Greenback
Greenback, now Dext Commerce, provides AI-powered accounting automation software that fetches and syncs sales and expense transactions from 20+ e-commerce platforms to QuickBooks and Xero for SMB sellers and accounting professionals, following its May 2021 acquisition by Dext Software Limited.
- Company typePrivate
- Founded2017
- HeadquartersRoyal Oak, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Greenback does
Greenback, Inc., operating as Dext Commerce since its May 2021 acquisition by Dext Software Limited (formerly Receipt Bank Limited), is an accounting automation software company headquartered in Royal Oak, Michigan, with 101-250 employees. The company provides pre-accounting automation for e-commerce sellers, accountants, and bookkeepers by directly fetching and syncing sales and expense transactions from more than 20 digital commerce platforms — including Amazon (Seller NA/EU and Business US/UK), eBay, Etsy, Shopify, Walmart Marketplace, Squarespace, Wix, WooCommerce, OnBuy, Not On The High Street, PayPal, Stripe, and Square — and exporting standardized data to QuickBooks Online and Xero. Its product suite comprises the Dext Commerce core platform, two product modules (Greenback for Sales and Greenback for Business Expenses), the Mailbox by Greenback email ingestion feature, and a six-API developer platform (Vision, Mailbox, Connect, Account, Transaction, Export).
The platform's underlying technology combines AI, natural language processing, and machine learning models trained on a proprietary transaction dataset. The Vision API converts images (JPEG, PNG) and documents (PDF, Word, HTML) into structured, annotated transaction data in 1-3 seconds, returning bounding boxes, line items, vendor details, tax amounts, and payment instrument information; the Mailbox API applies NLP to RFC822 emails and attachments in 2-6 seconds. Output is normalized into a GAAP-compliant model supporting both cash and accrual accounting, with pseudo-accrual support for systems lacking true accrual capability. Six REST APIs expose these capabilities to enterprise and third-party developers, with Java SDKs, sandbox and production environments, and Bearer-token authentication.
Greenback operates a SaaS subscription model with tiered plans priced by the number of clients/customers in the account portfolio, billed monthly in advance, with an Annual Commitment Pay Monthly (ACPM) option offering 12-month commitments. Go-to-market combines a product-led growth motion (self-serve free trial at greenback.com) with enterprise field sales (Toll Free 833.991.1234) and an API-first developer channel. The company claims 30,000+ users, primarily SMB e-commerce sellers, with secondary reach into mid-market accountants and bookkeepers managing multiple client accounts. Following the 2021 acquisition, Greenback operates as a subsidiary within the Dext group, which maintains local entities in the United Kingdom, Canada, Australia, France, and South Africa; no public revenue or ARR figures are disclosed.
Greenback firmographics
Firmographics- Name
- Greenback
- Legal name
- Greenback, Inc.
- Website
- https://greenback.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenback, now Dext Commerce, provides AI-powered accounting automation software that fetches and syncs sales and expense transactions from 20+ e-commerce platforms to QuickBooks and Xero for SMB sellers and accounting professionals, following its May 2021 acquisition by Dext Software Limited.
- Ownership category
- akta.pro rank
Greenback industry classification
Industry- Product category
- Accounting Automation Software
- NAICS
- Software Publishers (513210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Greenback is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenback business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model based on pricing plans tied to number of clients/customers in account portfolio. Users select from different Plan tiers. Fees payable monthly in advance. Supports Annual Commitment Pay Monthly (ACPM) subscription option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan-based subscription with client volume tiers |
| Subscription | Multi-year contract | Annual Commitment Pay Monthly (ACPM) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Greenback product offering
Product offeringCore offering
Greenback (operating as Dext Commerce) provides SaaS accounting automation that automatically fetches, itemizes, and syncs sales and expense transactions from e-commerce marketplaces, payment processors, retailers, and email inboxes, then converts the data into a standardized, GAAP-compliant format and exports it into accounting systems such as QuickBooks Online and Xero. The offering is delivered through a self-serve SaaS product and a developer-facing REST API suite (Vision, Mailbox, Connect, Account, Transaction, Export) that together handle receipt extraction, account connectivity, transaction management, and ledger export.
