What ISIFID does

ISIFID is a Paris-based B2B2C rewards platform founded in 2018 as a spin-off of Isilis (the French banking-mobility services leader). The company operates a "cash participatif" marketplace in which 250 contracted e-commerce partners subsidize gift codes that enterprise clients distribute to their end customers. The product surface comprises a SaaS Gift application for commercial teams to program and attribute rewards, an instant-gifting REST API, a referral/sponsorship platform with QR codes and social sharing, and a proof-of-purchase validation platform. Three marketplace tiers (Regular, Premium, Platinum) segment reward sizes and brand tier; pricing is a transaction-based take rate of 20%, 50%, or 70% HT of the cash offered, with the Regular tier delivering 5x cost leverage (€1 invested yields €5 in customer-facing reward value).

The core customer base is French banks (more than 50% of which use the platform, including Crédit Agricole, LCL, BNP Paribas, Banques Populaires, Caisses d'Epargne, Hello Bank, Fortuneo, BForBank), with documented multi-year relationships (5+ years with LCL). The company is now extending into energy distribution (Nova Energie, ENGIE, Selectra) and telecom operators, with case studies showing 7x promotional cost reduction, 30% budget reduction on free-month replacements, and €5M savings on a large customer-transfer campaign. The firm reported 150% year-over-year growth in 2024 and rewards more than 400,000 customers annually through its marketplace of 100,000+ products.

ISIFID is an independent SAS (Société par Actions Simplifiée) entirely owned by its management, with share capital of €222,222 and no disclosed external institutional funding. Go-to-market is sales-led enterprise field sales targeting banks, energy distributors, and telecom operators, complemented by an API-first integration channel and a zero-friction partner-recruitment portal for e-commerce brands. Distribution is currently France-only, though the partner roster already includes global brands (IKEA, Netflix, Nintendo, Apple, Airbnb), positioning the platform for potential European geographic expansion.

Name

ISIFID

Legal name

ISIFID

Website

https://isifid.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ISIFID is a Paris-based B2B2C cash-participatif rewards platform serving French banks, energy distributors, and telecom operators with a marketplace of 250 contracted e-commerce partners that subsidize gift codes, reporting 150% YoY growth and over 50% French bank penetration in 2024.

Ownership category

akta.pro rank

Product category

Customer Loyalty and Rewards Software

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Customer rewards platform
• Loyalty program software
• Referral marketing solutions
• Gift card marketplace
• Promotional incentive platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Transaction-based reward fees (Cash Regular): ISIFID charges 20% HT of the cash offered amount for the Regular marketplace tier. For example, €10 HT for a €50 reward. Partners offer gift codes averaging €20 in value. Billing is monthly based on number of rewards distributed.
2. Transaction-based reward fees (Cash Premium): ISIFID charges 50% HT of the cash offered amount for the Premium marketplace tier. Partners offer gift codes averaging €50 in value. Billing is monthly based on number of rewards distributed.
3. Transaction-based reward fees (Cash Platinum): ISIFID charges 70% HT of the cash offered amount for the Platinum marketplace tier. Includes access to 10 world-famous brands (IKEA, Netflix, Nintendo, Sony, Apple, etc.) plus all Premium partners.
4. Partner code procurement: ISIFID purchases gift codes from e-commerce partners at wholesale rates. Partners provide codes at 25% HT (Regular) or 50% HT (Premium) of face value HT. Monthly settlement based on consumed codes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

ISIFID operates a "cash participatif" rewards marketplace platform that connects 250+ contracted e-commerce partner sites with corporate clients (banks, energy providers, telecom operators). Corporate clients distribute subsidized gift cards to their customers for loyalty, referral, and promotional campaigns, with partners absorbing a portion of the cost to create a leverage effect where €1 invested can deliver up to €5 in customer rewards. The offering combines a SaaS gift management tool, a real-time gifting API, and a referral/sponsorship platform.

