What Wesfarmers does

Wesfarmers Limited (ASX:WES) is one of Australia's largest listed companies and its largest private employer, with more than 118,000 team members and over 1,000 retail locations nationwide. Founded in 1914 as a Western Australian farmers' cooperative and now headquartered in Perth, the group operates a diversified portfolio of wholly-owned businesses across home improvement (Bunnings), discount and department-store retail (Kmart Group including Kmart, Target, and the Anko private-label brand), office and technology products (Officeworks and Geeks2U), health, beauty and wellness retail plus pharmaceutical wholesale (Wesfarmers Health, Priceline Pharmacy, Clear Skincare, Soul Pattinson, InstantScripts, and Australian Pharmaceutical Industries), industrial and safety distribution (Blackwoods, NZ Safety Blackwoods, Workwear Group, Cm3), and chemicals, energy and fertilisers including the Covalent Lithium / Mt Holland joint venture (WesCEF, CSBP, Australian Vinyls, Coregas, Kleenheat).

The group earns revenue primarily through everyday-low-price physical retail under multiple banners, supported by B2B industrial supply, wholesale pharmaceutical distribution, and upstream chemicals and energy operations, with growing recurring layers via the OnePass multi-brand subscription and flybuys loyalty platforms. In H1 FY2026 Wesfarmers reported A$1.60 billion net profit after tax (up 9.3% YoY), driven by Bunnings (A$1.39 billion EBIT), Kmart Group (A$683 million), and WesCEF (A$209 million, including first positive lithium earnings), while Officeworks earnings dipped on transformation costs.

Technically, Wesfarmers' emerging differentiator is an enterprise-wide agentic-AI stack built on Google Cloud Gemini, Microsoft Azure OpenAI and Copilot, and OpenAI ChatGPT Enterprise, powering conversational commerce, multi-brand search through OnePass, automated pricing optimization (Bunnings' AI markdown tool saved approximately 100,000 team hours), and facial recognition in stores. Distribution reaches Australian and New Zealand consumers through owned stores, exclusive partnerships such as Uber Eats delivery for Bunnings, and digital channels including Catch.com.au and OnePass, while new growth vectors include Kmart's Philippines expansion and the K Home furniture concept store launched in 2026.

Name

Wesfarmers

Legal name

Wesfarmers Limited

Website

https://wesfarmers.com.au

Company type

Public

Founded year

1914

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wesfarmers is one of Australia's largest listed conglomerates, operating Bunnings, Kmart Group, Officeworks, Wesfarmers Health, Wesfarmers Industrial and Safety, and Wesfarmers Chemicals, Energy and Fertilisers across 1,000+ locations serving millions of Australian and New Zealand consumers and businesses.

Ownership category

akta.pro rank

Product category

Diversified Retail and Industrial Conglomerate

NAICS

Footwear Merchant Wholesalers (424340), Footwear Merchant Wholesalers (42434), Clothing and Clothing Accessories Merchant Wholesalers (42435), Clothing and Clothing Accessories Merchant Wholesalers (424350), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Home improvement retail
• General merchandise retail
• Office supplies retail
• Pharmacy retail
• Industrial distribution

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bunnings: Home improvement, outdoor living products, and building materials retail through warehouse and trade center formats. Generates the largest share of group earnings at approximately 70% of revenue.
2. Kmart Group: General merchandise and apparel retail through Kmart and Target brands, featuring private-label Anko brand products at everyday low prices.
3. Wesfarmers Chemicals, Energy and Fertilisers (WesCEF): Manufacturing and distribution of chemicals and fertilisers; gas processing and natural gas retailing; participation in integrated lithium joint venture including Mt Holland mine, concentrator and refinery development.
4. Officeworks: Office and technology products retail and services including Geeks2U tech support; serves business, home office and consumer markets.
5. Wesfarmers Industrial and Safety: Industrial and safety product distribution through Blackwoods, NZ Safety Blackwoods, Workwear Group, and Cm3 businesses serving Australian and New Zealand markets.
6. Wesfarmers Health: Retail and provision of health, beauty and wellness products through Priceline Pharmacy, Clear Skincare, Soul Pattinson; wholesale distribution of pharmaceutical goods via Australian Pharmaceutical Industries; InstantScripts telehealth services.
7. Other Businesses: Management of OnePass retail subscription program and shared data asset; OneReach; flybuys loyalty program; BWP Trust; Gresham advisory; Wespine timber.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wesfarmers operates a diversified portfolio of Australian retail, industrial, and resource businesses. Core offerings include home improvement and building materials through Bunnings, discount general merchandise through Kmart Group (featuring the Anko private-label brand), office and technology products through Officeworks, health and beauty retail through Priceline Pharmacy, industrial and safety product distribution through Blackwoods and Workwear Group, and chemicals/fertilisers/lithium through WesCEF. The group also manages digital platforms including the OnePass subscription program and the flybuys loyalty program, supported by wholesale pharmaceutical distribution through Australian Pharmaceutical Industries.

Product overview

Wesfarmers is a diversified Australian conglomerate operating a portfolio of retail and industrial businesses across multiple segments. The core retail operations include Bunnings (home improvement and hardware), Kmart Group (discount retail including Kmart and Target with Anko private-label brand), Officeworks (office supplies and technology), and Wesfarmers Health (pharmacy and wellness). Industrial operations encompass Wesfarmers Industrial and Safety (Blackwoods, Workwear Group), and Wesfarmers Chemicals, Energy and Fertilisers (specialty chemicals and Covalent Lithium joint venture). Supporting digital products include OnePass subscription platform, flybuys loyalty program, and InstantScripts telehealth services. The group employs 118,000+ team members across operations serving millions of Australian and New Zealand customers weekly.

Differentiator

Problem solved

Functional benefit

Brands

• Bunnings: Home improvement and outdoor living retailer with warehouse and trade divisions
• Kmart
• Target
• Officeworks
• Priceline Pharmacy
• OnePass
• Anko
• flybuys
• WesCEF
• Blackwoods
• Workwear Group
• Geeks2U

Products and services

• Bunnings Leading Australian home improvement retailer operating warehouse and trade centres across Australia and New Zealand, offering outdoor living products, building materials, and hardware supplies to both DIY consumers and trade professionals.
• Kmart Discount department store offering general merchandise and apparel at everyday low prices, featuring the Anko private-label brand spanning homewares, apparel, and consumer goods.
• Target Australia

Quantifiable outcome

• Bunnings AI price markdown tool saved approximately 100,000 team hours
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 13 February 2026Multi-year strategic partnership to deploy Google Cloud's Gemini Enterprise platform for AI-powered customer experiences and operational automation across Wesfarmers retail portfolio including Kmart, Bunnings, Officeworks, and Priceline. Includes conversational commerce capabilities, multi-brand search through OnePass, and AI upskilling program for workforce.
• MicrosoftcoreTechnology or Integration · 13 February 2026Multi-year strategic partnership to expand Microsoft AI and cloud services across Australian and New Zealand operations including Bunnings, Kmart Group, Blackwoods, and Priceline. Includes Azure OpenAI, M365 Copilot, Copilot Studio deployment; goals to more than double Copilot footprint and explore agentic commerce and supply chain AI agents.
• OpenAIminorGTM or Marketing Partner · 3 February 2026Partnership under OpenAI's 'OpenAI for Australia' initiative to deliver AI skills training to over 1.2 million Australian workers and small businesses through OpenAI Academy. Includes national rollout scheduled for 2026.
• OpenAIcoreTechnology or Integration · 28 November 2025Enterprise-wide deal to deploy ChatGPT Enterprise across Wesfarmers conglomerate with customized training programs for staff in demand forecasting, product design, customer service, marketing, and conversational commerce.
• ZitchaminorStrategic or Co-development Partner · 10 November 2025Priceline Pharmacy partnered with retail media platform Zitcha to enhance retail media network capabilities. Leverages Priceline's Sister Club loyalty program with over 9.5 million members, offering brands targeted campaigns and data-driven optimization.

Scale indicators13 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• Woolworths Group: Australia's other diversified retail conglomerate, operating supermarkets (Woolworths), BIG W discount department stores, and ALH Group hotels. Most directly comparable peer given overlapping Australian retail footprint and diversified format strategy.
• Coles Group: Spun off from Wesfarmers in 2018, Coles operates Australia's second-largest supermarket chain plus liquor, express, and online retail. Direct peer for retail operations, customer base, and Australian consumer exposure.
• Kingfisher: UK-based home improvement retailer (B&Q, Castorama, Screwfix) operating across Europe and serving both DIY and trade segments. Closest international peer to Bunnings in format, customer mix, and product categories.
• Travis Perkins: UK builders' merchant distributing building materials, tools, and related products to trade professionals. Comparable to Blackwoods and the Bunnings Trade business in B2B industrial/trade distribution.
• Target Corporation: US mass-merchant discount retailer operating general merchandise and apparel stores. Comparable to Kmart Group including Target Australia, with shared format challenges around discount department store viability.

Broad incumbents

• Home Depot: Global leader in home improvement retail with warehouse-format stores serving DIY consumers and trade professionals. Direct global comparable for Bunnings' home improvement and building materials business model.
• Lowe's Companies: US home improvement retailer operating warehouse-format stores for DIY and pro customers. Comparable to Bunnings in product mix, trade focus, and large-format home improvement retail.
• Costco Wholesale: Global membership-based warehouse club offering a wide assortment of products at value prices. Comparable to Bunnings and Kmart's value-format retail approach and bulk merchandising model.
• Aldi: Global discount grocery and general merchandise retailer with significant Australian presence competing head-to-head with Kmart on everyday low prices and private-label products (similar to Anko).

Regional players

• Metcash: Australian wholesale distributor and parent of IGA, Mitre 10, and Tool Kit Depot. Comparable regional peer for Wesfarmers' wholesale/industrial distribution businesses including Blackwoods and the Mitre 10 competitor relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Wesfarmers
• YouTubevimeo.com/wesfarmers
• LinkedInlinkedin.com/company/38198

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries28 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesfarmers