SourceTrace

What SourceTrace does

SourceTrace is a privately held SaaS agtech company headquartered in Cambridge, Massachusetts, with operational offices in Coimbatore, India, and Bangladesh. The company builds and sells DATAGREEN, a multi-module digital platform that combines mobile applications, blockchain, remote sensing, AI/ML, and GIS to deliver end-to-end farm-to-retail traceability across agricultural supply chains. SourceTrace serves a horizontal mix of customers including food majors and commodity traders (Cargill, Wilmar, IFC), international development NGOs (BRAC, CRS, WorldFish, CABI), farmer cooperatives and agribusinesses (Chetna Organic, Goldtree, TNPL, SFACH, NEI), and government agencies (Grain Marketing Board of Zimbabwe, Haryana Horticulture). Reported deployment metrics include 1.2–2 million farmers served, 3 million hectares of managed agricultural land, 350+ crop varieties tracked, and operations spanning 37 countries and 4 continents. The company was founded circa 2007–2013 (firmographic sources cite 2007; company history detail cites 2013 as the formal SaaS launch, consistent with HR records showing a 2008 hire), and Stephen Sellers serves as co-founder and CEO.

The company's revenue model is SaaS subscription-based with quote-based enterprise pricing, delivered through a combination of direct enterprise field sales (targeting food majors and large NGOs) and channel partnerships with NGOs and government agencies that deploy the platform to farmer groups as part of agricultural development programs. Strategic technology partnerships underpin differentiated functionality: Wadhwani AI provides AI/ML-based pest identification, Idealabs provides blockchain infrastructure, Agrifortis provides weather and crop modeling, and Geocledian and Woolpert provide geospatial and remote sensing services. The product portfolio includes core modules for farm traceability, farm data management, supply chain management, food safety, monitoring & evaluation, carbon farming (marketed as the CarbonTrace sub-brand), and EU Deforestation Regulation (EUDR) compliance. The company holds ISO 27001:2013 certification and was awarded Best in Digital Farming Technology – Traceability at the Agri Business Summit & Agri Awards (ABSA) in 2021. Only one funding round is disclosed — $509,167 in May 2010 — suggesting a capital-efficient, largely bootstrapped growth trajectory.

Name

SourceTrace

Legal name

SourceTrace

Website

https://sourcetrace.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SourceTrace is a SaaS agtech company offering its DATAGREEN platform for farm-to-retail traceability, carbon farming, supply chain management, and EUDR compliance across 37 countries, serving food majors, governments, NGOs, and farmer organizations.

Ownership category

akta.pro rank

Product category

Agricultural Technology Software (AgTech SaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital MRV & Traceability Platforms (dMRV, APIs, Data Pipelines, Tokenization Support) (EUABACAK)

akta.pro secondary industries

Tokenization, Digital MRV-Linked Credits & On-Chain Carbon Infrastructure (Digital assets, provenance) (EUABAAAE), Remote Sensing & Geospatial MRV (Satellite, Aerial, LiDAR, SAR) (EUABACAF), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Carbon Market MRV (Offsets/Projects: Verra/Gold Standard/ART; registry reporting) (EUAHADAF)

Keywords

• Agricultural traceability software
• Farm management software
• Supply chain traceability
• Carbon farming solutions
• Agtech SaaS platform

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: SaaS subscription model providing access to the DATAGREEN platform on a recurring basis, likely tiered by functionality, user count, or value delivered

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

SourceTrace sells DATAGREEN, a unified SaaS platform for agricultural value chain management that delivers farm-to-retail traceability, farm data management, supply chain tracking, food safety compliance, and carbon farming MRV. The platform combines mobile applications, blockchain, remote sensing, AI/ML, and GIS into a single system used by food majors, governments, NGOs, and farmer groups across 37 countries. A related offering, CarbonTrace, focuses specifically on data capture, verification, and stakeholder collaboration for carbon farming projects.

Product overview

SourceTrace is a SaaS company offering DATAGREEN as its core unified platform for agricultural value chain management. The platform consists of multiple integrated modules including Farm Traceability Solutions, Farm Data Management, Supply Chain Management, Carbon Farming Solutions (including CarbonTrace), Food Safety Management, and Monitoring & Evaluation. The company also provides specialized solutions for Compliance & Regulations (EUDR), Agriculture Solutions, and Agricultural Value Chain Management. Their product portfolio covers the complete agricultural lifecycle from farm to retail, with touchpoints across every stage of the value chain. The offering is delivered as a SaaS solution deployed across 37 countries, with specific solutions for different agricultural sectors including cotton, coffee, cocoa, and organic produce.

