attain data
Attain Data is a Chicago-based purchase-data platform that uses a 14M+ opted-in U.S. consumer panel to provide enterprise brands and agencies with outcome audiences, shopper insights, and real-time campaign measurement built on live, receipt-verified transactions.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What attain data does
Attain Data is a Chicago-based private company that operates a purchase-data platform built on a panel of 14+ million opted-in U.S. consumers reached through wholly-owned consumer-facing mobile apps (Klover, Frisbee, Merryfield). The platform captures live, receipt-verified, census-balanced consumer transactions covering more than $734 billion in tracked spend across 5+ billion total transactions, and structures the data using GS1 plus custom product hierarchies. The asset is SOC 2 Type II compliant and is described by the company as deterministic rather than modeled or inferred.
The company sells to enterprise brands and agencies through three core product lines: Outcome Audiences (purchase-based audience targeting), Shopper Insights (behavior analytics on how, where, when and why consumers buy), and In-Flight Measurement (real-time campaign attribution and incrementality analysis). A live Transaction Feed exposes the underlying data product, and a Predictive Cohorts capability extends the platform into predictive analytics. Distribution is direct-to-enterprise plus agency-holding-group partnerships (notably IPG/Acxiom flagged as a Core partner, with Publicis and WPP also represented), and the platform is integrated with 24+ demand-side, retail-media, identity, and emerging-channel partners including The Trade Desk, Amazon DSP, Meta, LiveRamp, Walmart Connect, Reddit, Spotify, Hulu, OpenX, and Yahoo. Monetization is enterprise subscription/recurring revenue with no publicly disclosed pricing.
Named customers span Retail, CPG, QSR & Dining, Gaming & Entertainment, and Travel & Hospitality, with disclosed enterprise logos including McDonald's, DoorDash, Walmart, Coca-Cola, Target, Kroger, Netflix, Amazon, Hyatt, Lowe's, Xfinity, Whataburger, 7-Eleven, Apple, Chewy, Pilot Flying J, Jello, and Mondelez Nabisco. The company's 2025 win of Adweek's Media Plan of the Year (Best Use of Insights) for a Mondelez Nabisco CTV campaign signals category visibility, and active executive participation at Cannes Lions and a dedicated thought-leadership publication (The Outcome) indicate investment in brand-led growth. Operating geographies are limited to the United States with no disclosed international footprint, and no funding rounds, valuation, or revenue figures are publicly disclosed.
attain data firmographics
Firmographics- Name
- attain data
- Legal name
- Attain
- Website
- https://attaindata.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Attain Data is a Chicago-based purchase-data platform that uses a 14M+ opted-in U.S. consumer panel to provide enterprise brands and agencies with outcome audiences, shopper insights, and real-time campaign measurement built on live, receipt-verified transactions.
- Ownership category
- akta.pro rank
attain data industry classification
Industry- Product category
- Marketing Analytics and Consumer Data Platform
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where attain data is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
attain data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Purchase Data Platform Subscription/Access: Access to Attain's live, permissioned purchase data platform including outcome audiences, shopper insights, and in-flight measurement capabilities. Brands and agencies subscribe to access verified consumer purchase data for targeting, measurement, and optimization.
Distribution channels6 records
Marketing channels7 records
attain data product offering
Product offeringCore offering
Attain operates a live, permissioned consumer purchase data platform that captures billions in verified consumer spend from 14+ million opted-in U.S. consumers. The platform powers three core products: Outcome Audiences for purchase-based targeting, Shopper Insights for consumer behavior analytics, and In-Flight Measurement for real-time campaign attribution and incrementality. The Transaction Feed underlying the platform is receipt-verified, census-balanced, and structured with GS1 and custom hierarchies.
Product overview
Attain is a purchase data platform offering a unified suite of three core products: Outcome Audiences for audience targeting, Shopper Insights for consumer behavior analytics, and In-Flight Measurement for real-time campaign attribution. The platform is powered by a live Transaction Feed of permissioned consumer spend data covering billions in tracked transactions. Attain also publishes The Outcome, a thought leadership newsletter covering commerce and advertising trends. The platform serves brands across Retail, CPG, QSR & Dining, Gaming & Entertainment, and Travel & Hospitality industries, enabling use cases including loyalty and retention, customer acquisition, predictive cohorts, conquesting, and channel optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Outcome Audiences
Quantifiable outcome
- 236% improvement in ROAS for leading food delivery brand
- +8 more outcomes
Companies that use attain data
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles2 records
attain data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
attain data partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- The Trade DeskcoreFlagship integration enabling retail data activation on The Trade Desk DSP. Brands can build purchase-based audiences and measure campaign performance against verified sales outcomes. The Trade Desk and Attain conducted joint research across 11 brands demonstrating retail data drives incremental sales.
- Amazon AdscoreIntegration with Amazon DSP enabling brands to activate purchase-based audiences across Amazon properties including Prime Video with live sports. Amazon commissioned Attain to validate that Amazon DSP delivers +25% higher return for QSR brands.
- MetacoreIntegration with Meta advertising platform for social and display activation using Attain's verified purchase-based audiences across Facebook and Instagram.
- LiveRampcoreIntegration with LiveRamp for identity resolution enabling purchase-based audience activation across LiveRamp's partner ecosystem.
- OpenXsupportingIntegration with OpenX programmatic exchange for reaching audiences across OpenX's supply-side partner network with purchase-verified targeting.
- HulusupportingPartnership for connected TV advertising measurement, validating that streaming media drives in-store and online sales outcomes.
