What Warriors Heart does

Warriors Heart is a private, founder-owned behavioral healthcare operator that runs residential addiction and co-occurring mental health treatment programs exclusively for active duty military, veterans, and first responders. Founded in 2012 by Josh Lannon, Lisa Lannon, Tom Spooner, and Laurie Spooner, the company operates two campuses: a 543-acre flagship in Bandera, Texas and a 516-acre site in Milford, Virginia opened in 2023. The core product is a minimum 42-day residential program, materially longer than the 28-day industry standard, delivered under a dual diagnosis model in which a licensed chemical dependency clinician and a mental health clinician jointly manage each case.

The clinical stack combines medically supervised detox, evidence-based trauma modalities (EMDR, ART, CBT), the proprietary Lifeline Process during Phase 2 (Days 15-35), and experiential therapies including K9, equine, art, yoga, Brazilian jiu-jitsu, wood and metal shop, fishing, and nature hikes. TMS/MeRT brain stimulation is offered for treatment-resistant PTSD, TBI, depression, and anxiety on the Texas campus. The continuum also includes Partial Hospitalization and Intensive Outpatient programs, sober living at the Lodge in Bandera, and lifelong Warriors Anonymous and Alumni Program support. Joint Commission accreditation underpins clinical and regulatory positioning.

Revenue is generated through a diversified multi-payer mix: in-network and out-of-network billing with major commercial carriers (Aetna, BCBS, Cigna, GEHA, Humana, Optum, TRICARE, TriWest, UMR, United Healthcare), preferred in-network VA Community Care status, workers compensation, private pay including CareCredit, need-based scholarships, and financial assistance routed through military and first responder foundations. Patient acquisition runs through a 24/7 admissions phone line, the VA referral pathway, foundation and EAP/employer referrals, organic search, and word-of-mouth within warrior networks. Strategic brand partnerships with organizations such as the Gary Sinise Foundation, Green Beret Foundation, SOC-F Care Coalition, Black Rifle Coffee Company, and Frontline Healing Foundation provide credibility and referral lift. Revenue figures are not publicly disclosed.

Name

Warriors Heart

Legal name

Warriors Heart

Website

https://warriorsheart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Warriors Heart operates private residential addiction and PTSD treatment centers exclusively for active duty military, veterans, and first responders, with campuses in Texas and Virginia delivering a 42-day dual diagnosis program.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)

Keywords

• Veteran addiction treatment
• PTSD treatment center
• First responder rehab
• Dual diagnosis treatment
• Residential rehabilitation program

Headquarters

HQ city

Bandera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: Warriors Heart accepts most major commercial insurance plans including Aetna, Beacon Health Solutions, BlueCross BlueShield, Cigna, GEHA, Humana, Optum, TRICARE, TriWest, UMR, and United Healthcare. The organization is in-network with some carriers and works with out-of-network benefits for others.
2. VA Community Care: As a preferred in-network Community Care provider for the VA, Warriors Heart receives payment through the VA Community Care program for eligible veterans.
3. Workers Compensation: Workers compensation programs cover PTSD and addiction treatment for first responders whose conditions are work-related. Some states also cover lost wages during treatment and continuing care.
4. Private Pay: Warriors accepts cash, check, credit cards, and medical credit cards (CareCredit). Some warriors pay privately to maintain complete confidentiality and avoid insurance records. Family support and fundraising are also mentioned as payment methods.
5. Scholarships: Scholarship assistance is awarded based on financial hardship and individual circumstances. Various scholarship amounts are available depending on need and verification.
6. Military and First Responder Foundations: Warriors Heart can connect warriors with military and first responder foundations that provide financial assistance for treatment. These organizations have limited funding and eligibility requirements.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Warriors Heart operates a private residential and outpatient addiction and PTSD treatment facility specifically serving active-duty military, veterans, and first responders ("the Warrior Class"). The facility provides medical detox, inpatient rehabilitation, dual diagnosis care, experiential therapy, sober living, and aftercare, with services delivered by clinicians and peer-support staff with military and first-responder backgrounds.

Product overview

Warriors Heart operates as a private addiction and PTSD treatment center offering a unified suite of services exclusively for the Warrior Class (active military, veterans, and first responders). The core offering is a 42-day residential inpatient rehabilitation program that incorporates dual diagnosis treatment (delivered by two collaborating clinicians—one addiction specialist, one mental health clinician). This is supported by a full continuum of care including Medical Detox, Experiential Therapy (K9, equine, art, yoga, jiu jitsu, wood/metal shop, fishing, hiking), Outpatient Rehabilitation with Partial Hospitalization Program (PHP), Sober Living (60-day minimum), TMS/MeRT Brain Therapy for treatment-resistant conditions, and lifelong Aftercare/Alumni support with Warriors Anonymous 12-step meetings. The Texas flagship campus spans 543 acres in Bandera; the Virginia campus (opened 2023) spans 516 acres in Milford.

