ECommerce Accounting

What ECommerce Accounting does

ECommerce Accounting LLC is a privately held virtual CPA firm founded in 2019 by Cindy Smith and headquartered in Fenton, Missouri (within the St. Louis metro). The firm provides accounting, bookkeeping, and tax preparation and planning services exclusively to e-commerce business owners, with a particular focus on Amazon FBA sellers and online retailers operating alongside or transitioning from W2 employment. Services are delivered remotely on a nationwide basis, intentionally with a capped client roster to ensure hands-on, CPA-led engagement.

The service portfolio is centered on professional accounting expertise rather than proprietary software. Core offerings include monthly bookkeeping (transaction entry, bank and credit card reconciliation, sales recording, payroll accounting, inventory adjustment, and financial report preparation), tax preparation for individuals, businesses, partnerships, corporations, and out-of-state returns, plus tax planning. Adjacent advisory services include cash flow modeling (including sales-needed-to-support-expansion analysis and W2-to-full-time transition planning), internal controls evaluation for warehouse, shopper, and virtual assistant environments, and one-on-one QuickBooks Online training via Zoom with screen sharing and an e-commerce-specific chart-of-accounts template. The technology stack is off-the-shelf: QuickBooks Online as the primary accounting platform and SmartVault as the secure client document portal, delivered through a CountingWorks, Inc.-provided website and platform.

The business model combines recurring monthly bookkeeping subscriptions with episodic professional services (tax season, advisory engagements) and project-based QuickBooks training. Pricing is quote-based and not publicly disclosed, with a free discovery meeting offered as the primary lead-conversion mechanism. The firm reports a headcount of 1–10 (primarily founder-led), and growth is acquired through a deliberate mix of content marketing (Learning Center blog, newsletter), professional directory listings (TaxBuzz, CountingWorks), LinkedIn presence, and a formal client referral program that the firm identifies as the cornerstone of new business. The company is a subsidiary of CountingWorks, Inc., which provides the underlying technology platform and governs data-handling terms.

Name

ECommerce Accounting

Legal name

ECommerce Accounting LLC

Website

https://ecommerceaccountingllc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ECommerce Accounting LLC is a virtual CPA firm founded in 2019 that provides accounting, bookkeeping, tax preparation, and advisory services exclusively to e-commerce business owners and Amazon FBA sellers across the United States.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services for E-commerce

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Expense Management & T&E Audit (Employee Expenses, Corporate Cards) (BPAAAGAE)

Keywords

• E-commerce accounting services
• Amazon FBA bookkeeping
• Virtual CPA firm
• Small business tax preparation
• QuickBooks Online bookkeeping

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Accounting & Bookkeeping Services: Monthly bookkeeping services at a fraction of the cost of a full-time employee. Services include day-to-day recording and reconciliation of financial activity, financial report preparation, and QuickBooks Online management.
2. Tax Preparation & Planning Services: Tax return preparation for individuals and businesses including Individual Tax Preparation, Business Tax Return Preparation, Partnership & Corporate Tax Preparation, Out-of-State Returns, and Business Start-Ups. Also includes ongoing tax planning services.
3. Virtual Bookkeeping Services: Remote/virtual bookkeeping services allowing clients to focus on their areas of expertise. Services can range from handling specific tasks to full accounting responsibility, delivered virtually.
4. QuickBooks Training: One-on-one training via Zoom meetings with follow-up support and materials. Includes e-commerce specific Chart of Accounts template.
5. Cash Flow Management: Customized cash flow analyses including calculations for sales needed to support expansion or cover bills, and analysis for clients considering leaving full-time employment to focus on e-commerce business.
6. Internal Controls Assessment: Evaluation of internal control systems for effectiveness and efficiency, with recommendations for improving operating procedures and reducing risk of theft in warehouse, shopper, and virtual assistant environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ECommerce Accounting LLC is a virtual CPA firm that provides monthly bookkeeping, accounting, cash flow management, internal controls evaluation, QuickBooks Online services and training, and tax preparation and planning specifically for e-commerce businesses and Amazon FBA sellers. Services are delivered remotely via online meetings, secure document portal, and QuickBooks Online, with the CPA owner directly involved in client engagements.

Product overview

ECommerce Accounting LLC operates as a virtual accounting and bookkeeping service firm serving e-commerce and Amazon FBA sellers. The company offers a unified service model centered on professional accounting expertise rather than a software product. Core offerings include Accounting & Bookkeeping Services, Virtual Bookkeeping, Cash Flow Management, Internal Controls, QuickBooks Services (bookkeeping and training), and Tax Preparation and Planning. These services are delivered remotely and are designed to work together as an integrated accounting solution for online business owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Bookkeeping Services Monthly bookkeeping and accounting services for e-commerce businesses, handling day-to-day financial recording, bank and credit card reconciliation, and financial report preparation tailored to online sellers.
• Virtual Bookkeeping Remote bookkeeping services providing real-time access to financial records and reports, available on-demand for business decision-making, allowing clients to focus on their areas of expertise.
• Cash Flow Management

Quantifiable outcome

• Clients report climbing to 7-figure businesses with firm's assistance in making necessary business changes
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bean Ninjas: Bean Ninjas is a tech-enabled bookkeeping and accounting firm specializing in Amazon FBA and e-commerce sellers, offering a very similar service bundle (bookkeeping, tax, CFO advisory) to the same target customer. It is one of the closest direct competitors in the e-commerce CPA niche.
• FinOptimal: FinOptimal provides outsourced bookkeeping, controller services, and fractional CFO support specifically for e-commerce and SaaS companies. Its e-commerce vertical overlap and similar service mix make it a direct comparable.
• Pilot.com: Pilot is a tech-enabled bookkeeping, accounting, and CFO service primarily serving startups and SMBs, with a meaningful e-commerce client base. Its subscription-based outsourced bookkeeping model directly parallels ECommerce Accounting's recurring service approach.
• Bench.co: Bench provides monthly bookkeeping combined with financial statements and tax filing for SMBs across verticals. While not e-commerce specific, it competes for the same small online business owner who needs bookkeeping and tax support delivered remotely.
• A2X Accounting: A2X offers e-commerce-specific accounting software plus bookkeeping services that integrate Amazon, Shopify, and other marketplace data into QuickBooks/Xero. It overlaps both as a service provider and as a software layer in the same e-commerce accounting workflow.
• Greenback Accounting Services: Greenback specializes in tax preparation and bookkeeping for Amazon sellers and e-commerce businesses. It is a focused direct competitor in the e-commerce/Amazon FBA accounting niche.

Broad incumbents

• QuickBooks Live: QuickBooks Live is Intuit's own on-demand bookkeeping service, built directly on top of the QuickBooks Online platform ECommerce Accounting uses. It is a broad incumbent that competes for the same small business bookkeeping customers with significantly more scale.
• Xero: Xero is a leading cloud accounting platform serving SMBs with an extensive advisor/bookkeeper partner network. While not a direct service competitor, it is a platform alternative to QuickBooks Online that competes for the same e-commerce client stack.

Others

• Sellerboard: Sellerboard provides e-commerce profit analytics, accounting automation, and inventory tracking for Amazon sellers. It is an ecosystem participant whose software competes with some of the firm's manual bookkeeping workflows.
• CountingWorks, Inc. CountingWorks is ECommerce Accounting's strategic parent company and operates a platform that powers multiple accounting and tax firm websites. It is a related ecosystem participant and platform provider rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecommerce-accounting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECommerce Accounting