PTP
PTP is a Japanese DX company that builds AI-powered DVR hardware and cloud analytics for TV broadcast content, serving 700+ enterprises, ~90% of Japanese broadcasters, and TV shopping companies with market intelligence and slot-trading platforms.
- Company typePrivate
- Founded2000
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What PTP does
PTP is a Japanese digital transformation (DX) company founded in 2000 (originally as Kabushiki Kaisha Power to the People, renamed in 2007) that builds proprietary technology for capturing, indexing, and commercializing television broadcast content. The company operates a dual product model combining on-premise hardware DVR systems (SPIDER PRO for enterprises and government offices; SPIDER X for broadcasting stations) with cloud-based analytics services (ordr for TV shopping market intelligence, Madison for area-specific CM databases). Its core technology is a proprietary AI stack that performs multi-angle video analysis to generate metadata—program names, presenters, products, companies, keywords, and commercial content—with data delivery within three hours of broadcast and up to three months of automatic recording.
The company's go-to-market is enterprise-direct, with quote-based annual subscription pricing across all products and dedicated service websites (spidertv.jp, ordr.jp). PTP derives revenue from three streams: hardware sales of DVR units, recurring SaaS subscriptions for ordr and Madison, and transaction-fee potential from the ordr Marketplace launched in August 2024. Its primary customer segments are corporate PR/advertising departments (700+ customers on SPIDER PRO), Japanese broadcasting stations (~90% adoption of SPIDER X across the 135-station terrestrial and BS landscape), and TV shopping/e-commerce companies using ordr for competitive analysis and media buying.
PTP's strategic position rests on a unique data asset: since 2021 it has continuously published nationwide TV shopping slot rankings across all 127 independent terrestrial and 8 BS stations, which the company describes as Japan's only such comprehensive dataset. This feeds predictive call-number analytics and, via the ordr Marketplace, creates a closed-loop platform spanning competitive intelligence through actual slot transactions. The company is privately held, founder-led through a July 2025 leadership transition (Ariyoshi Masayasu to Founder role, Komoriya Takeru to President, Suzuki Hisashi to Chairman), and operates exclusively within Japan with no disclosed international expansion or external institutional funding.
PTP firmographics
Firmographics- Name
- PTP
- Legal name
- 株式会社PTP
- Website
- https://ptp.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PTP is a Japanese DX company that builds AI-powered DVR hardware and cloud analytics for TV broadcast content, serving 700+ enterprises, ~90% of Japanese broadcasters, and TV shopping companies with market intelligence and slot-trading platforms.
- Ownership category
- akta.pro rank
PTP industry classification
Industry- Product category
- Broadcast Media Intelligence
- NAICS
- Computer Storage Device Manufacturing (334112), Broadcasting and Content Providers (516)
- SIC
- Computer Peripheral Equipment, Nec (3577), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where PTP is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
PTP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (SPIDER PRO/X): Sale of enterprise all-recording TV recorder hardware devices (SPIDER PRO for enterprises, SPIDER X for broadcasting stations). Revenue from physical hardware products with embedded software capabilities.
- SaaS/Cloud Services (ordr, Madison): Subscription-based cloud services providing TV shopping data visualization (ordr) and CM database access (Madison). Services include real-time competitive intelligence, response data management, and marketplace functionality for TV shopping slots.
- Marketplace Commission (ordr Marketplace): ordr Marketplace enables cloud-based TV shopping slot transactions between advertising agencies and shopping companies, potentially generating transaction-based revenue for facilitating slot purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise all-recording recorder with remote viewing |
| Subscription | Annual | TV shopping data visualization and competitive intelligence |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
PTP product offering
Product offeringCore offering
PTP develops and sells enterprise all-recording DVR hardware (SPIDER PRO for enterprises, SPIDER X for broadcasting stations) with proprietary AI technology that automatically generates multi-angle metadata from TV content for pinpoint search and archival. The company also operates cloud-based SaaS platforms: ordr for TV shopping broadcast slot visualization, competitive intelligence, response data management, and marketplace transactions, and Madison for nationwide area-specific CM (commercial) database and effectiveness measurement.
Product overview
PTP offers a portfolio of technology products focused on TV broadcasting and shopping intelligence. The core offerings include SPIDER PRO (enterprise all-recording DVR for content capture and AI-powered search) and ordr (TV shopping DX service for broadcast slot visualization and media buying). These are complemented by Madison (national CM database), SPIDER X (broadcaster-focused DVR), and ordrマーケットプレイス (cloud-based marketplace for TV shopping slots). PTP develops both hardware (recording devices) and software/cloud services, serving enterprise companies, government offices, and broadcasters.
Differentiator
Problem solved
Functional benefit
Brands
- SPIDER PRO: 法人向け全録レコーダー - Enterprise all-recording HDD recorder with AI-powered search capabilities, serving over 700 companies and government organizations
- ordr
- Madison
- SPIDER X
Products and services
- SPIDER PRO Enterprise all-recording DVR system with up to 3 months automatic recording capability and AI-powered pinpoint search for TV content. Used by over 700 companies and public offices for PR, publicity, and information gathering operations.