Product overview

ISIFID operates as a cash participatif rewards platform offering businesses a marketplace of 250 e-commerce partners. Customers receive purchase codes worth a specified amount to spend at partner brands of their choice. The platform architecture consists of SaaS Gift for commercial team reward management, an API enabling instant gifting capabilities, a referral/sponsorship platform, and a proof-of-purchase validation platform. Three marketplace tiers serve different reward ranges: Regular (under 50€ with 5x leverage), Premium (50-200€ with 2x leverage), and Platinum (50-200€ with premium global brands and 1.4x leverage).

Differentiator

Problem solved

Functional benefit

Products and services

• SaaS Gift A SaaS application that empowers commercial teams at banks, energy providers, and telecom operators to manage and distribute customer rewards. It provides budgetary safeguards while allowing sales representatives to attribute rewards based on operational constraints and customer profiles.
• Plateforme de recommandation / Parrainage A 100% digital, fully outsourced referral and sponsorship program management platform providing clients with all evangelization channels (email, SMS, social networks, QR codes) and tools for direct referrals including memorable referral terms. Targets banks and enterprises seeking to expand customer acquisition via sponsor/sponsored reward mechanics.
• Plateforme de validation A validation platform designed for refund offers (ODR) in large retail distribution. Customers scan their receipts via a mobile app using a QR code to receive instant refunds in participatory cash. Targets retailers and large distributors.
• API Isifid An API that enables instant gifting functionality for enterprise clients, allowing consumers to immediately enjoy their rewards. Used alongside the SaaS Gift platform and the proof of purchase deposit platform to provide real-time reward distribution integrated directly into client systems.
• Plateforme de dépôt des preuves d'achat

Quantifiable outcome

• Up to 80% cost reduction on rewards (Regular tier leverage effect: €1 invested = €5 in rewards)
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered foundational, flagship, core and minor.

• IsilisfoundationalStrategic or Co-development Partner · 1 January 2018ISIFID is a spin-off of Isilis, the leader in banking mobility services. This relationship established ISIFID as a privileged partner of French banks and enabled rapid market entry in the banking rewards sector.
• NovaBankflagshipTechnology or IntegrationNovaBank is featured as a flagship client using ISIFID's cash participatif platform. The relationship is cited as an example of how banks can systematically outperform competitors.
• The Fork (La Fourchette)coreGTM or Marketing PartnerRestaurant reservation leader in France with 8,000+ partner restaurants. Gift codes are usable across their network of bistros, starred restaurants, romantic dinners, and group dining occasions.
• Le Petit VapoteurcoreGTM or Marketing PartnerEuropean leader in electronic cigarettes with over 2 million customers. Partners with ISIFID to reach bank customers through reward programs.
• BlissimcoreGTM or Marketing PartnerBeauty routine inspiration platform reaching 1 million women monthly worldwide, bringing together 300 major cosmetics brands. Partners with ISIFID for customer acquisition through rewards.
• PourdeboncoreGTM or Marketing PartnerN°1 marketplace for local products with over 25,000 fresh products delivered directly from producers across France.
• CheerzcoreGTM or Marketing PartnerPhoto album platform generating €50 million in revenue, now a subsidiary of CEWE, the European leader in photo books.
• Quiksilver, Roxy, DCcoreGTM or Marketing PartnerGlobal surf and action sports brands operating since 1969. Available through ISIFID's marketplace to reach bank customers.
• My VariationscoreGTM or Marketing PartnerBrand revolutionizing dental hygiene for French consumers. Partners with ISIFID for customer acquisition through rewards.
• IKEAflagshipGTM or Marketing PartnerWorld-famous furniture brand available on the Platinum tier, allowing ISIFID clients to offer IKEA gift codes worth €40-€80 to their customers.
• NetflixflagshipGTM or Marketing PartnerWorld-famous streaming service available on the Platinum tier. Gift codes allow beneficiaries to subscribe or purchase content.
• NintendoflagshipGTM or Marketing PartnerWorld-famous gaming brand available on the Platinum tier, allowing ISIFID to offer gaming gift codes.
• DeezerflagshipGTM or Marketing PartnerMusic streaming service available on the Platinum tier. Example shows €70 Deezer gift codes offered through the platform.
• AirbnbflagshipGTM or Marketing PartnerWorld-famous accommodation platform available on the Platinum tier for travel reward options.
• ENGIEcoreGTM or Marketing PartnerMajor French energy company shown as a client using ISIFID's platform for customer rewards.
• SelectraminorGTM or Marketing PartnerEnergy comparison and switching service shown as a client/partners using ISIFID's platform.
• VerisureminorGTM or Marketing PartnerSecurity services company shown as a client/partner using ISIFID's platform.
• FlorajetminorGTM or Marketing PartnerFlower delivery service shown as a client/partner using ISIFID's platform.
• Nova EnergieflagshipStrategic or Co-development PartnerFeatured case study client: Energy distributor that replaced 15% cash discounts with €200 cash participatif rewards, reducing cost from 15% to 2% of revenue while maintaining effectiveness.
• SmartboxcoreGTM or Marketing PartnerGift box brand offering experiences. €79 gift box codes available on the platform.
• SmartphotocoreGTM or Marketing PartnerPhoto product customization brand. Gift codes available through the marketplace.
• TicknboxcoreGTM or Marketing PartnerGift box brand. €100 gift codes available on the platform.
• Comtesse du BarrycoreGTM or Marketing PartnerPremium French gourmet food brand. Gift codes available on the platform.
• Le CanopeecoreGTM or Marketing PartnerLocal/organic product marketplace. Gift codes available through the platform.
• Uber EatsflagshipGTM or Marketing PartnerFood delivery platform. Gift codes available on the Platinum tier.
• PlayStationflagshipGTM or Marketing PartnerSony gaming platform. Gift codes available on the Platinum tier.
• XboxflagshipGTM or Marketing PartnerMicrosoft gaming platform. Gift codes available on the Platinum tier.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swile: French B2B prepaid benefits and employee engagement card platform (acquired by BPCE) operating a similar two-sided merchant-subsidized model, directly comparable in geography and customer type.
• Wedoogift: France-based digital gift card and corporate incentive platform offering a similar catalog-driven B2B rewards product to employers and enterprises, overlapping with ISIFID's marketplace model.
• Tango Card: US-based rewards distribution platform that aggregates digital gift cards from hundreds of brands for B2B incentive and recognition use cases — the closest international analog to ISIFID's core mechanic.
• Skeepers: French customer engagement and rewards platform (formerly NetReviews/FidMe) serving enterprise clients with loyalty and gift mechanisms, comparable on customer segment (French enterprise) and product overlap.
• Reward Gateway: UK-headquartered employee engagement and rewards platform that combines recognition, benefits and gift-card-style rewards for employers — overlapping product capability with ISIFID's B2B reward mechanism.

Broad incumbents

• Edenred: Global French leader in prepaid corporate solutions (Ticket Restaurant, incentives, mobility) with extensive two-sided merchant and employer relationships, comparable as the broad incumbent in ISIFID's category.
• Blackhawk Network: Global gift card network and prepaid solutions provider connecting retailers, brands and distribution partners, operating at much larger scale but in the same gift card aggregation space as ISIFID.
• Sodexo / Pluxee: Global benefits and rewards provider (Pluxee was spun off from Sodexo in 2024) operating gift, meal and incentive solutions at multinational scale, comparable as a broad incumbent in corporate prepaid rewards.
• InComm Payments: Global prepaid product and gift card technology provider with deep retailer and enterprise relationships, comparable as an established infrastructure player in the same aggregation space.

Emerging players

• Xoxoday: India-headquartered global rewards, gift card and incentives platform serving enterprise customers, comparable as a fast-moving emerging competitor operating the same two-sided rewards model internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Isifid_BACS
• Facebookfacebook.com/isifidfrance
• LinkedInlinkedin.com/company/isifid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISIFID