Send Payments
- Company typePrivate
- Founded2021
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Send Payments does
Send Payments (legally SendFX Limited) is a Sydney-based cross-border payments provider founded in 2019, offering international money transfer and FX services to individuals, small and medium businesses, and large enterprises across more than 100 currencies and 170+ countries. The company operates three core product tiers: a self-serve Personal Payments service for individual remitters, a Business Payments tier with multi-currency wallet capabilities (up to 19 currencies held simultaneously), and an Enterprise Solutions layer built around a public API and white-label infrastructure for embedding cross-border payments into partner platforms. The underlying platform provides multi-currency wallet technology, FX conversion with multi-currency routing, KYC/AML/CTF compliance management, real-time reporting, and developer-facing API documentation at developer.sendpayments.com.
The company's go-to-market combines a self-serve online registration portal (hub.sendpayments.com) for individuals and SMBs with an enterprise field-sales motion for large brands and corporates, and a multi-model channel partnership programme offering API integration, white-label, bespoke, and referral engagement. Send is regulated by ASIC and AUSTRAC and holds its own Australian Financial Services Licence (AFSL 509635), which is treated as a core differentiator against unregulated or remittance-only competitors.
Send earns revenue primarily through FX spreads on currency conversions and transaction-based fees across its three product tiers, supplemented by enterprise API and embedded-payments agreements and by partnership and licensing arrangements with channel partners. The company has processed more than $5 billion in cumulative transactions since 2021, serves over 200 brands and 1,700+ law firms, and has secured distribution partnerships with Pexa, Pay.com.au, Dye & Durham, BankVic, Move Bank, Boardroom, and Vialto, with the legal and corporate-services verticals being particular areas of focus.
Send Payments firmographics
Firmographics- Name
- Send Payments
- Legal name
- SendFX Limited
- Website
- https://sendpayments.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Send Payments industry classification
Industry- Product category
- Cross-Border Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cross-Border & FX Payments Platforms (BPAMAFAK)
- akta.pro secondary industries
- Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), Cross-Border Collections & Local Receiving (Pay-ins) (FSAMAIAI)
Keywords
Where Send Payments is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Send Payments business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cross-border Payment Transactions: Revenue generated from FX spreads on currency conversions and transaction fees for international money transfers. The company offers competitive exchange rates and no hidden fees.
- Enterprise API and Embedded Payments: Revenue from enterprise clients embedding Send's payment capabilities through API integration, white-label, or bespoke partnership models.
- Partnership and Licensing Fees: Revenue from channel partners including referral fees, partnership licensing, and revenue sharing arrangements with businesses integrating Send's payment solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal Payments - Free account registration with competitive FX rates |
| Transaction based/ take rate | Pay-as-you-go | Business Payments - Free account with multi-currency wallet access |
| Hybrid | Multi-year contract | Enterprise Solutions - Custom API and embedded payments pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Send Payments product offering
Product offeringCore offering
Send Payments operates a cross-border payments platform that enables individuals, businesses, and enterprises to send and receive international payments in 100+ currencies across 170+ countries. The platform includes multi-currency wallet capabilities (up to 19 currencies), FX conversion, an enterprise-grade Send API for embedded payments, and dedicated account management. Revenue is generated through FX spreads on currency conversions and partnership/licensing fees from API, white-label, bespoke, and referral integrations.
Product overview
Send Payments operates as a cross-border payments platform offering three core product tiers (Personal, Business, and Enterprise) plus specialized solution verticals for legal services, corporate services, and payments businesses. The core platform provides international money transfers in 100+ currencies across 170+ countries with multi-currency wallet capabilities (up to 19 currencies). Enterprise and partnership solutions include flexible engagement models (API integration, white label, bespoke, and referral) allowing partners to embed Send's cross-border payment capabilities into their own customer experiences. The Send API serves as the technical foundation enabling developers and enterprise clients to integrate FX and payment functionality. The company also provides dedicated account management and compliance services as differentiating features across all product tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Payments International money transfer service for individuals, offering competitive exchange rates, dedicated account management, and no hidden fees for overseas transfers in 100+ currencies to 170+ countries.
- Business Payments Cross-border payment solutions for businesses, including multi-currency wallets in up to 19 currencies, international supplier payments, and overseas payroll management across 100+ currencies and 170+ countries.
- Enterprise Solutions Enterprise-grade API solution enabling businesses to embed cross-border payment capabilities into their existing customer experience, with scalable modular infrastructure and built-in compliance and risk management.
- Send API Public-facing API that enables businesses to integrate FX and cross-border payment capabilities into their existing applications and customer experiences, with documentation available at developer.sendpayments.com.
- API Partnership Model Full API integration model allowing partners to embed Send's cross-border payment capabilities directly into their own platforms, enabling customer ownership and a seamless end-user experience.
- White Label Partnership White-label solution allowing businesses to offer Send's international payment capabilities under their own brand, providing new revenue streams while maintaining customer relationships.
- Bespoke Solutions Custom-built cross-border payment solutions tailored to specific partner needs and ideal customer experiences, designed by Send's product specialists.
- Referral Partnership Referral-based partnership model for businesses to direct customers to Send's payment services, unlocking additional revenue streams with minimal integration complexity.
Quantifiable outcome
- Transfers delivered within 24 hours compared to 3 business days for traditional banks
- +2 more outcomes
Companies that use Send Payments
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Send Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Send Payments partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Dye & DurhamcoreDye & Durham partnered with Send Payments to simplify international payments for law firms and conveyancers. The partnership enables more cost-effective, faster, and simplified international payment workflows for legal professionals.
- Pay.com.aucorePay.com.au launched International Payments powered by Send Payments. The integration seamlessly embeds cross-border payment capabilities into the Pay.com.au platform, enabling their customers to access international payment services.
- PexaflagshipPexa, a property exchange platform, integrates Send's international payment capabilities for property settlements involving cross-border transactions.
- Move BankcoreMove Bank offers Send's international payment services to their customers through a partnership arrangement.
- BankViccoreBankVic, a credit union, provides Send's international payment capabilities to their members through partnership integration.
- BoardroomcoreBoardroom, a share registry and corporate services company, uses Send's payment solutions for international dividend distributions and share sales.
- VialtocoreVialto partners with Send for international payment services for legal and corporate clients requiring cross-border transaction capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Send Payments competitors and assessment
Company assessmentDirect peers
- Wise (formerly TransferWise): Wise is a global leader in cross-border money transfers for individuals and businesses with multi-currency account capabilities. It competes directly with Send Payments across personal and business international transfers, with much larger scale and brand recognition.
- OFX: OFX is an Australian-founded cross-border payments and FX provider serving individuals, businesses, and online sellers. It is the most direct domestic peer to Send Payments, operating in the same corridors with overlapping product positioning for SMB and individual remittance customers.
- Remitly: Remitly is a digital remittance platform focused on cross-border money transfers from developed markets to emerging markets. It competes with Send Payments' personal payments vertical and is publicly listed, offering a public-market comparable for the model.
- Convera: Convera is a global business-to-business cross-border payments provider serving corporates, educational institutions, and financial intermediaries. It overlaps with Send Payments' enterprise and embedded payment offerings and has hired senior talent that overlaps with Send's leadership bench.
- WorldRemit: WorldRemit is a digital cross-border money transfer platform serving individuals sending funds to friends and family across emerging markets. It competes directly with Send Payments' personal remittance product with a similar digital-first, mobile-led approach.
- Airwallex: Airwallex is an Australian-founded global payments and FX platform offering multi-currency accounts, transfers, and embedded finance APIs to businesses. It is one of the most direct competitors to Send Payments' enterprise and business product lines in the Australian and APAC markets.
Broad incumbents
- Western Union: Western Union is a global incumbent in cross-border money transfers and remittances with a vast agent network across 200+ countries. It represents the legacy incumbent competing with Send Payments across individual and SMB segments, though it operates a fundamentally different agent-based distribution model.
Emerging players
- Currencycloud: Currencycloud provides cross-border payments infrastructure via API for banks, fintechs, and platforms. It overlaps with Send Payments' enterprise API and embedded payments business and is itself a possible white-label infrastructure partner or competitor for embedded FX.
- dLocal: dLocal is a payments platform focused on emerging markets cross-border commerce and payouts. It is a relevant peer for Send Payments' emerging market payout corridors and enterprise cross-border expansion ambitions, though it focuses more on merchant acquiring.
Regional players
- Novatti Group: Novatti is an Australian fintech offering international payments, remittance, and prepaid card products across Asia-Pacific. It was an early investor in Send Payments and competes in overlapping Australian and APAC corridors, making it a regional peer and ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Send Payments social profiles
Digital presenceSend Payments compliance and trust
Trust signalCompliance2 records
Send Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Send Payments leadership team
Management profileNumber of profiles
Profiles6 records
Send Payments funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Send Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Send Payments
What does Send Payments do?
Send Payments operates a cross-border payments platform that enables individuals, businesses, and enterprises to send and receive international payments in 100+ currencies across 170+ countries. The platform includes multi-currency wallet capabilities (up to 19 currencies), FX conversion, an enterprise-grade Send API for embedded payments, and dedicated account management. Revenue is generated through FX spreads on currency conversions and partnership/licensing fees from API, white-label, bespoke, and referral integrations.
Is Send Payments a public or private company?
Send Payments is a private company. It is classified as venture growth investor backed and is currently operating.
When was Send Payments founded?
Send Payments was founded in 2021. It employs 11 to 50 people.
Where is Send Payments based?
Send Payments is headquartered in Gold Coast, Australia, in the Oceania region.
How does Send Payments make money?
Three revenue lines are on record. Cross-border Payment Transactions are the primary driver. The others are enterprise API and Embedded Payments and partnership and Licensing Fees.
Who are Send Payments's main competitors?
Direct peers on record are Wise (formerly TransferWise), OFX, Remitly, Convera, WorldRemit and Airwallex. Western Union is listed as a broad incumbent. Emerging players are Currencycloud and dLocal. Novatti Group is listed as a regional player.
Does Send Payments have an API?
Yes. Send Payments offers a public API that enables businesses to integrate FX and cross-border payment capabilities into their existing customer experience. The API provides a scalable, modular solution for businesses to offer international payments. Documentation is available at developer.sendpayments.com with API status at status.sendpayments.com. Users can register at hub.sendpayments.com. Developer documentation is at developer.sendpayments.com.
What industry is Send Payments in?
Send Payments's product category is Cross-Border Payments. Its primary akta.pro industry code is BPAMAFAK, Cross-Border & FX Payments Platforms, with a secondary code of FSAMAIAJ, Cross-Border Payouts & Mass Disbursements (Pay-outs). Its NAICS code is 522320 and its SIC code is 6199.