Cali Homes

What Cali Homes does

Cali Homes is a privately held, founder-led residential real estate brokerage operating under California DRE corporate license #02014153, headquartered at 5170 Golden Foothill Dr., #110, El Dorado Hills, CA. The firm employs a team of 14—including founder/broker associate Callie Mirsky, Broker-of-Record Hilary Saunders, 11 licensed realtors, and a marketing lead—and serves residential buyers and sellers across El Dorado, Amador, Sacramento, and Placer counties in California. Core services are structured multi-step buying (7-step) and selling (6-step) processes, supported by a searchable MLS-integrated property listings platform, a home valuation tool, and neighborhood/community content pages for sub-markets including Shingle Springs, Cameron Park, Rescue, El Dorado Hills, Placerville, and Pollock Pines.

The firm is built on the Luxury Presence website platform with METROLIST MLS integration, and uses Meta and Google Ads for paid acquisition. Per its privacy disclosures, the brokerage applies generative AI to produce listing copy, blog content, social media, email, and advertising material, and uses AI-assisted communications for drafting inquiry responses, automated Q&A, and lead prioritization. It claims 500+ cumulative homes sold in El Dorado County, 124 five-star Zillow reviews, and a 104% average listing sales price relative to asking price.

Cali Homes earns revenue exclusively through traditional real estate transaction commissions—typically 5–6% of transaction value split between buyer- and seller-side agents—on residential sales ranging from first-time homebuyer transactions to rural acreage and investment properties. Pricing is not publicly disclosed and there is no subscription, retainer, or recurring component. The firm has no disclosed external funding, parent company, subsidiaries, or M&A activity.

Name

Cali Homes

Legal name

Cali Homes

Website

https://calihomesre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cali Homes is a privately held, founder-led residential real estate brokerage in El Dorado Hills, CA, with 14 agents serving home buyers, sellers, investors, and rural property seekers across El Dorado, Amador, Sacramento, and Placer counties via traditional commission-based transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model. The company earns commissions on residential property transactions for both buyers and sellers. The company specializes in serving clients from first-time homebuyers to seasoned investors, including those seeking rural properties and acreage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cali Homes is a residential real estate brokerage that provides full-service home buying and selling assistance across El Dorado, Amador, Sacramento, and Placer counties in California. The company guides clients through structured 7-step buying and 6-step selling processes, supported by a searchable MLS property listings platform, a home valuation tool, and community/neighborhood information resources. Transactions are facilitated by a 14-agent team specializing in residential and rural properties, with commission-based revenue earned on closed deals.

Product overview

Cali Homes is a real estate brokerage operating in the Shingle Springs and El Dorado Hills area of California. The company offers a unified service portfolio centered on residential real estate transactions, comprising core buying and selling services, a property listings search platform, and community information resources. The buying and selling services follow structured multi-step processes (7 steps for buying, 6 steps for selling) that guide clients from initial analysis through closing. The product ecosystem includes a searchable property listings database with map-based search functionality, neighborhood/community information pages, home valuation tools, and educational whitepaper resources. The company markets itself through the Luxury Presence platform and employs AI technologies for content generation and communications automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Comprehensive home buying assistance for residential buyers across El Dorado, Amador, Sacramento, and Placer counties, including needs analysis, financial guidance, property search, offer negotiation, property inspection coordination, and final closing support. The 7-step process guides buyers from initial analysis through to closing.
• Real Estate Selling Services Home selling assistance for residential property owners, covering market value assessment, listing agreement, property preparation and staging strategy, marketing execution, negotiation, and closing support. The 6-step process guides sellers from initial search through sealing the deal.
• Property Listings Search Searchable database of real estate properties with filtering by property type, bedrooms, bathrooms, price range, and living area. Includes featured listings, map-based search, and neighborhood-specific searches for properties across the El Dorado County region.
• Home Valuation Service Tool to help homeowners discover what their home is worth in the current market, supporting sellers in determining competitive listing prices based on comparable market analysis.
• Communities Information Pages Information about local communities served including Pollock Pines, Shingle Springs, Cameron Park, Rescue, El Dorado Hills, Placerville, and surrounding areas, including market data, school information, and neighborhood highlights.

Quantifiable outcome

• 104% average listing sales price over asking price
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• HomeSmart: Growing US brokerage offering 100% commission models attractive to independent agents, including those in the Sacramento region. Comparable as a competing residential brokerage model, but with a tech-forward, agent-friendly value proposition that competes for the same agent base.
• Sotheby's International Realty: Luxury and rural-property brokerage with foothill and acreage presence across Northern California. Comparable in serving rural acreage and luxury buyers in the El Dorado foothills, though Sotheby's competes primarily in higher price tiers.

Broad incumbents

• RE/MAX: Global real estate franchise with strong presence across Northern California. Comparable in serving residential buyers and sellers in suburban and rural California counties, though RE/MAX operates through a much larger franchise model.
• Compass: Tech-enabled national residential brokerage with significant Sacramento-area agent presence. Directly comparable as a competitor for the same agent and seller/buyer pool, but Compass operates at vastly greater scale with proprietary technology and marketing platforms.
• Keller Williams Realty: Largest US real estate franchise by agent count, with active market centers across California. Competes for the same agent talent pool and buyer/seller relationships in the Sacramento foothills, with significantly more resources and training infrastructure.
• eXp Realty: Cloud-based brokerage with agents throughout California including rural markets. Comparable as a competing real estate team model, but eXp offers a scalable cloud brokerage infrastructure and equity participation that small independent teams like Cali Homes cannot.
• Better Homes and Gardens Real Estate: National residential brokerage brand affiliated with the Better Homes and Gardens media network. Comparable in residential brokerage services, though BHGRE operates primarily through a larger franchise system and broader geographic footprint.
• Coldwell Banker: Established national brokerage brand with affiliated agents across California, including the Sacramento foothills. Overlaps with Cali Homes in residential brokerage services and rural/suburban foothill markets, though Coldwell Banker operates as a much larger franchise network.
• Century 21: National residential brokerage franchise with foothill and rural California coverage. Comparable in serving similar buyer/seller profiles in suburban-rural Northern California communities, though Century 21 operates as a much larger brand.

Direct peers

• Redfin: Tech-enabled residential brokerage and portal serving the Sacramento metro and surrounding counties. Directly competes with Cali Homes for sellers and buyers, but differentiates via proprietary technology, in-house agents, and a national consumer brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cali-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cali Homes