SellerBoard
- Company typePrivate
- Founded2017
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SellerBoard does
SellerBoard is a Germany-based SaaS company, founded in 2017 and headquartered in Stuttgart, that provides real-time profit analytics and automation tools for e-commerce sellers, primarily operating on Amazon and increasingly on Walmart and eBay. The platform ingests data from Amazon Seller Central, Amazon Ads, Walmart, eBay, Shopify, ShipStation, and QuickBooks to compute SKU-level and order-level profitability that reconciles 100+ Amazon fee types, advertising spend, refunds, VAT/GST, shipping, and COGS. Core products include a Profit Dashboard, Inventory Planner, PPC Optimization, Autoresponder for review requests, Listing Change Alerts, Refunds for Lost Inventory, Search Term Performance, and an LTV Dashboard. The technology stack supports FIFO, constant, batch, and period-based COGS methods, and includes native mobile apps (iOS/Android) plus a Chrome extension.
SellerBoard monetizes via a tiered subscription model (Standard $15/month, Professional $23/month, Business $31/month, Enterprise $63/month, with annual discounts) and acquires customers through a product-led growth motion with a 1-month free trial, no credit card required, supported by content marketing, an affiliate/partner program, an agency program, and earned media in outlets including Bloomberg, MarketWatch, and Yahoo Finance. The company serves 20,000+ sellers globally across SMB individual sellers, private-label brands, retail and wholesale resellers, and agencies managing multiple accounts, with localization in 11 languages and active expansion into Walmart and multi-channel inventory tooling throughout 2025-2026. The company remains privately held with no disclosed funding rounds and a headcount of 11-50.
SellerBoard firmographics
Firmographics- Name
- SellerBoard
- Legal name
- sellerboard
- Website
- https://sellerboard.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SellerBoard industry classification
Industry- Product category
- E-commerce Seller Analytics Software
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SellerBoard is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SellerBoard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with 4 plans (Standard, Professional, Business, Enterprise) differentiated by monthly order limits, follow-up emails, additional seller accounts, and feature access. Annual billing provides discount vs monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard: 3,000 orders/month, 150 follow-up emails, 4 users, 1 additional seller account |
| Subscription | Monthly | Professional: 6,000 orders/month, 300 follow-up emails, 6 users, 2 additional seller accounts |
| Subscription | Monthly | Business: 15,000 orders/month, 1,000 follow-up emails, 8 users, unlimited additional accounts |
| Subscription | Monthly | Enterprise: 50,000 orders/month, 30,000 follow-up emails, unlimited users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
SellerBoard product offering
Product offeringCore offering
SellerBoard is a cloud-based SaaS analytics and automation platform built for Amazon (and increasingly Walmart, eBay, Shopify) sellers. Its core product is a real-time Profit Dashboard that consolidates 100+ Amazon fees, advertising spend, refunds, VAT/GST, shipping, and COGS into SKU-level and order-level profitability views. The platform surrounds this with automation tools for inventory planning, PPC bid optimization, review request autoresponders, listing change alerts, and FBA reimbursement recovery.
Product overview
SellerBoard is a Germany-based SaaS platform providing accurate profit analytics and automation tools for Amazon sellers, with additional support for Walmart and eBay marketplaces. The core product is the Profit Dashboard, which combines real-time P&L analysis with SKU-level visibility including fees, advertising, refunds, and COGS. The platform offers an integrated suite of automation tools including Inventory Management with predictive stockout forecasting, PPC Optimization with automated bidding, Autoresponder for review campaigns, Listing Change Alerts, and Money Back for FBA reimbursement recovery. Additional analytics modules cover Search Term Performance, LTV, Trends, and Returns Statistics. The platform supports multi-channel selling through native Shopify, Walmart, and eBay integrations alongside Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Profit Dashboard Real-time P&L dashboard providing SKU-level profitability visibility that combines Amazon fees, advertising costs, refunds, VAT/GST, shipping costs, and COGS into one view with tile, chart, P&L, map, and trends layouts, targeted at Amazon FBA sellers, retail arbitrage sellers, private label brands, and agencies.
