Name

Geeks2U

Legal name

Geeks2U Pty Limited

Website

https://geeks2u.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-demand Tech Support Services: Hourly billing for on-site or remote tech support services with a 1-hour minimum, billed in half-hour increments after the first hour. Services include computer repairs, laptop repairs, Mac repairs, data recovery, virus removal, network setup, and more.
2. Prepaid Business IT Support Packages: Prepaid blocks of 10, 20, or 40 hours of IT support for businesses, offering discounted rates compared to individual hourly visits. Valid for 12 months from purchase.
3. TV Installation and Wall Mounting Services: Flat-rate TV wall mounting and installation services starting from $199, with surcharges for larger TVs (65 inches and above) and same-day/outside-hours appointments.
4. Parental Control Setup Sessions: One-hour guided sessions for parental control and security setup on devices, with optional 30-minute add-on increments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Geeks2U provides on-site and remote technology support services across Australia via a network of 800+ pre-vetted technicians. The offering spans computer, laptop and Mac repairs, virus and malware removal, data recovery and backup, network/Wi-Fi setup, smart home and TV installation, parental controls, and computer training, all delivered in 1-hour minimum blocks. For businesses, the company offers prepaid IT-support hour packages (10/20/40 hours) covering desktops, networks, cybersecurity, POS setup and ongoing maintenance.

Product overview

Geeks2U is an Australian on-site and remote tech support services company operating since 2005, offering a comprehensive portfolio of services rather than a single software product. The core offering consists of fee-for-service tech support sessions (1-hour blocks) delivered by vetted independent technicians across Australia. The service portfolio spans consumer and business segments and includes: computer, laptop, and Mac repair services; data recovery and backup/transfer services; virus and malware removal; hardware repairs and upgrades; computer setup and installation; software installation; network and Wi-Fi setup; cybersecurity and digital security check; mobile device, tablet, and smartphone setup; printer setup; TV setup, wall mounting, and smart home installation; parental control setup; email setup; and computer training. For business customers, Geeks2U offers dedicated IT support, small business IT support, and prepaid Business IT Support Packages (10/20/40 hour blocks). All services are backed by a No Fix, No Fee guarantee and are available on-site or remotely, 7 days a week across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-Hour Onsite or Remote Tech Support On-demand one-hour tech support session (billed in half-hour increments after the first hour) covering computers, Wi-Fi, email, printers, data recovery and smart-home troubleshooting, delivered on-site at the customer location or remotely via phone/remote access.
• Business IT Support Packages Prepaid blocks of 10, 20 or 40 hours of IT support for Australian micro, small and medium businesses, providing discounted effective hourly rates versus on-demand pricing across all Geeks2U IT services, valid for 12 months from purchase.
• Business IT Support Comprehensive IT support services for Australian micro, small and medium businesses, covering hardware and software repairs, network security, data backup and recovery, device setup, and remote or on-site assistance nationwide.
• Computer Repairs On-site and remote computer repair services for PCs, Macs and laptops, covering hardware and software issues including virus removal, hardware installation, data recovery and email setup for home and small business customers.
• Laptop Repairs Laptop and notebook repair services for all major brands, covering software problems, blue-screen errors, internet issues, virus/spyware removal, data recovery, hardware upgrades and general troubleshooting.
• Mac Repairs Apple Mac repair and support services for MacBook Air, MacBook Pro, Mac Mini and iMac, covering data recovery, virus removal, software upgrades, network setup and hardware repairs.
• Data Recovery Services Expert data recovery services for hard drives, SSDs, RAID configurations, memory cards and other storage devices, addressing both logical errors and physical damage.
• Virus, Spyware and Malware Removal Malware and virus removal services using specialist tools, including operating system repair, security software installation and ongoing protection setup.
• Computer Setup and Installation New computer setup and installation service including system configuration, Wi-Fi connection, security software, email client setup and Microsoft Office installation, available standalone or as a bundled $119 Officeworks package.
• TV Wall Mount Installation Professional TV wall mounting and installation service covering bracket mounting, Wi-Fi setup, channel tuning, streaming service installation, A/V device connection and wiring management, starting from $199 for TVs up to 64 inches.
• Smart Home Installation Smart home automation installation services for smart lighting, speakers, hubs, plugs and other connected devices, including Wi-Fi setup, app configuration and user training.
• Smart Device and TV Setup Service Smart TV and home entertainment device setup services including app installation, streaming service configuration, surround sound setup and device network integration.
• Home Wi-Fi and Internet Setup Services Wireless and wired home network setup services including router configuration, network sharing, device connectivity, Wi-Fi security and wired network solutions for homes and businesses.
• Digital Security Check Cybersecurity assessment service covering password management, multi-factor authentication setup, antivirus and firewall installation, malware scanning, Wi-Fi security checks and phishing prevention.
• Parental Control and Security Setup Guided one-hour parental control setup session covering Apple Screen Time, Google Family Link, Windows Family Safety, network-level options and third-party software, including device setup and parent education.
• Point of Sale (POS) Set Up Service Point of sale system setup and installation services including Wi-Fi/Bluetooth connectivity, software configuration, device pairing (cash drawers, receipt printers, barcode scanners) and test payment processing.

