Gupta Media

What Gupta Media does

Gupta Media is a privately held, founder-led digital marketing and performance advertising agency founded in 2003 by Gogi Gupta and headquartered in Boston's Back Bay neighborhood, with additional offices in New York and Philadelphia. The firm operates a vertically integrated model combining paid media, creative, organic social, and data analytics into full-funnel client engagements, targeting enterprise customers across entertainment and music (Universal Music, Sony Music, Amazon Music, Disney Music Group), professional sports franchises and leagues (WTA, Cleveland Cavaliers, Washington Commanders, Florida Panthers, LA Galaxy, X Games, Feld Supercross), direct-to-consumer e-commerce (Fender, PreSonus), education (Sophia Learning, UC Santa Cruz), and government (City of Boston, Massachusetts Office of Travel and Tourism, Massachusetts State Lottery Commission).

The company has built three proprietary technology assets under its "Built By Gupta" brand: Report(SE), an analytics engine processing over 20 billion ad interactions annually and integrated with 12+ major advertising platforms for real-time reporting and predictive modeling; Tally Ticketing (TallyTicketing.com), a real-time festival and live-event ticketing analytics platform with predictive sales forecasting deployed for X Games Aspen 2025 and other properties; and the Social Media CPM Tracker, a daily-updated benchmark index for advertising CPM rates across Meta, Google, TikTok, LinkedIn, Snapchat, YouTube, and Pinterest that is cited as a gold-standard reference by the New York Times, Wall Street Journal, Digiday, Reuters, Adweek, and investment banks including Goldman Sachs and Guggenheim Partners. An earlier proprietary product, smartURL (launched 2011), was acquired by Linkfire in 2021.

Revenue is generated primarily through professional service fees and retainers for managed paid-media, creative, and analytics engagements, with proprietary technology functioning as a client-delivery differentiator and an embedded recurring-revenue layer via enterprise-grade reporting (reports.guptamedia.com). Go-to-market is direct and relationship-led; the firm employs no channel partners or resellers, and engagements are described as multi-year, with anchor relationships of two decades-plus (Disney Music Group: 20+ years and 2,500+ campaigns) and multi-product breadth across single clients (Amazon spans Photos, Books, Music, and Ads). Harvard Business School published a case study in 2019 framing the firm as "a software development shop more than a traditional ad agency." The firm employs 50–99 people, doubled its Boston headquarters to 25,000 square feet in 2025, and is celebrating its 25th anniversary in 2026.

Name

Gupta Media

Legal name

Gupta Media Holdings LLC

Website

https://guptamedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Gupta Media is a privately held, founder-led Boston-founded (2003) digital marketing agency that delivers full-funnel performance marketing, paid media, creative, and analytics to enterprise clients across entertainment, music, sports, e-commerce, education, and government.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Performance marketing agency
• Paid media services
• Digital advertising analytics
• Media buying optimization
• Marketing data platforms

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing & Media Services: Full-service agency providing paid media buying, strategy, and optimization across Meta, Google, TikTok, CTV, OOH, and more. Revenue is generated through professional service fees, media management retainers, and performance-based pricing for enterprise clients.
2. Analytics & Technology Licensing: Proprietary technology platforms (Report(SE), CPM Tracker, Tally) are described as built-for-clients tools. Report(SE) is available via reports.guptamedia.com with enterprise-grade reporting capabilities. Technology serves as both a client delivery tool and a potential revenue stream through embedded analytics offerings.
3. Creative & Studio Services: Award-winning creative team delivering brand campaigns, motion/video production, copywriting, experiential and OOH creative. Creative services are delivered as part of integrated client engagements alongside media and analytics.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Gupta Media is a strategic performance marketing agency that combines proprietary analytics technology (Report(SE), Tally Ticketing, Social Media CPM Tracker) with full-service media buying, creative production, and data analytics. The firm delivers full-funnel paid media campaigns, custom data dashboards, and creative services across paid search, paid social, programmatic, CTV, and OOH channels for enterprise clients.

Product overview

Gupta Media operates as a strategic consultancy combining proprietary technology with professional services. The core product portfolio consists of three Built By Gupta tools: Report(SE) (the flagship advanced analytics engine processing 20B+ ad interactions annually), Tally Ticketing (real-time festival ticketing analytics with predictive modeling), and the Social Media CPM Tracker (daily insights into platform ad costs cited by NYT, WSJ, Digiday). These technology products are complemented by four professional service divisions — Paid Media, Data & Analytics, Creative & Studio, and Organic Social — that deliver campaign execution and strategy, with a fifth Strategic Intelligence practice providing full-funnel consultancy. The proprietary tools provide the analytical foundation while the service teams handle campaign execution across all major digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Brands

