Lookfantastic
- Company typePrivate
- Founded1996
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Lookfantastic firmographics
Firmographics- Name
- Lookfantastic
- Legal name
- THG Beauty Limited
- Website
- https://lookfantastic.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lookfantastic industry classification
Industry- Product category
- Online Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industries
- Beauty & Personal Care Omnichannel (CRAFAEAB), Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where Lookfantastic is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lookfantastic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Revenue from direct sales of beauty products across skincare, makeup, haircare, fragrance, and body care categories from over 660 brands
- Beauty Box Subscription: Monthly subscription box service offering curated beauty products at £15/month, with limited edition themed boxes available
- Retail Media: THG Beauty Media provides advertisers access to audience data and campaign targeting capabilities through partnerships like The Trade Desk, enabling performance-based advertising revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lookfantastic Beauty Box monthly subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Lookfantastic product offering
Product offeringCore offering
Lookfantastic is a direct-to-consumer online retailer of premium and luxury beauty products, offering skincare, haircare, fragrance, makeup, body care and beauty tools from over 660 prestige brands through its own website and mobile app. The platform also operates a curated monthly Beauty Box subscription, a Premier Delivery subscription, an LF Beauty Plus+ loyalty program, AI-powered discovery tools (including AI Skin Expert), and serves as a digital retail channel for brands such as The Body Shop.
Product overview
Lookfantastic operates as Europe's No. 1 online destination for premium and luxury beauty, offering a platform-based model with core e-commerce functionality supplemented by multiple add-on services and features. The core platform (Lookfantastic E-commerce Platform) provides access to over 660 prestige beauty brands across skincare, haircare, fragrance, and cosmetics. The subscription component (Beauty Box) delivers curated monthly boxes alongside limited-edition themed collections. The LF Beauty Plus+ loyalty program and Premier Delivery subscription enhance customer retention. The product suite includes AI-powered discovery tools (AI Skin Expert, Foundation Finder, Concealer Finder) and educational resources (Ingredient Glossary, K-Beauty Routine Builder). Delivery options range from standard tracked (free over £25) to next-day and eco delivery services. THG Ingenuity's retail media capabilities extend Lookfantastic's value to brand partners through data-driven advertising solutions.
Differentiator
Problem solved
Functional benefit
Brands
- LF Beauty Plus+: A loyalty/rewards subscription program offering premier delivery and exclusive discounts for subscribers.
- Beauty Box
Products and services
- Lookfantastic E-commerce Platform Europe's No. 1 online destination for premium and luxury beauty, offering an extensive selection of skincare, haircare, fragrance, and cosmetics from over 660 prestigious brands for individual consumers.
- Lookfantastic Beauty Box Subscription Monthly curated beauty subscription box offering hair, skin, and makeup products at £15/month with contents worth over £55, plus limited-edition themed collections (K Beauty Edit, Grooming Edit, Summer Edit, Dermatological Edit).
- Premier Delivery Subscription
Quantifiable outcome
- Lookfantastic achieved #1 position as multi-brand beauty retailer on TikTok Shop with ~48% YoY revenue growth in Q2
- +1 more outcomes
Companies that use Lookfantastic
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Lookfantastic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature1 record
Lookfantastic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Body ShopcoreThe Body Shop launched on Lookfantastic marking its first third-party retail platform partnership in its home market. The partnership features exclusive product launches including the Aurora Shimmer Mist with a two-week exclusive launch window. This represents a significant shift from The Body Shop's traditional direct-channel distribution strategy following its acquisition by Auréa Group and supports its digital expansion strategy.
- THG IngenuitycoreTHG Ingenuity opened its Gift With Purchase (GWP) retail media solution to external brand partners. Campaigns run through THG's owned brands LOOKFANTASTIC and Myprotein generated a 77% increase in add-to-basket rates, a 67% uplift in new brand partnerships, and a 6% year-on-year increase in CPA-driven revenue.
- THG StudioscoreTHG Studios, in collaboration with Topshop, PayPal, and Google Cloud, created the world's first AI-driven immersive, shoppable catwalk. The event featured 85% of Topshop and Topman collections available for purchase in real-time through a bespoke event app built by THG Ingenuity, with AI hosts and virtual try-on experiences.
