Close Brothers Asset Management

What Close Brothers Asset Management does

TrinityBridge (formerly Close Brothers Asset Management) is a UK-regulated wealth management firm headquartered in London that provides investment management, financial planning, and fund management services to high net worth individuals, financial advisers, employers, and charities. Following its sale to Oaktree Capital Management LP and rebranding in March 2025, the firm operates an integrated platform spanning bespoke and multi-asset investment management (including socially responsible and inheritance-tax-managed variants), comprehensive financial planning (retirement, estate, protection, mortgage advice), and a proprietary fund range, delivered through 15 UK regional offices with direct access to both an investment manager and a financial planner.

The business model is a relationship-led, sales-driven wealth advisory with subscription-style recurring revenue from advisory and percentage-based fees on assets under management, priced via bespoke quotes for clients with £1m+ investable assets. Distribution combines direct face-to-face service through the regional office network with a financial adviser partnership channel that sources HNW referrals; content marketing (investment, wealth, and lifestyle insights) supports top-of-funnel awareness. The firm held £23.1bn in assets under management as at 31 January 2026, employs 501–1,000 staff, and operates under FCA authorisation through TrinityBridge Limited and TrinityBridge Fund Management Limited.

Technology and product architecture are conventional for UK private wealth: a client portal for account access, segregated core services (Investment Management, Financial Planning, Fund Management) and modular add-ons (Bespoke, SRI, Inheritance Tax, Direct Investment Service). No proprietary AI/ML, API, or data-asset capabilities are disclosed in the available sources, and the firm's differentiation rests on brand longevity (30+ years), regional physical presence, regulatory standing, and high-touch bespoke service rather than technology moats.

Name

Close Brothers Asset Management

Legal name

TrinityBridge Limited and TrinityBridge Fund Management Limited

Website

https://closebrothersam.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TrinityBridge is a UK-regulated wealth management firm (formerly Close Brothers Asset Management, acquired by Oaktree in March 2025) offering bespoke investment management, financial planning, and fund management to HNW individuals, financial advisers, employers, and charities, delivered through 15 UK regional offices and managing £23.1bn AUM.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Trust & Estate Tax Planning & Compliance (FSAEAKAE)

Keywords

• Wealth management services
• Investment management
• Financial planning
• Fund management
• Portfolio management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wealth Management and Advisory Fees: Revenue generated through management of client assets under administration. The company offers bespoke investment management services, financial planning, and fund management, suggesting a combination of advisory fees and percentage-based charges on assets under management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Close Brothers Asset Management (now rebranded as TrinityBridge) is a UK-based wealth management firm providing bespoke investment management, financial planning, and fund management services. It serves high-net-worth individuals, financial advisers, employers, and charities, managing approximately £23.1 billion in assets under management across 15 regional UK offices.

Product overview

TrinityBridge (formerly Close Brothers Asset Management) operates as a unified wealth management platform offering integrated investment management and financial planning services. The core offering comprises Investment Management, Financial Planning, and Fund Management services. Investment Management includes the core multi-asset approach plus specialized modules: Bespoke Investment Management Service (for clients with £1m+ investable assets), Socially Responsible Investment Service, and Inheritance Tax Managed Service. Financial Planning encompasses investment advice, retirement planning, estate planning, protection products, and mortgage advice. The Fund Management service provides access to a proprietary fund range. Direct Investment Service enables clients to invest directly in funds. All services are delivered through a network of 15 UK regional offices spanning Chichester to Edinburgh and Bristol to London, with clients receiving direct access to both an investment manager and a financial planner.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management
• Financial Planning
• Fund Management
• Bespoke Investment Management
• Socially Responsible Investment
• Inheritance Tax Managed Service
• Direct Investment Service
• Retirement Planning
• Estate Planning
• Mortgage Advice

Quantifiable outcome

• £23.1bn Assets Under Management

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charles Stanley (Raymond James): UK wealth manager serving HNW individuals, charities and intermediaries through discretionary and advisory IM. Closely comparable target client and service mix.
• St. James's Place: One of the largest UK wealth managers focused on HNW and mass-affluent clients, with an extensive adviser network. Directly comparable to TrinityBridge in target market (UK HNW), investment-led proposition and partnership-led distribution model.
• Rathbones Group: UK-listed discretionary investment manager and wealth planner serving HNW individuals, charities and intermediaries. Closely comparable to TrinityBridge across multi-asset discretionary IM, financial planning and IFA partnership channels.
• Quilter: UK wealth manager offering investment platforms, advice and discretionary portfolio management to HNW and mass-affluent clients. Comparable in scale, UK focus and adviser-channel distribution.
• Brooks Macdonald: UK discretionary wealth manager providing bespoke investment management and financial planning to HNW clients and advisers. Direct comparable on proposition, client segment and fee model.
• Evelyn Partners: UK wealth management and professional services firm offering investment management, financial planning and tax/estate services to HNW clients. Highly comparable given integrated IM + FP + IHT/estate proposition.
• JM Finn: UK boutique wealth manager providing bespoke discretionary investment management and financial planning to HNW clients. Comparable in size, bespoke service model and UK HNW focus.

Broad incumbents

• Brewin Dolphin (now RBC Wealth Management UK): UK wealth manager now part of RBC, offering discretionary IM and financial advice to HNW individuals and intermediaries. Comparable in proposition and scale, but with broader global backing.
• Coutts (NatWest Group): UK private bank offering wealth management and financial planning to UHNW and HNW clients. Comparable on bespoke IM, estate planning and full-service wealth offering, but operates with a broader banking parent.
• Schroders Private Wealth: Global asset manager's UK private wealth division providing multi-asset IM and financial planning to HNW clients. Comparable on investment philosophy and UK HNW segment, with broader global capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/closebrothersam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Close Brothers Asset Management