Product overview
Greenback, now rebranded as Dext Commerce, is a pre-accounting automation platform providing software and APIs for accountants, bookkeepers, and e-commerce businesses. The core product, Dext Commerce, automatically fetches and syncs sales and expense transactions from multiple e-commerce marketplaces (Amazon, eBay, Etsy, Shopify, Walmart, WooCommerce, Squarespace, Wix), payment processors (PayPal, Stripe, Square), and retailers through both API integrations and email inbox connections via Mailbox by Greenback. The product converts financial transaction data into standardized formats and distributes it to accounting systems like QuickBooks Online and Xero. The platform is offered as a unified SaaS product with specialized modules for sales and expenses, and includes a comprehensive developer API suite (Vision, Mailbox, Connect, Account, Transaction, Export APIs) enabling third-party integrations and custom implementations.
Differentiator
Problem solved
Functional benefit
Brands
- Vision: API for converting images and documents into structured transaction data using AI and machine learning
- Mailbox
- Connect
- Account
- Transaction
- Export
Products and services
- Dext Commerce (formerly Greenback) Accounting automation platform for accountants, bookkeepers, and businesses that automatically fetches and syncs sales and expense transactions from retailers, payment platforms, seller marketplaces, and email inboxes, then publishes standardized data into accounting systems.
- Greenback for Sales Automated sales transaction module for e-commerce sellers that fetches sales, fees, refunds, and reimbursements from marketplaces such as Amazon, eBay, Etsy, and Shopify and itemizes them for export.
- Greenback for Business Expenses Expense automation module that auto-fetches business expense transactions from top retailers and email providers to reduce manual tracking and reconciliation effort.
- Greenback Vision API AI-powered API that converts images (JPEG/PNG) and documents (PDF, Microsoft Word, HTML) of receipts, bills, invoices, and statements into structured and annotated transaction data in 1-3 seconds.
- Greenback Mailbox API API that converts RFC822 emails, including attachments and embedded URLs, into structured transaction data in 2-6 seconds using AI and natural language processing.
- Greenback Connect API Complete transaction platform API that connects accounts using password-based web forms and OAuth redirect flows across merchant, accounting, mailbox, and shoebox account types.
- Greenback Account API API for syncing, viewing, and managing connected and non-connected accounts, including triggering syncs and handling authentication challenges such as 2-factor verification.
- Greenback Transaction API API for searching, viewing, and managing rich detailed transaction data with support for both accrual and cash-basis accounting and GAAP-compliant modeling.
- Greenback Export API API for exporting transactions to accounting systems (general ledgers) such as QuickBooks Online and Xero, with transaction matching, export preferences, and both legacy and payment export modes.
Quantifiable outcome
- 30,000+ businesses using the platform
- +2 more outcomes
Companies that use Greenback
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Greenback technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature7 records
Greenback partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Dext Software LimitedflagshipGreenback was acquired by Dext Software Limited (formerly Receipt Bank Limited) in May 2021. Now operating as Dext Commerce. Part of the Dext group of companies headquartered in the United Kingdom.
- AmazoncoreDirect platform integration with Amazon Seller Central (North America, Europe) and Amazon Business (US, UK). Automatically fetches itemized sales transactions, fees, refunds, and reimbursements from Amazon seller accounts.
- ShopifycoreDirect integration with Shopify for automated sales transaction syncing. Supports Shopify Payments and transaction exports.
- eBaycoreDirect platform integration with eBay for automated transaction fetching and sales data syncing.
- EtsycoreDirect integration with Etsy marketplace for automated accounting of sales, fees, and refunds. Simplifies reconciliation for Etsy sellers.
- StripecoreIntegration with Stripe payment processing for receipt and purchase import. Supports PayPal transaction syncing.
- SquarecoreDirect integration with Square POS systems for point-of-sale transaction syncing and receipt capture.
- PayPalcoreIntegration with PayPal for transaction syncing, payment processing fees tracking, and expense management.
- QuickBooks OnlinecorePrimary accounting system export destination. Supports automated transaction export, customer/deposit mapping, and tax code integration for QuickBooks Online.
- XerocoreIntegration with Xero accounting software for transaction export. Supports multiple Xero organization connections.
- Walmart MarketplacecoreIntegration with Walmart Marketplace (United States) for automated seller transaction syncing.
- WooCommercecoreDirect integration with WooCommerce e-commerce platform for sales transaction and expense data syncing.
- WixcoreIntegration with Wix e-commerce platform for automated transaction syncing.
- SquarespacecoreIntegration with Squarespace e-commerce platform for transaction data syncing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Greenback competitors and assessment
Company assessmentEmerging players
- Botkeeper: Botkeeper applies ML and human-in-the-loop workflows to automate bookkeeping for accounting firms and SMBs, including transaction categorization and reconciliation. Comparable AI-driven automation thesis targeting accountants and small businesses.
