NOVA of California

What NOVA of California does

NOVA of California is a privately held wholesale and direct-to-consumer lighting and decor company founded in 1923 in Brooklyn, NY and headquartered since 1959 in Venice Beach, Los Angeles. The company designs and manufactures original mid-century modern and contemporary lighting fixtures, with a stated invention of the iconic arc lamp in 1961 as a defining moment in its design heritage. Its catalog spans more than 262 active SKUs organized into roughly 30 collections, covering arc lamps, floor lamps, table lamps, task lamps, pendants, chandeliers, wall sconces, flush mounts, LED mirrors, and ancillary items such as touchless sanitizer dispensers, with individual products priced from approximately $125 to $2,499.

The business operates a hybrid go-to-market: a primary direct-to-consumer e-commerce storefront at novaofcalifornia.com (with free shipping on orders over $750), a dedicated Trade Program serving interior designers, architects, and hospitality/commercial buyers with Contract Grade products, a warehouse sale channel for discontinued and overstock inventory, and an affiliate program. Marketing is conducted across Instagram, Facebook, LinkedIn, Pinterest, Twitter, and TikTok, supplemented by email, blog content, and downloadable catalogs. Materials and craftsmanship — walnut, ash, brass, nickel, marble, natural mica, bone porcelain, and linen shades — are central to the value proposition, and the company emphasizes original conceptual sketches, construction drawings, and prototyping in its design process.

Revenue is generated entirely through one-time product sales (no subscription model), with trade/commercial buyers receiving differentiated pricing under multi-year project arrangements. Headcount is reported at 11-50 employees; the firm is privately financed with no disclosed funding rounds, parent company, or institutional investors. The company marked its 100-year anniversary in 2026 with new collection launches.

Name

NOVA of California

Legal name

NOVA of California

Website

https://novaofcalifornia.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

NOVA of California is a 100-year-old, privately held Venice Beach-based designer and manufacturer of mid-century modern and contemporary lighting and decor, selling through its own e-commerce site, a Trade Program for designers and hospitality buyers, and a warehouse sale channel to residential and commercial customers worldwide.

Ownership category

akta.pro rank

Product category

Decorative Lighting Fixtures

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

Keywords

• Mid-century modern lighting
• Decorative lighting fixtures
• Arc floor lamps
• LED vanity mirrors
• Interior lighting design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: NOVA of California generates revenue through direct-to-consumer sales of lighting fixtures and decor. Products range from $125 to $2,499+ for individual items. All sales appear to be one-time purchases of physical lighting products with no subscription component.
2. Contract/Trade Sales: Commercial sales through a Trade Program targeting interior designers, hospitality buyers, and commercial projects. Products marked as 'Contract Grade' indicate dedicated commercial product lines with potentially different pricing structures for volume buyers.
3. Warehouse Sale: Clearance and sale merchandise offered through a dedicated warehouse sale section, suggesting inventory liquidation of discontinued or overstock items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

NOVA of California designs and manufactures original mid-century modern and contemporary lighting fixtures and decor, selling more than 262 SKUs including arc lamps, floor lamps, table lamps, pendants, chandeliers, wall sconces, flush mounts, and LED mirrors direct-to-consumer via novaofcalifornia.com and through a Trade Program for designers and commercial buyers. The company invented the iconic arc lamp form factor in 1961 and uses authentic materials such as wood, brass, nickel, natural mica, bone porcelain, linen, and marble in its in-house designed products.

Product overview

NOVA of California is a lighting and décor company that has been designing and manufacturing original lighting designs since 1923, offering a comprehensive portfolio of over 262 products across multiple categories including arc lamps, floor lamps, table lamps, pendant lights, chandeliers, wall sconces, LED mirrors, and flush/semi-flush mounts. The company operates as a single unified product portfolio organized by product lines (Stretch, Tambo, Luna Bella, Bloom, Morelli, Scalloped, Rancho Mirage, Lollipop, Roswell, Obelisk, Mica, Santa Clara, Concord, Quattro, Coronado, Taper, Marilyn Mirrors, Moonlight, Triplet, Redondo, Lodi, Culver, Palm Springs, Encinitas, Iconic, and others) and collections (Classics of NOVA, New Arrivals, Best Sellers). The product offering also includes ancillary items like touchless sanitizer dispensers. The company provides a Trade Program for designers and professionals. Materials emphasize wood (walnut, ash), metals (brass, nickel, matte black), glass, natural materials (mica, bone porcelain), and marble bases, with designs ranging from mid-century modern classics to contemporary styles. The company is based in Venice Beach, California, and was founded in Brooklyn, NY in 1923.

Differentiator

Problem solved

Functional benefit

Products and services

• Arc Lamps Floor-standing arc lamps with extended arms providing focused overhead-style illumination over seating areas without ceiling installation, offered in multiple heights (75-95 inches), finishes (matte black, satin nickel, weathered brass), and base styles (marble, wood, composite), often with dimmer switches and weighted bases for residential and contract buyers.
• Floor Lamps

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rejuvenation: Heritage lighting and home furnishings brand with a strong mid-century and timeless modern assortment, sold direct to consumer and to the trade. Closely comparable to NOVA on design language, premium positioning, and trade program emphasis.
• Adesso: Designs and distributes a wide range of mid-century and modern lighting fixtures — arc, floor, table, and task lamps — at accessible price points. Direct competitive overlap with NOVA's core lamp and accent categories and similar DTC + trade distribution.
• Currey & Company: Wholesale designer of chandeliers, pendants, floor and table lamps with a strong mid-century, modern, and globally inspired assortment. Comparable to NOVA on premium positioning and trade/wholesale-led distribution.
• Arteriors Home: Wholesale lighting, furniture, and decor with a mid-century and modern assortment sold through designers and specialty retailers. Comparable to NOVA on premium price points, B2B trade focus, and design-led positioning.
• Schoolhouse Electric: Mid-century and modern-inspired lighting and home goods sold direct with a strong heritage narrative and trade offerings. Highly comparable to NOVA in aesthetic, channel mix, and brand-story-led marketing.

Broad incumbents

• West Elm: National modern and mid-century home retailer with a large lighting assortment across floor, table, pendant, and chandelier. Competes with NOVA on the modern/mid-century consumer and price-segment overlap, but at much larger scale.
• CB2: Crate & Barrel's modern sibling brand offering contemporary and mid-century lighting and home decor. Comparable modern aesthetic and DTC-led model, but at significantly larger scale and broader assortment.
• Restoration Hardware (RH): Luxury home furnishings brand with a substantial modern and mid-century lighting assortment across floor, table, pendant, and chandelier. Comparable premium positioning and trade/specification channels, but at vastly larger scale.
• Lamps Plus: Large US specialty lighting retailer with deep assortment of floor, table, and accent lamps plus decorative fixtures. Competes with NOVA in the residential lamp category at multiple price points.
• Visual Comfort & Co. One of the largest designer lighting companies, offering an extensive assortment of decorative fixtures across styles including mid-century and modern. Overlaps with NOVA on premium decorative lighting but operates at a much larger scale with deep trade relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NovaLamps
• Facebookfacebook.com/NOVAofCalifornia
• LinkedInlinkedin.com/company/nova-lighting
• Instagraminstagram.com/novaofcalifornia
• Pinterestpinterest.com/novaofcalifornia
• TikToktiktok.com/@novaofcalifornia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA of California