrated design consultations.
• Restoration Hardware (RH): Luxury home furnishings retailer positioned at the premium end of the category with showrooms, interior design services, and curated collections. Closely comparable to Coco Republic's luxury positioning, designer partnerships, and integrated design services model.
• West Elm: Williams-Sonoma-owned design-led modern furniture and homewares retailer with strong Australian presence. Directly competes with Coco Republic in the design-conscious, mid-to-premium furniture segment across sofas, dining, bedroom, and homewares.
• Anthropologie Home: URBN-owned lifestyle and home retailer with a curated, design-led assortment. Overlaps with Coco Republic's premium homewares, lighting, and decor positioning targeting affluent female customers.
• Roche Bobois: French luxury furniture retailer with global showroom network and high-end designer collaborations. Comparable to Coco Republic in premium positioning, designer partnerships, and showroom-led distribution.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering furniture and decor across living, dining, bedroom. Operates in Australia and competes for the same design-conscious residential customer as Coco Republic.
• Freedom Furniture: Major Australian furniture and homewares retailer with multi-state showroom footprint. Competes with Coco Republic across living, dining, bedroom, and outdoor categories, though positioned at lower price points than Coco Republic's premium tier.
• Domayne: Australian premium furniture and homewares retailer with showrooms and design services. Directly overlaps Coco Republic's product categories, showroom-led model, and interior design offering within the same Australian market.

Emerging players

• Design Within Reach: MillerKnoll-owned modern design furniture retailer offering authenticated designer pieces. Overlaps with Coco Republic's premium positioning and designer collections, though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2MFYjsIldUOiACde_P5Qug
• Facebookfacebook.com/pages/Coco-republic/159122890831694
• Instagraminstagram.com/cocorepublic
• Pinterestpinterest.com/cocorepublic
• Xx.com/cocorepublicaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coco Republic