- The Trade DeskcoreTHG partnered with The Trade Desk to give advertisers direct access to audience segments from LOOKFANTASTIC and Cult Beauty through The Trade Desk's self-serve Kokai platform. The deal integrates THG Beauty Media's event-level data into The Trade Desk's system, allowing media buyers to build custom segments and measure campaign performance without requiring a retailer clean room.
- Frasers GroupminorLOOKFANTASTIC was integrated into Frasers Group's unified rewards platform alongside Sports Direct, FLANNELS, FRASERS, and 16 other partner retailers. The platform links Frasers Plus credit payment accounts with loyalty rewards, delivering a more personalized and cohesive rewards proposition across the portfolio.
- Aeroplan (Air Canada)minorLookfantastic is available through Aeroplan's eStore platform, allowing members to earn points on purchases from the beauty retailer.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lookfantastic competitors and assessment
Company assessmentDirect peers
- Sephora: Global multi-brand premium beauty retailer with both physical and digital storefronts. Direct competitor to Lookfantastic in the premium/luxury online beauty segment, particularly across European markets.
- Cult Beauty: Multi-brand online premium beauty retailer operating as a sister brand to Lookfantastic within THG Beauty. Directly comparable in assortment, target customer, and business model.
- Space NK: UK-based multi-brand premium beauty retailer with a strong store-and-online presence. Closely comparable in assortment of prestige skincare, makeup, and fragrance brands targeting similar UK and European consumers.
- Feelunique: European online multi-brand beauty retailer offering premium skincare, makeup, haircare, and fragrance. Directly comparable online-only go-to-market and brand-led assortment.
- Net-a-Porter (Beauty): Luxury online retailer with a curated beauty category alongside fashion. Comparable in premium positioning, luxury customer base, and discovery-led shopping experience.
Broad incumbents
- Boots: UK health and beauty incumbent with massive loyalty programme (Advantage Card) and broad beauty assortment including premium brands. Overlaps significantly but is much broader in categories and stores.
- Ulta Beauty: Largest US specialty beauty retailer with a prestige-plus-mass assortment and strong loyalty programme. Comparable in multi-brand beauty marketplace model and personalization focus.
- Zalando Beauty: European fashion marketplace with a growing premium beauty category. Comparable in European e-commerce scale, marketplace dynamics, and multi-brand premium positioning.
- Selfridges: Premium UK department store with a strong beauty hall and digital storefront. Comparable in luxury beauty assortment and affluent customer base, though broader in categories.
- Harrods Beauty: Luxury department store with a curated premium beauty offering including exclusive brands. Comparable in luxury beauty positioning and high-spend customer base, though physical-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lookfantastic social profiles
Digital presenceLookfantastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lookfantastic leadership team
Management profileNumber of profiles
Lookfantastic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lookfantastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lookfantastic
What does Lookfantastic do?
Lookfantastic is a direct-to-consumer online retailer of premium and luxury beauty products, offering skincare, haircare, fragrance, makeup, body care and beauty tools from over 660 prestige brands through its own website and mobile app. The platform also operates a curated monthly Beauty Box subscription, a Premier Delivery subscription, an LF Beauty Plus+ loyalty program, AI-powered discovery tools (including AI Skin Expert), and serves as a digital retail channel for brands such as The Body Shop.
Is Lookfantastic a public or private company?
Lookfantastic is a private company. It is classified as corporate owned and is currently operating.
When was Lookfantastic founded?
Lookfantastic was founded in 1996. It employs 251 to 500 people.
Where is Lookfantastic based?
Lookfantastic is headquartered in Manchester, United Kingdom, in the Europe region.
How does Lookfantastic make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are beauty Box Subscription and retail Media.
Who are Lookfantastic's main competitors?
Direct peers on record are Sephora, Cult Beauty, Space NK, Feelunique and Net-a-Porter (Beauty). Broad incumbents are Boots, Ulta Beauty, Zalando Beauty, Selfridges and Harrods Beauty.
Does Lookfantastic have an API?
No public API is recorded for Lookfantastic.
What industry is Lookfantastic in?
Lookfantastic's product category is Online Beauty Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 456120 and its SIC code is 5600.