Home Care Assistance

What Home Care Assistance does

Home Care Assistance is a private, family-owned provider of non-medical in-home senior care services, operating as a regional franchise location headquartered at 25400 US Hwy 19 N, Suite 154, Clearwater, Florida, and licensed under Florida home health agency number 299994269. The business is led by President and Owner Doris Kasold, with her three daughters contributing to operations, and serves seniors and their families across Pinellas County (Clearwater, Safety Harbor, Dunedin, Palm Harbor, Tarpon Springs, Largo, Seminole, Belleair, St. Petersburg, and adjacent communities).

The company's product surface spans flexible hourly care, live-in and 24-hour care, respite care, and condition-specific programs for Alzheimer's, dementia, stroke recovery, Parkinson's, hospice support, post-hospital recovery, and companion care inside assisted living facilities. Two proprietary, trademarked methodologies differentiate the offering: the Balanced Care Method™ (a holistic framework emphasizing nutrition, physical activity, mental/social stimulation, and purpose) and the Cognitive Therapeutics Method™ (a science-based cognitive stimulation protocol for seniors with memory impairment). Both are included in all care plans at no additional cost. Care is delivered by W-2 caregivers who are background-checked, licensed, bonded, and insured, and trained in the proprietary methods; the company does not employ a contract/gig workforce.

The business model is usage-based, with hourly rates in Safety Harbor reportedly starting at $20-$30 per hour, no long-term contracts, a 100% satisfaction guarantee, and a 24/7 Care Manager intake line. Revenue is funded by private pay and long-term care insurance reimbursement (the company is a registered LTC insurance provider). Go-to-market is direct-to-consumer via phone, website, and free in-home consultations, supplemented by referral relationships with healthcare providers, hospitals, and satisfied-client word-of-mouth, and supported by an owned content/SEO asset of 47+ blog pages covering senior care topics.

Name

Home Care Assistance

Legal name

Home Care Assistance

Website

https://homecareassistancetampabay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Home Care Assistance is a family-owned, Florida-licensed non-medical in-home senior care provider serving Clearwater and Pinellas County, offering hourly, live-in, and condition-specific care delivered by W-2 caregivers trained in two proprietary care methodologies.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia Personal Care (ADLs) Support (HSABAEAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Senior home care
• In-home care services
• Dementia care
• Live-in caregiver
• Respite care

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hourly Home Care Services: Non-medical in-home senior care billed by the hour. Services include assistance with daily activities, personal care, medication reminders, transportation, meal preparation, and companionship. Flexible scheduling from a few hours to 24/7 care.
2. Live-In and 24-Hour Care: Continuous around-the-clock care for seniors who need constant supervision. Caregivers remain in the home for the duration of their assigned shift while maintaining separate residences.
3. Long-Term Care Insurance Reimbursement: As a registered provider, Home Care Assistance accepts long-term care insurance payments. Families can access reimbursement benefits through indemnity or reimbursement-type policies.
4. Private Pay: Families pay privately for services. No long-term contracts required, providing flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Home Care Assistance provides non-medical in-home senior care services delivered by employed, background-checked, bonded and insured caregivers across the Tampa Bay and Clearwater, Florida market. Core offerings include flexible hourly home care, live-in and 24-hour care, and specialized condition-specific programs for Alzheimer's, dementia, stroke recovery, Parkinson's, hospice support, and post-hospital recovery, supplemented by companion care in assisted living facilities.

Product overview

Home Care Assistance provides non-medical in-home senior care services throughout Tampa Bay and Clearwater, Florida. The core offering consists of flexible care delivery options including Hourly Care (part-time), Live-In or 24-Hour Care (continuous), and Respite Care (family caregiver relief). Specialized care programs address specific conditions including Alzheimer's, Dementia, Stroke, and Parkinson's disease, with companion services extended to assisted living facilities. Two proprietary programs differentiate the service: the Balanced Care Method™ (holistic wellness approach encompassing diet, exercise, mental stimulation, and purpose) and the Cognitive Therapeutics Method™ (cognitive stimulation for memory impairment). All care is delivered by employed, background-checked, bonded, and insured caregivers who are trained in these proprietary programs. The company offers a 100% satisfaction guarantee with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Brands

• Balanced Care Method™: Holistic, evidence-based care approach encouraging nutritious diet, regular physical activity, mental and social stimulation, and cultivating a sense of purpose to promote overall wellbeing and longevity.
• Cognitive Therapeutics Method™

Products and services

• Hourly Care Flexible, part-time in-home senior care available for a few hours per day, providing assistance with daily activities, personal care, medication reminders, transportation, meal preparation, and companionship. Also functions as respite care for family caregivers. Designed for seniors in Clearwater and Tampa Bay who need intermittent support to age in place.
• Live-In or 24-Hour Care Around-the-clock in-home care allowing seniors to age in place in their own homes. Caregivers provide continuous supervision and support for older adults who need constant assistance, serving as a high-quality alternative to retirement homes or assisted living.
• Alzheimer's Care Specialized in-home care for seniors with Alzheimer's disease, provided by caregivers rigorously trained in the proprietary Cognitive Therapeutics Method. Services include individualized mental and social stimulation and assistance with basic activities of daily living.
• Dementia Care Comprehensive dementia care delivered at home, including cognitive support, memory care, and behavior management, using the proprietary Cognitive Therapeutics Method to engage seniors with cognitive impairment.
• Stroke Care Recovery-focused in-home care for stroke survivors, providing assistance with rehabilitation, daily activities, mobility, and other support needs during post-stroke recovery.
• Parkinson's Care

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care: Large national franchise network offering non-medical in-home senior care (personal care, companionship, dementia support, hospice respite). Operates franchise locations across the US including Florida, making it the closest like-for-like competitor.
• Visiting Angels: National franchise system providing non-medical in-home senior care, respite care, dementia care, and companion services. Franchise model, service mix, and customer segments overlap directly with Home Care Assistance.
• Comfort Keepers: National franchise offering in-home care including personal care, dementia/Alzheimer's care, and respite services. Comparable service portfolio, customer base (seniors aging in place), and franchise operating model.
• BrightStar Care: Home care franchise offering both non-medical and skilled nursing services including Alzheimer's/dementia care and 24-hour support. Competes directly in Florida markets with similar pricing tiers and customer profiles.
• Senior Helpers: Franchise-based provider of in-home senior care with dedicated Alzheimer's/dementia and Parkinson's programs. Similar service architecture, customer segments, and franchise operating model.
• Right at Home: International in-home senior care franchise providing personal care, dementia support, and post-hospital recovery services. Comparable offerings, customer base, and franchise structure with Florida presence.
• Synergy HomeCare: Franchise network delivering non-medical in-home care with specialized dementia and post-hospital programs. Directly comparable service menu, customer profiles, and franchise unit economics.

Broad incumbents

• Amedisys: Public home health and hospice company delivering skilled nursing and therapy services across the US. Operates in adjacent clinical home health space with overlap in post-hospital care transitions, though focused on medical rather than non-medical services.
• Encompass Health: Public provider of post-acute care including inpatient rehabilitation and home health/hospice. Adjacent incumbent in senior care with potential overlap in post-hospital referrals and stroke recovery clientele.
• Brookdale Senior Living: Large public senior living operator offering assisted living, memory care, and home care services through Brookdale Home Health. Provides broader portfolio competition for senior care customers and referral partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hcatampabay
• Facebookfacebook.com/HCATampaBay
• LinkedInlinkedin.com/company/home-care-tampa-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care Assistance