Quantifiable outcome

• No Fix, No Fee Guarantee - customers only pay if problem is solved
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OfficeworkscoreChannel Partner/ Reseller/ Distributor · 1 January 2019Officeworks acquired Geeks2U in 2019, establishing a core partnership where Geeks2U services are sold through Officeworks retail stores and website. Geeks2U provides bundled services including computer setup packages at $119 and POS installation services sold alongside Officeworks technology products. The partnership provides Geeks2U with significant retail distribution and brand visibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Computer Troubleshooters: Global franchise of independent IT consultants delivering on-site computer repair, networking, and small-business IT support. Operates with the same freelance-technician architecture and SME/consumer focus as Geeks2U.
• HelloTech: US on-demand in-home tech support marketplace dispatching vetted technicians for computer setup, smart home installation, and repairs. Nearly identical service model, customer segmentation, and hourly pricing to Geeks2U.
• Geek Squad: Best Buy's in-house tech support arm providing on-site and in-store computer repair, setup, and troubleshooting. Closest analog to Geeks2U's model - hourly tech support, 'no fix no fee' culture, SMB and consumer coverage - but US-focused and tied to a retail parent.
• Nerds On Site: Canadian franchise network of vetted IT technicians providing on-site computer repair and small-business IT support. Same contractor-led, multi-region field-service model as Geeks2U.
• Puls: US same-day on-demand tech support for smart devices, computers, and TVs, dispatched within hours via employed technicians. Directly competes in the same convenience-and-trust category as Geeks2U's home services.

Broad incumbents

• Officeworks: Geeks2U's parent company and Australia's largest office/tech retailer, distributing Geeks2U services via in-store and online bundled SKUs (e.g., $119 setup). A channel and capital partner rather than a direct competitor.
• SquareTrade (Allstate Protection Plans): US-based tech protection plans and on-demand support provider inside retailers like Amazon and Walmart. Same consumer device-support category but monetised through warranty/protection plans rather than hourly field service.
• Best Buy: US electronics retailer that owns and operates Geek Squad; structural analog to Officeworks' role as Geeks2U's parent. Comparable scale, channel breadth, and consumer/SMB support orientation.
• Apple Authorised Service Providers (e.g., Datacom, NextByte): Manufacturer-sanctioned repair network handling warranty and out-of-warranty Mac/iOS support. Direct overlap on Mac and iPad repair demand but limited to Apple devices and warranty workflows.

Emerging players

• iFixit: DIY repair community and parts/tools retailer that represents an alternative self-service path to professional on-site repair. Indirect competitor shaping consumer expectations around 'fix it yourself' for tech issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geeks2uau
• Facebookfacebook.com/Geeks2U

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeks2U