Differentiator

Problem solved

Functional benefit

Products and services

• 42-Day Residential Inpatient Program A residential inpatient rehabilitation program lasting approximately 42 days, designed for active-duty military, veterans, and first responders struggling with addiction, PTSD, and co-occurring mental health conditions. Delivered on a private campus by a multidisciplinary clinical and peer-support team.
• Medical Detoxification Medically supervised detoxification services to safely manage withdrawal from alcohol, opioids, benzodiazepines, stimulants, and other substances prior to entering the residential program. Targeted at warriors with acute physical dependence.
• Dual Diagnosis Treatment Integrated treatment for co-occurring substance use disorders and mental health conditions such as PTSD, depression, anxiety, and traumatic brain injury. Provided to clients presenting with multiple simultaneous diagnoses.
• Experiential Therapy Activity-based therapeutic modalities (such as equine, outdoor, and adventure-based work) used alongside evidence-based clinical care to engage the warrior population in treatment.
• Outpatient Rehabilitation Lower-intensity outpatient programming for clients who do not require or have completed residential care, including structured therapy sessions and continuing clinical support.
• Sober Living Housing Transitional, alcohol- and drug-free housing for warriors continuing recovery after residential treatment, providing a structured and supportive living environment.
• TMS / MeRT Brain Therapy Transcranial Magnetic Stimulation (TMS) and Magnetic e-Resonance Therapy (MeRT) protocols applied as adjunctive treatment for PTSD, depression, and traumatic brain injury symptoms.
• Aftercare Program Continued clinical and peer-support services following residential discharge to support long-term recovery, including ongoing therapy, check-ins, and relapse-prevention planning.
• Warriors Anonymous Support Group Peer-led support group using a 12-step model adapted for the warrior community, offering ongoing recovery fellowship for clients and alumni.
• Alumni Program Long-term community and recovery-support program for graduates of Warriors Heart, including events, peer connection, and continued engagement resources.

Quantifiable outcome

• 42-day residential program (vs industry-standard 28 days) provides more time for trauma work, skill-building, and real healing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gary Sinise FoundationcoreStrategic or Co-development PartnerHigh-profile partnership with actor Gary Sinise's foundation supporting veterans and first responders. The foundation's logo appears in the We Thank section of the Warriors Heart website, indicating a supportive relationship providing credibility and potential referrals within the veteran community.
• Black Rifle Coffee CompanycoreGTM or Marketing PartnerVeteran-founded coffee company supporting military and first responder communities. Logo displayed in supporter section, indicating partnership or sponsorship relationship. Black Rifle Coffee Company is known for its strong veteran community engagement.
• Green Beret FoundationcoreStrategic or Co-development PartnerFoundation supporting Green Berets (U.S. Army Special Forces) and their families. Partnership with Warriors Heart indicated through logo display and mutual support of special operations community.
• SOC-F (Special Operations Command - Care Coalition)coreStrategic or Co-development PartnerPartnership with the Special Operations Command - Care Coalition, which supports special operations forces, veterans, and their families. Logo displayed in supporter section.
• Frontline Healing FoundationcoreStrategic or Co-development PartnerFoundation supporting first responders and their families. Logo displayed in supporter section indicating mutual partnership and support for Warriors Heart's mission.
• Avalon Action AllianceminorStrategic or Co-development PartnerOrganization providing support services for military members transitioning to civilian life. Partnership indicated through logo display on Warriors Heart website.
• We Defy FoundationminorStrategic or Co-development PartnerFoundation supporting wounded veterans. Partnership indicated through logo displayed on the Warriors Heart supporter page.
• Impact Dog CratesminorGTM or Marketing PartnerCompany providing dog crates and support. Logo displayed in supporter section. Partnership may involve donations or sponsorships supporting the Warriors Heart K9 program.
• Storm KimonosminorGTM or Marketing PartnerMartial arts equipment company. Partnership indicated through logo display. May support Warriors Heart's jiu jitsu program through equipment donations or sponsorships.
• Cyre PrecisionminorGTM or Marketing PartnerCompany whose logo appears in the supporter section. Partnership nature and support provided not detailed on website.
• Silver Sage (Hill Country Resource Center)minorGTM or Marketing PartnerLocal resource center supporting the Hill Country community where the Texas campus is located. Partnership may involve local community support and referrals.
• Sons of LibertyminorGTM or Marketing PartnerOrganization whose logo appears in the supporter section. Partnership nature and support provided not detailed on website.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advanced Recovery Systems: Multi-brand residential and outpatient addiction/mental health operator with comparable dual-diagnosis programming, Joint Commission accreditation, and diversified payer relationships including TRICARE.
• Recovery Centers of America: Multi-site residential addiction treatment network offering medical detox, inpatient rehab, and outpatient programming. Competes for similar insurance and VA-funded patients at a larger geographic scale.
• Heroes' Mile: Veteran-exclusive residential addiction and PTSD treatment center. Most direct peer to Warriors Heart given matching warrior-only population, dual-diagnosis focus, and comparable inpatient length of stay.
• Summit Behavioral Health: Multi-state residential and outpatient addiction/mental health provider with comparable insurance contracting, joint commission accreditation, and dual-diagnosis clinical model.
• American Addiction Centers (AAC): Large multi-site residential addiction treatment operator with insurance/VA contracting and a national footprint. Comparable in core service line (residential addiction + dual diagnosis) though serves a broader civilian population.
• Caron Treatment Centers: Long-established residential addiction treatment center with extended-stay programs and dual-diagnosis capability. Comparable on clinical model and premium positioning though serves a broader demographic.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) for teens and adults with mental health and substance use needs. Competes for the outpatient step-down and family-member segments adjacent to Warriors Heart's continuum of care.
• Cohen Veterans Network: Nonprofit provider of mental health services exclusively to veterans, active duty, and families. Competes for the same veteran mental health segment though primarily outpatient/counseling rather than residential.

Others

• Greenbrook TMS: Largest U.S. provider of Transcranial Magnetic Stimulation therapy for depression, anxiety, and OCD. Directly comparable on the TMS/MeRT technology offering and a potential partner or competitor on the neurostimulation service line.

Broad incumbents

• Lyra Health: Enterprise mental health platform providing therapy, coaching, and psychiatry via employer benefits. Adjacent in the mental health care delivery space and increasingly relevant to first-responder EAP channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLhdtJjxQ_nbTLMJ_sN7sS9knJ_rTqUywG
• Xx.com/warriorsheart22
• Facebookfacebook.com/warriorsheart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warriors Heart