Bassett Mirror Company

What Bassett Mirror Company does

Bassett Mirror Company, Inc. is a U.S.-based wholesale supplier of distinctive furniture and home decor, founded in 1923 in Bassett, Virginia as a custom mirror manufacturer and remaining family-owned across four generations. The company manufactures and assembles custom-built products at its Bassett, VA warehouse, with capabilities spanning hand-painted canvas artwork, hand-carved wood wall pieces, and custom framed art (shadowbox frames, pewter molding, varied finishes). Its catalog of 1,335+ products is organized into four categories: Furniture (Dining, Living, Accents), Mirrors (Wall and Floor), Wall Decor (Framed Prints, Canvas Art, Wall Art), and Lighting (Table Lamps, Floor Lamps, Pendants), supported by a Quick Ship program that delivers in-stock items within 3-5 business days. The company maintains showrooms in High Point, NC; Dallas (In-Detail, Suite 500); and Las Vegas (CODARUS), and releases curated merchandising tools such as Color Stories collections and a 2026-2027 Best Sellers Lookbook.

Name

Bassett Mirror Company

Legal name

Bassett Mirror Company, Inc.

Website

https://bassettmirror.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Bassett Mirror Company is a 100+ year-old, family-owned wholesale supplier of furniture, mirrors, wall decor, and lighting, selling exclusively through authorized dealers and a Design Trade Program that serves interior designers, architects, and hospitality buyers across the United States.

Ownership category

akta.pro rank

Product category

Home Furnishings Wholesale

NAICS

Blind and Shade Manufacturing (337920), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Upholstery & Drapery Fabric Retail (CRALADAI), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Wholesale furniture
• Home decor manufacturing
• Mirrors and lighting
• Trade furniture suppliers
• Custom mirror manufacturing

Headquarters

HQ city

Bassett

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Product Sales: Bassett Mirror generates revenue through wholesale B2B sales of furniture, mirrors, wall decor, and lighting to authorized dealers and trade partners. Products are sold at trade pricing through their dealer network with no minimum order requirements for trade accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bassett Mirror Company manufactures and distributes furniture, mirrors, wall decor, and lighting through wholesale channels. The company sells exclusively through authorized dealers and a Design Trade Program for interior designers, architects, and specifiers, offering over 1,335 products including custom-built items featuring hand-painted artwork and hand-carved wood details produced at their Bassett, Virginia facility.

Product overview

Bassett Mirror Company is a wholesale supplier of distinctive furniture and home decor, founded in 1923 as a custom mirror manufacturer. The product portfolio spans four main categories: Furniture (Dining, Living, Accents including Tables, Chairs, Servers, Chests-Cabinets, Bookcases-Etageres), Mirrors (Wall and Floor designs), Wall Decor (Framed Prints, Canvas Art, Wall Art), and Lighting (Table Lamps, Floor Lamps, Pendants). The company operates a Quick Ship program for in-stock items, offers a Design Trade Program for interior design professionals, and maintains a Flat Rate Freight Program nationwide. Color Collections like 'The Blue Edit' and 'The Green Edit' provide curated style groupings. The 2026-2027 Best Sellers Lookbook showcases current top products. BMC sells exclusively through authorized dealers and trade partners, not directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Wholesale furniture category including Dining (Tables, Chairs, Servers), Living (Coffee Tables, End Tables, Console Tables, Seating), and Accents (Accent Tables, Chests-Cabinets, Bookcases-Etageres). Products are available with Quick Ship options and sold exclusively through authorized dealers and trade partners.
• Mirrors Wall Mirrors and Floor Mirrors in various styles, finishes, and sizes including decorative, traditional, modern, and contemporary designs. Bassett Mirror originally began as a custom mirror manufacturer in 1923.
• Wall Decor Wall decor including Framed Prints, Canvas Art, and Wall Art pieces featuring abstract, coastal, contemporary, modern, and traditional styles. Includes hand-painted canvas art and hand-carved wood wall art made in Bassett, VA.
• Lighting Lighting products including Table Lamps, Floor Lamps, and Pendants in various styles from traditional to modern, sold wholesale to dealers and trade partners.
• Design Trade Program Exclusive B2B benefits program for interior designers, architects, and specifiers featuring competitive trade pricing, no order minimums, flexible delivery options, 24/7 online ordering and tracking, and dedicated designer concierge support.

Quantifiable outcome

• Over 1,335 products available across multiple categories
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phillips Collection: Phillips Collection designs and wholesales statement furniture, lighting, mirrors, and wall decor to the design trade and retailers. Directly comparable on assortment, designer-focused GTM, and custom/handcrafted positioning.
• Palecek: Palecek is a designer and wholesaler of artisanal home furnishings, lighting, and decor sold through showrooms and to the design trade. Comparable custom-craftsmanship positioning and trade-channel GTM.
• Howard Miller: Howard Miller manufactures and wholesales clocks, furniture, and mirrors through a dealer network. Directly comparable heritage home furnishings manufacturer with overlapping mirror and accent furniture categories and similar trade-focused GTM.
• Crestview Collection: Crestview Collection is a wholesale importer and distributor of home decor, lighting, mirrors, and accent furniture targeting designers and specialty retailers. Comparable assortment and channel overlap with Bassett.
• Uttermost: Uttermost is a wholesale manufacturer and distributor of home furniture, mirrors, lighting, wall decor, and accessories sold to designers and retailers. It is the closest direct competitor to Bassett Mirror given nearly identical product mix and B2B channel structure.
• Currey & Company: Currey & Company is a wholesale manufacturer of lighting, furniture, and home decor sold to designers and dealers. Highly comparable on lighting and decorative furnishings portfolio and trade channel.

Broad incumbents

• Hooker Furniture: Hooker Furniture is a publicly traded, larger-scale wholesale furniture manufacturer serving residential and hospitality channels through dealers and designers. Comparable in B2B motion and design trade focus, though considerably broader in product scope and scale.
• Pulaski Furniture: Pulaski Furniture is a long-established home furnishings manufacturer offering furniture, accent pieces, and mirrors through furniture dealers. Comparable heritage manufacturer with broader scale and overlapping accent and mirror categories.

Emerging players

• NOVA of California: NOVA of California designs and wholesales furniture and lighting, including mirrors and accent pieces, to designers and retailers. Comparable mid-sized player with overlapping furniture and lighting categories.
• Zuo Home: Zuo Home is a wholesale furniture and home decor supplier covering furniture, lighting, and wall decor sold to retailers and designers. Comparable breadth across Bassett's four core categories with similar B2B positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bassett-Mirror-Company-384997961611167
• LinkedInlinkedin.com/company/bassett-mirror-company-inc.
• Instagraminstagram.com/bassettmirror
• Xx.com/bassettmirror

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bassett Mirror Company