Scotch & Soda

What Scotch & Soda does

Scotch & Soda is a Dutch fashion brand founded in 1985 in Amsterdam that designs, markets, and retails apparel and accessories for men, women, and children. Its product portfolio spans ready-to-wear (essentials, denim, shirts, blouses, outerwear, swimwear, blazers, sweaters, hoodies, co-ords), accessories (hats, bags, fragrance, scarves, socks, underwear), and footwear, with notable cultural collaborations including Basquiat capsules, Royal Delft, a 40th Anniversary Capsule, and the Let It Rain Amsterdam 750th collection. The brand's core operating technology is an RFID inventory tracking system covering 10 million SKUs, enabling omnichannel fulfillment and waste reduction across its DTC e-commerce store (scotchandsoda.com) and global physical retail footprint.

Scotch & Soda operates a direct-to-consumer business model with individual product pricing (e.g., $68–$158 per item), free shipping over $175, and promotional discounts applied at checkout. Revenue is generated primarily through DTC e-commerce and physical retail, with additional growth through licensing and brand-extension partnerships — most notably the exclusive footwear partnership with Ground Up International, which will launch new shoe lines across all demographics in early 2027. The brand is currently owned by S&S Brand Holdings LLC under Bluestar Alliance (a New York-based brand management firm), with B. Riley Financial holding an equity interest acquired in 2023; the website is operated by United Legwear & Apparel Co. as seller of record. Headcount is reported at 1,001–5,000 employees, with global retail distribution described as expanding under Bluestar Alliance's ownership.

Name

Scotch & Soda

Legal name

S&S Brand Holdings LLC

Website

https://www.scotch-soda.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scotch & Soda is a Dutch fashion brand founded in 1985 that designs, markets, and retails apparel and accessories for men, women, and children via DTC e-commerce and global physical retail, owned by Bluestar Alliance since 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Apparel and Accessories Retail: Scotch & Soda generates revenue through direct-to-consumer sales of clothing, footwear, and accessories via e-commerce and retail stores. Products are sold at individual price points with free shipping on orders over $175.
2. Licensing and Brand Extensions: The brand extends its intellectual property through licensing agreements such as the Ground Up International footwear partnership, building out product categories while retaining brand control.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scotch & Soda designs, markets, and retails its own label of men's, women's, and kids' ready-to-wear apparel, accessories, footwear, and fragrances through a global network of physical stores and a direct e-commerce site. The brand also releases limited-edition capsule collections in collaboration with cultural and heritage partners such as the Basquiat estate, Royal Delft, and city anniversary programs.

Product overview

Scotch & Soda is a fashion retailer offering a unified portfolio of men's, women's, and kids' clothing and accessories. The product lineup centers on core ready-to-wear collections spanning denim, casual essentials, formal occasion wear, outerwear, swimwear, and accessories including fragrance, hats, bags, and footwear. The brand differentiated through limited-edition collaborations including the Scotch & Soda x Basquiat capsule, Scotch & Soda x Royal Delft partnership, and the 40th Anniversary Capsule, as well as city-themed collections like the Let It Rain Amsterdam 750th anniversary line. Scotch & Soda is owned by S&S Brand Holdings LLC under Blue Star Alliance, with operations managed by United Legwear & Apparel Co.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing & Accessories Design-led men's ready-to-wear apparel, footwear, and accessories sold under the Scotch & Soda label for individual male consumers via the brand's e-commerce site and physical stores.
• Women's Clothing & Accessories
• Kids' Clothing
• Scotch & Soda x Basquiat Capsule Collection Limited-edition collaboration capsule featuring apparel and accessories designed in partnership with the Basquiat estate, sold to brand-conscious individual consumers via Scotch & Soda direct and retail channels.
• Scotch & Soda x Royal Delft Collaboration
• The 40th Anniversary Capsule
• Let It Rain - 750 Years of Amsterdam Capsule

Quantifiable outcome

• RFID tracking of 10 million inventory items enabling omnichannel fulfillment and waste reduction

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ground Up InternationalcoreChannel Partner/ Reseller/ Distributor · 15 May 2026Ground Up International partnered with Scotch & Soda as exclusive footwear partner, representing an expansion from kids shoes licensing to direct brand partnerships. Ground Up will be responsible for building up the brand's footwear category while the brand retains control over distribution strategy and retail positioning. New shoe lines will hit retail stores in early 2027.
• Bluestar AlliancecoreStrategic or Co-development Partner · 17 May 2023Bluestar Alliance acquired Scotch & Soda as part of a larger acquisition of the Dutch fashion brand. B. Riley Financial acquired an equity interest as part of this transaction. Bluestar continues operating the brand and expanding its retail distribution as part of its brand investment portfolio strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maje: French contemporary women's-focused fashion brand with growing men's category, operating in similar price band and DTC-plus-flagship retail model as Scotch & Soda.
• Sandro: French contemporary fashion label offering men's and women's ready-to-wear and accessories in the accessible-luxury segment, with comparable global flagship retail strategy.
• G-Star RAW: Dutch-origin fashion brand headquartered in Amsterdam with global retail distribution and comparable mid-premium denim and casual apparel positioning. Closest direct peer given shared Dutch heritage and similar price-to-quality positioning.
• AllSaints: UK-based mid-premium fashion brand operating global physical retail and DTC e-commerce across men's and women's apparel, accessories and footwear — directly comparable in price band, channel mix and target customer.
• Reiss: British contemporary fashion retailer offering men's and women's apparel and accessories in the same accessible-luxury segment, with strong DTC e-commerce and selective global retail presence.
• Superdry: Global mid-market fashion brand with men's, women's and accessories ranges sold through DTC e-commerce and physical stores at similar price points to Scotch & Soda.
• Ted Baker: British heritage fashion brand selling menswear, womenswear and accessories globally through DTC and retail — comparable mid-premium positioning and brand-led product strategy.
• Massimo Dutti: Inditex-owned mid-premium fashion brand selling men's, women's and limited kids' lines globally through DTC e-commerce and large physical store footprint — comparable in product breadth and channel strategy.

Broad incumbents

• Tommy Hilfiger: Global heritage American fashion brand with broader portfolio spanning men's, women's, kids and accessories at comparable mid-premium price points — serves as a larger incumbent benchmark in the same segment.
• Calvin Klein: PVH-owned global lifestyle fashion brand operating across apparel, accessories and fragrance in the same accessible-premium segment — broader incumbent reference for category coverage and licensing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Scotch_Official
• YouTubeyoutube.com/user/ScotchSodaOfficial
• Facebookfacebook.com/ScotchOfficial
• Instagraminstagram.com/scotch_soda
• TikToktiktok.com/@scotch_soda

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scotch & Soda