- Keeper Tax: Keeper (now Keeper Tax) automates expense and receipt capture for SMBs and freelancers with AI-powered OCR. Adjacent in receipt/document AI and SMB expense automation, intersecting with Greenback's expense module and Mailbox API capabilities.
Direct peers
- Pilot: Pilot offers bookkeeping, accounting, and CFO services for SMBs and startups with proprietary software for transaction categorization and reconciliation. Overlaps with Greenback on automation-driven bookkeeping for small businesses.
- Bookkeep: Bookkeep automates journal entries and payouts for e-commerce and payment platforms (Shopify, Amazon, Stripe, Square, PayPal) into QuickBooks Online and Xero. Competes head-to-head with Greenback on automated transaction posting for multi-channel sellers.
- A2X: A2X automates accounting for e-commerce sellers on Amazon, Shopify, Walmart, eBay, Etsy, and TikTok, posting summarized journal entries into Xero and QuickBooks Online. It is the closest direct competitor to Greenback/Dext Commerce in marketplace-to-ledger automation.
- Hubdoc: Hubdoc (acquired by Xero) automates receipt and document capture, extracting transaction data and publishing to accounting ledgers. Comparable AI-powered document extraction, identical SMB/accountant target market, and now a sibling within the broader accounting automation space.
- Bench: Bench provides AI-assisted bookkeeping for SMBs with dedicated accountants, including transaction categorization and reconciliation. Competes for the same SMB seller segment and is increasingly layering automation similar to Greenback's value proposition.
- Synder: Synder syncs sales data from Amazon, Shopify, eBay, Stripe, PayPal, Square, and Wix into QuickBooks and Xero with reconciliation automation. Directly comparable to Greenback on integration breadth, target SMB e-commerce seller, and QuickBooks/Xero export destination.
Broad incumbents
- QuickBooks Online: Intuit's flagship SMB cloud accounting product and Greenback's other primary export destination. Owns the ledger-of-record position and has been expanding native commerce and AI bookkeeping features that compete with Greenback's core automation value.
- Xero: Cloud accounting platform for SMBs and their accountants with native e-commerce/payment integrations and embedded Hubdoc. Xero is both Greenback's primary export destination and a broad incumbent that could absorb Greenback's data extraction layer natively.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenback social profiles
Digital presenceGreenback compliance and trust
Trust signalCompliance2 records
Greenback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenback leadership team
Management profileNumber of profiles
Profiles4 records
Greenback funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenback
What does Greenback do?
Greenback (operating as Dext Commerce) provides SaaS accounting automation that automatically fetches, itemizes, and syncs sales and expense transactions from e-commerce marketplaces, payment processors, retailers, and email inboxes, then converts the data into a standardized, GAAP-compliant format and exports it into accounting systems such as QuickBooks Online and Xero. The offering is delivered through a self-serve SaaS product and a developer-facing REST API suite (Vision, Mailbox, Connect, Account, Transaction, Export) that together handle receipt extraction, account connectivity, transaction management, and ledger export.
Is Greenback a public or private company?
Greenback is a private company. It is classified as corporate owned and is currently operating.
When was Greenback founded?
Greenback was founded in 2017. It employs 101 to 250 people.
Where is Greenback based?
Greenback is headquartered in Royal Oak, United States, in the North America region.
How does Greenback make money?
One revenue line is on record: subscription Plans.
Who are Greenback's main competitors?
Emerging players on record are Botkeeper and Keeper Tax. Direct peers are Pilot, Bookkeep, A2X, Hubdoc, Bench and Synder. Broad incumbents are QuickBooks Online and Xero.
Does Greenback have an API?
Yes. Greenback provides a REST API organized around six main products: Vision (convert images and documents into structured transaction data), Mailbox (convert RFC822 emails including attachments into structured transaction data), Connect (complete transaction platform with rich connected accounts), Account (sync, view and manage connected accounts), Transaction (search, view, and manage rich detailed transaction data), and Export (export transactions to general ledgers). The API uses Bearer token authentication, supports both Production (https://api.greenback.com) and Sandbox (https://sandbox-api.greenback.com) environments, returns JSON-encoded responses, and uses standard HTTP response codes. Versioning is supported with v2 being the current version. Developer documentation is at developer.greenback.com.
What industry is Greenback in?
Greenback's product category is Accounting Automation Software. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.