- SPIDER X All-recording DVR designed for broadcasters, enabling comprehensive broadcast content recording with nationwide service coverage expanded in 2014. Approximately 90% of Japanese broadcasting stations have introduced SPIDER X.
- Madison National area-specific CM (commercial) database that enables measurement of TV commercial effectiveness by region, supporting data-driven advertising decisions. Includes the Area MMM media mix modeling service for TV CM effectiveness measurement.
- ordr Total DX service for TV shopping that visualizes all national TV shopping broadcast slot data, enabling real-time competitor analysis, response data management, call prediction, and on-air detection to support media buying decisions. Covers all 135 terrestrial and BS stations.
- ordr Marketplace (ordr マーケットプレイス) Cloud-based marketplace for TV shopping program slots that enables direct electronic trading between advertising agencies and shopping companies, featuring predicted call numbers and integrated bidding workflow. Provided free to existing ordr contract customers.
Quantifiable outcome
- 3-hour data delivery from broadcast
- +3 more outcomes
Companies that use PTP
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PTP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
PTP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advertising Agenciescoreordr Marketplace enables advertising agencies to propose TV shopping slots to shopping companies through a cloud platform. This creates a network effect where agencies gain access to all marketplace participants, and shopping companies receive proposals from all participating agencies, creating mutual value.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
PTP competitors and assessment
Company assessmentDirect peers
- Samba TV: Provides TV viewership data and cross-screen analytics to advertisers, agencies, and broadcasters. Closely mirrors PTP's broadcast-content intelligence model with proprietary viewership and ad-impact datasets sold to enterprise media buyers.
- iSpot.tv: Real-time TV ad analytics platform measuring creative, attention, and business outcomes across linear TV and OTT. Highly analogous to PTP's Madison and ordr offerings, which similarly analyze TV commercial content and attribution at scale for advertisers and agencies.
- TVision: TV attention and engagement analytics using panel-based and second-by-second viewing data. Comparable to PTP's broadcast-content analysis and Madison effectiveness measurement value proposition for advertisers seeking granular TV performance data.
Emerging players
- Tatari: Data-driven TV ad buying platform that uses analytics to optimize linear TV buying for performance advertisers. Comparable business model angle to PTP's ordr Marketplace, enabling data-driven media buying decisions on TV inventory.
- Realytics: TV attribution platform that links linear TV campaigns to digital outcomes. Comparable as an analytics overlay on top of broadcaster data, similar in spirit to PTP's integration of broadcast viewing with response/measurement data for media buying decisions.
Regional players
- Video Research Ltd. Japan's incumbent TV audience ratings and media research firm, providing household viewing and program ratings across the Japanese market. Serves overlapping broadcaster and advertising customers in Japan but focuses on audience measurement rather than PTP's content identification and slot-marketplace focus.
Broad incumbents
- Comscore: Multi-platform audience and advertising analytics covering TV, digital, and theatrical. Comparable as a measurement infrastructure provider to broadcasters and advertisers, though broader in scope and not Japan-specialized like PTP.
- Nielsen Holdings: Global leader in TV ratings, audience measurement, and advertising effectiveness analytics. Comparable to PTP as a data-and-measurement backbone for broadcasters, advertisers, and agencies, though Nielsen operates at vastly broader scale and is not Japan-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PTP social profiles
Digital presencePTP financial estimates
Financial estimateRevenue estimate
Valuation estimate
PTP leadership team
Management profileNumber of profiles
Profiles9 records
PTP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PTP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PTP
What does PTP do?
PTP develops and sells enterprise all-recording DVR hardware (SPIDER PRO for enterprises, SPIDER X for broadcasting stations) with proprietary AI technology that automatically generates multi-angle metadata from TV content for pinpoint search and archival. The company also operates cloud-based SaaS platforms: ordr for TV shopping broadcast slot visualization, competitive intelligence, response data management, and marketplace transactions, and Madison for nationwide area-specific CM (commercial) database and effectiveness measurement.
Is PTP a public or private company?
PTP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PTP founded?
PTP was founded in 2000. It employs 1 to 10 people.
Where is PTP based?
PTP is headquartered in Tokyo, Japan, in the Asia region.
How does PTP make money?
Three revenue lines are on record. Hardware Sales (SPIDER PRO/X) is the primary driver. The others are saaS/Cloud Services (ordr, Madison) and marketplace Commission (ordr Marketplace).
Who are PTP's main competitors?
Direct peers on record are Samba TV, iSpot.tv and TVision. Emerging players are Tatari and Realytics. Video Research Ltd. is listed as a regional player. Broad incumbents are Comscore and Nielsen Holdings.
Does PTP have an API?
No public API is recorded for PTP.
What industry is PTP in?
PTP's product category is Broadcast Media Intelligence. Its primary akta.pro industry code is MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution), with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 334112 and its SIC code is 3577.