What Small Planet does

Small Planet is a Brooklyn-based, private data-intelligence company founded in 2009 that operates the Rover platform — a zero-party data collection system delivered as a lightweight mobile SDK for iOS (Swift), Android (Kotlin), and React Native applications. Rover captures user-consented, SKU-level purchase data through three mechanisms: EML/inbox parsing covering 50,000+ merchants via OAuth/IMAP, direct merchant login with on-device credential storage covering 30+ retailers, and OS-scheduled background collection ensuring at least daily updates without user effort. Architectural emphases include a zero-knowledge security model (credentials stay in device Keychain/Keystore), over-the-air connector and parser updates, MFA/CAPTCHA handling, and a Data Integrity Service providing 24/7 telemetry against a reported 98.7% connection uptime.

The company sells to enterprise clients through a sales-led motion that includes demo requests, direct field outreach, and quote-based annual subscriptions. Its customer base comprises well-known market-research and ad-tech buyers, including Circana, DISQO, Wolfe Research, Attain, MFour, and Pogo, which use the data for competitive intelligence, media measurement, audience targeting, market research, marketing personalization, investment analysis, and AI conversation insights. Differentiated elements include SKU-level granularity, merchant-verified accuracy, on-device privacy architecture, and 100M+ transactions processed to date.

Name

Small Planet

Legal name

Small Planet

Website

https://smallplanet.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Small Planet operates the Rover zero-party data intelligence platform, using iOS, Android, and React Native SDKs to capture user-consented, SKU-level purchase data from emails and merchant accounts for enterprise market-research, ad-tech, and financial-analysis clients.

Ownership category

akta.pro rank

Product category

Consumer Data Intelligence Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)

Keywords

• Zero-party data platform
• Purchase data analytics
• Consumer intelligence SDK
• SKU-level transaction data
• Market research data infrastructure

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Rover Platform Subscription: Small Planet generates revenue through its Rover platform which provides zero-party data intelligence services. The platform is sold as a data collection and intelligence solution, likely through subscription-based contracts with enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Small Planet provides the Rover platform, a zero-party data intelligence product delivered through lightweight mobile SDKs (iOS/Swift, Android/Kotlin, React Native) that capture user-consented SKU-level purchase data, streaming watch histories, and AI conversation data directly from connected inboxes and online merchant accounts. The platform is sold as enterprise subscription software to market research firms, advertisers, audience-targeting platforms, and financial analysts who need verified, real-world consumer purchase behavior instead of self-reported survey data.

Product overview

Small Planet offers Rover, a zero-party data intelligence platform. The core product is the Rover platform, a lightweight SDK framework that integrates into iOS, Android, and React Native mobile applications to collect user-consented, validated SKU-level purchase data through inbox parsing, direct merchant connections, and e-receipt capture. Rover SDKs are available for iOS (Swift), Android (Kotlin), and React Native. The platform supports multiple use cases including Competitive Intelligence, Media Measurement, Audience Targeting, Market Research Intelligence, AI Conversation Insights, Marketing & Personalization, and Investment & Financial Analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Rover: Zero-party data intelligence platform for collecting user-consented, validated consumer data including SKU-level purchase data, streaming watch histories, and AI conversation data.

Products and services

• Rover Platform

Quantifiable outcome

• 50,000+ email merchants supported for receipt parsing
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Numerator: Numerator operates the largest consumer panel-based purchase data intelligence platform (receipts and online transactions), directly competing with Small Planet's Rover in SKU-level purchase data for market research, competitive intelligence, and media measurement.
• Earnest Research: Earnest Research provides aggregated, anonymized credit/debit card transaction data for buy-side investors and corporates — a direct competitor in the SKU-level consumption intelligence category that Small Planet targets for investment & financial analysis.
• YipitData (now M Science): M Science (acquired YipitData) sells alternative data including aggregated consumer transaction intelligence to hedge funds and corporates, directly competing with Small Planet's Investment & Financial Analysis use case.
• Slice Intelligence (TransUnion): Acquired by TransUnion, Slice provided zero-party email-receipt-based purchase panel data directly comparable to Rover's inbox-parsing approach, including aggregated consumer spending analytics for brands and agencies.
• DISQO: DISQO is both a customer and an emerging competitor — its permissioned audience panel collects opted-in consumer behavior data including verified purchases, intersecting with Rover's audience targeting use case.
• Attain: Attain is both a customer and a competitor — it operates a permissioned purchase-data platform for advertising and retail media, overlapping with Small Planet on audience targeting and media measurement solutions.

Emerging players

• Placer.ai: Placer.ai provides location and foot-traffic analytics derived from panel data, competing in the broader location-based audience intelligence space where Small Planet's media measurement and audience targeting customers also evaluate alternatives.

Broad incumbents

• NielsenIQ: NielsenIQ is the dominant market research incumbent in retail measurement and consumer panel data; Circana (its spin-off) is a customer of Small Planet, highlighting the tech giant's broader footprint against Small Planet's focused SDK approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmallPlanetApps
• Facebookfacebook.com/SmallPlanetDigital
• LinkedInlinkedin.com/company/small-planet-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Planet