What LoveYourBrain does

LoveYourBrain Foundation is a 501(c)(3) nonprofit organization headquartered in Norwich, Vermont, founded in 2014 by brothers Adam and Kevin Pearce following Kevin's severe traumatic brain injury from a snowboarding accident. The organization serves people affected by traumatic brain injury (TBI), caregivers, clinicians, and yoga teachers through a portfolio of free, research-backed programs combining mindfulness, yoga, education, and peer support.

Core offerings include the free six-week Mindset Online program, immersive in-person retreats at natural settings, the LoveYourBrain Trainings for clinicians and yoga teachers, and a Meditation & Yoga Library of 150+ on-demand guided practices. Paid layers include the Mindfulness Meditation Course ($99), the 10-Day Meditation Immersion ($28), and Summit 2026 lifetime recordings ($79), alongside a merchandise storefront at loveyourbrain.shop. The underlying technology is an online learning management system hosting video and audio content with on-demand access.

The business model is donation- and sponsorship-driven, supplemented by merchandise and a small set of paid digital products. Programs are free to participants, with funding sourced from individuals, foundations, and corporate sponsors. Distribution combines direct-to-consumer digital delivery, retreat center partnerships, and an emerging clinical channel through healthcare systems and neurorehabilitation facilities. To date, the organization has served over 68,000 people across 30 countries and backs its programs with eleven published research studies demonstrating measurable outcomes in quality of life, well-being, and caregiver mental health.

Name

LoveYourBrain

Legal name

LoveYourBrain Foundation

Website

https://loveyourbrain.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LoveYourBrain Foundation is a 501(c)(3) nonprofit that delivers free, research-backed mindfulness, yoga, and education programs to people with traumatic brain injury, caregivers, clinicians, and yoga teachers, serving 68,000+ participants across 30 countries.

Ownership category

akta.pro rank

Product category

Brain Injury Rehabilitation Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Brain injury rehabilitation
• Mindfulness meditation programs
• Yoga therapy services
• Caregiver support programs
• Holistic wellness education

Headquarters

HQ city

Norwich

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: LoveYourBrain operates as a 501(c)(3) nonprofit organization (EIN# 47-1189803) and relies primarily on donations from individuals, foundations, and corporate sponsors to fund its free programs. The website includes a donate button and donation page.
2. Sponsorship Revenue: Corporate sponsors pay to align with LoveYourBrain at various tiers (Holistic Partner, Holistic Advocate, Holistic Ally) to reach the organization's engaged audience. The sponsorship page targets brands in the holistic health market.
3. Merchandise Sales: LoveYourBrain operates a store (loveyourbrain.shop) selling merchandise with proceeds helping keep programs free for the brain injury community.
4. Premium Online Course Sales: While core programs are free, LoveYourBrain offers paid premium content including the Mindfulness Meditation Course ($99) and 10-Day Meditation Immersion ($28), as well as Summit 2026 recordings ($79 for lifetime access).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

LoveYourBrain Foundation delivers free and paid holistic wellness programs that combine mindfulness, yoga, education, nutrition, and peer support for people affected by traumatic brain injury (TBI) and their caregivers. Core offerings include the Mindset Online six-week program, in-person Retreats, professional Trainings for clinicians and yoga teachers, a free Meditation & Yoga Library with 150+ guided practices, paid online courses, and the annual LoveYourBrain Summit. All programs are research-backed and tailored specifically to the TBI community.

Product overview

LoveYourBrain is a national nonprofit organization that offers a suite of free and paid wellness programs for people with brain injury and caregivers. Its core programs include: Mindset Online (free six-week online mindfulness/yoga/education program), LoveYourBrain Trainings (online professional trainings), and Retreats (in-person immersive programs). The organization also provides a free Meditation & Yoga Library with 150+ guided practices, alongside paid offerings like the Mindfulness Meditation Course ($99) and 10-Day Meditation Immersion ($28). LoveYourBrain Summit is an annual event bringing together experts in holistic brain injury healing. All programs are research-backed and designed for the brain injury community.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindset Online A free, six-week online program that combines mindfulness, yoga, education, and peer support to help people with brain injury and caregivers build resilience, connection, and well-being.
• LoveYourBrain Trainings Online trainings offering evidence-based techniques for adapting yoga, meditation, and breathing practices to support healing and well-being after brain injury, designed for clinicians, yoga teachers, and brain injury professionals.
• Retreats In-person, immersive retreats in natural settings that blend mindfulness, movement, education, and nutrition with a community for people with brain injury and caregivers, led by trained facilitators including Kyla Pearce.
• Meditation & Yoga Library A free library of 150+ research-backed guided meditation and yoga practices designed for people living with brain injury, caregivers, and clinicians, available on-demand.
• Mindfulness Meditation Course An 11-week online course (9-week core delivery) providing expert instruction with weekly video lessons (~15 minutes) and audio meditations (~10 minutes) to deepen meditation skills and understanding, specifically designed for people with brain injury, priced at $99.
• 10-Day Meditation Immersion A curated 10-day meditation journey for consistency and inspiration featuring exclusive daily practices led by 10 expert teachers, priced at $28 with daily email delivery of practices.
• LoveYourBrain Summit A three-day virtual/in-person event bringing together leading experts to advance the science and practice of holistic healing after brain injury, featuring 13 presentations, live conversations, and guided experiential exercises, with lifetime access recordings available for $79.
• Free Resources Guide A free downloadable holistic healing guide with insights and practices from 16 holistic health experts, created specifically for holistic healing after brain injury, combining science and practical approaches.

Quantifiable outcome

• 25% increased quality of life for participants
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Ryan Blaney Family FoundationcoreStrategic or Co-development Partner · 1 January 2026Ryan Blaney Family Foundation is a Holistic Partner sponsor of the LoveYourBrain Summit 2026, supporting the mission to advance holistic healing after brain injury.
• VielightcoreStrategic or Co-development Partner · 1 January 2026Vielight is a Holistic Partner sponsor of the LoveYourBrain Summit 2026, supporting access to holistic brain injury care and research.
• UVM Health NetworkcoreStrategic or Co-development Partner · 1 January 2026UVM Health Network (University of Vermont Medical Center) is a Holistic Partner sponsor of the LoveYourBrain Summit 2026, supporting holistic brain injury care initiatives.
• Neuromatrix HealthminorStrategic or Co-development Partner · 1 January 2026Neuromatrix Health is a Holistic Ally sponsor of the LoveYourBrain Summit 2026.
• QLIminorStrategic or Co-development PartnerQLI, a neurorehabilitation facility, is listed as a partner supporting the LoveYourBrain Summit and mission.
• The River YogaminorChannel Partner/ Reseller/ DistributorThe River Yoga is a studio partner that delivers LoveYourBrain programming in its community.
• Concussion Resource CenterminorStrategic or Co-development PartnerConcussion Resource Center is a partner organization supporting the LoveYourBrain Summit 2026 and sharing resources for brain injury community.
• Brain Aneurysm FoundationminorStrategic or Co-development PartnerBrain Aneurysm Foundation is a partner organization supporting brain injury awareness and the LoveYourBrain Summit.
• Concussion AllianceminorStrategic or Co-development PartnerConcussion Alliance is a partner organization providing resources and supporting the LoveYourBrain mission.
• Brain Injury Hope NetworkminorStrategic or Co-development PartnerBrain Injury Hope Network is a partner organization supporting individuals and families affected by brain injury.
• NashiaminorStrategic or Co-development PartnerNashia (National Association of State Head Injury Administrators) is a partner organization supporting brain injury services and awareness.
• UAMS Brain Injury ProgramminorStrategic or Co-development PartnerUniversity of Arkansas for Medical Sciences Brain Injury Program is a partner supporting the LoveYourBrain Summit and holistic brain injury care.
• Veterans Yoga ProjectminorStrategic or Co-development PartnerVeterans Yoga Project is a partner organization supporting yoga and mindfulness for veterans and those affected by trauma.
• Brain Injury Summit 2026 (NABIS)minorStrategic or Co-development PartnerBrain Injury Summit 2026 organized by NABIS is a partner organization advancing brain injury care and research.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Concussion Legacy Foundation: Nonprofit focused on concussion and CTE research, education, and survivor support. Closely comparable in TBI/concussion beneficiary focus and research-driven mission, with stronger emphasis on sports-related concussion and clinical research collaboration.
• Veterans Yoga Project: Nonprofit training yoga teachers and clinicians to deliver trauma-informed yoga to veterans and trauma survivors. Highly comparable model: mindfulness/yoga teacher training, research-backed protocols, and a beneficiary population that overlaps with TBI survivors.
• Brain Injury Association of America: National 501(c)(3) serving the TBI community through advocacy, education, and support services. Directly comparable in mission and beneficiary population to LoveYourBrain, with overlapping awareness, fundraising, and policy channels but a broader advocacy vs. program-delivery orientation.

Emerging players

• Mindful Schools: Nonprofit that trains educators and practitioners in mindfulness instruction. Comparable as a mindfulness education and training provider with a training-the-trainer model similar to LYB's LoveYourBrain Trainings.
• Centre for MindBody Medicine: Nonprofit training healthcare professionals and communities in mind-body medicine techniques including meditation and guided imagery. Comparable in training-the-trainer model and integrative wellness positioning for trauma-affected populations.
• QLI: Neurorehabilitation facility in Omaha specializing in TBI and spinal cord injury recovery. Existing LYB partner with overlapping clinical and beneficiary overlap; serves the post-acute TBI population through a different (clinical) delivery model.

Broad incumbents

• Calm: Major meditation and sleep app with a vast content library, celebrity-narrated content, and enterprise distribution. Adjacent incumbent in the meditation/yoga consumer market; LYB competes for the same donor and audience attention but serves a specialized niche.
• Insight Timer: Free global meditation library with thousands of teachers and tens of thousands of free guided practices. Closely overlaps LYB's Meditation & Yoga Library model but at vastly larger scale and without TBI specialization.
• Shepherd Center: Large, specialized neurorehabilitation hospital and research center. Comparable in the TBI/post-acute care continuum but as a clinical facility with inpatient services rather than a community-based wellness nonprofit.
• Headspace: Large consumer meditation and mindfulness platform with a library of guided practices, employer wellness partnerships, and clinical content collaborations. Comparable as a meditation content provider, but serves a general audience at scale rather than specializing in TBI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loveyourbrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoveYourBrain