What Rouvy does

Rouvy (legal entity VirtualTraining s.r.o., founded 2013) is a Czech Republic-headquartered indoor cycling software company that delivers a subscription-based platform for riding, training, and racing on real-world video routes mapped to dynamic smart-trainer resistance. The product connects via Bluetooth, ANT+, or Wi-Fi to smart bikes, smart trainers, and classic trainers, simulating real gradients through filmed footage from destinations including Mallorca, Alpine climbs, Giro d'Italia stages, IRONMAN courses, and Life Time gravel routes. The portfolio spans the main ROUVY app, the ROUVY Companion App (smartphone remote control), and the ROUVY Route Creator (user-generated route capture), supplemented by the ROUVY Unchained podcast for top-of-funnel content.

Rouvy monetizes through three annual subscription tiers—Single (USD 179.99/yr), Duo (USD 249.99/yr), and Group up to 5 riders (USD 499.99/yr)—all preceded by a 7-day free trial, with 25% annual vs. monthly savings, loyalty discounts, and pause capability up to 180 days. Distribution is product-led and self-serve through rouvy.com and the Apple App Store / Google Play Store, with localized versions in six European languages and a multi-channel marketing stack (Strava club of 304,806 members, blog, podcast, affiliate program, professional athlete endorsements with Visma | Lease a Bike, Lidl-Trek, IRONMAN triathletes such as Sam Long and Kat Matthews). The served segments are amateur and professional cyclists, IRONMAN and long-course triathletes, recreational indoor cyclists, and a secondary base of cycling content creators.

The corporate trajectory has been defined by consolidation: Pale Fire Capital acquired Rouvy for USD 6 million in August 2021; under that ownership Rouvy acquired FulGaz from IRONMAN Group in January 2025 and BKOOL in July 2025, becoming the largest standalone augmented-reality video cycling platform. In April 2026, Zwift acquired Rouvy with both companies continuing to operate independently under separate product roadmaps and subscriptions, bringing Rouvy's content library and IRONMAN/triathlon positioning under unified ownership with the gamified virtual cycling leader.

Name

Rouvy

Legal name

VirtualTraining s.r.o.

Website

https://www.rouvy.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

51–100 employees

Short description

Rouvy is a subscription-based indoor cycling platform that pairs real-world filmed video routes with dynamic smart-trainer resistance simulation, serving competitive cyclists, triathletes, and recreational riders globally across self-serve Single, Duo, and Group annual tiers.

Ownership category

akta.pro rank

Product category

Indoor Cycling Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Indoor cycling app
• Virtual cycling training
• Smart trainer software
• Augmented reality cycling
• Real-world video routes

Headquarters

HQ city

Vimperk

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Revenue: Recurring annual and monthly subscription fees for platform access across three tiers: Single (1 rider), Duo (2 riders), and Group (up to 5 riders). Annual billing offers 25% savings. Subscriptions include 7-day free trial, loyalty discounts, and pause capability up to 180 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rouvy provides a subscription-based indoor cycling application that pairs with smart trainers, smart bikes, or classic trainers to deliver real-world filmed video routes with automatic resistance simulation matching real gradients. The platform offers route exploration, structured workouts, training plans, group rides, races, challenges, and triathlon-specific content (including IRONMAN courses), and it tracks indoor and outdoor activities in one place across laptops, phones, tablets, and TVs.

Product overview

ROUVY is a unified indoor cycling platform built around real-world video routes filmed on actual roads. The core product combines the ROUVY main application with the ROUVY Companion App (smartphone remote control), ROUVY Route Creator (user-generated content tool), and the ROUVY Unchained Podcast (content/media property). Users access thousands of routes, structured workouts, training plans, group rides, races, and challenges. Rouvy has expanded through acquisitions of FulGaz (January 2025) and BKOOL (July 2025), integrating their route libraries and partnerships into the platform. The subscription tiers (Single, Duo, Group) provide access to the full platform while maintaining separate roadmaps per acquired brand. In April 2026, Zwift acquired Rouvy, with both platforms continuing independent operations.

Differentiator

Problem solved

Functional benefit

Products and services

• ROUVY Indoor Cycling App Subscription-based indoor cycling application that pairs with smart bikes, smart trainers, and classic trainers over Bluetooth, ANT+, and Wi-Fi to deliver real-world filmed video routes with automatic resistance simulation matching actual gradients. Includes route exploration, structured workouts, training plans, group rides, races, challenges, IRONMAN course content, and unified indoor/outdoor activity tracking. Targeted at individual cyclists and triathletes.
• ROUVY Companion App Standalone mobile application available on Google Play and Apple App Store that acts as a remote control for the main ROUVY indoor cycling app. Allows riders to control rides, build playlists of future routes, and hide on-screen controls without dismounting. Targeted at ROUVY indoor cycling users on Android and iOS devices.
• FulGaz Acquired augmented-reality indoor cycling platform offering pre-filmed real-world video routes, retained as a separate brand under Rouvy ownership. Provides exclusive IRONMAN course content under a multi-year partnership with The IRONMAN Group. Targeted at indoor cyclists and triathletes.
• BKOOL Acquired indoor cycling platform known for realistic video routes and virtual training environments, retained as a separate brand under Rouvy ownership. Targeted at indoor cyclists and triathletes seeking virtual training content.

Quantifiable outcome

• Zwift acquired ROUVY in April 2026, validating market position and technology

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• ZwiftcoreStrategic or Co-development Partner · 29 April 2026Zwift completed the acquisition of ROUVY in April 2026, uniting the leading gamified virtual platform with the dominant augmented-reality video cycling platform. Both companies will continue operating independently with separate product roadmaps and subscription packages. The immediate benefit is hardware compatibility between Zwift trainers and ROUVY software.
• BKOOLcoreTechnology or Integration · 1 July 2025Rouvy acquired BKOOL in July 2025, further consolidating the indoor cycling market and expanding its route library and technology capabilities.
• FulGazcoreTechnology or Integration · 21 January 2025Rouvy acquired rival augmented reality cycling platform FulGaz from The IRONMAN Group in January 2025. The deal included integrating popular routes from FulGaz into Rouvy's library, consolidating the realistic training market.
• IRONMAN GroupcoreStrategic or Co-development Partner · 21 January 2025Multi-year partnership established as part of the FulGaz acquisition, providing Rouvy with exclusive access to IRONMAN course routes and triathlete-focused content. Strengthens Rouvy's position in the virtual cycling market especially among triathletes.
• Visma | Lease a BikeflagshipGTM or Marketing PartnerProfessional cycling team partnership featuring exclusive training content from Visma | Lease a Bike riders like Wout van Aert and Victor Campenaerts. Includes social rides and training plans co-developed with the team.
• Lidl-TrekflagshipGTM or Marketing PartnerPartnership with WorldTour cycling team Lidl-Trek featuring training plans designed to increase FTP with content from team coaches and riders.
• Life Time Grand PrixmajorStrategic or Co-development PartnerPartnership with Life Time Grand Prix series providing gravel routes and content for the endurance racing community.
• Challenge FamilymajorStrategic or Co-development PartnerPartnership with Challenge Family triathlon events, providing training content and virtual route experiences for Challenge Roth and other events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLwwCbqxd7s12aueFWwg09qxuf-knJVVi_
• Facebookfacebook.com/groups/rouvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouvy