pay.com.au

What pay.com.au does

Pay.com.au is an Australian fintech platform founded in 2019 that provides business payment processing integrated with a rewards and loyalty redemption network. The company serves approximately 75,000 small and medium-sized business customers across Australia, enabling them to make payments (including ATO bills, rent, consultants, superannuation, equipment, and general business expenses) while simultaneously earning and redeeming loyalty points through 16 partner programs, most notably Qantas Business Rewards and Virgin Australia Business Flyer.

In October 2025, Pay.com.au expanded its platform with an FX Rewards Feature, leveraging a technology partnership with Send Payments to support cross-border transactions across eight major currencies and over 30 countries, with rewards earned on international payments redeemable for flights and hotels. The underlying technology combines a SaaS payments platform with an FX infrastructure integration, structured as a two-sided marketplace where SMEs (demand side) interact with redemption partners (supply side). In late 2025, the company also entered the US market through a flagship partnership with American Express.

Pay.com.au monetises via transaction processing fees on business payments and through marketplace-style revenue sharing with redemption partners. The company is venture-backed by Wilson Asset Management, Morgans Corporate Limited, Thorney Group, and Ophir, having raised $53 million at a $633 million valuation in November 2025. It is led by CEO Grant Austin with co-founders Damien Waller and Edward Alder, and is preparing for an April 2026 ASX listing targeting an $850 million valuation and an $85 million capital raise.

Name

pay.com.au

Legal name

Pay.com.au

Website

https://pay.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pay.com.au is an Australian fintech platform founded in 2019 that enables small and medium-sized businesses to make payments and earn loyalty rewards across 16 partner programs, including Qantas Business Rewards and Virgin Australia Business Flyer. The company is expanding internationally via an American Express partnership ahead of an April 2026 ASX IPO.

Ownership category

akta.pro rank

Product category

Business Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industries

Loyalty, Points Currency & Stored Value Payments (THALAHAK), SME & Business Cross-Border Payments (B2B) (FSAMAIAB)

Keywords

• Business payments platform
• Payment rewards program
• Cross-border payments
• B2B fintech platform
• Corporate expense management

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Processing: Revenue generated from payment processing fees on business transactions through the platform. The company operates a business payments and rewards platform connecting businesses with redemption partners.
2. Rewards Program Integration: Platform fees or revenue share from redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer for facilitating customer loyalty and rewards redemptions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Pay.com.au is a B2B financial platform that lets businesses make and manage payments (including ATO bills, rent, consultants, superannuation, equipment, and general business payments) while earning loyalty rewards points that can be redeemed through partner programs. It serves 75,000 business customers across Australia and integrates with 16 redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer. An FX Rewards Feature, launched in October 2025, extends the platform into cross-border payments covering eight major currencies and over 30 countries.

Product overview

Pay.com.au is a business payments and rewards platform offering a unified offering centered on its core payments rewards solution. The platform serves 75,000 business customers and integrates with 16 redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer. The FX Rewards Feature, launched in October 2025, extends the platform's capabilities into international payments with foreign exchange services across multiple currencies and countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay.com.au Business Payments & Rewards Platform
• FX Rewards Feature

Quantifiable outcome

• 75,000 business customers served across 16 redemption partners
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Qantas Business RewardscoreChannel Partner/ Reseller/ DistributorRedemption partner allowing Pay.com.au business customers to earn Qantas points on transactions and redeem rewards through the Qantas Business Rewards program.
• Virgin Australia Business FlyercoreChannel Partner/ Reseller/ DistributorRedemption partner providing business loyalty rewards through Virgin Australia Business Flyer program, integrated with Pay.com.au platform for seamless rewards earning and redemption.
• Send PaymentscoreTechnology or IntegrationTechnology partnership where Send Payments provides the infrastructure for Pay.com.au's FX rewards feature, enabling international transactions covering 8 major currencies and 30+ countries with competitive FX rates and rewards earning on cross-border payments.
• American ExpressflagshipChannel Partner/ Reseller/ DistributorStrategic partnership for US market expansion, leveraging American Express brand and network to facilitate Pay.com.au's entry into the American business payments market.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Airwallex: Australian-origin cross-border payments platform serving SMEs and enterprises with multi-currency accounts and FX. Most directly comparable to Pay.com.au given shared Australian roots, SME focus, and cross-border ambition.
• Wise: Global cross-border payments platform serving consumers and SMEs with multi-currency accounts and competitive FX. Directly comparable on the FX / cross-border payments functionality that Pay.com.au is now extending into.
• Brex: US-based business payments and corporate card platform with integrated rewards. Highly comparable to Pay.com.au's combination of business payments + rewards-led value proposition for SMEs and mid-market.
• Ramp: US corporate card and spend management platform focused on savings and rewards. Comparable business model pairing business payments with rewards/incentives for SMEs.
• Pleo: European SME-focused business payments and expense management company. Comparable in targeting SMEs with simplified payment flows and value-added services.
• Spendesk: European SME spend management and bill payments platform. Comparable in combining business payments with workflow tooling and partner incentives for SMEs.

Broad incumbents

• Revolut Business: Broader fintech incumbent offering multi-currency business accounts and FX as part of a wide product suite. Comparable on FX/cross-border for SMEs but not specialised in the rewards-led niche Pay.com.au occupies.
• Block (Square): Diversified fintech incumbent with Square seller payments and Cash App. Comparable as a broad business payments platform but with very different scale and product breadth.

Regional players

• Tyro Payments: Australian business payments and merchant acquiring specialist, ASX-listed. Comparable as an Australian-headquartered SME payments platform but focused on in-store/EFTPOS rather than B2B bill pay.
• Zeller: Australian SME banking and payments platform offering EFTPOS, accounts, and bill payments. Comparable in serving Australian SMEs with integrated payments, but not focused on rewards-led cross-border.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paydotau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pay.com.au