• Report(SE): Proprietary analytics engine that processes billions of ad interactions annually, providing real-time reporting and actionable insights across 12 major platforms.
• TallyTickets
• CPM Tracker
• smartURL
• Medley System

Products and services

• Report(SE) Proprietary advanced analytics engine that processes 20 billion ad interactions per year, integrated with 12 major advertising platforms, providing 24/7 real-time reporting, custom dashboards, predictive modeling, and unified data architecture for enterprise clients.
• Tally Ticketing

Quantifiable outcome

• 3,072% TikTok follower growth for WTA in 17 months (29K to 920K followers)
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Chelsea PicturesminorOthers · 1 January 2026Chelsea Pictures served as production company for the Amazon Photos 'The Good, The Bad, The Blurry' television commercial, directed by Anna Sandilands and Ewan McNicol. Post-production involved Cartel (editorial), Company 3 (color), and Howdy Sound (audio mix).
• Feld Motor Sports / SupercrosscoreStrategic or Co-development Partner · 17 December 2024Gupta Media developed the 'Saturday Is Race Day' creative campaign in partnership with Feld Motor Sports for the Monster Energy AMA Supercross rebrand. The campaign spans CTV, social, digital, and an omnichannel ticketing initiative, including a custom 'Race Day' song. The partnership leverages Gupta's storytelling and creative execution capabilities to expand Supercross's fan engagement across 17 races in 16 cities.
• Harvard Business SchoolflagshipStrategic or Co-development Partner · 1 January 2019Harvard Business School wrote the definitive case study on performance marketing featuring Gupta Media, examining how modern agencies drive impact. The case study (by early 2019) described Gupta Media as building 'a strong reputation promoting music labels and Grammy-award-winning artists,' noting the office 'resembled a software development shop more than a traditional ad agency.' The case study serves as a prominent third-party validation of the firm's methodology.
• Disney Music GroupcoreStrategic or Co-development Partner · 1 January 2005A two-decade partnership driving campaigns for Disney Music Group artists, playlists, and iconic soundtracks spanning Star Wars, Marvel, ESPN, and Pixar franchises. Over 2,500 campaigns across paid search, social, CTV, and OOH, powered by meticulous strategy and industry-leading tools.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Merkle: Merkle is the customer experience and data-driven marketing agency within Dentsu, operating at scale across media, analytics, CRM, and martech. It is comparable to Gupta Media as a broader incumbent with overlapping enterprise performance marketing and analytics capabilities.
• Digitas: Digitas is Publicis Groupe's global connected marketing agency, offering media, creative, analytics, and technology services to enterprise brands including entertainment and consumer clients. It serves overlapping audiences and capability needs as Gupta Media but as part of a much broader holding-company portfolio.
• Hearts & Science: Hearts & Science is the data-driven media and consumer-led agency within Omnicom Group, serving major entertainment, CPG, and technology advertisers at scale. As a broad incumbent, it competes for the same enterprise entertainment and consumer client budgets but operates with significantly larger scale and global footprint.

Direct peers

• PMG: PMG is an independent, data-driven digital agency offering paid search, paid social, programmatic, SEO, and analytics for major commerce and enterprise brands. Its brand-focused, full-funnel approach with proprietary technology parallels Gupta Media's integrated media-creative-analytics model.
• Hawke Media: Hawke Media is a full-service digital marketing agency of comparable size offering paid media, SEO, social, creative, and analytics services to mid-market and enterprise brands. Its integrated operating model and scale profile make it one of the closest direct peers to Gupta Media.
• Acceleration Partners: Acceleration Partners is a performance marketing agency focused on affiliate marketing, paid media, and partner-driven growth programs for global brands. Its enterprise-led GTM and performance focus put it in the same competitive set as Gupta Media for major brand engagements.
• Wpromote: Wpromote is a large independent performance marketing agency delivering paid media, SEO, creative, and analytics services to enterprise clients across verticals. It overlaps directly with Gupta Media in offering integrated performance marketing with a technology-forward operating model.
• Power Digital Marketing: Power Digital is a full-service digital marketing agency offering paid media, SEO, creative, and analytics for DTC and enterprise brands. Like Gupta Media, it pairs performance media buying with proprietary technology and data-driven creative across major platforms.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media (paid search, paid social, programmatic) and analytics with a strong proprietary technology angle. It competes for similar enterprise performance marketing engagements to Gupta Media.
• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in the US, offering paid media, analytics, creative, and organic social across major platforms (Meta, Google, Amazon, TikTok). It competes for the same enterprise performance marketing budgets Gupta Media targets and runs a comparable integrated model spanning media, creative, and data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/guptamedia
• Facebookfacebook.com/guptamedia
• LinkedInlinkedin.com/company/gupta-media
• Instagraminstagram.com/guptamedia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gupta Media