FulGaz
FulGaz is an Australian-founded indoor cycling app (Bizar Mobile Pty Ltd) that simulates 2,000+ real-world 4K routes via proprietary physics modelling, sold as a direct-to-consumer subscription to recreational cyclists, triathletes, Gran Fondo riders, and coaches, and now part of the ROUVY portfolio.
- Company typePrivate
- Founded2015
- HeadquartersMoorabbin, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FulGaz does
FulGaz is an Australian-founded indoor cycling software platform that simulates real-world cycling routes via 4K video footage overlaid with a proprietary physics model, "Real Roads Technology," that models terrain resistance, momentum, and aerodynamic drag. The platform aggregates more than 2,000 real-world rides filmed by community contributors across 60+ countries and is delivered across iOS, macOS, tvOS, Android, Windows, and a direct web channel, with broad smart-trainer compatibility (Elite, Wahoo, Tacx, Saris, CycleOps). FulGaz integrates with the major cycling training ecosystems (Strava, TrainingPeaks, TriDot, Today's Plan, Final Surge) and connects to advanced sensors (CORE, Moxy, Train.red, PowerTap) to support endurance, FTP, and Gran Fondo preparation use cases.
The company monetises through a direct-to-consumer subscription (A$21.99 per month or A$14.99 per month on an annual plan that includes a free family account) introduced with a 14-day free trial and no credit card required, supplemented by virtual events such as the annual Grand Tour and structured training plans. FulGaz has historically pursued a product-led and community-led growth motion, leveraging user-filmed content, a Facebook Riders Group, a Strava club, and virtual challenges for organic acquisition, while also supporting a dealer and trainer-manufacturer showcase channel. The company is registered as Bizar Mobile Pty Ltd in Queensland, Australia, and in January 2025 joined the ROUVY family under VirtualTraining s.r.o. (Prague), operating as part of ROUVY's indoor cycling brand portfolio with shared European data-controller operations. The company is privately held by a single founder-Mike Clucas, a former elite coach and sports scientist-with 1-10 employees and no disclosed institutional funding.
FulGaz firmographics
Firmographics- Name
- FulGaz
- Legal name
- Bizar Mobile Pty Ltd
- Website
- https://fulgaz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FulGaz is an Australian-founded indoor cycling app (Bizar Mobile Pty Ltd) that simulates 2,000+ real-world 4K routes via proprietary physics modelling, sold as a direct-to-consumer subscription to recreational cyclists, triathletes, Gran Fondo riders, and coaches, and now part of the ROUVY portfolio.
- Ownership category
- akta.pro rank
FulGaz industry classification
Industry- Product category
- Indoor Cycling Simulation Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industry
- Cycling/Spin Classes (HSADABAE)
Keywords
Where FulGaz is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
FulGaz business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription plans providing access to the full FulGaz experience including 2,000+ real-world rides, training plans, events, and competitions. The annual plan includes a free family member account.
- Supplementary Services: Additional paid services beyond the standard subscription, which may include one-time fees or recurring charges for premium features not included in base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial with full access to all features |
| Subscription | Monthly | Monthly subscription at A$21.99 |
| Subscription | Annual | Annual subscription at A$14.99/month (billed annually) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
FulGaz product offering
Product offeringCore offering
FulGaz is a multiplatform indoor cycling application that simulates real-world cycling routes by combining 4K video footage with a proprietary physics engine for terrain, momentum, and aerodynamic drag. Users pair the app with a smart trainer to ride 2,000+ real routes filmed across 60+ countries, follow structured training plans, conduct FTP testing, and synchronize workouts with platforms such as TrainingPeaks, TriDot, and Strava.
Product overview
FulGaz is a multiplatform indoor cycling application that simulates real-world cycling routes using 4K video combined with physics-based terrain simulation. The core FulGaz app delivers authentic resistance matching real-world climbs and descents, modeling terrain, momentum, and aerodynamic drag. The platform integrates with TrainingPeaks, TriDot, Today's Plan, and Final Surge for workout synchronization, and supports Strava for social sharing. Key features include the FulGaz Training Plans (for FTP, climbing, and endurance), FulGaz Passport gamification system, and specialized Gran Fondo preparation tools. The platform also offers a dedicated program for coaches and hosts virtual events including the annual Grand Tour. Users can enhance training with advanced sensors including CORE Body Temperature Sensor and Moxy/Train.red muscle oxygen sensors. The platform is available across iOS, Mac, Windows, and Android devices. FulGaz recently joined the ROUVY family, expanding its indoor cycling ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- FulGaz Indoor Cycling App Multiplatform application (iOS, Mac, Windows, Android, Apple TV) that simulates real-world cycling routes using 4K video and physics simulation, delivering authentic resistance matching climbs and descents for cyclists using smart indoor trainers.
- FulGaz Training Plans Structured training programs designed to boost FTP, climbing ability, or endurance, accessible to FulGaz subscribers from the FulGaz homepage and supporting integration with TrainingPeaks, TriDot and similar platforms.
- FulGaz Ride Library Collection of 2,000+ real-world cycling rides from over 60 countries, with new routes added weekly, including iconic mountains, scenic coastlines, and professional race courses.
- FulGaz Ride Collections Curated themed collections of FulGaz rides, including NEW and TRENDING collections, providing subscribers with bundled route recommendations.
- FulGaz for Coaches Coaching program built on the FulGaz platform, developed by a former elite coach and sports scientist, to help coaches monitor athlete performance and deliver structured indoor cycling workouts.
- FulGaz Grand Tour 2025 Annual virtual cycling event embedded inside the FulGaz app, covering 21 stages, 500km, and 10,000m of elevation across Italy, France, and Spain; included for FulGaz members without separate registration.
Companies that use FulGaz
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FulGaz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
FulGaz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StravacoreStrava integration allows users to share their FulGaz ride activities. Users can authorize FulGaz to share activity data with Strava through explicit consent, and ride data including completed rides and times are transmitted to the third party.
- TrainingPeakscoreTrainingPeaks integration allows seamless import of workouts and synchronization of completed ride data, enabling cyclists to have their workout of the day ready and track performance metrics.
- TriDotcoreTriDot integration enables triathletes to connect their training data and seamlessly import optimized workouts, with ride data pushed back to the platform after completion.
- ROUVYcoreFulGaz has joined the ROUVY family. ROUVY is VirtualTraining s.r.o. based in Prague, Czech Republic, which serves as the data controller for European operations and is affiliated with FulGaz for shared indoor cycling platform development.
- Hardware/Trainer ManufacturerscoreFulGaz supports various trainer manufacturers and works with hardware partners including Elite, Wahoo, Tacx, Saris, and CycleOps for compatibility with smart trainers. Dealers and trainer manufacturers worldwide are supported.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
FulGaz competitors and assessment
Company assessmentDirect peers
- Zwift: Zwift is the market-leading indoor cycling and running platform combining virtual-world simulation with trainer control. It directly competes with FulGaz in the same target market (indoor cyclists and triathletes) and is the primary competitor FulGaz addresses via its 'Coming from Zwift' transition guide.
- ROUVY: ROUVY (VirtualTraining s.r.o.) is a Czech Republic-based indoor cycling app that uses real-world route videos combined with augmented reality overlays. It is now FulGaz's parent company but historically was its closest direct peer in the real-video indoor cycling category.
- Wahoo SYSTM: Wahoo SYSTM (formerly RGT Magic Roads) is an indoor cycling app offering real-video route simulation integrated with Wahoo smart trainers. It is a direct peer to FulGaz in both product (real-video cycling) and target user (smart trainer owners), and is bundled with Wahoo's hardware ecosystem.
- BKool Cycling: BKool is a Spanish indoor cycling simulator that combines real video routes with virtual competitors and 3D graphics. It serves the same indoor cyclist persona as FulGaz with comparable subscription pricing and trainer compatibility.
- Kinomap: Kinomap is an indoor training platform that synchronizes real-world video footage with trainer resistance across cycling, running, and rowing. It is a direct peer to FulGaz in the real-video indoor training category with multi-sport extensions.
Broad incumbents
- Peloton: Peloton is a major connected indoor cycling brand with proprietary hardware (bike, Bike+, Tread) plus a subscription content library. While its content model is more gamified/live-class oriented than FulGaz's real-world simulation, it competes for the same discretionary indoor fitness subscription dollars.
- Wahoo Fitness: Wahoo Fitness is a leading smart trainer and cycling computer hardware manufacturer. It sells trainers that FulGaz supports, and now also competes in software via SYSTM, making it both a key channel partner and a broad incumbent in the indoor cycling ecosystem.
- Tacx: Tacx (Garmin-owned) is a major smart trainer brand that FulGaz supports. Its Tacx Training app is a broad-incumbent indoor cycling platform with both real-video and virtual content, overlapping with FulGaz's offering.
Others
- TrainingPeaks: TrainingPeaks is the leading endurance training planning and analytics platform and is a FulGaz integration partner. It is not a direct competitor but is an adjacent platform in the same cyclist workflow that FulGaz complements for workout delivery.
- Strava: Strava is the dominant social fitness network for cyclists and runners, integrated with FulGaz for activity sharing. It is not a direct competitor for indoor simulation but is an ecosystem partner and distribution channel via FulGaz's Strava club (142643).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FulGaz social profiles
Digital presenceFulGaz compliance and trust
Trust signalCompliance3 records
FulGaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
FulGaz leadership team
Management profileNumber of profiles
Profiles1 record
FulGaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FulGaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FulGaz
What does FulGaz do?
FulGaz is a multiplatform indoor cycling application that simulates real-world cycling routes by combining 4K video footage with a proprietary physics engine for terrain, momentum, and aerodynamic drag. Users pair the app with a smart trainer to ride 2,000+ real routes filmed across 60+ countries, follow structured training plans, conduct FTP testing, and synchronize workouts with platforms such as TrainingPeaks, TriDot, and Strava.
Is FulGaz a public or private company?
FulGaz is a private company. It is classified as corporate owned and is currently operating.
When was FulGaz founded?
FulGaz was founded in 2015. It employs 1 to 10 people.
Where is FulGaz based?
FulGaz is headquartered in Moorabbin, Australia, in the Oceania region.
How does FulGaz make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are supplementary Services.
Who are FulGaz's main competitors?
Direct peers on record are Zwift, ROUVY, Wahoo SYSTM, BKool Cycling and Kinomap. Broad incumbents are Peloton, Wahoo Fitness and Tacx. Others are TrainingPeaks and Strava.
Does FulGaz have an API?
No public API is recorded for FulGaz.
What industry is FulGaz in?
FulGaz's product category is Indoor Cycling Simulation Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 71394.