BforBank

Name

BforBank

Legal name

BforBank

Website

https://bforbank.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Online Retail Banking

NAICS

Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro industry

PRIMARYFSAMAAAA

General-Purpose Credit Card Schemes

Financial & Insurance/Payments & Transaction Processing/Card Networks & Schemes

SECONDARYFSAMAEAB

Mobile Wallets (NFC Tap-to-Pay / HCE)

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

Keywords

• Online banking
• Retail banking services
• Savings accounts
• Life insurance
• Personal loans

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Card Subscription Fees: Monthly card subscription fees: BforZEN at 5€/month (first month free), BforBASIC free under usage conditions (2€ fee if conditions not met)
2. Interest Spread on Lending: Revenue generated from personal loans and credit restructuring services, charging interest on financed amounts
3. Savings Float Income: Income from deposits held in savings accounts (Livret A, LDDS, Livret Bfor+) and insurance life products, generating spread between lending rates and savings rates
4. Insurance Distribution: Commission revenue from distributing insurance products including mobile device insurance and travel insurance bundled with premium cards
5. International Transaction Fees: Commission of 1.95% on card withdrawals outside Euro zone exceeding free allowance, generating revenue on international transactions
6. Service Fees: Fees for specific services such as 5€ for SEPA transfer via customer service, and various banking service charges

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

BforBank is a 100% online retail bank offering a free digital current account with Visa debit cards (BforZEN premium at €5/month and free BforBASIC), savings products (Livret Bfor+, Livret A, LDDS), the multi-support BforLife life insurance product managed by Amundi, personal loans, credit consolidation, and mobile device insurance. All services are delivered through a proprietary iOS/Android mobile application and web portal with biometric onboarding, real-time transactions, and 24/7 human customer support.

Product overview

BforBank is an online bank (banque en ligne) backed by Crédit Agricole, offering a digital-first yet human-centered banking experience. Its product portfolio centers on a free current account bundled with two Visa debit card tiers (BforZEN premium at €5/month with travel insurance; BforBASIC free with usage conditions), supported by a mobile app. Savings products include the non-regulated Livret Bfor+ (competitive 2.5% promotional rate), the regulated Livret A and LDDS (both 1.5% tax-exempt), and the newly launched BforLife multi-support life insurance with Amundi-managed profiled investment and ESG-focused funds. Credit offerings comprise personal loans and credit consolidation, plus mobile device insurance as an add-on. A free banking migration (mobilité bancaire) service with €180 gift card bonus drives customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• BforZEN: Premium debit card with travel insurance, international payment benefits, and elevated spending limits, priced at 5 EUR/month after a free first month.
• BforBASIC
• Bfor+ (Compte sur Livret)
• BforLife
• BforMag
• Flouz
• 17Cyber

Products and services

• Compte BforBank (Banque en ligne) Digital current account with free account management, real-time transaction monitoring, SEPA transfers, direct debits, and mobile app access. Includes free physical and virtual Visa debit cards, designed for individual consumers seeking branch-free banking.
• Carte BforZEN

Quantifiable outcome

• Up to 260€ in offers for new customers combining card loyalty bonus and banking mobility
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SpiricacoreStrategic or Co-development PartnerSpirica, a subsidiary of Crédit Agricole Assurances, serves as the insurer for BforLife insurance-life products. They guarantee the legal and financial security of insurance contracts. This partnership leverages Spirica's expertise in online savings insurance while BforBank provides distribution and customer service through its digital platform.
• AmundicoreTechnology or IntegrationAmundi, Europe's leading asset manager, selects and adjusts investments based on customer risk profiles for BforLife's Gestion Pilotée Profilée (Managed Profile Management). They provide investment expertise across ESG-compliant funds including actions, bonds, green bonds, and FCPR (private equity funds).
• CAMCA CourtagecoreChannel Partner/ Reseller/ DistributorCAMCA Courtage acts as insurance broker for BforZEN card travel insurance and assistance services, mandated by the card issuer. They coordinate with EUROP ASSISTANCE for assistance services and CAMCA Mutuelle for insurance coverage, all under ACPR regulation.
• EUROP ASSISTANCEcoreChannel Partner/ Reseller/ DistributorEUROP ASSISTANCE Italia S.P.A provides 24/7 travel assistance services for BforZEN card holders including medical repatriation, accommodation extension, and medical expense advances abroad. Operates through its French branch in Saint-Denis.
• ISIFIDminorChannel Partner/ Reseller/ DistributorISIFID is the service provider for BforBank's banking mobility e-gift cards. They manage the e-gift card platform allowing customers to redeem their 180€ mobility bonus at over 200 partner brands across fashion, leisure, and tech categories.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hello Bank!: Hello Bank! is BNP Paribas's online bank subsidiary offering mobile-first current accounts, savings, and lending to French retail customers. It is a direct comparable given its parent-bank backing and digital-only positioning similar to BforBank.
• Boursorama Banque: Boursorama is France's largest online bank and a subsidiary of Société Générale. It offers a near-identical product suite (current accounts, savings, cards, life insurance, loans) and competes head-to-head with BforBank on price, customer experience, and acquisition incentives.
• Fortuneo Banque: Fortuneo is a major French online bank (part of Crédit Mutuel Arkéa) offering current accounts, savings, cards, life insurance, and brokerage. It targets the same digitally active French retail customer as BforBank with similar fee structures and product breadth.
• Monabanq: Monabanq is the online bank of Crédit Mutuel Alliance Fédérale, offering current accounts, cards, savings, and loans via mobile and web channels. It competes directly with BforBank for French digital banking customers seeking a parent-bank-backed alternative to traditional banks.
• Nickel: Nickel (owned by BNP Paribas) offers a basic current account and debit card distributed through tobacconists and online, targeting underbanked and price-sensitive French consumers. It overlaps with BforBank's basic-tier (BforBASIC) customer segment but with a fundamentally different distribution model.

Emerging players

• N26: N26 is a German-headquartered mobile-first bank offering current accounts, savings, and cards across multiple European markets including France. It competes with BforBank for tech-savvy French consumers seeking a modern digital banking experience.
• Revolut: Revolut is a UK-headquartered global digital bank offering multi-currency accounts, cards, and payments across European markets including France. It competes for the same digitally native customer base as BforBank but with stronger international positioning and broader product capabilities.
• Ma French Bank: Ma French Bank is La Banque Postale's 100% mobile bank offering current accounts, cards, and savings via app. It targets a similar digitally native French retail segment but with a smaller product suite and earlier-stage market presence than BforBank.

Broad incumbents

• ING France: ING France operates as a digital-first retail bank offering current accounts, savings, and lending (formerly ING Direct). It competes with BforBank for French online banking customers but as part of the broader ING global banking franchise.
• Société Générale Retail Banking: Société Générale operates the broader French retail bank whose online subsidiary (Boursorama) is BforBank's largest direct competitor. The parent itself competes with BforBank's premium card and savings products among customers who prefer a full-service bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BforBank
• YouTubeyoutube.com/user/BforBankTV
• Facebookfacebook.com/BforBank
• LinkedInlinkedin.com/company/bforbank
• Instagraminstagram.com/bforbank
• TikToktiktok.com/@bforbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BforBank