pay.com.au
Pay.com.au is an Australian fintech platform founded in 2019 that enables small and medium-sized businesses to make payments and earn loyalty rewards across 16 partner programs, including Qantas Business Rewards and Virgin Australia Business Flyer. The company is expanding internationally via an American Express partnership ahead of an April 2026 ASX IPO.
- Company typePrivate
- Founded2019
- HeadquartersElsternwick, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What pay.com.au does
Pay.com.au is an Australian fintech platform founded in 2019 that provides business payment processing integrated with a rewards and loyalty redemption network. The company serves approximately 75,000 small and medium-sized business customers across Australia, enabling them to make payments (including ATO bills, rent, consultants, superannuation, equipment, and general business expenses) while simultaneously earning and redeeming loyalty points through 16 partner programs, most notably Qantas Business Rewards and Virgin Australia Business Flyer.
In October 2025, Pay.com.au expanded its platform with an FX Rewards Feature, leveraging a technology partnership with Send Payments to support cross-border transactions across eight major currencies and over 30 countries, with rewards earned on international payments redeemable for flights and hotels. The underlying technology combines a SaaS payments platform with an FX infrastructure integration, structured as a two-sided marketplace where SMEs (demand side) interact with redemption partners (supply side). In late 2025, the company also entered the US market through a flagship partnership with American Express.
Pay.com.au monetises via transaction processing fees on business payments and through marketplace-style revenue sharing with redemption partners. The company is venture-backed by Wilson Asset Management, Morgans Corporate Limited, Thorney Group, and Ophir, having raised $53 million at a $633 million valuation in November 2025. It is led by CEO Grant Austin with co-founders Damien Waller and Edward Alder, and is preparing for an April 2026 ASX listing targeting an $850 million valuation and an $85 million capital raise.
pay.com.au firmographics
Firmographics- Name
- pay.com.au
- Legal name
- Pay.com.au
- Website
- https://pay.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pay.com.au is an Australian fintech platform founded in 2019 that enables small and medium-sized businesses to make payments and earn loyalty rewards across 16 partner programs, including Qantas Business Rewards and Virgin Australia Business Flyer. The company is expanding internationally via an American Express partnership ahead of an April 2026 ASX IPO.
- Ownership category
- akta.pro rank
pay.com.au industry classification
Industry- Product category
- Business Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cross-Border & FX Payments Platforms (BPAMAFAK)
- akta.pro secondary industries
- Loyalty, Points Currency & Stored Value Payments (THALAHAK), SME & Business Cross-Border Payments (B2B) (FSAMAIAB)
Keywords
Where pay.com.au is headquartered
LocationHeadquarters
- HQ city
- Elsternwick
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
pay.com.au business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Processing: Revenue generated from payment processing fees on business transactions through the platform. The company operates a business payments and rewards platform connecting businesses with redemption partners.
- Rewards Program Integration: Platform fees or revenue share from redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer for facilitating customer loyalty and rewards redemptions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
pay.com.au product offering
Product offeringCore offering
Pay.com.au is a B2B financial platform that lets businesses make and manage payments (including ATO bills, rent, consultants, superannuation, equipment, and general business payments) while earning loyalty rewards points that can be redeemed through partner programs. It serves 75,000 business customers across Australia and integrates with 16 redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer. An FX Rewards Feature, launched in October 2025, extends the platform into cross-border payments covering eight major currencies and over 30 countries.
Product overview
Pay.com.au is a business payments and rewards platform offering a unified offering centered on its core payments rewards solution. The platform serves 75,000 business customers and integrates with 16 redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer. The FX Rewards Feature, launched in October 2025, extends the platform's capabilities into international payments with foreign exchange services across multiple currencies and countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay.com.au Business Payments & Rewards Platform
- FX Rewards Feature
Quantifiable outcome
- 75,000 business customers served across 16 redemption partners
- +2 more outcomes
Companies that use pay.com.au
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
pay.com.au technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
pay.com.au partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Qantas Business RewardscoreRedemption partner allowing Pay.com.au business customers to earn Qantas points on transactions and redeem rewards through the Qantas Business Rewards program.
- Virgin Australia Business FlyercoreRedemption partner providing business loyalty rewards through Virgin Australia Business Flyer program, integrated with Pay.com.au platform for seamless rewards earning and redemption.
- Send PaymentscoreTechnology partnership where Send Payments provides the infrastructure for Pay.com.au's FX rewards feature, enabling international transactions covering 8 major currencies and 30+ countries with competitive FX rates and rewards earning on cross-border payments.
- American ExpressflagshipStrategic partnership for US market expansion, leveraging American Express brand and network to facilitate Pay.com.au's entry into the American business payments market.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
pay.com.au competitors and assessment
Company assessmentDirect peers
- Airwallex: Australian-origin cross-border payments platform serving SMEs and enterprises with multi-currency accounts and FX. Most directly comparable to Pay.com.au given shared Australian roots, SME focus, and cross-border ambition.
- Wise: Global cross-border payments platform serving consumers and SMEs with multi-currency accounts and competitive FX. Directly comparable on the FX / cross-border payments functionality that Pay.com.au is now extending into.
- Brex: US-based business payments and corporate card platform with integrated rewards. Highly comparable to Pay.com.au's combination of business payments + rewards-led value proposition for SMEs and mid-market.
- Ramp: US corporate card and spend management platform focused on savings and rewards. Comparable business model pairing business payments with rewards/incentives for SMEs.
- Pleo: European SME-focused business payments and expense management company. Comparable in targeting SMEs with simplified payment flows and value-added services.
- Spendesk: European SME spend management and bill payments platform. Comparable in combining business payments with workflow tooling and partner incentives for SMEs.
Broad incumbents
- Revolut Business: Broader fintech incumbent offering multi-currency business accounts and FX as part of a wide product suite. Comparable on FX/cross-border for SMEs but not specialised in the rewards-led niche Pay.com.au occupies.
- Block (Square): Diversified fintech incumbent with Square seller payments and Cash App. Comparable as a broad business payments platform but with very different scale and product breadth.
Regional players
- Tyro Payments: Australian business payments and merchant acquiring specialist, ASX-listed. Comparable as an Australian-headquartered SME payments platform but focused on in-store/EFTPOS rather than B2B bill pay.
- Zeller: Australian SME banking and payments platform offering EFTPOS, accounts, and bill payments. Comparable in serving Australian SMEs with integrated payments, but not focused on rewards-led cross-border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
pay.com.au social profiles
Digital presencepay.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
pay.com.au leadership team
Management profileNumber of profiles
Profiles3 records
pay.com.au funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pay.com.au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pay.com.au
What does pay.com.au do?
Pay.com.au is a B2B financial platform that lets businesses make and manage payments (including ATO bills, rent, consultants, superannuation, equipment, and general business payments) while earning loyalty rewards points that can be redeemed through partner programs. It serves 75,000 business customers across Australia and integrates with 16 redemption partners including Qantas Business Rewards and Virgin Australia Business Flyer. An FX Rewards Feature, launched in October 2025, extends the platform into cross-border payments covering eight major currencies and over 30 countries.
Is pay.com.au a public or private company?
pay.com.au is a private company. It is classified as venture growth investor backed and is currently operating.
When was pay.com.au founded?
pay.com.au was founded in 2019. It employs 11 to 50 people.
Where is pay.com.au based?
pay.com.au is headquartered in Elsternwick, Australia, in the Oceania region.
How does pay.com.au make money?
Two revenue lines are on record. Transaction Processing is the primary driver. The others are rewards Program Integration.
Who are pay.com.au's main competitors?
Direct peers on record are Airwallex, Wise, Brex, Ramp, Pleo and Spendesk. Broad incumbents are Revolut Business and Block (Square). Regional players are Tyro Payments and Zeller.
Does pay.com.au have an API?
No public API is recorded for pay.com.au.
What industry is pay.com.au in?
pay.com.au's product category is Business Payments Platform. Its primary akta.pro industry code is BPAMAFAK, Cross-Border & FX Payments Platforms, with a secondary code of THALAHAK, Loyalty, Points Currency & Stored Value Payments. Its NAICS code is 52232 and its SIC code is 6199.