- RedditsupportingIntegration enabling purchase-based audience targeting on Reddit's advertising platform.
- SpotifysupportingPartnership for audio advertising measurement, connecting streaming music exposure to verified purchase outcomes.
- Walmart ConnectsupportingIntegration with Walmart's retail media network enabling purchase-verified targeting and measurement for brands advertising on Walmart properties.
- YahoosupportingIntegration with Yahoo advertising platform for purchase-based audience activation across Yahoo's media properties.
- KargosupportingPartnership with Kargo for high-impact CTV ad formats delivering premium creative experiences. Kargo collaborated with Attain and SmartCommerce on Mondelez Nabisco's award-winning CTV campaign.
- SmartCommercesupportingPartnership with SmartCommerce for Click2Cart technology enabling frictionless purchase pathways from CTV ads. SmartCommerce partnered with Attain and Kargo on Mondelez campaign that won Adweek's 2025 Media Plan of the Year.
- OMDsupportingAgency partner implementing Attain's measurement solutions for clients. Ronald Barillas, Associate Director of Digital Activation at OMD, provided testimonial on optimizing based on verified outcomes.
- PMGsupportingAgency partner utilizing Attain's purchase data for audience insights. Michael Treon, Head of CTV & Video Strategy at PMG, provided testimonial on visibility into spending behavior of over 10 million consumers.
- Acxiom (IPG)coreStrategic partnership bringing Attain's purchase data solutions to IPG's agency ecosystem. Martin Wexler, EVP of Product Revenue and Partnerships at Acxiom, noted partnership enables IPG clients to plan and optimize campaigns with fresh, real-world insights.
- Kelly Scott MadisonsupportingAgency partner using Attain's data for new business conversations and audience strategy. Ashley Hutchings, VP Head of Digital & Partnerships at KSM, provided testimonial on using granular data for prospect analysis.
- StarcomsupportingAgency partner in The Trade Desk and Attain research study. Tommy Adams, Director of eCommerce at Starcom, provided quote on connecting campaigns to true business outcomes like incremental sales and iROAS.
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
attain data competitors and assessment
Company assessmentDirect peers
- Numerator: Consumer-panel-based purchase data platform serving brands and agencies with receipt-verified spend data and audience targeting — Attain's closest functional competitor; acquired by Kantar in 2024 for ~$1.5B.
- Circana: Formed by the IRI/NPD merger, Circana is a leading retail and CPG measurement company providing point-of-sale data, shopper insights, and media measurement directly comparable to Attain's offerings.
- NielsenIQ: Global consumer intelligence company providing retail measurement, shopper insights, and audience activation — directly overlaps with Attain in CPG/retail measurement and audience targeting at a multi-billion-dollar scale.
- Placer.ai: Foot-traffic and visitation analytics platform offering retailer and brand insights; comparable to Attain's Visitation Measurement feature for offline attribution and in-store sales validation.
- Earnest Research: Permissioned consumer purchase data and analytics platform serving financial services, retail, and CPG clients with deterministic transaction-level insights — overlapping methodology and customer base with Attain.
- Samba TV: TV and CTV measurement company using ACR-based viewing data integrated with purchase outcomes for outcome-based advertising — directly competing with Attain's CTV measurement and incrementality capabilities.
- Catalina: Shopper intelligence and loyalty data platform using retailer point-of-sale data to enable targeted media and measurement — comparable to Attain in CPG shopper insights and loyalty use cases.
Broad incumbents
- LiveRamp: Identity resolution and data collaboration platform that is also a key Attain integration partner. Overlaps through audience activation infrastructure but operates as a broader data-connectivity incumbent rather than a measurement specialist.
- Kantar: Global market research and consumer insights parent of Numerator. A broad incumbent operating across advertising effectiveness, brand tracking, and consumer purchase measurement — now scaled to compete with Attain.
Others
- The Trade Desk: Demand-side platform and primary Attain distribution partner. Not a direct competitor today, but it represents the activation layer Attain's audiences feed into — and any in-house measurement capability would be a competitive signal worth tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
attain data social profiles
Digital presenceattain data compliance and trust
Trust signalCompliance1 record
attain data financial estimates
Financial estimateRevenue estimate
Valuation estimate
attain data leadership team
Management profileNumber of profiles
Profiles5 records
attain data subsidiaries and ownership
Company hierarchySubsidiaries3 records
attain data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
attain data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about attain data
What does attain data do?
Attain operates a live, permissioned consumer purchase data platform that captures billions in verified consumer spend from 14+ million opted-in U.S. consumers. The platform powers three core products: Outcome Audiences for purchase-based targeting, Shopper Insights for consumer behavior analytics, and In-Flight Measurement for real-time campaign attribution and incrementality. The Transaction Feed underlying the platform is receipt-verified, census-balanced, and structured with GS1 and custom hierarchies.
Is attain data a public or private company?
attain data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was attain data founded?
attain data was founded in -1. It employs 101 to 250 people.
Where is attain data based?
attain data is headquartered in Chicago, United States, in the North America region.
How does attain data make money?
One revenue line is on record: purchase Data Platform Subscription/Access.
Who are attain data's main competitors?
Direct peers on record are Numerator, Circana, NielsenIQ, Placer.ai, Earnest Research, Samba TV and Catalina. Broad incumbents are LiveRamp and Kantar. The Trade Desk is listed as an others.
Does attain data have an API?
No public API is recorded for attain data.
What industry is attain data in?
attain data's product category is Marketing Analytics and Consumer Data Platform. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 54183.