Differentiator

Problem solved

Functional benefit

Brands

• DATAGREEN: SourceTrace's advanced technology platform providing comprehensive solutions to manage all aspects of the agricultural value chain.
• CarbonTrace

Quantifiable outcome

• 2 million farmers' livelihoods improved through platform deployment
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ICRISATcoreStrategic or Co-development PartnerInternational Crops Research Institute for the Semi-Arid Tropics serves as a knowledge partner, providing agricultural research expertise and domain knowledge for platform development.
• IdealabscoreTechnology or IntegrationBlockchain technology implementation partner enabling immutable record-keeping and verification capabilities across agricultural supply chain transactions.
• Agrifortis (Germany)supportingTechnology or IntegrationProvides downscaled weather data, seasonal indices, and crop modelling capabilities to enhance predictive analytics and decision support features.
• GeoclediansupportingTechnology or IntegrationGeospatial cloud services provider enabling satellite imagery integration and spatial analysis capabilities for crop monitoring and field management.
• Wadhwani AIcoreTechnology or IntegrationAI partnership for pest identification and remedy recommendations using machine learning, enhancing platform's agricultural advisory capabilities.
• Indian Chamber of Food and Agriculture (ICFA)supportingStrategic or Co-development PartnerStrategic partner providing industry connections and domain expertise in the Indian food and agriculture sector for market development.
• WoolpertsupportingTechnology or IntegrationGeospatial services partner providing mapping, spatial data infrastructure, and remote sensing expertise for agricultural applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TraceX Technologies: Blockchain-based food and agri supply chain traceability platform serving enterprises, farmer collectives, and regulators in India and abroad. Comparable to SourceTrace in the use of blockchain for farm-to-retail traceability and focus on compliance-driven supply chain use cases.
• Cropin: India-headquartered SaaS agritech platform offering farm management, traceability, and supply chain solutions to agribusinesses and food companies globally. Highly comparable to SourceTrace in product scope (farm-to-fork traceability, AI/ML on farm data) and target customer base across South Asia, Africa, and Southeast Asia.
• ripe.io: Blockchain-enabled food supply chain traceability platform serving food producers, distributors, and retailers. Comparable to SourceTrace in farm-to-retail traceability scope, blockchain architecture, and enterprise agrifood customer focus.
• TE-FOOD: Enterprise food traceability and farm management software provider with deployments across emerging markets. Comparable to SourceTrace in targeting food supply chain digitization, blockchain-backed traceability, and emerging-market food safety/traceability use cases.
• FarmTrace: Agricultural traceability and supply chain software focused on connecting farms, cooperatives, and buyers with verified production data. Comparable to SourceTrace in product (farm management + traceability), customer type (cooperatives and agribusiness), and emphasis on certification and compliance.

Emerging players

• Pachama: Carbon credit marketplace and MRV platform that uses remote sensing and AI to verify nature-based carbon projects, including agriculture and forestry. Comparable to SourceTrace's CarbonTrace in applying digital MRV and remote sensing to carbon farming, though Pachama is more carbon-market focused than SourceTrace's broader traceability suite.
• Agrimetrics: UK-based agricultural data and analytics platform combining farm-level data, satellite imagery, and APIs. Comparable to SourceTrace on the data and remote sensing side of agritech, although it has a stronger analytics/data-services orientation than full supply chain traceability.

Broad incumbents

• Climate FieldView (Bayer): Bayer-owned digital agriculture platform combining farm data, satellite imagery, and agronomic decision support at global scale. Comparable to SourceTrace in applying remote sensing and data analytics to farm operations, but is a much larger, incumbent ag-input-led platform with deeper farmer reach.
• IBM Food Trust: Enterprise blockchain-based food traceability network built on Hyperledger, serving large food retailers and producers (e.g., Walmart, Carrefour). Comparable to SourceTrace in farm-to-retail traceability and blockchain architecture, but is a much larger, incumbent platform with global enterprise scale.

Regional players

• AgriWebb: Livestock-focused farm management software with operations centered in Australia/UK. Comparable to SourceTrace as a farm management SaaS with supply chain records, though SourceTrace is crop-focused and globally distributed while AgriWebb is livestock and regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCesLdJxFFPURLOSUu1Qp6w
• Xx.com/SourceTraceSys
• Facebookfacebook.com/SourceTrace
• LinkedInlinkedin.com/company/source-trace-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SourceTrace