- COGS Management
Quantifiable outcome
- 2x net profit margin increase in 6 months
- +6 more outcomes
Companies that use SellerBoard
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
SellerBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
SellerBoard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AmazoncoreCore integration with Amazon Seller Central and Amazon Ads for real-time profit analytics, fee tracking, and PPC optimization. Platform supports all Amazon marketplaces globally.
- QuickBookscoreDirect integration with QuickBooks accounting software, syncing profit, fees, and expenses into seller books automatically to reduce manual errors and keep financials aligned with marketplace performance.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SellerBoard competitors and assessment
Company assessmentDirect peers
- Helium 10: All-in-one Amazon seller suite offering profit analytics, product research, keyword tools, and PPC automation. Most direct competitor to Sellerboard with a broader product surface area; comparable target market of SMB and mid-market Amazon sellers.
- RestockPro: Inventory management and restocking analytics for Amazon FBA sellers. Comparable on inventory forecasting, replenishment alerts, and SKU-level visibility that overlaps with Sellerboard's Inventory Planner.
- Jungle Scout: Amazon seller platform combining product research, sales analytics, and supplier sourcing tools. Overlaps directly with Sellerboard's profit analytics and inventory intelligence offerings for similar SMB Amazon FBA customers.
- Quartile: Cross-channel e-commerce advertising and analytics platform with deep Amazon and Walmart PPC optimization. Comparable on ad automation, profit analytics, and multi-marketplace support for mid-market sellers.
- Scale Insights: Amazon PPC automation and analytics platform focused on mid-market and enterprise sellers. Comparable on bid automation, keyword harvesting, and P&L-level reporting for 7-figure+ Amazon businesses.
- Shopkeeper: Inventory and order management platform for multichannel e-commerce sellers across Amazon, Shopify, and other marketplaces. Comparable on multi-channel inventory visibility and operational workflow that overlaps with Sellerboard's expansion roadmap.
- FeedbackWhiz: Amazon seller automation platform for review requests, listing alerts, and reimbursement recovery. Directly competes with Sellerboard's Autoresponder, Listing Change Alerts, and Lost Inventory Reimbursement modules.
- Perpetua (formerly Sellics): Amazon advertising and analytics platform providing PPC automation, profit dashboards, and sales velocity insights for Amazon brands. Direct competitor on PPC optimization and multi-marketplace analytics.
- Inventory Lab: Amazon seller platform combining inventory management, profit analytics, and sourcing workflow. Closely comparable to Sellerboard's inventory planner and reseller workflow tools for arbitrage and wholesale sellers.
- Teikametrics: AI-powered marketplace optimization platform for Amazon and Walmart sellers, focused on advertising automation, inventory, and profitability. Competes head-on with Sellerboard's PPC and Walmart inventory modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SellerBoard social profiles
Digital presenceSellerBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
SellerBoard leadership team
Management profileNumber of profiles
Profiles1 record
SellerBoard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SellerBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SellerBoard
What does SellerBoard do?
SellerBoard is a cloud-based SaaS analytics and automation platform built for Amazon (and increasingly Walmart, eBay, Shopify) sellers. Its core product is a real-time Profit Dashboard that consolidates 100+ Amazon fees, advertising spend, refunds, VAT/GST, shipping, and COGS into SKU-level and order-level profitability views. The platform surrounds this with automation tools for inventory planning, PPC bid optimization, review request autoresponders, listing change alerts, and FBA reimbursement recovery.
Is SellerBoard a public or private company?
SellerBoard is a private company. It is classified as unknown and is currently operating.
When was SellerBoard founded?
SellerBoard was founded in 2017. It employs 11 to 50 people.
Where is SellerBoard based?
SellerBoard is headquartered in Stuttgart, Germany, in the Europe region.
How does SellerBoard make money?
One revenue line is on record: saaS Subscription.
Who are SellerBoard's main competitors?
Direct peers on record are Helium 10, RestockPro, Jungle Scout, Quartile, Scale Insights, Shopkeeper, FeedbackWhiz, Perpetua (formerly Sellics), Inventory Lab and Teikametrics.
Does SellerBoard have an API?
No public API is recorded for SellerBoard.
What industry is SellerBoard in?
SellerBoard's product category is E-commerce Seller Analytics Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 459 and its SIC code is 5961.