Stuff You Can Use

Name

Stuff You Can Use

Legal name

Stuff You Can Use

Website

https://stuffyoucanuse.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stuff You Can Use is a digital curriculum platform serving US churches with the Grow Curriculum ecosystem—a subscription bundle of lesson plans, teaching series, and integrated tools (Grow Lesson Builder, Slides, Hubs, App) for kids and youth ministry, supported by a 33,000+ member Discord community and podcast.

Ownership category

akta.pro rank

Product category

Church Ministry Curriculum Software

NAICS

Software Publishers (5132), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Religious Education, Kids & Family Faith Programming (MPABALAM)

Keywords

• Church ministry curriculum
• Kids ministry resources
• Youth ministry curriculum
• Church volunteer training
• Discipleship resources

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Curriculum Subscription: The company generates revenue primarily through subscription-based curriculum bundles that include teaching materials, planning tools, and resources for kids and youth ministry. Churches pay recurring fees to access the full library of curriculum content and tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Stuff You Can Use develops and sells the Grow Curriculum platform, a subscription-based ecosystem of church ministry curriculum and digital tools for kids and student ministry. The core product combines ready-to-use teaching series, lesson plans, and scope-and-sequence frameworks with integrated digital tools (Grow Lesson Builder, Grow Slides, Grow Hubs) and supplementary physical and digital resources (devotional books, games, worship music). Customers are primarily Christian churches that subscribe annually and access content through the company's online marketplace at growcurriculum.org.

Product overview

Stuff You Can Use operates as a church ministry curriculum company offering a platform-based ecosystem centered on Grow Curriculum. The core offering includes digital tools (Grow Lesson Builder, Grow Slides, Grow Hubs) for lesson creation, presentation design, and team communication, complemented by a marketplace for purchasing additional resources. The portfolio spans teaching series, volunteer training materials, family engagement products, leadership development resources, worship music, games, devotional books, and the Grow Your Ministry Podcast. Products are available as individual purchases, themed bundles (Kids Complete Bundle, Discipleship Bundle, Events Bundle), and the Free VBS program. A membership community (Grow Insiders Club) provides ongoing support for users.

Differentiator

Problem solved

Functional benefit

Brands

• Grow Curriculum: Comprehensive curriculum and strategy platform for kids and student ministry
• Grow Kids
• Grow Students
• Grow Insiders Club
• Grow Your Ministry Podcast
• GrowCon
• Grow VBS

Products and services

• Grow Curriculum A church ministry curriculum system providing teaching series, lesson plans, scope-and-sequence frameworks, and educational content for children's ministry, elementary students, and family engagement programs. Sold as subscription bundles to churches for annual programming.
• Kids Complete Bundle A comprehensive annual package of 24 complete teaching series and curriculum materials for children's ministry programs covering preschool and elementary age groups.
• Discipleship Bundle A collection of curriculum resources focused on disciple-making and spiritual development, designed to help kids practice four habits that lead to spiritual growth.
• Events Bundle Curriculum and materials designed for special church events and quarterly programming, supporting fewer, more impactful events for children's ministry.
• Elementary Teaching Bundle 52 weeks of Kids Ministry lessons, videos, and small group discussion content for elementary-age programs.
• Preschool Teaching Bundle 52 weeks of preschool ministry lessons, videos, and small group discussion content including 12 complete teaching series.
• Parent Workshops Bundle Workshop materials and resources for equipping parents in family ministry, supporting at-home spiritual formation.
• Free VBS (Vacation Bible School) Free Vacation Bible School curriculum and materials available for church programs.
• Build-Your-Own Scope & Sequence Kit A customizable planning tool for designing curriculum scope and sequence for ministry programs, allowing churches to tailor their annual teaching plan.
• Trailblazer Journal A devotional journal for elementary students to record spiritual reflections and growth.
• Restart Devotional Book A devotional book for spiritual refreshment and renewal.
• Grateful Devotional Book A devotional book focused on cultivating gratitude.
• Stick Together Challenge An interactive challenge activity designed for children's ministry engagement.
• Conversation Cubes A discussion tool featuring cube-based activities to facilitate conversations in ministry settings.
• Two Sport Ball A game activity for children's ministry programs.
• Tower of Flour A game activity for children's ministry programs.
• 2 Step Worship Music Worship music content for church ministry settings.
• Wild Life Worship Music Worship music content for church ministry settings.
• Grow Insiders Club A membership community for Grow Curriculum users providing ongoing resources, peer support, and networking, with over 33,000 members on Discord.
• Grow Marketplace An online marketplace for purchasing additional tools, resources, and supplementary materials for church ministry programs, accessible at growcurriculum.org.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orange (reThink Group): Orange is a leading kids and student ministry strategy and curriculum provider, selling the Orange Curriculum and First Look for preschool/elementary. Directly comparable because both sell subscription curriculum bundles, integrated leader training, and family resources to the same church-kid-ministry buyer.
• Group Publishing: Group Publishing is a long-established provider of Sunday school, VBS, and children's ministry curriculum. Directly comparable to Stuff You Can Use's Grow Curriculum bundles and free Grow VBS offering for the same church-kids-ministry use case.
• David C Cook: David C Cook publishes the curriculum lines (e.g., Tru, Bible-in-Life) used widely across kids, youth, and adult ministry. Comparable as a faith-based curriculum publisher serving the same church buyers with recurring annual subscriptions.
• Gospel Light: Gospel Light produces Sunday school and kids ministry curriculum (e.g., Grow Curriculum namesake overlap), Bible lessons, and VBS programs for evangelical churches — directly comparable product/market to Stuff You Can Use.

Broad incumbents

• Lifeway Christian Resources: Lifeway is the publishing and retail arm of the Southern Baptist Convention, offering Bible study, VBS, kids, and student curriculum. A broad incumbent in the same vertical with deeper institutional distribution, competing for the same kids/youth ministry dollar.
• The Gospel Project (Lifeway): The Gospel Project is a widely-used Bible study curriculum for kids, students, and adults. Comparable as a chronicled, age-stratified curriculum subscription sold to churches.

Emerging players

• Subsplash: Subsplash is a digital engagement platform for churches offering giving, apps, and media, and has expanded into content/curriculum. Comparable as a tech-enabled platform pursuing the same church-kid-ministry buyer with an integrated software + content play.
• Pushpay: Pushpay provides church engagement and giving software, including ChurchStaq, with content/media components. Comparable as a broader church-software platform encroaching on the ministry-content space Stuff You Can Use occupies.
• Sharefaith: Sharefaith offers kids ministry curriculum (Sharefaith Kids), VBS, church graphics, and media. Comparable as a digital-first subscription resource provider targeting the same kids ministry segment.

Regional players

• Ministry-To-Children: Ministry-To-Children is a widely used free and paid kids ministry lesson resource serving the same volunteer and small-church buyer. Comparable as a kids-ministry content alternative that pressures Stuff You Can Use's pricing power.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLTKZkBWVK6u9yIjc1Dy7qCQCdlCHrqVi9
• Facebookfacebook.com/stuffyoucanuse
• Xx.com/stuffyoucanuse
• LinkedInlinkedin.com/company/stuffyoucanuse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuff You Can Use